Quick Overview
- 1#1: Delighted - Sends simple, mobile-optimized NPS surveys via email, SMS, and web to measure and act on customer loyalty.
- 2#2: Qualtrics - Provides enterprise-grade experience management with advanced NPS tracking, analytics, and AI-driven insights.
- 3#3: AskNicely - Automates NPS surveys and converts feedback into actionable plays to boost retention and revenue.
- 4#4: Medallia - Delivers AI-powered customer experience management with real-time NPS monitoring and text analytics.
- 5#5: Promoter.io - Offers benchmarking NPS software with automated follow-ups and integrations for customer feedback loops.
- 6#6: Retently - Enables recurring NPS surveys for SaaS teams with dashboards, alerts, and customer segmentation.
- 7#7: CustomerGauge - Focuses on B2B account-level NPS with relationship surveys and executive engagement tools.
- 8#8: GetFeedback - Simplifies NPS collection through website widgets, emails, and Slack integrations for quick insights.
- 9#9: SurveySensum - AI-driven CX platform that automates NPS analysis, predictions, and personalized follow-ups.
- 10#10: Mopinion - Combines NPS with website feedback tools for smart dashboards and advanced analytics.
These tools were chosen based on their ability to deliver accurate NPS tracking, user-friendly experience, actionable insights, and overall value, ensuring they cater to diverse organizational requirements while excelling in key performance areas.
Comparison Table
NPS software is essential for measuring customer loyalty and extracting actionable insights, and this comparison table showcases top tools like Delighted, Qualtrics, AskNicely, Medallia, and more. It outlines key features, pricing nuances, and user experience to help you identify the right platform for your needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Delighted Sends simple, mobile-optimized NPS surveys via email, SMS, and web to measure and act on customer loyalty. | specialized | 9.6/10 | 9.4/10 | 9.8/10 | 9.2/10 |
| 2 | Qualtrics Provides enterprise-grade experience management with advanced NPS tracking, analytics, and AI-driven insights. | enterprise | 9.1/10 | 9.8/10 | 7.8/10 | 8.5/10 |
| 3 | AskNicely Automates NPS surveys and converts feedback into actionable plays to boost retention and revenue. | specialized | 8.8/10 | 9.1/10 | 9.3/10 | 8.4/10 |
| 4 | Medallia Delivers AI-powered customer experience management with real-time NPS monitoring and text analytics. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 5 | Promoter.io Offers benchmarking NPS software with automated follow-ups and integrations for customer feedback loops. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.3/10 |
| 6 | Retently Enables recurring NPS surveys for SaaS teams with dashboards, alerts, and customer segmentation. | specialized | 8.4/10 | 8.5/10 | 9.0/10 | 8.0/10 |
| 7 | CustomerGauge Focuses on B2B account-level NPS with relationship surveys and executive engagement tools. | specialized | 8.1/10 | 8.7/10 | 7.9/10 | 7.5/10 |
| 8 | GetFeedback Simplifies NPS collection through website widgets, emails, and Slack integrations for quick insights. | specialized | 8.3/10 | 8.7/10 | 8.4/10 | 7.8/10 |
| 9 | SurveySensum AI-driven CX platform that automates NPS analysis, predictions, and personalized follow-ups. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 10 | Mopinion Combines NPS with website feedback tools for smart dashboards and advanced analytics. | specialized | 7.6/10 | 8.1/10 | 7.4/10 | 7.0/10 |
Sends simple, mobile-optimized NPS surveys via email, SMS, and web to measure and act on customer loyalty.
Provides enterprise-grade experience management with advanced NPS tracking, analytics, and AI-driven insights.
Automates NPS surveys and converts feedback into actionable plays to boost retention and revenue.
Delivers AI-powered customer experience management with real-time NPS monitoring and text analytics.
Offers benchmarking NPS software with automated follow-ups and integrations for customer feedback loops.
Enables recurring NPS surveys for SaaS teams with dashboards, alerts, and customer segmentation.
Focuses on B2B account-level NPS with relationship surveys and executive engagement tools.
