Quick Overview
- 1#1: Threekit - Provides an advanced visual commerce platform for building immersive 3D product configurators and personalized shopping experiences.
- 2#2: KBMax - Offers a no-code visual CPQ platform with real-time 3D product configuration for sales and e-commerce.
- 3#3: Zakeke - Delivers interactive 3D and AR product customizers integrated with e-commerce platforms for online personalization.
- 4#4: Styla - Powers AI-driven 3D product visualization and customization for apparel and accessories on websites.
- 5#5: Configura - Enables space planning and product configuration software for industries like furniture and hospitality.
- 6#6: Customily - Simplifies product personalization and live previews for Shopify and other e-commerce stores.
- 7#7: VividWorks - Creates web-based 3D product configurators with AR/VR support for enhanced online shopping.
- 8#8: ShapeDiver - Allows embedding parametric 3D models and interactive configurators directly into websites.
- 9#9: Tacton - Provides enterprise-grade CPQ with guided selling and complex product configuration capabilities.
- 10#10: Experlogix - Delivers CPQ and contract lifecycle management with robust product configuration rules.
We prioritized tools based on key metrics: feature robustness (including 3D/AR integration and real-time customization), user-friendliness, platform compatibility, and overall value, ensuring a rounded selection of industry-leading solutions.
Comparison Table
Online configurator software streamlines product customization for businesses, with tools like Threekit, KBMax, Zakeke, Styla, Configura, and others leading the market. This comparison table outlines key features, integration strengths, and user experiences to help readers select the right solution for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Threekit Provides an advanced visual commerce platform for building immersive 3D product configurators and personalized shopping experiences. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | KBMax Offers a no-code visual CPQ platform with real-time 3D product configuration for sales and e-commerce. | enterprise | 9.2/10 | 9.6/10 | 8.7/10 | 8.4/10 |
| 3 | Zakeke Delivers interactive 3D and AR product customizers integrated with e-commerce platforms for online personalization. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 4 | Styla Powers AI-driven 3D product visualization and customization for apparel and accessories on websites. | specialized | 8.4/10 | 8.7/10 | 9.1/10 | 7.8/10 |
| 5 | Configura Enables space planning and product configuration software for industries like furniture and hospitality. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 6 | Customily Simplifies product personalization and live previews for Shopify and other e-commerce stores. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.7/10 |
| 7 | VividWorks Creates web-based 3D product configurators with AR/VR support for enhanced online shopping. | specialized | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
| 8 | ShapeDiver Allows embedding parametric 3D models and interactive configurators directly into websites. | specialized | 8.4/10 | 9.3/10 | 7.1/10 | 8.0/10 |
| 9 | Tacton Provides enterprise-grade CPQ with guided selling and complex product configuration capabilities. | enterprise | 8.7/10 | 9.4/10 | 7.8/10 | 8.2/10 |
| 10 | Experlogix Delivers CPQ and contract lifecycle management with robust product configuration rules. | enterprise | 8.4/10 | 9.3/10 | 7.6/10 | 8.1/10 |
Provides an advanced visual commerce platform for building immersive 3D product configurators and personalized shopping experiences.
Offers a no-code visual CPQ platform with real-time 3D product configuration for sales and e-commerce.
Delivers interactive 3D and AR product customizers integrated with e-commerce platforms for online personalization.
Powers AI-driven 3D product visualization and customization for apparel and accessories on websites.
Enables space planning and product configuration software for industries like furniture and hospitality.
Simplifies product personalization and live previews for Shopify and other e-commerce stores.
Creates web-based 3D product configurators with AR/VR support for enhanced online shopping.
Allows embedding parametric 3D models and interactive configurators directly into websites.
Provides enterprise-grade CPQ with guided selling and complex product configuration capabilities.
Delivers CPQ and contract lifecycle management with robust product configuration rules.
Threekit
enterpriseProvides an advanced visual commerce platform for building immersive 3D product configurators and personalized shopping experiences.
