Quick Overview
- 1#1: Salesforce Marketing Cloud - Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.
- 2#2: Adobe Campaign - Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.
- 3#3: HubSpot Marketing Hub - All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.
- 4#4: Marketo Engage - B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.
- 5#5: Braze - Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.
- 6#6: Oracle Eloqua - Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.
- 7#7: Klaviyo - Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.
- 8#8: Iterable - AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.
- 9#9: Emarsys - AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.
- 10#10: ActiveCampaign - Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.
We prioritized tools based on their ability to deliver seamless cross-channel experiences, real-time personalization, ease of use, and overall value, ensuring they cater to both simple workflows and complex, enterprise-level strategies.
Comparison Table
This comparison table examines top omnichannel marketing software, including Salesforce Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub, Marketo Engage, Braze, and more, to help readers grasp key differences and find the right fit for their engagement strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Marketing Cloud Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels. | enterprise | 9.4/10 | 9.8/10 | 7.2/10 | 8.6/10 |
| 2 | Adobe Campaign Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail. | enterprise | 8.8/10 | 9.5/10 | 7.2/10 | 8.0/10 |
| 3 | HubSpot Marketing Hub All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys. | enterprise | 9.1/10 | 9.4/10 | 8.7/10 | 8.5/10 |
| 4 | Marketo Engage B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | Braze Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences. | enterprise | 9.0/10 | 9.5/10 | 7.5/10 | 8.0/10 |
| 6 | Oracle Eloqua Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events. | enterprise | 8.6/10 | 9.3/10 | 7.1/10 | 7.9/10 |
| 7 | Klaviyo Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 8 | Iterable AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 9 | Emarsys AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push. | enterprise | 8.2/10 | 8.7/10 | 7.4/10 | 7.8/10 |
| 10 | ActiveCampaign Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging. | specialized | 8.6/10 | 9.2/10 | 7.8/10 | 8.4/10 |
Unified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.
Orchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.
All-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.
B2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.
Customer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.
Enterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.
Ecommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.
AI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.
AI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.
Email marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.
Salesforce Marketing Cloud
enterpriseUnified platform delivering personalized customer experiences across email, mobile, social, web, ads, and more channels.
Journey Builder: Drag-and-drop interface for building dynamic, multi-channel customer journeys with real-time decisioning and AI triggers.
Salesforce Marketing Cloud is a leading omni-channel marketing platform that empowers enterprises to deliver personalized experiences across email, SMS, mobile push notifications, social media, ads, and web channels. It excels in orchestrating complex customer journeys through Journey Builder, enabling real-time automation and segmentation based on customer data. Deep integration with Salesforce CRM and AI capabilities via Einstein provide predictive insights and optimization for large-scale campaigns.
Pros
- Comprehensive omni-channel support across 10+ channels with seamless orchestration
- Unmatched integration with Salesforce ecosystem for unified customer data
- Advanced AI and automation tools like Einstein for personalization and optimization
Cons
- Steep learning curve and complex interface requiring significant training
- High cost structure that scales rapidly with volume and features
- Overkill for small businesses due to customization needs and setup time
Best For
Large enterprises with complex omni-channel needs, existing Salesforce investments, and dedicated marketing operations teams.
Pricing
Custom enterprise pricing based on contacts, sends, and modules; starts around $1,250/month for Pro edition, often $10,000+/month for full enterprise suites.
Adobe Campaign
enterpriseOrchestrates omni-channel marketing campaigns with real-time personalization across email, SMS, push notifications, and direct mail.
Advanced workflow designer for building intricate, real-time customer journeys across all channels with AI-powered decisioning
Adobe Campaign is a comprehensive omni-channel marketing platform that empowers enterprises to orchestrate personalized customer journeys across email, SMS, push notifications, mobile apps, web, direct mail, and offline channels. It combines campaign management, automation, real-time personalization, and analytics powered by Adobe Sensei AI to deliver targeted experiences at scale. Deep integration with the Adobe Experience Cloud ecosystem enables seamless data unification and optimization for sophisticated marketing teams.
Pros
- Extensive multi-channel support with advanced orchestration capabilities
- Powerful AI-driven personalization and segmentation tools
- Seamless integration with Adobe Analytics, Experience Manager, and other Experience Cloud products
Cons
- Steep learning curve and complex interface requiring technical expertise
- High implementation costs and long setup times
- Pricing can be prohibitive for mid-market or smaller businesses
Best For
Large enterprises with complex omni-channel needs and an existing Adobe Experience Cloud investment seeking enterprise-grade campaign automation.
Pricing
Custom enterprise pricing starting at around $50,000+ annually based on message volume, contacts, and features; contact sales for tailored quotes.
HubSpot Marketing Hub
enterpriseAll-in-one inbound marketing solution integrating email, social media, ads, landing pages, and live chat for seamless customer journeys.
