Quick Overview
- 1#1: Delighted - Delighted delivers automated, multi-channel NPS surveys with real-time insights and CRM integrations for customer loyalty measurement.
- 2#2: Qualtrics - Qualtrics offers enterprise-grade experience management with advanced NPS surveying, analytics, and action planning tools.
- 3#3: AskNicely - AskNicely automates NPS collection, provides coaching alerts, and integrates with CRMs to improve customer retention.
- 4#4: Promoter.io - Promoter.io enables easy NPS surveys with deep CRM syncs, response analysis, and customer advocacy features.
- 5#5: Retently - Retently provides multi-channel NPS feedback collection with automation, reporting, and follow-up workflows.
- 6#6: Survicate - Survicate captures NPS feedback on websites, apps, and emails with targeting rules and integrations.
- 7#7: Zonka Feedback - Zonka Feedback manages omnichannel NPS surveys with AI-driven insights and closed-loop resolution.
- 8#8: SurveyMonkey - SurveyMonkey supports NPS templates with robust survey building, distribution, and basic analytics.
- 9#9: Typeform - Typeform creates engaging, conversational NPS surveys designed to boost response rates.
- 10#10: Hotjar - Hotjar combines on-site NPS surveys with heatmaps and session recordings for user experience insights.
These tools were selected based on feature strength (including automation and multi-channel deployment), analytical value, user experience, and overall utility, prioritizing those that deliver consistent, impactful results across business scales.
Comparison Table
Dive into a comparison table of top NPS survey software, featuring tools like Delighted, Qualtrics, AskNicely, Promoter.io, Retently, and more, to examine their key features, usability, and overall value. This guide equips readers to identify the right tool for their business, whether prioritizing simplicity, advanced insights, or smooth integration.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Delighted Delighted delivers automated, multi-channel NPS surveys with real-time insights and CRM integrations for customer loyalty measurement. | specialized | 9.7/10 | 9.5/10 | 9.8/10 | 9.2/10 |
| 2 | Qualtrics Qualtrics offers enterprise-grade experience management with advanced NPS surveying, analytics, and action planning tools. | enterprise | 9.2/10 | 9.8/10 | 7.6/10 | 8.1/10 |
| 3 | AskNicely AskNicely automates NPS collection, provides coaching alerts, and integrates with CRMs to improve customer retention. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | Promoter.io Promoter.io enables easy NPS surveys with deep CRM syncs, response analysis, and customer advocacy features. | specialized | 8.7/10 | 9.0/10 | 9.4/10 | 8.4/10 |
| 5 | Retently Retently provides multi-channel NPS feedback collection with automation, reporting, and follow-up workflows. | specialized | 8.3/10 | 8.4/10 | 9.1/10 | 8.0/10 |
| 6 | Survicate Survicate captures NPS feedback on websites, apps, and emails with targeting rules and integrations. | specialized | 8.5/10 | 8.8/10 | 8.4/10 | 8.1/10 |
| 7 | Zonka Feedback Zonka Feedback manages omnichannel NPS surveys with AI-driven insights and closed-loop resolution. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 8 | SurveyMonkey SurveyMonkey supports NPS templates with robust survey building, distribution, and basic analytics. | other | 8.2/10 | 7.8/10 | 9.2/10 | 8.0/10 |
| 9 | Typeform Typeform creates engaging, conversational NPS surveys designed to boost response rates. | specialized | 8.2/10 | 8.0/10 | 9.4/10 | 7.6/10 |
| 10 | Hotjar Hotjar combines on-site NPS surveys with heatmaps and session recordings for user experience insights. | specialized | 7.2/10 | 7.0/10 | 8.5/10 | 7.5/10 |
Delighted delivers automated, multi-channel NPS surveys with real-time insights and CRM integrations for customer loyalty measurement.
Qualtrics offers enterprise-grade experience management with advanced NPS surveying, analytics, and action planning tools.
AskNicely automates NPS collection, provides coaching alerts, and integrates with CRMs to improve customer retention.
Promoter.io enables easy NPS surveys with deep CRM syncs, response analysis, and customer advocacy features.
Retently provides multi-channel NPS feedback collection with automation, reporting, and follow-up workflows.
Survicate captures NPS feedback on websites, apps, and emails with targeting rules and integrations.
