Quick Overview
- 1#1: Bloomerang - Donor management CRM that simplifies fundraising, engagement, and retention for nonprofits.
- 2#2: Classy - Online fundraising platform enabling nonprofits to create personalized campaigns and peer-to-peer events.
- 3#3: DonorPerfect - Comprehensive fundraising software with donor tracking, marketing automation, and online giving tools.
- 4#4: Virtuous - AI-powered CRM designed for faith-based and nonprofit organizations to boost donor engagement.
- 5#5: Neon CRM - All-in-one nonprofit CRM for managing donors, events, memberships, and marketing campaigns.
- 6#6: Salsa - Integrated digital marketing and fundraising platform for advocacy and online campaigns.
- 7#7: Blackbaud Raiser's Edge NXT - Enterprise-grade CRM for large nonprofits handling complex fundraising and constituent management.
- 8#8: Bonterra - Nonprofit technology suite combining CRM, fundraising, and advocacy marketing tools.
- 9#9: HubSpot - Free CRM with inbound marketing, email, and automation features tailored for small nonprofits.
- 10#10: Mailchimp - Email marketing platform offering discounted plans and automation for nonprofit communications.
Tools were selected based on robust features (e.g., donor management, automation, campaign tools), user-friendly design, performance reliability, and overall value, ensuring they deliver tangible results for mission-driven organizations.
Comparison Table
This comparison table explores top nonprofit marketing software, featuring Bloomerang, Classy, DonorPerfect, Virtuous, Neon CRM, and more, to highlight how these tools meet diverse organizational needs. By examining key features, pricing models, and usability, readers can gain actionable insights to select the best software for their fundraising and engagement goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Bloomerang Donor management CRM that simplifies fundraising, engagement, and retention for nonprofits. | specialized | 9.5/10 | 9.3/10 | 9.7/10 | 9.4/10 |
| 2 | Classy Online fundraising platform enabling nonprofits to create personalized campaigns and peer-to-peer events. | specialized | 9.2/10 | 9.5/10 | 8.4/10 | 8.1/10 |
| 3 | DonorPerfect Comprehensive fundraising software with donor tracking, marketing automation, and online giving tools. | specialized | 8.6/10 | 8.8/10 | 7.9/10 | 8.2/10 |
| 4 | Virtuous AI-powered CRM designed for faith-based and nonprofit organizations to boost donor engagement. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 5 | Neon CRM All-in-one nonprofit CRM for managing donors, events, memberships, and marketing campaigns. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 6 | Salsa Integrated digital marketing and fundraising platform for advocacy and online campaigns. | specialized | 8.1/10 | 8.6/10 | 7.4/10 | 7.8/10 |
| 7 | Blackbaud Raiser's Edge NXT Enterprise-grade CRM for large nonprofits handling complex fundraising and constituent management. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 8 | Bonterra Nonprofit technology suite combining CRM, fundraising, and advocacy marketing tools. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.8/10 |
| 9 | HubSpot Free CRM with inbound marketing, email, and automation features tailored for small nonprofits. | other | 8.6/10 | 9.1/10 | 7.9/10 | 8.4/10 |
| 10 | Mailchimp Email marketing platform offering discounted plans and automation for nonprofit communications. | other | 8.1/10 | 8.4/10 | 9.3/10 | 7.9/10 |
Donor management CRM that simplifies fundraising, engagement, and retention for nonprofits.
Online fundraising platform enabling nonprofits to create personalized campaigns and peer-to-peer events.
Comprehensive fundraising software with donor tracking, marketing automation, and online giving tools.
AI-powered CRM designed for faith-based and nonprofit organizations to boost donor engagement.
All-in-one nonprofit CRM for managing donors, events, memberships, and marketing campaigns.
Integrated digital marketing and fundraising platform for advocacy and online campaigns.
Enterprise-grade CRM for large nonprofits handling complex fundraising and constituent management.
Nonprofit technology suite combining CRM, fundraising, and advocacy marketing tools.
Free CRM with inbound marketing, email, and automation features tailored for small nonprofits.