Simplifies NPS collection through website widgets, emails, and Slack integrations for quick insights.
AI-driven CX platform that automates NPS analysis, predictions, and personalized follow-ups.
Combines NPS with website feedback tools for smart dashboards and advanced analytics.
Delighted
specializedSends simple, mobile-optimized NPS surveys via email, SMS, and web to measure and act on customer loyalty.
Beautifully designed, mobile-first surveys that achieve industry-leading response rates across email, SMS, and in-app channels
Delighted is a premier NPS software platform that simplifies collecting Net Promoter Score feedback through elegant, mobile-optimized surveys delivered via email, SMS, web links, kiosks, and iPad apps. It offers real-time dashboards for tracking scores, trends, and comments, with powerful segmentation and integrations to tools like Slack, HubSpot, and Salesforce. Businesses use it to measure customer loyalty, identify detractors, and drive improvements efficiently.
Pros
- Exceptionally intuitive setup and survey builder
- Multi-channel delivery options for maximum response rates
- Real-time analytics and actionable insights dashboard
Cons
- Limited advanced customization for complex reporting needs
- Pricing increases rapidly with higher response volumes
- Fewer enterprise-level integrations compared to some competitors
Best For
Small to mid-sized businesses and teams wanting a dead-simple, high-response NPS tool without a steep learning curve.
Pricing
Free plan up to 250 responses/month; paid plans start at $224/month for 750 responses, scaling up based on volume.
Qualtrics
enterpriseProvides enterprise-grade experience management with advanced NPS tracking, analytics, and AI-driven insights.
Stats iQ: AI-driven automated statistical analysis that uncovers hidden patterns in NPS responses without needing data science expertise
Qualtrics is a comprehensive experience management (XM) platform renowned for its robust survey capabilities, including advanced NPS tracking and analysis. It enables businesses to design highly customizable NPS surveys, capture feedback across multiple channels, and leverage AI-driven insights for actionable recommendations. With real-time dashboards and predictive analytics, Qualtrics transforms raw NPS data into strategic intelligence for improving customer loyalty.
Pros
- Exceptional AI-powered analytics and predictive insights for NPS data
- Seamless integrations with CRM, Slack, and 100+ tools
- Highly scalable for enterprise-level feedback management
Cons
- Steep learning curve for non-expert users
- High cost may not suit small businesses
- Overly complex for basic NPS-only needs
Best For
Large enterprises and mid-market companies requiring advanced, multi-channel NPS analytics and customer experience orchestration.
Pricing
Custom enterprise pricing starting at around $1,500/month for core plans; contact sales for quotes based on usage and features.
AskNicely
specializedAutomates NPS surveys and converts feedback into actionable plays to boost retention and revenue.
SMS-powered NPS surveys with instant delivery and high open rates for frontline feedback collection
AskNicely is a specialized NPS (Net Promoter Score) software platform designed to help businesses collect customer feedback via email, SMS, and in-app surveys. It provides real-time analytics, automated alerts for detractors, and tools to close the feedback loop, including action plans and team leaderboards. The platform emphasizes frontline team engagement, making it ideal for service-oriented industries to drive loyalty and retention through continuous feedback.
Pros
- Seamless multi-channel NPS delivery (SMS, email, web) with high response rates
- Strong integrations with CRMs like Salesforce and HubSpot for automated workflows
- Actionable insights with coaching tools, leaderboards, and real-time alerts
Cons
- Pricing scales quickly and may be expensive for small teams
- Survey customization options are somewhat limited compared to full CX platforms
- Advanced analytics and reporting lack depth for enterprise-scale data needs
Best For
Mid-sized service businesses like gyms, retail, and agencies focused on frontline NPS feedback and team-driven improvements.
Pricing
Custom pricing starting around $300/month for basic plans, scaling to enterprise tiers based on volume and features.
Medallia
enterpriseDelivers AI-powered customer experience management with real-time NPS monitoring and text analytics.