Zonka Feedback manages omnichannel NPS surveys with AI-driven insights and closed-loop resolution.
SurveyMonkey supports NPS templates with robust survey building, distribution, and basic analytics.
Typeform creates engaging, conversational NPS surveys designed to boost response rates.
Hotjar combines on-site NPS surveys with heatmaps and session recordings for user experience insights.
Delighted
specializedDelighted delivers automated, multi-channel NPS surveys with real-time insights and CRM integrations for customer loyalty measurement.
Mobile-optimized, one-click NPS surveys that achieve 30-40% response rates, far surpassing industry averages
Delighted is a premier NPS survey software that specializes in collecting Net Promoter Scores through simple, one-question surveys delivered via email, SMS, web intercept, Slack, and API integrations. It offers real-time dashboards, advanced analytics, and automated follow-ups to turn feedback into actionable insights for improving customer loyalty. As the #1 ranked solution, it excels in delivering high response rates (often 30-40%) with beautifully designed, mobile-optimized surveys that minimize user friction.
Pros
- Ultra-simple setup with one-click survey deployment across multiple channels
- Industry-leading response rates and stunning, customizable dashboards
- Robust integrations with CRM tools like Salesforce, HubSpot, and Slack for seamless workflows
Cons
- Pricing scales quickly with high response volumes, potentially costly for enterprises
- Limited support for complex survey logic or multi-question formats beyond NPS
- Fewer advanced segmentation options compared to general survey platforms
Best For
Mid-to-large businesses seeking effortless, high-engagement NPS feedback to drive customer retention and product improvements.
Pricing
Starts at $224/month (Essentials plan for 500 responses), $449/month (Pro for 1,000 responses), up to enterprise custom pricing; free 14-day trial with no credit card required.
Qualtrics
enterpriseQualtrics offers enterprise-grade experience management with advanced NPS surveying, analytics, and action planning tools.
Stats iQ: AI-powered automated statistical analysis that reveals key drivers and predictors of NPS scores without manual expertise.
Qualtrics is an enterprise-grade experience management platform renowned for its powerful survey tools, including sophisticated NPS (Net Promoter Score) surveys that capture customer feedback at scale. It provides advanced analytics, AI-driven insights, and predictive modeling to identify trends and drivers behind NPS scores. With extensive customization, integrations, and automation capabilities, it transforms raw feedback into strategic business intelligence.
Pros
- Unmatched advanced analytics and AI (e.g., Stats iQ) for deep NPS insights
- Seamless integrations with CRMs like Salesforce and robust API
- Highly scalable for global enterprises with multi-language support
Cons
- Steep learning curve and complex interface for beginners
- Expensive custom pricing not ideal for small teams
- Overkill for simple NPS tracking without advanced needs
Best For
Large enterprises and teams requiring enterprise-scale NPS surveying with advanced analytics and integrations.
Pricing
Custom quote-based pricing, typically starting at $1,500-$5,000 per user/year for core plans, scaling significantly with volume and advanced features.
AskNicely
specializedAskNicely automates NPS collection, provides coaching alerts, and integrates with CRMs to improve customer retention.
Automated 'Close the Loop' system with instant detractor alerts and team coaching recommendations
AskNicely is a specialized NPS survey platform designed to help businesses measure customer loyalty through automated Net Promoter Score surveys delivered via email, SMS, web, and in-app channels. It emphasizes closing the feedback loop with real-time alerts for detractors, passives, and promoters, enabling teams to respond promptly and improve experiences. The tool integrates deeply with CRMs like Salesforce and HubSpot, offers benchmarking against industry peers, and includes coaching features to turn feedback into team actions.
Pros
- Automated multi-channel NPS surveys with real-time results
- Seamless CRM integrations and detractor alerting
- Benchmarking and coaching tools for actionable insights
Cons
- Pricing scales quickly for high volumes
- Limited flexibility beyond core NPS functionality
- Advanced reporting requires some setup
Best For
Mid-market and enterprise teams focused on NPS-driven customer retention and experience management.
Pricing
Starts at around $499/month for basic plans (up to 500 responses); scales with volume/contact sales for enterprise.
Promoter.io
specializedPromoter.io enables easy NPS surveys with deep CRM syncs, response analysis, and customer advocacy features.
Smart Follow-Ups that automatically send targeted messages based on NPS scores to engage detractors and nurture promoters.
