Quick Overview
- 1#1: Delighted - Delighted delivers simple, automated NPS surveys across email, web, and SMS with real-time insights and integrations.
- 2#2: Qualtrics - Qualtrics provides enterprise-grade experience management platform with advanced NPS tracking, analytics, and AI-driven insights.
- 3#3: AskNicely - AskNicely automates NPS feedback collection, team alerts, and coaching to improve customer retention.
- 4#4: Promoter.io - Promoter.io offers straightforward NPS surveys with CRM integrations and automated follow-ups.
- 5#5: Retently - Retently enables NPS, CSAT, and CES surveys with automation, reporting, and customer segmentation.
- 6#6: Survicate - Survicate captures NPS feedback on websites, apps, and email with targeting and analytics features.
- 7#7: CustomerGauge - CustomerGauge specializes in B2B account-based NPS with closed-loop feedback and revenue correlation.
- 8#8: Medallia - Medallia powers customer experience management with comprehensive NPS measurement and action intelligence.
- 9#9: Mopinion - Mopinion collects and analyzes NPS feedback through customizable forms and advanced dashboards.
- 10#10: Customer Thermometer - Customer Thermometer provides one-click NPS email surveys with instant scoring and team notifications.
We prioritized tools based on feature depth, user experience, integration flexibility, and overall value, ensuring a comprehensive list of solutions that cater to varied business needs.
Comparison Table
Net promoter score (nps) software simplifies tracking customer loyalty, and selecting the right tool requires understanding key features. This comparison table examines top nps platforms—such as delighted, qualtrics, asknicely, promoter.io, retently, and additional options—exploring differences in response capabilities, customization, integrations, and support. Readers will learn which tool matches their business goals, budget, and team needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Delighted Delighted delivers simple, automated NPS surveys across email, web, and SMS with real-time insights and integrations. | specialized | 9.6/10 | 9.3/10 | 9.8/10 | 9.1/10 |
| 2 | Qualtrics Qualtrics provides enterprise-grade experience management platform with advanced NPS tracking, analytics, and AI-driven insights. | enterprise | 9.3/10 | 9.8/10 | 8.2/10 | 8.5/10 |
| 3 | AskNicely AskNicely automates NPS feedback collection, team alerts, and coaching to improve customer retention. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.4/10 |
| 4 | Promoter.io Promoter.io offers straightforward NPS surveys with CRM integrations and automated follow-ups. | specialized | 8.6/10 | 8.9/10 | 9.1/10 | 8.2/10 |
| 5 | Retently Retently enables NPS, CSAT, and CES surveys with automation, reporting, and customer segmentation. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.3/10 |
| 6 | Survicate Survicate captures NPS feedback on websites, apps, and email with targeting and analytics features. | specialized | 8.4/10 | 8.6/10 | 9.2/10 | 7.9/10 |
| 7 | CustomerGauge CustomerGauge specializes in B2B account-based NPS with closed-loop feedback and revenue correlation. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 8 | Medallia Medallia powers customer experience management with comprehensive NPS measurement and action intelligence. | enterprise | 8.7/10 | 9.4/10 | 7.8/10 | 8.2/10 |
| 9 | Mopinion Mopinion collects and analyzes NPS feedback through customizable forms and advanced dashboards. | enterprise | 8.4/10 | 9.1/10 | 7.8/10 | 7.6/10 |
| 10 | Customer Thermometer Customer Thermometer provides one-click NPS email surveys with instant scoring and team notifications. | specialized | 8.1/10 | 7.6/10 | 9.4/10 | 8.3/10 |
Delighted delivers simple, automated NPS surveys across email, web, and SMS with real-time insights and integrations.
Qualtrics provides enterprise-grade experience management platform with advanced NPS tracking, analytics, and AI-driven insights.
AskNicely automates NPS feedback collection, team alerts, and coaching to improve customer retention.
Promoter.io offers straightforward NPS surveys with CRM integrations and automated follow-ups.
Retently enables NPS, CSAT, and CES surveys with automation, reporting, and customer segmentation.
Survicate captures NPS feedback on websites, apps, and email with targeting and analytics features.