Advanced rules engine that automates intricate product logic, pricing, and validations in real-time without coding
Threekit is a premier 3D product configurator platform that empowers businesses to build interactive, real-time 3D product experiences for e-commerce. It enables customers to visualize, customize, and configure complex products with photorealistic rendering, AR/VR support, and dynamic pricing. The no-code builder and rules engine allow for sophisticated logic without deep technical expertise, making it ideal for high-volume sales in industries like manufacturing and retail.
Pros
- Exceptional photorealistic 3D rendering and AR/VR integration for immersive experiences
- Powerful rules engine for complex configurations and automations
- Seamless integrations with major e-commerce platforms like Shopify and Salesforce
Cons
- Steep initial learning curve for advanced customizations
- Enterprise-level pricing may be prohibitive for small businesses
- Limited out-of-the-box templates for niche industries
Best For
Large enterprises and brands selling complex, high-value products that benefit from interactive 3D visualization to drive conversions.
Pricing
Custom enterprise pricing starting at approximately $10,000/year, with tiers based on usage, features, and support; free demo available.
KBMax
enterpriseOffers a no-code visual CPQ platform with real-time 3D product configuration for sales and e-commerce.
Real-time photorealistic 3D product visualization embedded in Salesforce for immersive configuration experiences
KBMax is a leading online product configurator software specializing in 3D visualization for complex manufactured goods. It integrates deeply with Salesforce CPQ, enabling sales teams to build interactive 3D models, apply rules-based logic for accurate configurations, and generate quotes in real-time. The platform supports drag-and-drop design tools, mobile access, and AR previews, making it ideal for B2B sales in industries like machinery, furniture, and medical devices.
Pros
- Photorealistic 3D rendering with real-time updates
- Seamless Salesforce CPQ integration for end-to-end workflows
- Powerful rules engine handling complex product dependencies
Cons
- Enterprise pricing may be prohibitive for small businesses
- Optimal performance requires Salesforce ecosystem
- Initial setup demands design and IT expertise
Best For
Mid-to-large manufacturing companies using Salesforce that sell complex, customizable products requiring visual configuration.
Pricing
Custom enterprise pricing; typically starts at $50,000+/year based on users and features—contact sales for quote.
Zakeke
specializedDelivers interactive 3D and AR product customizers integrated with e-commerce platforms for online personalization.
Photorealistic real-time 3D visualization combined with AR try-on for lifelike product previews
Zakeke is a comprehensive online product configurator platform designed for e-commerce businesses to create interactive 3D customization experiences. It allows customers to personalize products by selecting colors, materials, engravings, and accessories with real-time photorealistic previews and AR/VR integration. The tool supports seamless integration with platforms like Shopify, WooCommerce, Magento, and BigCommerce, enhancing conversion rates through engaging shopping experiences.
Pros
- Advanced 3D rendering and AR/VR for immersive customization
- Broad e-commerce platform integrations with no-code setup
- Robust analytics to track customer interactions and conversions
Cons
- Pricing scales quickly for high-volume or complex needs
- Steeper learning curve for intricate multi-part configurations
- Limited options for non-e-commerce or B2B-only use cases
Best For
Mid-to-large e-commerce retailers selling customizable physical products like furniture, apparel, eyewear, or jewelry.
Pricing
Starts at €199/month (Starter), €499/month (Pro), €999+/month (Enterprise), with custom quotes and a 14-day free trial.
Styla
specializedPowers AI-driven 3D product visualization and customization for apparel and accessories on websites.
Visual scripting engine for complex configuration logic without code
Styla is a no-code platform specializing in interactive 3D product configurators for e-commerce, allowing users to create customizable product experiences with photorealistic renders and AR previews. It features a visual builder for defining rules, variants, and logic without programming, seamlessly integrating with platforms like Shopify, Magento, and BigCommerce. The tool emphasizes real-time customization and analytics to boost conversions and customer engagement.