AI-driven Zephyr engine for real-time text analytics and automated experience orchestration from unstructured feedback
Medallia is a comprehensive experience management platform that specializes in capturing NPS feedback alongside other customer insights across omnichannel touchpoints. It leverages AI for text analytics, sentiment analysis, and predictive modeling to turn feedback into actionable strategies. The platform supports closed-loop resolution, employee experience management, and real-time alerting to drive customer loyalty and business growth.
Pros
- Advanced AI-powered analytics and text mining for deep insights
- Seamless omnichannel feedback collection and integrations
- Scalable for enterprise-level deployments with closed-loop actioning
Cons
- High cost with custom enterprise pricing
- Steep learning curve and complex initial setup
- Overkill for SMBs focused solely on basic NPS tracking
Best For
Large enterprises needing a full-spectrum CX platform with sophisticated NPS analytics and orchestration.
Pricing
Custom enterprise pricing, typically starting at $50,000+ annually based on users, features, and deployment scale.
Promoter.io
specializedOffers benchmarking NPS software with automated follow-ups and integrations for customer feedback loops.
Automated 'Closing the Loop' workflows that trigger targeted responses and tasks based on feedback scores in real-time
Promoter.io is a user-friendly NPS software platform designed to collect customer feedback through email, SMS, web links, and in-app surveys. It automates score calculations, follow-up actions, and integrates with tools like Slack, HubSpot, and Intercom for seamless workflows. The platform emphasizes closing the feedback loop with real-time insights and customizable dashboards to drive customer retention.
Pros
- Intuitive setup with one-click survey deployment across multiple channels
- Strong automation for personalized follow-ups and alerts
- Robust integrations with popular CRMs and communication apps
Cons
- Advanced analytics and reporting lack depth compared to top competitors
- Pricing scales quickly with high response volumes
- Limited customization for survey templates and branding
Best For
Small to mid-sized SaaS and e-commerce businesses needing a straightforward NPS tool for quick feedback collection and action.
Pricing
Starts at $99/month for up to 500 responses (billed annually), with Pro and Enterprise tiers scaling by volume and features.
Retently
specializedEnables recurring NPS surveys for SaaS teams with dashboards, alerts, and customer segmentation.
Automated success workflows that trigger personalized follow-ups based on NPS scores for proactive customer engagement
Retently is a dedicated customer feedback platform focused on NPS (Net Promoter Score) surveys, enabling businesses to collect loyalty metrics via automated email, website widgets, and SMS campaigns. It offers segmentation, reporting dashboards, and integrations with CRMs like HubSpot and Salesforce for actionable insights. The tool also includes follow-up automation to engage detractors and promoters, helping improve retention.
Pros
- Highly intuitive setup and survey deployment
- Strong automation for feedback follow-ups
- Solid integrations with major CRMs and tools
Cons
- Limited advanced AI analytics compared to leaders
- Pricing scales quickly for high-volume users
- Fewer survey customization options
Best For
Small to medium-sized businesses needing straightforward NPS tracking and automation without complexity.
Pricing
Starts at $29/month (Starter, 500 surveys/year), $79/month (Pro, unlimited), up to custom Enterprise plans; 14-day free trial.
CustomerGauge
specializedFocuses on B2B account-level NPS with relationship surveys and executive engagement tools.
Account-level NPS with automated closed-loop feedback that assigns actions to specific teams and tracks resolution
CustomerGauge is an enterprise-grade customer experience platform centered on Net Promoter Score (NPS) measurement, offering multi-channel feedback collection and account-level analysis tailored for B2B organizations. It emphasizes closed-loop feedback, where insights drive direct actions via automated workflows and team assignments. The tool integrates deeply with CRMs like Salesforce, providing real-time dashboards, AI-powered driver analysis, and benchmarking to improve customer retention and revenue.
Pros
- Powerful account-level NPS for B2B, linking feedback to specific customers and teams
- Seamless CRM integrations and closed-loop action management
- Advanced AI insights and customizable reporting dashboards
Cons
- Enterprise pricing is high and opaque, not ideal for SMBs
- Steeper learning curve due to extensive customization options
- Limited multichannel support compared to some competitors
Best For
Large B2B enterprises needing sophisticated, account-centric NPS with strong CRM integration.