Conversations inbox unifying customer interactions across email, chat, social, and SMS in one timeline
HubSpot Marketing Hub is a comprehensive inbound marketing platform that empowers businesses to manage campaigns across email, social media, websites, ads, and SMS through automated workflows and personalization. It integrates seamlessly with HubSpot's free CRM to provide a unified customer view, enabling omni-channel experiences from lead generation to nurturing. The tool excels in content management, analytics, and A/B testing, helping teams optimize engagement across touchpoints.
Pros
- All-in-one platform with strong CRM integration for unified omni-channel data
- Powerful automation workflows and AI-driven personalization across channels
- Robust analytics and reporting for multi-channel performance insights
Cons
- Higher pricing tiers can be costly for scaling businesses
- Advanced features require Professional or Enterprise plans
- Steeper learning curve for complex omni-channel setups
Best For
Growing mid-market teams seeking an integrated inbound platform for personalized omni-channel marketing.
Pricing
Free tools with CRM; Starter at $20/month (1,000 contacts), Professional at $890/month (2,000 contacts), Enterprise at $3,600/month (10,000 contacts), billed annually.
Marketo Engage
enterpriseB2B marketing automation platform enabling lead management and personalized engagement across multiple digital channels.
Revenue Cycle Analytics for full-funnel attribution across all channels
Marketo Engage, part of Adobe Experience Cloud, is a robust marketing automation platform tailored for B2B marketers, enabling sophisticated lead management, nurturing, and personalization across email, web, mobile, SMS, and paid media channels. It excels in orchestrating omni-channel campaigns with behavioral tracking, account-based marketing (ABM), and revenue cycle analytics. Deep integrations with Salesforce, Adobe tools, and third-party apps make it a powerhouse for enterprise-scale marketing operations.
Pros
- Comprehensive omni-channel support with email, SMS, web personalization, and ad orchestration
- Advanced AI-driven personalization, lead scoring, and revenue attribution analytics
- Seamless integrations with CRM systems like Salesforce and Adobe's ecosystem
Cons
- Steep learning curve and complex interface requiring training
- High enterprise-level pricing not suitable for small businesses
- Setup and customization demand technical expertise
Best For
Mid-to-large B2B enterprises needing advanced, scalable omni-channel marketing automation and deep analytics.
Pricing
Custom enterprise pricing based on contacts and features; typically starts at $1,200+/month with annual contracts.
Braze
enterpriseCustomer engagement platform specializing in real-time, cross-channel messaging via push, email, SMS, WhatsApp, and in-app experiences.
Canvas: a drag-and-drop journey orchestration tool for real-time, multi-step customer experiences
Braze is a powerful customer engagement platform designed for omni-channel marketing, enabling brands to deliver personalized messages across email, SMS, push notifications, in-app messaging, WhatsApp, and web channels. It leverages real-time customer data for dynamic segmentation, journey orchestration via its Canvas tool, and advanced A/B testing to optimize campaigns. With robust integrations and a focus on mobile-first experiences, Braze helps enterprises build long-term customer relationships through data-driven personalization.
Pros
- Comprehensive omni-channel support with real-time personalization
- Powerful Canvas for visual journey building and experimentation
- Strong data platform with deep segmentation and analytics
Cons
- High pricing with minimum commitments for enterprises
- Steep learning curve requiring technical expertise
- Less intuitive for non-technical users or small teams
Best For
Mid-to-large enterprises with complex customer engagement needs and dedicated marketing ops teams.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs); typically starts at $100,000+ annually with volume-based tiers.
Oracle Eloqua
enterpriseEnterprise-grade marketing automation for complex B2B campaigns across email, web, paid media, and events.
Campaign Canvas for visually building and automating intricate multi-step omni-channel campaigns
Oracle Eloqua is a robust marketing automation platform tailored for B2B enterprises, enabling the orchestration of complex omni-channel campaigns across email, web, social, events, and paid media. It provides advanced lead scoring, nurturing, segmentation, and revenue attribution to drive customer journeys from awareness to revenue. Deep integrations with CRM systems like Salesforce and Oracle CX make it a powerhouse for aligning sales and marketing teams.
Pros
- Powerful campaign orchestration with visual canvas for multi-channel workflows
- Advanced lead management, scoring, and personalization capabilities
- Seamless integrations with enterprise CRMs and extensive analytics for revenue insights
Cons
- Steep learning curve and complex interface requiring training
- High cost that may not suit smaller businesses
- Slower pace of UI modernization compared to newer competitors
Best For
Large B2B enterprises with complex sales cycles needing sophisticated lead nurturing and cross-channel orchestration.
Pricing
Custom enterprise pricing, typically starting at $2,000-$4,000/month based on contacts, features, and add-ons; requires quote.
Klaviyo
specializedEcommerce-focused platform for automated email, SMS, and push notifications with deep customer data integration.
One-click revenue tracking that attributes lifetime value and ROI directly to individual campaigns and flows
Klaviyo is a customer data platform focused on marketing automation, excelling in email, SMS, and push notifications for e-commerce businesses. It leverages behavioral data for advanced segmentation, personalized campaigns, and revenue-tracking automations across owned channels. While it supports integrations with Facebook ads and web personalization, its omni-channel capabilities are strongest in direct marketing touchpoints rather than full social or programmatic advertising.