Pros
- Intuitive drag-and-drop no-code builder
- High-fidelity 3D rendering and AR support
- Robust integrations with major e-commerce platforms
Cons
- Pricing is premium and quote-based
- Advanced configurations may require support
- Limited scalability for very high-traffic sites without enterprise plans
Best For
Mid-sized e-commerce brands selling customizable physical products like furniture, apparel, or accessories.
Pricing
Custom quote-based pricing; starts around €990/month for starter plans, scaling to enterprise levels.
Configura
enterpriseEnables space planning and product configuration software for industries like furniture and hospitality.
CET Direct Viewer for lightweight, high-fidelity web-based 3D configurations with real-time physics and manufacturing constraints
Configura (configura.com) is a specialized 3D product configuration platform designed for manufacturers of complex products like furniture, windows, doors, and kitchen fittings. It enables the creation of interactive online configurators with photorealistic 3D visualizations, rule-based customization, and seamless integration into sales, e-commerce, and production workflows. Used by major brands such as IKEA, it excels in delivering manufacturing-accurate models that bridge design, sales, and fulfillment.
Pros
- Exceptional photorealistic 3D rendering and parametric modeling for complex products
- Powerful rule engine and integrations with ERP/CRM systems
- Scalable for enterprise use with proven adoption by global brands
Cons
- Steep learning curve for designers and setup
- High enterprise-level pricing not suited for small businesses
- Limited flexibility for non-specialized industries outside furniture/building products
Best For
Large manufacturers in furniture, building materials, or KBBI industries seeking precise, production-linked 3D configurators.
Pricing
Custom quote-based enterprise pricing, typically starting at $20,000+ annually based on users, models, and integrations.
Customily
specializedSimplifies product personalization and live previews for Shopify and other e-commerce stores.
Automated generation of production-ready vector and high-res files from customer designs
Customily is a no-code online product configurator designed for e-commerce businesses to create interactive 3D customization experiences for products like apparel, packaging, and promotional items. It allows customers to personalize designs with text, images, and graphics, viewing real-time 3D previews and AR visualizations. The platform automates the generation of print-ready production files and integrates with Shopify, WooCommerce, and print-on-demand services for seamless workflows.
Pros
- Intuitive no-code editor for quick setup of 3D configurators
- Real-time 3D rendering and AR previews enhance customer engagement
- Strong integrations with e-commerce platforms and print-on-demand providers
Cons
- Pricing scales quickly for high-volume or advanced needs
- Limited advanced scripting for highly complex customizations
- Occasional performance lags with intricate 3D models
Best For
E-commerce businesses focused on print-on-demand customizable products like apparel and packaging seeking user-friendly 3D configurators.
Pricing
Starts at $99/month (Starter) for basic features, $299/month (Pro) for advanced tools, and custom Enterprise plans; annual discounts available.
VividWorks
specializedCreates web-based 3D product configurators with AR/VR support for enhanced online shopping.
Real-time GPU-accelerated ray tracing for lifelike product renders without pre-baking
VividWorks is a cloud-based 3D product configuration platform designed for e-commerce businesses to create interactive, photorealistic product visualizers. It allows customers to customize products in real-time by changing colors, materials, components, and viewing them from any angle, with support for AR and VR experiences. The software integrates with major e-commerce platforms like Shopify and Magento, enhancing conversion rates through immersive shopping.
Pros
- Exceptional photorealistic 3D rendering with real-time ray tracing
- Seamless integrations with e-commerce platforms and PIM systems
- Robust support for complex configurations across industries like furniture and automotive
Cons
- Steep learning curve for non-expert 3D modelers
- Custom enterprise pricing can be costly for smaller businesses
- Limited out-of-the-box templates requiring custom development
Best For
Mid-to-large e-commerce retailers in design-heavy industries needing high-fidelity 3D product customization to boost engagement and sales.
Pricing
Custom enterprise pricing starting at around $10,000/year, based on usage, features, and integrations; free trial available.
ShapeDiver
specializedAllows embedding parametric 3D models and interactive configurators directly into websites.
