Quick Overview
- 1#1: Salesforce Nonprofit Cloud - Comprehensive CRM platform tailored for nonprofits to manage donors, fundraising, programs, and impact reporting at scale.
- 2#2: Blackbaud Raiser's Edge NXT - Enterprise-grade fundraising and donor management software with advanced analytics for large nonprofits.
- 3#3: Bloomerang - User-friendly donor management CRM that helps small to mid-sized nonprofits build stronger relationships and boost retention.
- 4#4: NeonCRM - All-in-one CRM for nonprofits handling fundraising, events, memberships, and online payments seamlessly.
- 5#5: DonorPerfect - Fundraising CRM focused on donor tracking, automated campaigns, and reporting for efficient nonprofit growth.
- 6#6: Virtuous CRM - AI-powered donor-centric CRM that personalizes engagement and maximizes revenue for faith-based and mission-driven organizations.
- 7#7: Keela - Engagement-focused CRM with automation tools for donor management, communications, and fundraising insights.
- 8#8: Bonterra CRM (formerly EveryAction) - Integrated platform combining CRM, fundraising, advocacy, and communications for progressive nonprofits.
- 9#9: Little Green Light - Simple, affordable CRM for small nonprofits managing donors, grants, and constituents without complexity.
- 10#10: Givebutter - Free all-in-one platform for fundraising, CRM, events, and websites tailored to small nonprofits.
We ranked these tools based on key factors including feature depth (fundraising, program tracking, analytics), ease of use, platform reliability, and overall value, ensuring each entry meets the unique demands of mission-driven organizations.
Comparison Table
This comparison table explores leading nonprofit CRM software, featuring Salesforce Nonprofit Cloud, Blackbaud Raiser's Edge NXT, Bloomerang, NeonCRM, DonorPerfect, and more, to help organizations understand key differences and find the right fit. It covers core capabilities, integration options, and user-friendliness, guiding readers through functional strengths and ideal use cases. By examining these platforms, nonprofits can streamline operations, boost donor engagement, and advance their mission efficiently.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Nonprofit Cloud Comprehensive CRM platform tailored for nonprofits to manage donors, fundraising, programs, and impact reporting at scale. | enterprise | 9.4/10 | 9.8/10 | 7.9/10 | 8.5/10 |
| 2 | Blackbaud Raiser's Edge NXT Enterprise-grade fundraising and donor management software with advanced analytics for large nonprofits. | enterprise | 9.1/10 | 9.5/10 | 7.8/10 | 8.2/10 |
| 3 | Bloomerang User-friendly donor management CRM that helps small to mid-sized nonprofits build stronger relationships and boost retention. | specialized | 9.1/10 | 9.0/10 | 9.5/10 | 8.8/10 |
| 4 | NeonCRM All-in-one CRM for nonprofits handling fundraising, events, memberships, and online payments seamlessly. | specialized | 8.4/10 | 9.0/10 | 8.2/10 | 7.8/10 |
| 5 | DonorPerfect Fundraising CRM focused on donor tracking, automated campaigns, and reporting for efficient nonprofit growth. | specialized | 8.2/10 | 8.7/10 | 7.4/10 | 7.9/10 |
| 6 | Virtuous CRM AI-powered donor-centric CRM that personalizes engagement and maximizes revenue for faith-based and mission-driven organizations. | specialized | 8.4/10 | 9.1/10 | 8.3/10 | 7.8/10 |
| 7 | Keela Engagement-focused CRM with automation tools for donor management, communications, and fundraising insights. | specialized | 8.2/10 | 8.0/10 | 9.1/10 | 8.4/10 |
| 8 | Bonterra CRM (formerly EveryAction) Integrated platform combining CRM, fundraising, advocacy, and communications for progressive nonprofits. | enterprise | 8.2/10 | 8.8/10 | 7.4/10 | 7.9/10 |
| 9 | Little Green Light Simple, affordable CRM for small nonprofits managing donors, grants, and constituents without complexity. | specialized | 8.4/10 | 8.0/10 | 9.2/10 | 9.5/10 |
| 10 | Givebutter Free all-in-one platform for fundraising, CRM, events, and websites tailored to small nonprofits. | other | 8.4/10 | 8.2/10 | 9.5/10 | 9.8/10 |
Comprehensive CRM platform tailored for nonprofits to manage donors, fundraising, programs, and impact reporting at scale.
Enterprise-grade fundraising and donor management software with advanced analytics for large nonprofits.
User-friendly donor management CRM that helps small to mid-sized nonprofits build stronger relationships and boost retention.
All-in-one CRM for nonprofits handling fundraising, events, memberships, and online payments seamlessly.
Fundraising CRM focused on donor tracking, automated campaigns, and reporting for efficient nonprofit growth.
AI-powered donor-centric CRM that personalizes engagement and maximizes revenue for faith-based and mission-driven organizations.
Engagement-focused CRM with automation tools for donor management, communications, and fundraising insights.
Integrated platform combining CRM, fundraising, advocacy, and communications for progressive nonprofits.
