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Top 10 Best Omni Channel Marketing Software of 2026

Discover top omni channel marketing software to streamline campaigns. Compare features, boost engagement—start today!

Alexander Schmidt

Alexander Schmidt

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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In an era where customers engage across diverse channels—email, social, mobile, and more—unified, personalized experiences are the cornerstone of effective marketing. Selecting the right omni-channel software streamlines this process, empowering businesses to connect meaningfully with their audience. Below, we highlight the top 10 tools, from B2B automation leaders to ecommerce-focused solutions, each vetted to excel in cross-channel integration and growth-driven outcomes.

Quick Overview

  1. 1#1: Salesforce Marketing Cloud - Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.
  2. 2#2: Adobe Campaign - Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.
  3. 3#3: HubSpot Marketing Hub - All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.
  4. 4#4: Marketo Engage - B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.
  5. 5#5: Braze - Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.
  6. 6#6: Oracle Eloqua - Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.
  7. 7#7: Klaviyo - Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.
  8. 8#8: Iterable - AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.
  9. 9#9: Emarsys - AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.
  10. 10#10: ActiveCampaign - Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.

We prioritized tools based on their ability to deliver seamless cross-channel experiences, real-time personalization, ease of use, and overall value, ensuring they cater to both simple workflows and complex, enterprise-level strategies.

Comparison Table

This comparison table examines top omnichannel marketing software, including Salesforce Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub, Marketo Engage, Braze, and more, to help readers grasp key differences and find the right fit for their engagement strategies.

Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.

Features
9.8/10
Ease
7.2/10
Value
8.6/10

Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.

Features
9.5/10
Ease
7.2/10
Value
8.0/10

All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.

Features
9.4/10
Ease
8.7/10
Value
8.5/10

B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.

Features
9.2/10
Ease
7.8/10
Value
8.1/10
5Braze logo9.0/10

Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.

Features
9.5/10
Ease
7.5/10
Value
8.0/10

Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.

Features
9.3/10
Ease
7.1/10
Value
7.9/10
7Klaviyo logo8.7/10

Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.

Features
9.2/10
Ease
8.4/10
Value
8.0/10
8Iterable logo8.4/10

AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.

Features
9.2/10
Ease
7.6/10
Value
7.9/10
9Emarsys logo8.2/10

AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.

Features
8.7/10
Ease
7.4/10
Value
7.8/10

Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.

Features
9.2/10
Ease
7.8/10
Value
8.4/10
1
Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

enterprise

Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.

Overall Rating9.4/10
Features
9.8/10
Ease of Use
7.2/10
Value
8.6/10
Standout Feature

Journey Builder: Drag-and-drop interface for building dynamic, multi-channel customer journeys with real-time decisioning and AI triggers.

Salesforce Marketing Cloud is a leading omni-channel marketing platform that empowers enterprises to deliver personalized experiences across email, SMS, mobile push notifications, social media, ads, and web channels. It excels in orchestrating complex customer journeys through Journey Builder, enabling real-time automation and segmentation based on customer data. Deep integration with Salesforce CRM and AI capabilities via Einstein provide predictive insights and optimization for large-scale campaigns.

Pros

  • Comprehensive omni-channel support across 10+ channels with seamless orchestration
  • Unmatched integration with Salesforce ecosystem for unified customer data
  • Advanced AI and automation tools like Einstein for personalization and optimization

Cons

  • Steep learning curve and complex interface requiring significant training
  • High cost structure that scales rapidly with volume and features
  • Overkill for small businesses due to customization needs and setup time

Best For

Large enterprises with complex omni-channel needs, existing Salesforce investments, and dedicated marketing operations teams.

Pricing

Custom enterprise pricing based on contacts, sends, and modules; starts around $1,250/month for Pro edition, often $10,000+/month for full enterprise suites.

2
Adobe Campaign logo

Adobe Campaign

enterprise

Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.