CustomerGauge specializes in B2B account-based NPS with closed-loop feedback and revenue correlation.
Medallia powers customer experience management with comprehensive NPS measurement and action intelligence.
Mopinion collects and analyzes NPS feedback through customizable forms and advanced dashboards.
Customer Thermometer provides one-click NPS email surveys with instant scoring and team notifications.
Delighted
specializedDelighted delivers simple, automated NPS surveys across email, web, and SMS with real-time insights and integrations.
Gorgeous, mobile-first survey templates engineered for 40%+ response rates, far exceeding industry averages.
Delighted is a specialized customer feedback platform focused on NPS, CSAT, and CES surveys, enabling businesses to collect actionable insights via email, SMS, web, Slack, and iPad kiosks. It offers real-time dashboards, automated follow-ups, and seamless integrations with tools like Salesforce, HubSpot, and Slack for immediate action on feedback. Designed for simplicity, it prioritizes high response rates through beautiful, mobile-optimized survey designs.
Pros
- Ultra-simple setup with one-click survey deployment
- Stunning, high-response survey designs that boost participation
- Real-time alerts, dashboards, and robust integrations
Cons
- Pricing scales quickly for high-volume users
- Limited advanced analytics and custom reporting
- Fewer question types than full-featured survey platforms
Best For
Small to mid-sized businesses seeking a straightforward, high-impact NPS tool for quick feedback loops.
Pricing
Free for up to 500 surveys/month; Essentials starts at $224/mo (750 responses); Pro $449/mo (2,500); Enterprise custom.
Qualtrics
enterpriseQualtrics provides enterprise-grade experience management platform with advanced NPS tracking, analytics, and AI-driven insights.
Stats iQ: AI-powered automated statistical testing and insights on NPS responses without requiring data science expertise
Qualtrics is a leading enterprise-grade experience management platform that excels in NPS surveying, offering customizable feedback collection, real-time dashboards, and advanced analytics to measure customer loyalty. It leverages AI-powered tools like Stats iQ for automated insights, predictive modeling, and actionable recommendations based on NPS data. With robust integrations across CRM, marketing, and support systems, it enables organizations to close the loop on feedback at scale.
Pros
- AI-driven Stats iQ for automated statistical analysis and predictions on NPS data
- Extensive integrations with CRMs like Salesforce and HubSpot
- Highly customizable surveys and real-time, interactive dashboards
Cons
- Steep learning curve for non-experts due to feature depth
- Enterprise-level pricing inaccessible for SMBs
- Can feel overwhelming for basic NPS tracking needs
Best For
Large enterprises and CX teams requiring sophisticated NPS analysis integrated into broader experience management.
Pricing
Custom quote-based enterprise pricing; typically starts at $5,000+ annually, scaling with users, responses, and features.
AskNicely
specializedAskNicely automates NPS feedback collection, team alerts, and coaching to improve customer retention.
NPS Playbooks that automate personalized follow-up actions based on score thresholds and customer segments
AskNicely is a specialized NPS (Net Promoter Score) software that automates customer feedback collection via email, SMS, web, or CRM integrations to measure loyalty and satisfaction. It provides real-time dashboards, score calculations, and actionable insights to help teams identify promoters, passives, and detractors. The platform excels in closing the feedback loop with automated alerts, playbooks, and team collaboration tools to drive improvements in customer experience.
Pros
- Robust automation for feedback requests and follow-ups
- Seamless integrations with CRMs like Salesforce and communication tools like Slack
- Real-time alerts and playbooks for quick response to detractors
Cons
- Pricing can be steep for small businesses or low-volume users
- Limited survey customization options compared to general-purpose tools
- Primarily NPS-focused, less flexible for multi-metric feedback
Best For
Mid-sized B2B SaaS companies and customer success teams seeking to operationalize NPS into automated workflows.
Pricing
Custom quote-based pricing; typically starts at $500/month for basic plans, scaling with feedback volume and features.
Promoter.io
specializedPromoter.io offers straightforward NPS surveys with CRM integrations and automated follow-ups.
