Quick Overview
- 1#1: Salesforce Marketing Cloud - Comprehensive omnichannel platform enabling personalized customer journeys across email, mobile, social, ads, and web.
- 2#2: Adobe Campaign - Powerful solution for orchestrating cross-channel marketing campaigns including email, SMS, push notifications, and direct mail.
- 3#3: Braze - Real-time customer engagement platform delivering dynamic experiences via app, email, SMS, and web push.
- 4#4: Marketo Engage - B2B marketing automation tool with omnichannel lead management integrated into Adobe Experience Cloud.
- 5#5: HubSpot Marketing Hub - All-in-one inbound platform supporting omnichannel efforts through email, social media, ads, and content management.
- 6#6: Oracle Eloqua - Robust marketing automation for complex B2B omnichannel campaigns and lead nurturing across multiple channels.
- 7#7: Emarsys - AI-driven omnichannel platform focused on personalized retail and e-commerce customer journeys.
- 8#8: Iterable - Data-driven cross-channel platform for scalable, iterative marketing campaigns via email, SMS, and push.
- 9#9: Klaviyo - E-commerce-focused automation tool excelling in personalized email, SMS, and omnichannel flows.
- 10#10: Insider - Unified growth platform leveraging customer data for real-time omnichannel personalization and activation.
These tools were selected based on rigorous assessment of feature robustness, ease of implementation, scalability, and real-world performance, ensuring they meet the needs of businesses of all sizes and marketing goals.
Comparison Table
In today's customer-centric market, omnichannel marketing software is critical for seamless, cross-channel engagement. This comparison table examines key tools like Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo Engage, HubSpot Marketing Hub, and more, outlining their features, advantages, and best use cases to guide informed decisions.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Marketing Cloud Comprehensive omnichannel platform enabling personalized customer journeys across email, mobile, social, ads, and web. | enterprise | 9.4/10 | 9.8/10 | 7.6/10 | 8.7/10 |
| 2 | Adobe Campaign Powerful solution for orchestrating cross-channel marketing campaigns including email, SMS, push notifications, and direct mail. | enterprise | 9.2/10 | 9.7/10 | 7.4/10 | 8.5/10 |
| 3 | Braze Real-time customer engagement platform delivering dynamic experiences via app, email, SMS, and web push. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.8/10 |
| 4 | Marketo Engage B2B marketing automation tool with omnichannel lead management integrated into Adobe Experience Cloud. | enterprise | 8.7/10 | 9.3/10 | 7.8/10 | 8.2/10 |
| 5 | HubSpot Marketing Hub All-in-one inbound platform supporting omnichannel efforts through email, social media, ads, and content management. | enterprise | 8.5/10 | 8.8/10 | 9.2/10 | 7.8/10 |
| 6 | Oracle Eloqua Robust marketing automation for complex B2B omnichannel campaigns and lead nurturing across multiple channels. | enterprise | 8.4/10 | 9.1/10 | 6.9/10 | 7.6/10 |
| 7 | Emarsys AI-driven omnichannel platform focused on personalized retail and e-commerce customer journeys. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 8 | Iterable Data-driven cross-channel platform for scalable, iterative marketing campaigns via email, SMS, and push. | specialized | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 9 | Klaviyo E-commerce-focused automation tool excelling in personalized email, SMS, and omnichannel flows. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.0/10 |
| 10 | Insider Unified growth platform leveraging customer data for real-time omnichannel personalization and activation. | specialized | 8.2/10 | 8.8/10 | 7.5/10 | 7.8/10 |
Comprehensive omnichannel platform enabling personalized customer journeys across email, mobile, social, ads, and web.
Powerful solution for orchestrating cross-channel marketing campaigns including email, SMS, push notifications, and direct mail.
Real-time customer engagement platform delivering dynamic experiences via app, email, SMS, and web push.
B2B marketing automation tool with omnichannel lead management integrated into Adobe Experience Cloud.
All-in-one inbound platform supporting omnichannel efforts through email, social media, ads, and content management.
Robust marketing automation for complex B2B omnichannel campaigns and lead nurturing across multiple channels.
AI-driven omnichannel platform focused on personalized retail and e-commerce customer journeys.
Data-driven cross-channel platform for scalable, iterative marketing campaigns via email, SMS, and push.