Email marketing platform offering discounted plans and automation for nonprofit communications.
Bloomerang
specializedDonor management CRM that simplifies fundraising, engagement, and retention for nonprofits.
Engagement Meter, which scores donors based on interactions to prioritize personalized marketing efforts
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, offering robust tools for tracking donor relationships, gifts, and interactions. It excels in nonprofit marketing through integrated email campaigns, donor segmentation, and automated communications based on engagement data. The platform simplifies fundraising marketing by providing actionable insights via reporting and wealth screening integrations.
Pros
- Intuitive interface with minimal learning curve
- Powerful donor segmentation and engagement scoring for targeted marketing
- Seamless email marketing integrated with CRM data
Cons
- Limited advanced automation compared to dedicated marketing platforms
- Reporting customization could be more flexible
- Pricing scales quickly with contact volume
Best For
Small to mid-sized nonprofits seeking an all-in-one CRM with strong donor marketing capabilities.
Pricing
Starts at $119/month for up to 500 contacts; scales to $299+/month for larger lists, with unlimited users and a free trial.
Classy
specializedOnline fundraising platform enabling nonprofits to create personalized campaigns and peer-to-peer events.
Classy Pages: Drag-and-drop builder for stunning, fully branded fundraising experiences that outperform standard donation forms
Classy is a powerful fundraising and marketing platform tailored for nonprofits, enabling the creation of customizable, high-converting campaign pages, peer-to-peer fundraising, event management, and advocacy tools. It integrates seamlessly with CRMs and offers advanced analytics to optimize donor engagement and marketing ROI. Designed for scaling digital fundraising efforts, Classy helps organizations build branded experiences that drive donations and supporter loyalty.
Pros
- Highly customizable, branded campaign pages with proven high conversion rates
- Robust integrations with major CRMs like Salesforce and Blackbaud
- Comprehensive analytics and A/B testing for marketing optimization
Cons
- Enterprise-level pricing inaccessible for small nonprofits
- Steep learning curve for advanced customization and automation
- Limited standalone email marketing compared to dedicated tools
Best For
Mid-to-large nonprofits seeking scalable, high-impact digital fundraising and donor marketing campaigns.
Pricing
Custom quote-based pricing, typically starting at $5,000/month for mid-sized organizations with annual contracts and volume-based fees.
DonorPerfect
specializedComprehensive fundraising software with donor tracking, marketing automation, and online giving tools.
Advanced donor segmentation and relationship tracking that powers highly personalized marketing campaigns
DonorPerfect is a robust donor management and fundraising CRM platform tailored for nonprofits, offering integrated marketing tools like email campaigns, donor segmentation, and automated communications. It enables organizations to track donor interactions, launch targeted fundraising appeals, and measure campaign performance through detailed reporting. While primarily a CRM, its marketing features support personalized outreach, online forms, and event promotion to drive engagement and donations.
Pros
- Comprehensive donor database with advanced segmentation for targeted marketing
- Integrated email marketing and automation tools
- Strong reporting and analytics for campaign ROI tracking
Cons
- Steeper learning curve for non-technical users
- Pricing scales quickly with donor volume
- Less emphasis on modern multichannel marketing compared to specialized tools
Best For
Mid-sized nonprofits needing an all-in-one CRM with solid marketing capabilities for donor nurturing and fundraising campaigns.
Pricing
Custom quotes starting at around $99/month for basic plans, scaling based on donor records and features (typically $100-$500+/month).
Virtuous
specializedAI-powered CRM designed for faith-based and nonprofit organizations to boost donor engagement.
AI-powered Engagement Scoring that predicts donor behavior and automates personalized nurturing journeys
Virtuous is a donor-centric CRM and marketing automation platform tailored for nonprofits, focusing on building lasting relationships through personalized communications and fundraising tools. It combines constituent management, email/SMS marketing, automated workflows, online giving, and advanced analytics to streamline nonprofit marketing efforts. With AI-powered insights, it helps organizations segment donors, track engagement, and optimize campaigns for higher retention and generosity.