Direct cloud deployment of Grasshopper files as fully interactive web 3D configurators without custom frontend development
ShapeDiver is a cloud-based platform that converts Rhino/Grasshopper parametric models into interactive 3D configurators for websites. It enables real-time customization of complex 3D designs, with seamless embedding via iframes or APIs, supporting exports to formats like STEP, OBJ, and GLTF. Primarily targeted at architects, designers, and manufacturers, it bridges advanced CAD parametric modeling with user-friendly web experiences.
Pros
- Powerful parametric engine powered by Grasshopper for complex geometries
- Seamless web embedding and real-time 3D rendering
- Robust export options and API integrations for e-commerce
Cons
- Steep learning curve for users unfamiliar with Rhino/Grasshopper
- Subscription costs can add up for multiple models or high traffic
- Limited built-in UI customization without additional coding
Best For
Parametric designers and manufacturers needing advanced 3D product configurators integrated into websites.
Pricing
Free tier for basic viewers; Pro plans start at €99/month per model (up to 10k views), Enterprise custom pricing for high-volume usage.
Tacton
enterpriseProvides enterprise-grade CPQ with guided selling and complex product configuration capabilities.
Proprietary constraint satisfaction solver for ultra-complex configurations ensuring 100% validity without dead-end paths
Tacton is a robust CPQ (Configure, Price, Quote) platform specializing in online product configurators for complex, engineer-to-order products in B2B manufacturing. It enables sales teams and customers to build accurate configurations through rule-based logic, 3D visualization, and guided selling processes. The software integrates deeply with CRM, ERP, and CAD systems to streamline quoting and order fulfillment.
Pros
- Advanced constraint-based configuration engine handles highly complex products with millions of rules
- Immersive 3D visualization and interactive product demos enhance customer experience
- Strong integrations with Salesforce, SAP, CAD tools, and e-commerce platforms
Cons
- Steep implementation timeline and learning curve for non-technical users
- High enterprise-level pricing limits accessibility for SMBs
- Overkill for simple product catalogs, adding unnecessary complexity
Best For
Large B2B manufacturers of complex, customizable products like machinery, medical devices, or industrial equipment requiring precise engineering rules.
Pricing
Custom enterprise pricing via quote; typically starts at $50,000+ annually depending on modules and users.
Experlogix
enterpriseDelivers CPQ and contract lifecycle management with robust product configuration rules.
Advanced rules-based configuration engine that models intricate product dependencies, engineering constraints, and real-time validation for error-proof custom builds
Experlogix is a comprehensive CPQ (Configure, Price, Quote) platform specializing in rules-based product configuration for complex, engineer-to-order products. It enables businesses to deploy interactive online configurators that guide users through customization while enforcing engineering rules, ensuring error-free builds and accurate pricing. The solution integrates deeply with CRM and ERP systems like Salesforce and Microsoft Dynamics, automating the path from configuration to quote and order fulfillment.
Pros
- Powerful rules engine for handling highly complex configurations with conditional logic and dependencies
- Seamless integrations with major CRM/ERP systems like Salesforce, Dynamics 365, and SAP
- Strong support for multi-channel selling including web, mobile, and dealer portals
Cons
- Steep learning curve and setup complexity requiring technical expertise
- Pricing is enterprise-focused and can be prohibitive for SMBs
- Limited pre-built templates or low-code options compared to simpler configurators
Best For
Manufacturing and industrial companies with complex, customizable products needing precise rules-based configuration and enterprise integrations.
Pricing
Quote-based enterprise pricing, typically starting at $50,000+ annually depending on modules, users, and customizations.
Conclusion
The reviewed tools showcase a spectrum of solutions, with Threekit leading as the top choice for its advanced visual commerce platform, which excels in creating immersive 3D product experiences. KBMax and Zakeke follow closely—KBMax for its no-code CPQ capabilities, and Zakeke for its strong AR integration—offering excellent alternatives tailored to different business needs.
Take your online product presentation to the next level by exploring Threekit, the ultimate tool to craft engaging, personalized shopping journeys that set your brand apart.
Tools Reviewed
All tools were independently evaluated for this comparison