Promoter.io is a specialized NPS survey platform designed to help businesses measure customer loyalty through Net Promoter Score feedback collected via email, SMS, web links, and in-app surveys. It automates survey distribution at key touchpoints, categorizes responses into promoters, passives, and detractors, and facilitates follow-up actions with personalized messaging. The tool provides real-time dashboards, trend tracking, and integrations with CRMs like HubSpot and Slack for seamless workflow integration.
Pros
- Highly intuitive interface tailored specifically for NPS surveys
- Powerful automation for survey triggers and smart follow-ups
- Robust integrations with popular tools like Slack, HubSpot, and Zapier
Cons
- Limited support for non-NPS survey types or complex question logic
- Reporting dashboards lack advanced visualization options compared to broader survey tools
- Pricing scales quickly with survey volume for high-growth teams
Best For
Small to mid-sized businesses focused on continuous NPS tracking and turning customer feedback into actionable conversations.
Pricing
Starts at $99/month (Starter: 500 surveys/mo), $299/month (Growth: 5,000 surveys/mo), $599+/month (Business: 20,000+ surveys/mo); annual discounts available.
Retently
specializedRetently provides multi-channel NPS feedback collection with automation, reporting, and follow-up workflows.
Automated multi-channel feedback campaigns that trigger personalized follow-ups by score segment
Retently is a focused NPS survey platform designed to help businesses measure customer satisfaction and loyalty through automated Net Promoter Score surveys delivered via email, website embeds, SMS, or Slack. It offers real-time dashboards for tracking scores, trends, and benchmarks, along with automated follow-up workflows to engage promoters, passives, and detractors. The tool emphasizes simplicity and integrations with CRMs like HubSpot and Intercom, enabling teams to act on feedback efficiently.
Pros
- Straightforward setup with one-click survey deployment
- Robust automation for follow-up campaigns based on scores
- Solid integrations with key tools like Slack, HubSpot, and Zapier
Cons
- Limited advanced analytics and AI-driven insights compared to top competitors
- Customization options for surveys are somewhat basic
- Pricing can escalate quickly for teams needing higher response volumes
Best For
Small to mid-sized teams seeking an easy-to-use NPS tool for ongoing customer feedback without steep learning curves.
Pricing
Starts at $29/month (Essentials, up to 500 responses), $79/month (Pro, up to 5,000), custom Enterprise plans.
Survicate
specializedSurvicate captures NPS feedback on websites, apps, and emails with targeting rules and integrations.
Behavioral targeting rules for triggering NPS surveys based on user actions and attributes
Survicate is a customer feedback platform focused on NPS surveys, enabling deployment across websites, in-app experiences, email, and links for real-time insights. It offers advanced targeting rules, automation triggers, and a comprehensive analytics dashboard to track scores and trends. With over 100 integrations including HubSpot, Slack, and Zendesk, it streamlines feedback collection and actioning for teams.
Pros
- Multi-channel deployment (website, in-app, email)
- Extensive integrations with CRM and communication tools
- Advanced targeting and automation for personalized surveys
Cons
- Higher pricing tiers may not suit small teams
- Advanced reporting requires some learning
- Limited free plan response limits
Best For
Mid-sized SaaS and e-commerce businesses seeking versatile NPS feedback across digital touchpoints.
Pricing
Free plan (100 responses/month); Starter from $89/month (annual), Pro $239/month, Enterprise custom.
Zonka Feedback
specializedZonka Feedback manages omnichannel NPS surveys with AI-driven insights and closed-loop resolution.
Omnichannel feedback collection including SMS, kiosks, and QR codes for in-person NPS surveys
Zonka Feedback is a robust NPS survey software that allows businesses to collect Net Promoter Score feedback across multiple channels including email, SMS, web links, QR codes, and kiosks. It offers real-time analytics, automated alerts, and AI-driven insights to help teams act on customer feedback promptly. The platform integrates seamlessly with CRMs like Salesforce, HubSpot, and Slack, enabling closed-loop feedback management.
Pros
- Multi-channel distribution for broad reach
- Strong CRM and tool integrations
- Real-time alerts and automation workflows
Cons
- Pricing escalates quickly for advanced features
- Some reporting customizations are limited
- Steeper learning curve for analytics setup
Best For
Mid-sized businesses needing omnichannel NPS collection with CRM integrations to drive customer retention.