Pros
- Comprehensive donor management with AI-driven engagement scoring
- Seamless automation for multi-channel marketing campaigns
- Strong reporting and wealth screening integrations for targeted fundraising
Cons
- Higher pricing may strain smaller nonprofits' budgets
- Steeper learning curve for non-technical users
- Fewer native integrations compared to enterprise CRMs like Salesforce
Best For
Mid-sized nonprofits prioritizing personalized donor marketing and long-term relationship building over basic email tools.
Pricing
Custom quote-based pricing starting at ~$500/month, scaled by contacts, users, and features; includes a free trial.
Neon CRM
specializedAll-in-one nonprofit CRM for managing donors, events, memberships, and marketing campaigns.
Smart Collections for dynamic, real-time donor segmentation that powers highly targeted marketing campaigns
Neon CRM is a cloud-based constituent relationship management platform tailored for nonprofits, combining donor management, fundraising, event management, and membership tracking. It supports nonprofit marketing through email automation, personalized campaigns, donor segmentation, and integrated online forms for engagement and giving. With robust reporting and analytics, it enables data-driven marketing strategies to boost donor retention and acquisition.
Pros
- Comprehensive all-in-one CRM with strong fundraising and marketing integration
- Advanced donor segmentation and automated email campaigns
- Excellent reporting tools and data import/export capabilities
Cons
- Pricing scales quickly for larger contact lists, challenging for small orgs
- User interface feels somewhat dated and has a learning curve
- Marketing automation lacks depth compared to dedicated email platforms
Best For
Mid-sized nonprofits needing an integrated CRM solution with solid marketing tools for donor engagement and fundraising.
Pricing
Tiered pricing starts at ~$115/month for up to 1,000 contacts, increasing based on contacts, transactions, and features; enterprise plans are custom.
Salsa
specializedIntegrated digital marketing and fundraising platform for advocacy and online campaigns.
Salsa's unified advocacy and fundraising engine that combines petitions, donations, and peer-to-peer mobilization seamlessly
Salsa is an all-in-one digital marketing and fundraising platform tailored for nonprofits, offering CRM, email marketing, advocacy tools, peer-to-peer fundraising, and event management. It enables organizations to engage supporters, drive online donations, and manage campaigns efficiently from a single dashboard. With mobile-responsive templates and automation features, Salsa helps nonprofits scale their outreach and maximize impact.
Pros
- Comprehensive nonprofit-specific tools including advocacy and peer-to-peer fundraising
- Strong CRM integration for donor management and segmentation
- Robust analytics and reporting for campaign performance tracking
Cons
- Steep learning curve due to feature depth
- Higher pricing may strain small nonprofits' budgets
- Interface feels dated compared to modern competitors
Best For
Mid-sized nonprofits seeking an integrated platform for fundraising, advocacy, and donor engagement.
Pricing
Custom quote-based pricing starting at around $200/month for basic plans (up to 5K contacts), scaling to enterprise levels with add-ons for advanced features.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade CRM for large nonprofits handling complex fundraising and constituent management.
Advanced constituent relationship mapping for hyper-personalized, data-driven marketing outreach
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofits, providing comprehensive donor management, fundraising tools, and integrated marketing automation capabilities. It excels in segmenting vast constituent databases for targeted email campaigns, event promotions, and personalized communications to drive engagement and donations. While powerful for relationship-driven marketing, it ties marketing efforts closely to fundraising workflows rather than standalone campaign management.
Pros
- Deep donor segmentation and personalization for targeted campaigns
- Seamless integration of marketing with fundraising and reporting
- Robust analytics to measure campaign ROI and donor engagement
Cons
- Steep learning curve due to complex interface
- High cost prohibitive for small organizations
- Less intuitive for non-CRM marketing tasks like social media or broad advertising
Best For
Mid-to-large nonprofits needing integrated donor marketing within a full fundraising CRM ecosystem.
Pricing
Custom quote-based pricing, typically $10,000+ annually based on organization size, constituents, and modules.
Bonterra
enterpriseNonprofit technology suite combining CRM, fundraising, and advocacy marketing tools.