Overall Rating8.8/10
Features
9.5/10
Ease of Use
7.2/10
Value
8.0/10
Standout Feature

Advanced workflow designer for building intricate, real-time customer journeys across all channels with AI-powered decisioning

Adobe Campaign is a comprehensive omni-channel marketing platform that empowers enterprises to orchestrate personalized customer journeys across email, SMS, push notifications, mobile apps, web, direct mail, and offline channels. It combines campaign management, automation, real-time personalization, and analytics powered by Adobe Sensei AI to deliver targeted experiences at scale. Deep integration with the Adobe Experience Cloud ecosystem enables seamless data unification and optimization for sophisticated marketing teams.

Pros

  • Extensive multi-channel support with advanced orchestration capabilities
  • Powerful AI-driven personalization and segmentation tools
  • Seamless integration with Adobe Analytics, Experience Manager, and other Experience Cloud products

Cons

  • Steep learning curve and complex interface requiring technical expertise
  • High implementation costs and long setup times
  • Pricing can be prohibitive for mid-market or smaller businesses

Best For

Large enterprises with complex omni-channel needs and an existing Adobe Experience Cloud investment seeking enterprise-grade campaign automation.

Pricing

Custom enterprise pricing starting at around $50,000+ annually based on message volume, contacts, and features; contact sales for tailored quotes.

3
HubSpot Marketing Hub logo

HubSpot Marketing Hub

enterprise

All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.

Overall Rating9.1/10
Features
9.4/10
Ease of Use
8.7/10
Value
8.5/10
Standout Feature

Conversations inbox unifying customer interactions across email, chat, social, and SMS in one timeline

HubSpot Marketing Hub is a comprehensive inbound marketing platform that empowers businesses to manage campaigns across email, social media, websites, ads, and SMS through automated workflows and personalization. It integrates seamlessly with HubSpot's free CRM to provide a unified customer view, enabling omni-channel experiences from lead generation to nurturing. The tool excels in content management, analytics, and A/B testing, helping teams optimize engagement across touchpoints.

Pros

  • All-in-one platform with strong CRM integration for unified omni-channel data
  • Powerful automation workflows and AI-driven personalization across channels
  • Robust analytics and reporting for multi-channel performance insights

Cons

  • Higher pricing tiers can be costly for scaling businesses
  • Advanced features require Professional or Enterprise plans
  • Steeper learning curve for complex omni-channel setups

Best For

Growing mid-market teams seeking an integrated inbound platform for personalized omni-channel marketing.

Pricing

Free tools with CRM; Starter at $20/month (1,000 contacts), Professional at $890/month (2,000 contacts), Enterprise at $3,600/month (10,000 contacts), billed annually.

4
Marketo Engage logo

Marketo Engage

enterprise

B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
7.8/10
Value
8.1/10
Standout Feature

Revenue Cycle Analytics for full-funnel attribution across all channels

Marketo Engage, part of Adobe Experience Cloud, is a robust marketing automation platform tailored for B2B marketers, enabling sophisticated lead management, nurturing, and personalization across email, web, mobile, SMS, and paid media channels. It excels in orchestrating omni-channel campaigns with behavioral tracking, account-based marketing (ABM), and revenue cycle analytics. Deep integrations with Salesforce, Adobe tools, and third-party apps make it a powerhouse for enterprise-scale marketing operations.

Pros

  • Comprehensive omni-channel support with email, SMS, web personalization, and ad orchestration
  • Advanced AI-driven personalization, lead scoring, and revenue attribution analytics
  • Seamless integrations with CRM systems like Salesforce and Adobe's ecosystem

Cons

  • Steep learning curve and complex interface requiring training
  • High enterprise-level pricing not suitable for small businesses
  • Setup and customization demand technical expertise

Best For

Mid-to-large B2B enterprises needing advanced, scalable omni-channel marketing automation and deep analytics.

Pricing

Custom enterprise pricing based on contacts and features; typically starts at $1,200+/month with annual contracts.

5
Braze logo

Braze

enterprise

Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.

Overall Rating9.0/10
Features
9.5/10
Ease of Use
7.5/10
Value
8.0/10
Standout Feature

Canvas: a drag-and-drop journey orchestration tool for real-time, multi-step customer experiences

Braze is a powerful customer engagement platform designed for omni-channel marketing, enabling brands to deliver personalized messages across email, SMS, push notifications, in-app messaging, WhatsApp, and web channels. It leverages real-time customer data for dynamic segmentation, journey orchestration via its Canvas tool, and advanced A/B testing to optimize campaigns. With robust integrations and a focus on mobile-first experiences, Braze helps enterprises build long-term customer relationships through data-driven personalization.