E-commerce-focused automation tool excelling in personalized email, SMS, and omnichannel flows.
Unified growth platform leveraging customer data for real-time omnichannel personalization and activation.
Salesforce Marketing Cloud
enterpriseComprehensive omnichannel platform enabling personalized customer journeys across email, mobile, social, ads, and web.
Journey Builder for visually designing and automating dynamic, multi-channel customer journeys in real-time
Salesforce Marketing Cloud is a leading omnichannel marketing platform that empowers enterprises to manage and orchestrate personalized customer experiences across email, SMS, mobile push, social media, web, ads, and more. It integrates seamlessly with the Salesforce CRM ecosystem, enabling unified customer data views and automated journey orchestration via Journey Builder. Powered by Einstein AI, it delivers predictive insights, real-time optimization, and robust analytics for scalable marketing automation.
Pros
- Comprehensive omnichannel support across 10+ channels with seamless orchestration
- Deep Salesforce CRM integration and Einstein AI for advanced personalization
- Powerful analytics, A/B testing, and real-time journey optimization
Cons
- Steep learning curve and complex setup requiring skilled administrators
- High enterprise-level pricing not suitable for small businesses
- Occasional performance issues with very large-scale data volumes
Best For
Large enterprises with complex customer journeys and heavy Salesforce usage needing a scalable, AI-driven omnichannel solution.
Pricing
Custom enterprise pricing based on contacts and features; typically starts at $5,000-$20,000+/month.
Adobe Campaign
enterprisePowerful solution for orchestrating cross-channel marketing campaigns including email, SMS, push notifications, and direct mail.
Real-time multichannel journey orchestration with dynamic content optimization using Adobe Sensei AI
Adobe Campaign is a robust omnichannel marketing platform within the Adobe Experience Cloud, designed to orchestrate personalized customer journeys across email, SMS, mobile push, direct mail, web, and in-app messaging. It excels in real-time campaign management, advanced audience segmentation, automation workflows, and A/B testing powered by Adobe Sensei AI. The tool integrates deeply with other Adobe products like Analytics and Experience Manager for a unified view of customer data and seamless execution at enterprise scale.
Pros
- Comprehensive cross-channel orchestration with real-time personalization
- Powerful AI-driven insights and automation via Adobe Sensei
- Deep integrations with Adobe Experience Cloud and third-party tools
Cons
- Steep learning curve and complex setup requiring technical expertise
- High enterprise-level pricing not suitable for small businesses
- Occasional performance issues with very large-scale deployments
Best For
Large enterprises and mid-to-large marketing teams needing scalable, data-driven omnichannel campaigns with advanced personalization.
Pricing
Custom enterprise pricing via quote, typically starting at $50,000+ annually based on user volume, channels, and data processing needs.
Braze
enterpriseReal-time customer engagement platform delivering dynamic experiences via app, email, SMS, and web push.
Canvas: Visual drag-and-drop journey builder for hyper-personalized, real-time customer experiences
Braze is a leading customer engagement platform that powers omnichannel marketing through real-time personalization across channels like email, SMS, push notifications, in-app messaging, WhatsApp, and web. Its core strength lies in the Canvas orchestration tool, which enables brands to build dynamic customer journeys based on behavioral data and AI-driven insights. Braze integrates seamlessly with data warehouses and CRMs, providing a unified view of customer interactions to optimize engagement at scale.
Pros
- Exceptional real-time personalization and segmentation capabilities
- Robust multi-channel support with Canvas for journey orchestration
- Strong integrations and scalable architecture for enterprises
Cons
- Steep learning curve for non-technical users
- High pricing suitable mainly for mid-to-large businesses
- Complex initial setup and customization
Best For
Enterprises with high-volume customer bases needing sophisticated, real-time omnichannel engagement.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs); typically starts at $1,000+/month with annual contracts.
Marketo Engage
enterpriseB2B marketing automation tool with omnichannel lead management integrated into Adobe Experience Cloud.
Revenue Cycle Analytics for precise marketing-to-revenue attribution
Marketo Engage is a leading marketing automation platform focused on B2B omnichannel marketing, enabling personalized customer journeys across email, web, mobile, SMS, ads, and events. It excels in lead management, nurturing, scoring, and revenue attribution through its Revenue Cycle Analytics. Acquired by Adobe, it integrates deeply with Salesforce, Adobe Experience Cloud, and other enterprise tools for unified data and orchestration.