Pros
- Exceptional behavioral segmentation and personalization using first-party data
- Deep e-commerce integrations with revenue attribution per campaign
- Robust multi-channel support for email, SMS, MMS, and mobile push
Cons
- Pricing scales quickly with active profiles, becoming expensive at enterprise levels
- Limited native tools for social media management or advanced ad platforms
- Steeper learning curve for building complex flows and custom analytics
Best For
E-commerce brands prioritizing data-driven email and SMS marketing with omni-channel personalization.
Pricing
Free for up to 250 active profiles; paid plans start at $45/month for 1,001-5,000 profiles, billed based on active profiles with add-ons for SMS.
Iterable
specializedAI-powered omni-channel messaging platform for real-time personalization across email, SMS, push, and in-app channels.
Realtime Personal Data Platform (PDP) for instant data unification and activation across all channels
Iterable is an AI-powered cross-channel marketing platform designed to help brands deliver highly personalized, real-time customer experiences across email, SMS, push notifications, in-app messaging, WhatsApp, and web channels. It excels in unifying customer data from multiple sources to enable advanced segmentation, journey orchestration, and predictive analytics for engagement and retention. The platform supports scalable campaigns with A/B testing, experimentation, and deep integrations with CRMs, data warehouses, and e-commerce tools.
Pros
- Robust omnichannel support with real-time data activation across 10+ channels
- Advanced AI-driven personalization and predictive engagement scoring
- Extensive integrations and API flexibility for enterprise-scale customization
Cons
- Steep learning curve requiring technical expertise for full utilization
- Pricing is custom and opaque, often expensive for SMBs
- Limited no-code drag-and-drop simplicity compared to more user-friendly competitors
Best For
Mid-to-large enterprises with technical teams seeking scalable, data-driven omnichannel personalization at high volumes.
Pricing
Custom enterprise pricing based on contacts and volume; typically starts at $10,000+/year, contact sales for quote.
Emarsys
enterpriseAI-driven omni-channel platform for personalized customer journeys via email, SMS, web, and mobile push.
AI Predictive Engine for real-time churn prediction and personalized product recommendations across all channels
Emarsys is an AI-powered omnichannel marketing platform that unifies customer data across channels like email, SMS, push notifications, web, and mobile to deliver hyper-personalized experiences. It excels in customer lifecycle management with predictive analytics, automated journeys, and product recommendations tailored for e-commerce and retail brands. The platform's modular architecture allows for scalable orchestration of marketing campaigns while integrating seamlessly with CRM and e-commerce systems.
Pros
- Advanced AI-driven personalization and predictive analytics
- Comprehensive omnichannel support including web and in-app messaging
- Robust integrations with e-commerce platforms like Shopify and Salesforce
Cons
- High cost unsuitable for small businesses
- Steep learning curve for non-technical users
- Custom reporting can be limited without add-ons
Best For
Mid-to-large e-commerce and retail enterprises needing scalable, AI-enhanced omnichannel personalization.
Pricing
Enterprise custom pricing based on contacts and features; typically starts at $1,000+/month with annual contracts.
ActiveCampaign
specializedEmail marketing and automation tool with CRM integration supporting omni-channel campaigns via email, SMS, and site messaging.
Visual automation canvas with split paths, goals, and machine learning predictions for hyper-personalized omnichannel experiences
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and omnichannel capabilities like SMS, WhatsApp, site messaging, and push notifications to deliver personalized customer experiences. It excels in creating sophisticated behavioral automations triggered across multiple touchpoints, helping businesses nurture leads and drive revenue. With built-in machine learning for content recommendations and predictive sending, it unifies customer data for seamless omnichannel campaigns.
Pros
- Exceptional automation builder with conditional logic for omnichannel journeys
- Integrated CRM and machine learning for personalization
- Strong support for email, SMS, WhatsApp, and site interactions
Cons
- Steep learning curve for complex automations
- Pricing scales quickly with contact volume
- Limited native tools for social media or paid ads management
Best For
Small to mid-sized businesses seeking advanced email and SMS automation with CRM integration for personalized omnichannel marketing.
Pricing
Starts at $29/mo (Starter, up to 500 contacts), Plus at $49/mo, Pro at $149/mo; Enterprise custom; billed annually with contact-based scaling.
Conclusion
The review of top omni-channel marketing software reveals Salesforce Marketing Cloud as the standout choice, boasting a unified platform that connects email, mobile, social, web, and more to deliver personalized experiences. Adobe Campaign follows with its strength in real-time campaign orchestration across channels like email, SMS, and direct mail, while HubSpot Marketing Hub impresses with its all-in-one inbound solution, integrating email, social, ads, and live chat for seamless customer journeys. Each tool offers unique benefits, catering to diverse business needs in the dynamic realm of omni-channel marketing.
Take the first step to enhance your customer engagement—try Salesforce Marketing Cloud and unlock the potential of a unified, personalized marketing strategy today.
Tools Reviewed
All tools were independently evaluated for this comparison