Pros

  • Comprehensive omni-channel support with real-time personalization
  • Powerful Canvas for visual journey building and experimentation
  • Strong data platform with deep segmentation and analytics

Cons

  • High pricing with minimum commitments for enterprises
  • Steep learning curve requiring technical expertise
  • Less intuitive for non-technical users or small teams

Best For

Mid-to-large enterprises with complex customer engagement needs and dedicated marketing ops teams.

Pricing

Custom enterprise pricing based on monthly tracked users (MTUs); typically starts at $100,000+ annually with volume-based tiers.

Visit Brazebraze.com
6
Oracle Eloqua logo

Oracle Eloqua

enterprise

Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.

Overall Rating8.6/10
Features
9.3/10
Ease of Use
7.1/10
Value
7.9/10
Standout Feature

Campaign Canvas for visually building and automating intricate multi-step omni-channel campaigns

Oracle Eloqua is a robust marketing automation platform tailored for B2B enterprises, enabling the orchestration of complex omni-channel campaigns across email, web, social, events, and paid media. It provides advanced lead scoring, nurturing, segmentation, and revenue attribution to drive customer journeys from awareness to revenue. Deep integrations with CRM systems like Salesforce and Oracle CX make it a powerhouse for aligning sales and marketing teams.

Pros

  • Powerful campaign orchestration with visual canvas for multi-channel workflows
  • Advanced lead management, scoring, and personalization capabilities
  • Seamless integrations with enterprise CRMs and extensive analytics for revenue insights

Cons

  • Steep learning curve and complex interface requiring training
  • High cost that may not suit smaller businesses
  • Slower pace of UI modernization compared to newer competitors

Best For

Large B2B enterprises with complex sales cycles needing sophisticated lead nurturing and cross-channel orchestration.

Pricing

Custom enterprise pricing, typically starting at $2,000-$4,000/month based on contacts, features, and add-ons; requires quote.

7
Klaviyo logo

Klaviyo

specialized

Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.4/10
Value
8.0/10
Standout Feature

One-click revenue tracking that attributes lifetime value and ROI directly to individual campaigns and flows

Klaviyo is a customer data platform focused on marketing automation, excelling in email, SMS, and push notifications for e-commerce businesses. It leverages behavioral data for advanced segmentation, personalized campaigns, and revenue-tracking automations across owned channels. While it supports integrations with Facebook ads and web personalization, its omni-channel capabilities are strongest in direct marketing touchpoints rather than full social or programmatic advertising.

Pros

  • Exceptional behavioral segmentation and personalization using first-party data
  • Deep e-commerce integrations with revenue attribution per campaign
  • Robust multi-channel support for email, SMS, MMS, and mobile push

Cons

  • Pricing scales quickly with active profiles, becoming expensive at enterprise levels
  • Limited native tools for social media management or advanced ad platforms
  • Steeper learning curve for building complex flows and custom analytics

Best For

E-commerce brands prioritizing data-driven email and SMS marketing with omni-channel personalization.

Pricing

Free for up to 250 active profiles; paid plans start at $45/month for 1,001-5,000 profiles, billed based on active profiles with add-ons for SMS.

Visit Klaviyoklaviyo.com
8
Iterable logo

Iterable

specialized

AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.

Overall Rating8.4/10
Features
9.2/10
Ease of Use
7.6/10
Value
7.9/10
Standout Feature

Realtime Personal Data Platform (PDP) for instant data unification and activation across all channels

Iterable is an AI-powered cross-channel marketing platform designed to help brands deliver highly personalized, real-time customer experiences across email, SMS, push notifications, in-app messaging, WhatsApp, and web channels. It excels in unifying customer data from multiple sources to enable advanced segmentation, journey orchestration, and predictive analytics for engagement and retention. The platform supports scalable campaigns with A/B testing, experimentation, and deep integrations with CRMs, data warehouses, and e-commerce tools.