Pros
- Robust omnichannel orchestration and engagement programs
- Advanced ABM and lead scoring capabilities
- Strong analytics with revenue cycle modeling
Cons
- Steep learning curve and complex interface
- High cost unsuitable for SMBs
- Customization requires technical expertise
Best For
Mid-to-large B2B enterprises needing advanced marketing automation and account-based marketing across multiple channels.
Pricing
Quote-based; starts at ~$1,200/month for 10K contacts, scales with volume and add-ons.
HubSpot Marketing Hub
enterpriseAll-in-one inbound platform supporting omnichannel efforts through email, social media, ads, and content management.
Flywheel-powered CRM integration that unifies customer journeys across all digital channels for hyper-personalized experiences
HubSpot Marketing Hub is an all-in-one inbound marketing platform that helps businesses attract, engage, and delight customers across multiple digital channels including email, social media, websites, and paid ads. It integrates seamlessly with HubSpot's free CRM to provide a unified customer view, enabling personalized omnichannel campaigns, automation workflows, and detailed analytics. While strong in digital inbound strategies, it relies on integrations for deeper support in channels like SMS or offline touchpoints.
Pros
- Seamless CRM integration for unified customer data across channels
- Intuitive interface with powerful automation and personalization tools
- Comprehensive analytics and reporting for omnichannel performance
Cons
- Higher pricing tiers can be expensive for scaling businesses
- Limited native support for SMS, chat, or offline channels without integrations
- Advanced features have a learning curve despite overall ease of use
Best For
Growing SMBs and mid-market teams seeking an user-friendly platform for inbound and digital omnichannel marketing with strong CRM ties.
Pricing
Free tools available; Starter from $20/mo, Professional from $890/mo (3 seats), Enterprise from $3,600/mo (10 seats), billed annually.
Oracle Eloqua
enterpriseRobust marketing automation for complex B2B omnichannel campaigns and lead nurturing across multiple channels.
Revenue Cycle Management for precise attribution of marketing impact on sales pipeline and revenue
Oracle Eloqua is a robust enterprise marketing automation platform specializing in B2B omnichannel campaigns, enabling personalized customer journeys across email, web, mobile, events, and paid media. It offers advanced lead management, scoring, nurturing workflows, and revenue attribution to align marketing with sales. With deep integrations into CRM systems like Salesforce and Oracle CX, it provides comprehensive analytics for optimizing omnichannel performance.
Pros
- Advanced lead scoring and nurturing for complex B2B journeys
- Seamless CRM and Oracle ecosystem integrations
- Powerful analytics and revenue cycle management
Cons
- Steep learning curve and complex interface
- High cost unsuitable for SMBs
- Customization requires technical expertise
Best For
Enterprise B2B marketing teams handling high-volume, complex campaigns with strong CRM needs.
Pricing
Custom quote-based pricing; typically starts at $2,000-$4,000/month for mid-tier plans, scaling with contacts and features.
Emarsys
enterpriseAI-driven omnichannel platform focused on personalized retail and e-commerce customer journeys.
AI-Powered Predictive Personalization Engine that anticipates customer needs and automates hyper-relevant campaigns
Emarsys is an AI-powered omnichannel marketing platform designed for personalized customer engagement across email, SMS, push notifications, web, mobile apps, and advertising channels. It features a robust customer data platform (CDP) with predictive analytics to orchestrate individualized journeys and drive revenue growth. Primarily targeted at mid-to-enterprise e-commerce and retail brands, it excels in unifying customer data for hyper-personalized experiences at scale.
Pros
- Advanced AI-driven personalization and predictive segmentation
- Seamless omnichannel orchestration with deep e-commerce integrations
- Strong CDP for unified customer data and real-time analytics
Cons
- Steep learning curve and complex setup for non-technical users
- High cost structure not ideal for SMBs
- Limited out-of-the-box templates compared to simpler platforms
Best For
Mid-market to enterprise e-commerce retailers needing sophisticated AI personalization and cross-channel customer journey management.