Seamless Slack integration for instant feedback notifications and threaded discussions
Promoter.io is a dedicated Net Promoter Score (NPS) platform designed to help businesses measure customer loyalty and gather actionable feedback through automated surveys. It supports multi-channel delivery including email, SMS, web, and in-app, with real-time dashboards and segmentation for targeted insights. The tool emphasizes closing the feedback loop via integrations and automated workflows, making it ideal for customer success teams.
Pros
- Intuitive survey builder with templates for quick setup
- Strong integrations with Slack, Zendesk, and CRMs like HubSpot
- Real-time alerts and automated response routing
Cons
- Limited advanced analytics in lower tiers
- Pricing scales quickly with contact volume
- Customization options less flexible than competitors
Best For
Growing SaaS and customer-centric teams needing straightforward NPS tracking and team collaboration.
Pricing
Free for up to 50 contacts; paid plans start at $150/month for 1,000 contacts, scaling to enterprise custom pricing.
Retently
specializedRetently enables NPS, CSAT, and CES surveys with automation, reporting, and customer segmentation.
Automated feedback loops that instantly trigger personalized follow-ups and alerts based on promoter/detractor scores
Retently is a dedicated customer feedback platform focused on collecting and analyzing NPS, CSAT, and CES scores through multi-channel surveys including email, web, SMS, and Slack. It offers automation for follow-up surveys, real-time dashboards, and integrations with CRMs like HubSpot and Salesforce to close the feedback loop. The tool emphasizes actionable insights and alerting to help businesses improve customer satisfaction efficiently.
Pros
- Intuitive setup for quick survey deployment across multiple channels
- Robust automation for follow-ups and alerts based on scores
- Affordable entry-level pricing with solid core NPS functionality
Cons
- Advanced reporting and segmentation limited in lower plans
- Fewer integrations compared to enterprise competitors
- Survey volume limits can lead to higher costs for scaling businesses
Best For
Small to medium-sized businesses needing a straightforward, user-friendly NPS tool with automation for customer retention.
Pricing
Starts at $29/month (Starter: 500 surveys), $89/month (Growth), $199/month (Pro); custom Enterprise plans available.
Survicate
specializedSurvicate captures NPS feedback on websites, apps, and email with targeting and analytics features.
Advanced behavioral targeting that triggers NPS surveys based on specific user actions and pages visited.
Survicate is a customer feedback platform designed for collecting Net Promoter Scores (NPS) and other survey data across websites, apps, email, and chat. It offers customizable surveys with advanced targeting rules, real-time analytics, and over 100 integrations to streamline feedback into CRM workflows. Ideal for teams seeking actionable customer insights to boost loyalty and retention.
Pros
- Intuitive drag-and-drop survey builder
- Extensive integrations with CRMs like HubSpot and Slack
- Real-time dashboards with NPS benchmarking
Cons
- Pricing scales quickly with response volume
- Advanced analytics limited to higher plans
- Occasional glitches in mobile survey previews
Best For
SMBs and marketing teams needing quick, multi-channel NPS surveys with strong integrations.
Pricing
Free for 100 responses/mo; Starter at $89/mo (1,000 responses, billed annually); Pro at $239/mo; Enterprise custom.
CustomerGauge
specializedCustomerGauge specializes in B2B account-based NPS with closed-loop feedback and revenue correlation.
Relationship NPS with automated account-level feedback loops and action planning
CustomerGauge is an enterprise-grade customer experience platform focused on Net Promoter Score (NPS) measurement, particularly 'Voice of the Relationship' NPS at the account level for B2B companies. It collects feedback through multi-channel surveys, enables closed-loop action management, and provides predictive analytics and executive dashboards to drive retention and growth. The tool emphasizes turning feedback into actionable insights with CRM integrations like Salesforce.
Pros
- Powerful closed-loop feedback and action management
- Enterprise scalability with deep CRM integrations
- Account-level Relationship NPS for B2B insights
Cons
- Steep learning curve for non-enterprise users
- Custom pricing can be expensive for SMBs
- Limited out-of-box templates compared to simpler tools
Best For
Large B2B enterprises seeking sophisticated account-level NPS tracking and action-oriented CX management.