Pros

  • Robust omnichannel support with real-time data activation across 10+ channels
  • Advanced AI-driven personalization and predictive engagement scoring
  • Extensive integrations and API flexibility for enterprise-scale customization

Cons

  • Steep learning curve requiring technical expertise for full utilization
  • Pricing is custom and opaque, often expensive for SMBs
  • Limited no-code drag-and-drop simplicity compared to more user-friendly competitors

Best For

Mid-to-large enterprises with technical teams seeking scalable, data-driven omnichannel personalization at high volumes.

Pricing

Custom enterprise pricing based on contacts and volume; typically starts at $10,000+/year, contact sales for quote.

Visit Iterableiterable.com
9
Emarsys logo

Emarsys

enterprise

AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.

Overall Rating8.2/10
Features
8.7/10
Ease of Use
7.4/10
Value
7.8/10
Standout Feature

AI Predictive Engine for real-time churn prediction and personalized product recommendations across all channels

Emarsys is an AI-powered omnichannel marketing platform that unifies customer data across channels like email, SMS, push notifications, web, and mobile to deliver hyper-personalized experiences. It excels in customer lifecycle management with predictive analytics, automated journeys, and product recommendations tailored for e-commerce and retail brands. The platform's modular architecture allows for scalable orchestration of marketing campaigns while integrating seamlessly with CRM and e-commerce systems.

Pros

  • Advanced AI-driven personalization and predictive analytics
  • Comprehensive omnichannel support including web and in-app messaging
  • Robust integrations with e-commerce platforms like Shopify and Salesforce

Cons

  • High cost unsuitable for small businesses
  • Steep learning curve for non-technical users
  • Custom reporting can be limited without add-ons

Best For

Mid-to-large e-commerce and retail enterprises needing scalable, AI-enhanced omnichannel personalization.

Pricing

Enterprise custom pricing based on contacts and features; typically starts at $1,000+/month with annual contracts.

Visit Emarsysemarsys.com
10
ActiveCampaign logo

ActiveCampaign

specialized

Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.

Overall Rating8.6/10
Features
9.2/10
Ease of Use
7.8/10
Value
8.4/10
Standout Feature

Visual automation canvas with split paths, goals, and machine learning predictions for hyper-personalized omnichannel experiences

ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and omnichannel capabilities like SMS, WhatsApp, site messaging, and push notifications to deliver personalized customer experiences. It excels in creating sophisticated behavioral automations triggered across multiple touchpoints, helping businesses nurture leads and drive revenue. With built-in machine learning for content recommendations and predictive sending, it unifies customer data for seamless omnichannel campaigns.

Pros

  • Exceptional automation builder with conditional logic for omnichannel journeys
  • Integrated CRM and machine learning for personalization
  • Strong support for email, SMS, WhatsApp, and site interactions

Cons

  • Steep learning curve for complex automations
  • Pricing scales quickly with contact volume
  • Limited native tools for social media or paid ads management

Best For

Small to mid-sized businesses seeking advanced email and SMS automation with CRM integration for personalized omnichannel marketing.

Pricing

Starts at $29/mo (Starter, up to 500 contacts), Plus at $49/mo, Pro at $149/mo; Enterprise custom; billed annually with contact-based scaling.

Visit ActiveCampaignactivecampaign.com

Conclusion

The review of top omni-channel marketing software reveals Salesforce Marketing Cloud as the standout choice, boasting a unified platform that connects email, mobile, social, web, and more to deliver personalized experiences. Adobe Campaign follows with its strength in real-time campaign orchestration across channels like email, SMS, and direct mail, while HubSpot Marketing Hub impresses with its all-in-one inbound solution, integrating email, social, ads, and live chat for seamless customer journeys. Each tool offers unique benefits, catering to diverse business needs in the dynamic realm of omni-channel marketing.

Salesforce Marketing Cloud logo
Our Top Pick
Salesforce Marketing Cloud

Take the first step to enhance your customer engagement—try Salesforce Marketing Cloud and unlock the potential of a unified, personalized marketing strategy today.