Pricing
Custom quote-based pricing, typically starting at $5,000-$10,000/month based on contacts, revenue, and features.
Iterable
specializedData-driven cross-channel platform for scalable, iterative marketing campaigns via email, SMS, and push.
Liquid templating language for hyper-personalized, dynamic content across all channels
Iterable is a powerful omnichannel marketing platform designed for personalized customer engagement across email, SMS, push notifications, in-app messages, and web channels. It unifies customer data into rich profiles to enable real-time, behavior-driven campaigns and journeys powered by AI-driven insights and experimentation. The platform excels in scaling personalized marketing for growth-oriented brands while integrating seamlessly with data warehouses and CRMs.
Pros
- Advanced AI-powered personalization and predictive analytics
- Seamless omnichannel orchestration with real-time data syncing
- Robust A/B testing and experimentation tools for optimization
Cons
- Steep learning curve for non-technical users
- Pricing can be expensive for smaller teams or low-volume senders
- Limited out-of-the-box templates compared to drag-and-drop focused competitors
Best For
Mid-market to enterprise brands seeking sophisticated, data-driven omnichannel personalization at scale.
Pricing
Custom enterprise pricing based on contacts and message volume; typically starts at $12,000-$50,000 annually for mid-sized plans.
Klaviyo
specializedE-commerce-focused automation tool excelling in personalized email, SMS, and omnichannel flows.
One-click revenue attribution linking campaigns directly to sales
Klaviyo is a data-driven marketing automation platform tailored for e-commerce, excelling in personalized email, SMS, and push notification campaigns. It leverages customer data from integrated platforms like Shopify to enable advanced segmentation, automation flows, and omnichannel messaging that drives revenue. With built-in analytics for revenue attribution, it helps brands nurture customers across multiple touchpoints seamlessly.
Pros
- Advanced segmentation and hyper-personalization using first-party data
- Seamless e-commerce integrations with revenue tracking
- Powerful automation flows and A/B testing tools
Cons
- Pricing scales steeply with large contact lists
- Limited native support for social ads and advanced web personalization
- Steeper learning curve for complex setups
Best For
Mid-to-large e-commerce brands focused on email, SMS, and push for personalized customer journeys.
Pricing
Free for up to 250 contacts; paid plans start at $45/month for 1,000 contacts, scaling by active profiles and send volume (SMS extra).
Insider
specializedUnified growth platform leveraging customer data for real-time omnichannel personalization and activation.
Hypurscale AI engine for real-time, hyper-personalized recommendations and journeys across all channels without manual segmentation
Insider is an AI-powered Customer Data Platform (CDP) and growth management platform that unifies customer data from multiple sources to enable real-time personalization across omnichannel touchpoints like email, SMS, push notifications, web, and in-app messaging. It excels in journey orchestration, predictive AI for segmentation, and automated campaign execution, helping brands deliver hyper-personalized experiences at scale. Designed for enterprise marketers, Insider's platform focuses on converting anonymous visitors into loyal customers through data-driven insights and seamless integrations.
Pros
- Comprehensive omnichannel orchestration with real-time personalization
- Robust AI-driven CDP for unified customer data and predictive analytics
- Extensive integrations with e-commerce, CRM, and ad platforms
Cons
- Steep learning curve for non-technical users
- Custom enterprise pricing can be expensive for SMBs
- Advanced features require significant setup time
Best For
Mid-to-large enterprises with complex customer data needs seeking AI-powered omnichannel personalization at scale.
Pricing
Custom enterprise pricing; typically starts at $25,000+ annually based on data volume and features, with no public tiered plans.
Conclusion
After examining the top 10 omnichannel marketing tools, Salesforce Marketing Cloud clearly leads as the top choice, boasting a comprehensive platform that enables highly personalized customer journeys across email, mobile, social, ads, and web. Close behind, Adobe Campaign and Braze stand as strong alternatives—Adobe excels in orchestrating cross-channel campaigns including email, SMS, and direct mail, while Braze delivers real-time dynamic experiences via app, web push, and more, each designed to meet unique business needs.
Don't miss out on transformative omnichannel success—begin with Salesforce Marketing Cloud to craft seamless, personalized customer interactions that drive growth and loyalty.
Tools Reviewed
All tools were independently evaluated for this comparison