Pricing
Free plan available; paid plans start at $49/month (Basic), $99/month (Pro), with custom Enterprise pricing.
SurveyMonkey
otherSurveyMonkey supports NPS templates with robust survey building, distribution, and basic analytics.
Industry-specific NPS benchmarks for contextual score comparisons
SurveyMonkey is a versatile online survey platform that enables users to create, distribute, and analyze NPS surveys with ease, including dedicated NPS templates for quick setup. It offers robust analytics to calculate scores, segment responses, and benchmark against industry standards. While not exclusively an NPS tool, it integrates NPS seamlessly into broader survey workflows for customer feedback collection.
Pros
- Intuitive drag-and-drop builder for fast NPS survey creation
- Built-in NPS scoring, benchmarks, and customizable dashboards
- Extensive integrations with CRM and email tools for distribution
Cons
- Advanced NPS automation and follow-ups require higher-tier plans
- Limited depth in NPS-specific analytics compared to dedicated tools
- Pricing scales quickly for high-volume or team usage
Best For
Small to mid-sized businesses needing a user-friendly, all-in-one survey platform with solid NPS capabilities alongside other feedback tools.
Pricing
Free basic plan; paid plans start at $25/user/month (billed annually) for Advantage, up to $99/user/month for Enterprise.
Typeform
specializedTypeform creates engaging, conversational NPS surveys designed to boost response rates.
Conversational one-question-per-screen format that feels like a chat, significantly improving engagement and completion rates for NPS surveys
Typeform is a versatile online form and survey builder renowned for its conversational, one-question-at-a-time interface that creates engaging user experiences. It supports NPS surveys through customizable scales, conditional logic for follow-up questions, and integrations with tools like Slack and Google Sheets. While not exclusively an NPS tool, it excels at boosting response rates and completion through beautiful, mobile-optimized designs.
Pros
- Stunning, interactive designs that increase survey completion rates
- Intuitive drag-and-drop builder with logic jumps for dynamic NPS follow-ups
- Strong mobile responsiveness and embedding options
Cons
- Basic built-in analytics lacking advanced NPS benchmarking and CSAT correlations
- Pricing escalates quickly for teams needing higher response limits
- Fewer native reporting dashboards compared to dedicated NPS platforms
Best For
Businesses and marketers seeking highly engaging NPS surveys to maximize response rates and user satisfaction over in-depth analytics.
Pricing
Free plan (limited responses); Basic $25/mo, Plus $50/mo, Business $83/mo (billed annually); Enterprise custom.
Hotjar
specializedHotjar combines on-site NPS surveys with heatmaps and session recordings for user experience insights.
Behavior-triggered NPS surveys integrated with heatmaps and session recordings for qualitative context on scores
Hotjar is a comprehensive user experience analytics platform that includes robust NPS survey tools for capturing customer satisfaction scores directly on websites via pop-ups, widgets, and targeted polls. It excels in combining NPS data with heatmaps, session recordings, and funnel analysis to provide contextual insights into user feedback. While versatile for web-based feedback collection, it's best as a supplementary tool rather than a standalone NPS solution.
Pros
- Seamless integration with websites for frictionless NPS deployment
- Pairs NPS scores with visual heatmaps and session replays for deeper insights
- Intuitive dashboard and quick setup for non-technical users
Cons
- Lacks advanced NPS-specific features like automated follow-ups or multi-channel support
- Pricing scales quickly for high-traffic sites, reducing value for enterprises
- Survey customization is limited compared to dedicated NPS tools
Best For
Website owners and product teams who want to blend NPS surveys with behavioral analytics for holistic user insights.
Pricing
Free Basic plan; Plus starts at $39/month (annual billing); Business at $99/month; Scale is custom enterprise pricing.
Conclusion
This review has showcased a variety of NPS survey tools, with Delighted leading as the top choice, thanks to its automated multi-channel surveys and real-time CRM insights. Qualtrics and AskNicely follow closely, offering robust enterprise features and CRM-driven retention strategies respectively, ensuring strong alternatives for different business needs.
Take the first step to better customer loyalty—try Delighted to see how its intuitive workflows and instant insights can transform your feedback collection and action plans.
Tools Reviewed
All tools were independently evaluated for this comparison