Pricing
Custom enterprise pricing upon request; typically starts at $10,000+ annually based on volume and features.
Medallia
enterpriseMedallia powers customer experience management with comprehensive NPS measurement and action intelligence.
AI-driven Experience Analytics that automatically identifies sentiment trends and root causes behind NPS scores
Medallia is an enterprise-grade experience management platform that specializes in capturing customer feedback through NPS surveys across multiple channels like email, SMS, web, and in-app. It provides advanced analytics, AI-driven insights, and actionable dashboards to help businesses understand and improve customer loyalty. The platform emphasizes closing the feedback loop with automated workflows and employee tools for real-time response.
Pros
- Robust AI-powered text analytics for NPS drivers
- Omnichannel feedback collection and real-time dashboards
- Scalable for large enterprises with strong integrations
Cons
- High cost suitable only for big budgets
- Steep learning curve and complex implementation
- Overkill for SMBs needing simple NPS tracking
Best For
Large enterprises with complex customer experience needs requiring deep analytics and cross-departmental NPS action planning.
Pricing
Custom enterprise pricing; typically starts at $50,000+ annually based on volume and features, contact sales for quote.
Mopinion
enterpriseMopinion collects and analyzes NPS feedback through customizable forms and advanced dashboards.
AI-driven text analytics that automatically categorizes and prioritizes unstructured feedback from NPS responses
Mopinion is a robust customer feedback platform designed for collecting and analyzing NPS scores and other feedback across multiple channels including web, mobile, email, and SMS. It offers customizable survey forms with drag-and-drop builders, real-time dashboards, and AI-driven insights to help businesses track customer satisfaction trends and improve experiences. The tool emphasizes omnichannel deployment and advanced analytics, making it suitable for enterprises seeking detailed NPS management beyond basic polling.
Pros
- Highly customizable NPS surveys with drag-and-drop editor
- Omnichannel collection supporting web, app, email, and more
- AI-powered analytics and real-time dashboards for actionable insights
Cons
- Steeper learning curve for non-technical users
- Enterprise-focused pricing may not suit small businesses
- Limited integrations compared to some competitors
Best For
Mid-to-large enterprises needing advanced, omnichannel NPS feedback with deep analytics.
Pricing
Custom pricing starting at around €495/month for basic plans, with enterprise tiers based on feedback volume and features; free trial available.
Customer Thermometer
specializedCustomer Thermometer provides one-click NPS email surveys with instant scoring and team notifications.
The interactive email thermometer widget that captures NPS scores in one click without survey links.
Customer Thermometer is a specialized NPS software that enables businesses to embed interactive thermometer widgets directly into email signatures, newsletters, and campaigns for effortless feedback collection. Customers click a point on the visual scale to submit their NPS score and optional comments without leaving their inbox, resulting in significantly higher response rates than traditional surveys. It offers real-time dashboards, CRM integrations like Salesforce and HubSpot, and automated alerts for low scores.
Pros
- One-click email-embedded feedback boosts response rates up to 30x
- Quick setup with copy-paste code for emails
- Strong integrations with CRMs and email platforms
Cons
- Primarily limited to email channel, no web or SMS support
- Analytics are solid but lack advanced segmentation or AI insights
- Response limits on lower plans can scale costs quickly
Best For
Small to mid-sized teams seeking a dead-simple, high-engagement NPS tool focused on email feedback.
Pricing
Starter at $29/month (500 responses), Pro at $99/month (5,000 responses), Enterprise custom; annual discounts available.
Conclusion
Exploring NPS software highlights tools that prioritize clarity and impact, with the top three leading in innovation. Delighted emerges as the top choice, offering automated, multi-channel surveys and real-time insights for effortless NPS management. Qualtrics and AskNicely stand as strong alternatives—enterprise users will value Qualtrics' advanced analytics, while those focused on retention benefit from AskNicely's coaching and alerts. No matter the path, all tools aim to turn feedback into action.
Ready to elevate your customer experience? Dive into Delighted to streamline NPS tracking and unlock the power of instant, actionable insights.
Tools Reviewed
All tools were independently evaluated for this comparison
Referenced in the comparison table and product reviews above.