Simple, affordable CRM for small nonprofits managing donors, grants, and constituents without complexity.
Free all-in-one platform for fundraising, CRM, events, and websites tailored to small nonprofits.
Salesforce Nonprofit Cloud
enterpriseComprehensive CRM platform tailored for nonprofits to manage donors, fundraising, programs, and impact reporting at scale.
Nonprofit Success Pack (NPSP) with pre-built, open-source tools for opportunity management, recurring donations, and household accounts
Salesforce Nonprofit Cloud is a robust, cloud-based CRM platform tailored for nonprofits, providing comprehensive tools for donor management, fundraising, volunteer coordination, program management, and impact measurement. Built on the Salesforce ecosystem, it offers advanced automation, AI-powered insights through Einstein, and seamless scalability for organizations of all sizes. It enables nonprofits to centralize constituent data, personalize engagement, and drive mission impact with customizable workflows and reporting.
Pros
- Highly customizable with thousands of AppExchange integrations
- Powerful AI and analytics for donor insights and predictions
- Scalable for growing nonprofits with enterprise-grade security
Cons
- Steep learning curve requiring training and setup expertise
- High implementation and ongoing costs for smaller orgs
- Complex interface that can overwhelm beginners
Best For
Mid-to-large nonprofits needing a scalable, feature-rich CRM with deep customization and AI-driven fundraising capabilities.
Pricing
Starts at $36/user/month (Starter), $72/user/month (Growth), up to $144+/user/month (Enterprise); nonprofits get 10-user discounts and free Nonprofit Success Pack.
Blackbaud Raiser's Edge NXT
enterpriseEnterprise-grade fundraising and donor management software with advanced analytics for large nonprofits.
AI-driven Prospect Insights for identifying and scoring high-value donors
Blackbaud Raiser's Edge NXT is a cloud-based CRM platform tailored for nonprofits, excelling in donor management, fundraising, and constituent relationship tracking. It provides tools for gift processing, prospect research, event management, and advanced analytics to optimize campaigns. The system integrates deeply with Blackbaud's ecosystem and third-party apps, offering scalability for complex nonprofit operations.
Pros
- Comprehensive donor database with segmentation and relationship mapping
- Robust reporting, dashboards, and AI-powered insights for fundraising
- Seamless integrations with payment processors, email tools, and Blackbaud suite
Cons
- Steep learning curve and complex customization
- High implementation time and costs
- Pricing is premium and not transparent
Best For
Mid-to-large nonprofits with sophisticated fundraising programs needing enterprise-grade donor management.
Pricing
Custom quote-based pricing; typically starts at $5,000+ per month for mid-sized organizations, scaling with users and modules.
Bloomerang
specializedUser-friendly donor management CRM that helps small to mid-sized nonprofits build stronger relationships and boost retention.
Engagement Meter, which automatically scores donor interactions to help prioritize high-value relationships and boost retention rates.
Bloomerang is a cloud-based donor management CRM tailored for nonprofits, focusing on streamlining fundraising, donor tracking, and relationship building. It provides tools for managing constituent data, processing online donations, running campaigns, and generating insightful reports to improve donor retention. The platform stands out for its emphasis on engagement scoring and user-friendly design, helping smaller organizations punch above their weight in fundraising efficiency.
Pros
- Intuitive interface with minimal learning curve
- Powerful donor engagement and retention tools like Engagement Meter
- Responsive customer support and extensive training resources
Cons
- Pricing scales quickly with larger contact lists
- Limited advanced automation compared to enterprise CRMs
- Fewer native integrations than competitors like Salesforce Nonprofit Cloud
Best For
Small to mid-sized nonprofits prioritizing donor relationships and ease of use over complex enterprise features.
Pricing
Starts at $119/month (billed annually) for up to 250 contacts, with tiers up to $689/month for 25,000+; additional fees for premium add-ons like wealth screening.
NeonCRM
specializedAll-in-one CRM for nonprofits handling fundraising, events, memberships, and online payments seamlessly.
Integrated peer-to-peer fundraising with built-in social sharing and team management tools
NeonCRM is a cloud-based CRM platform tailored for nonprofits, providing comprehensive tools for donor management, online fundraising, event registration, membership tracking, and volunteer coordination. It features customizable donation forms, automated workflows, email marketing, and advanced reporting to streamline constituent engagement and revenue growth. With seamless integrations to tools like QuickBooks, Zapier, and payment processors, it supports mid-sized organizations in scaling their operations efficiently.
Pros
- Robust nonprofit-specific features like peer-to-peer fundraising and recurring donations
- Powerful segmentation and reporting tools for data-driven decisions
- Extensive integrations with 100+ apps including accounting and email platforms
Cons
- Transaction fees on lower plans can increase costs for high-volume fundraisers
- Steeper learning curve for advanced customizations and reporting
- Limited advanced automation compared to enterprise-level competitors
Best For
Mid-sized nonprofits with active fundraising campaigns seeking an all-in-one CRM for donor engagement and event management.