Pricing
Custom enterprise pricing starting around $10,000+ annually; requires sales quote.
GetFeedback
specializedSimplifies NPS collection through website widgets, emails, and Slack integrations for quick insights.
Native Salesforce integration that embeds NPS surveys directly into customer records and workflows
GetFeedback is a robust customer feedback platform designed for collecting NPS, CSAT, and CES metrics across digital touchpoints. It excels in real-time survey deployment, advanced analytics, and seamless integrations, particularly with Salesforce, enabling teams to close the feedback loop efficiently. Businesses use it to track customer sentiment, identify trends, and drive actionable improvements through customizable dashboards and AI-powered insights.
Pros
- Deep Salesforce integration for native feedback embedding
- Real-time dashboards and automated alerts
- Multi-channel survey distribution with AI analysis
Cons
- High cost suitable mainly for enterprises
- Steeper learning curve for advanced customization
- Limited free tier or standalone options for SMBs
Best For
Enterprise teams using Salesforce who need integrated NPS tracking and customer experience management.
Pricing
Custom enterprise pricing starting around $5,000/year; contact sales for quotes based on volume and features.
SurveySensum
specializedAI-driven CX platform that automates NPS analysis, predictions, and personalized follow-ups.
AI Action Intelligence that automatically prioritizes feedback and suggests follow-up actions
SurveySensum is a customer experience management platform focused on NPS surveys, allowing businesses to collect feedback via email, web, SMS, and more. It offers AI-powered sentiment analysis, real-time dashboards, and tools to close the feedback loop with automated alerts and integrations. Designed for teams aiming to boost customer loyalty through actionable insights from Net Promoter Scores.
Pros
- Intuitive drag-and-drop survey builder for quick NPS deployment
- AI-driven sentiment analysis and auto-categorization of responses
- Strong omnichannel support including video feedback
Cons
- Limited advanced reporting customization compared to top competitors
- Integration library is solid but not as extensive as leaders like Qualtrics
- Pricing lacks full transparency without a demo
Best For
Small to mid-sized businesses seeking an user-friendly NPS tool with AI insights to improve customer retention without complexity.
Pricing
Starts at $49/month for Starter plan (up to 500 responses), Pro at $99/month, Enterprise custom; free trial available.
Mopinion
specializedCombines NPS with website feedback tools for smart dashboards and advanced analytics.
Contextual triggering engine for hyper-targeted NPS surveys based on user behavior and device
Mopinion is a customer feedback platform that specializes in collecting NPS surveys and other feedback types across web, mobile apps, email, and SMS channels. It offers advanced analytics, customizable forms, and AI-powered insights to help businesses understand customer sentiment and drive improvements. The tool emphasizes real-time dashboards and integrations with CRM systems for actionable CX strategies.
Pros
- Highly customizable no-code feedback forms and triggers
- Powerful analytics with segmentation and journey mapping
- Multi-channel collection including in-app and post-interaction NPS
Cons
- Steep learning curve for advanced customization
- Pricing lacks transparency and scales quickly
- Limited built-in automation compared to NPS specialists
Best For
Mid-sized enterprises needing comprehensive multi-channel feedback beyond basic NPS tracking.
Pricing
Custom quote-based pricing; starts around €500/month for entry-level plans, with enterprise tiers based on volume and features.
Conclusion
Delighted leads as the top NPS software, shining with simple, mobile-optimized surveys across email, SMS, and web that simplify measuring and boosting customer loyalty. Qualtrics ranks second, offering enterprise-grade tools with advanced analytics and AI for large-scale needs, while AskNicely excels with automation that converts feedback into retention-boosting actions for revenue growth. Each tool serves distinct purposes, ensuring the best fit depends on specific operational goals.
Take the first step toward stronger customer relationships—try Delighted to experience its intuitive platform, designed to make feedback collection easy and turn insights into meaningful action.
Tools Reviewed
All tools were independently evaluated for this comparison