Impact Cloud integration, which combines donor data with program outcomes for highly personalized, outcome-driven marketing campaigns
Bonterra is a comprehensive CRM platform tailored for nonprofits, focusing on donor management, fundraising, and program outcomes to enhance marketing efforts through targeted communications and engagement. It provides tools for email campaigns, donor segmentation, and performance analytics, helping organizations build stronger relationships and drive impact. As a mid-tier solution ranked #8, it's ideal for nonprofits needing integrated CRM with marketing capabilities rather than standalone marketing automation.
Pros
- Powerful donor segmentation and personalized email marketing tools
- Integrated fundraising and impact reporting for holistic campaign insights
- Robust analytics to track engagement and ROI on marketing efforts
Cons
- Steeper learning curve due to comprehensive CRM features
- Higher pricing may not suit very small nonprofits
- Limited advanced marketing automation like A/B testing or landing pages
Best For
Mid-sized nonprofits that want an all-in-one CRM with strong donor marketing and engagement features.
Pricing
Custom pricing based on organization size and needs, typically starting at $500-$1,000/month for core plans; contact sales for demo and quote.
HubSpot
otherFree CRM with inbound marketing, email, and automation features tailored for small nonprofits.
Nonprofit program with bundled free/discounted access to Marketing, Sales, and Service Hubs for seamless donor lifecycle management
HubSpot is a comprehensive inbound marketing, sales, and CRM platform that helps nonprofits attract donors, manage relationships, and track campaign performance through integrated tools like email marketing, landing pages, forms, and automation workflows. Its dedicated nonprofit program offers up to 40% discounts or free access to premium bundles, making it accessible for organizations of varying sizes. The platform excels in donor nurturing and analytics, enabling data-driven strategies to boost engagement and fundraising.
Pros
- All-in-one CRM with marketing automation and donor tracking
- Significant nonprofit discounts and free CRM core
- Robust analytics and reporting for campaign optimization
Cons
- Steep learning curve for advanced features
- Higher tiers can become expensive post-discount
- Limited customization in starter/free plans
Best For
Mid-sized nonprofits needing scalable tools for donor engagement, email campaigns, and integrated CRM without multiple disjointed platforms.
Pricing
Free CRM suite; Marketing Hub Starter from $15-20/month (nonprofit discounted); Professional/Enterprise up to 40% off, starting at $800+/month discounted.
Mailchimp
otherEmail marketing platform offering discounted plans and automation for nonprofit communications.
Customer Journeys automation for creating multi-step, personalized donor engagement sequences without coding
Mailchimp is a versatile email marketing platform that helps nonprofits design, send, and analyze email campaigns to engage donors, promote events, and drive fundraising. It features drag-and-drop editors, audience segmentation, automation workflows, and integrations with donation tools for streamlined communication. Nonprofits benefit from its free tier and scalable tools for growing subscriber lists and tracking engagement metrics.
Pros
- Generous free plan for up to 500 contacts ideal for small nonprofits
- Intuitive drag-and-drop editor and templates for quick campaign creation
- Strong automation and segmentation for personalized donor nurturing
Cons
- Pricing escalates quickly for larger contact lists
- Limited native CRM or donor management compared to specialized nonprofit tools
- Basic reporting on lower tiers; advanced analytics require premium plans
Best For
Small to mid-sized nonprofits prioritizing easy email marketing and automation over comprehensive fundraising CRM features.
Pricing
Free for up to 500 contacts/1,000 sends monthly; paid plans from $13/mo (Essentials) scaling by audience size up to Premium at $350+/mo.
Conclusion
Among the top 10 tools, Bloomerang leads as the top choice, excelling in simplifying fundraising, engagement, and retention. Classy and DonorPerfect also stand out, offering personalized campaign capabilities and comprehensive tracking with automation, making them strong alternatives for varying organizational needs. Each tool provides unique strengths, ensuring nonprofits can find the right fit to advance their missions.
Take your nonprofit’s work to the next level—try Bloomerang now to streamline operations, deepen donor connections, and achieve greater impact with tools designed for your success.
Tools Reviewed
All tools were independently evaluated for this comparison