Pricing
Starts at $99/month (Starter, up to 1,000 contacts) scaling to $399+/month (Enterprise); plus 1.5-5% transaction fees on donations depending on plan.
DonorPerfect
specializedFundraising CRM focused on donor tracking, automated campaigns, and reporting for efficient nonprofit growth.
Integrated Online Express for seamless, customizable online donation forms and recurring giving
DonorPerfect is a longstanding CRM platform designed specifically for nonprofits, focusing on donor management, fundraising, and relationship tracking. It provides tools for processing donations, managing pledges and grants, running events and auctions, and generating customizable reports. The software integrates with online giving forms, email marketing, and accounting systems to streamline nonprofit operations.
Pros
- Comprehensive donor database with segmentation and history tracking
- Powerful reporting and analytics for fundraising insights
- Dedicated nonprofit support and unlimited users
Cons
- Dated user interface with a steep learning curve
- Pricing can escalate quickly with contact volume
- Limited native mobile app functionality
Best For
Mid-sized nonprofits prioritizing robust fundraising and donor stewardship over modern UI.
Pricing
Quote-based pricing starts at around $119/month for up to 500 records, scaling to $500+/month for larger databases with add-ons.
Virtuous CRM
specializedAI-powered donor-centric CRM that personalizes engagement and maximizes revenue for faith-based and mission-driven organizations.
AI-driven behavioral insights and engagement scoring that predict donor actions and optimize stewardship
Virtuous CRM is a donor-centric platform built exclusively for nonprofits, focusing on fundraising, donor management, and engagement through integrated online giving, automation, and AI insights. It streamlines workflows for events, communications, texting, and reporting to help organizations grow generosity. With a mobile-first approach and behavioral data analysis, it empowers teams to nurture relationships and boost revenue efficiently.
Pros
- Tailored nonprofit fundraising tools with seamless online giving and text-to-donate
- AI-powered donor insights and engagement scoring for personalized outreach
- Strong automation for workflows, events, and multi-channel communications
Cons
- Pricing scales quickly with contact volume, challenging for very small orgs
- Limited advanced customizations compared to enterprise CRMs like Salesforce
- Setup and data migration can require consultant support
Best For
Mid-sized nonprofits focused on donor retention, online fundraising, and scalable generosity growth.
Pricing
Custom pricing based on constituents; starts around $300/month for small teams, with tiers up to enterprise levels (contact sales for quotes).
Keela
specializedEngagement-focused CRM with automation tools for donor management, communications, and fundraising insights.
SmartAsk AI technology that analyzes donor data to recommend optimal personalized donation amounts
Keela is a cloud-based CRM tailored for nonprofits, focusing on donor management, fundraising automation, and constituent engagement. It provides tools for creating online donation forms, managing events, tracking volunteer activities, and generating actionable insights through AI-driven analytics. The platform emphasizes ease of use and automation to help smaller organizations maximize their impact without a steep learning curve.
Pros
- Intuitive interface with drag-and-drop builders for forms and workflows
- AI-powered insights and SmartAsk for personalized donor recommendations
- Strong automation for emails, tasks, and engagement journeys
Cons
- Limited advanced customization and reporting compared to enterprise CRMs
- Pricing scales quickly with contact volume
- Fewer third-party integrations than top competitors
Best For
Small to mid-sized nonprofits seeking an affordable, user-friendly CRM for donor engagement and basic fundraising automation.
Pricing
Starts at $99/month for up to 500 contacts (Starter plan), with tiers up to Enterprise at custom pricing based on contact volume and features.
Bonterra CRM (formerly EveryAction)
enterpriseIntegrated platform combining CRM, fundraising, advocacy, and communications for progressive nonprofits.
Guided Fundraising with AI that analyzes donor data to recommend personalized next-best actions for higher retention and revenue
Bonterra CRM (formerly EveryAction) is an all-in-one platform tailored for nonprofits, combining donor management, fundraising, advocacy, communications, and online engagement tools into a unified system. It supports peer-to-peer fundraising, event management, email marketing, and digital advocacy campaigns, with AI-driven insights to optimize donor relationships and revenue growth. The software emphasizes scalability for organizations of varying sizes, integrating seamlessly with popular nonprofit tools.
Pros
- Comprehensive all-in-one suite for fundraising, CRM, and advocacy
- AI-powered donor insights and personalized fundraising recommendations
- Strong integrations with payment processors and nonprofit tools
Cons
- Steep learning curve for new users due to feature depth
- Pricing can be expensive for smaller nonprofits
- Some reporting customizations require advanced setup
Best For
Mid-sized nonprofits with active digital fundraising and advocacy programs seeking an integrated CRM solution.
Pricing
Custom quote-based pricing starting around $500/month for small organizations, scaling with contacts and features; nonprofit discounts available.
Little Green Light
specializedSimple, affordable CRM for small nonprofits managing donors, grants, and constituents without complexity.
Unlimited users included in all plans, enabling full team access without extra costs
Little Green Light is a cloud-based CRM tailored for small to mid-sized nonprofits, providing comprehensive donor management, contact tracking, fundraising tools, and event coordination. It excels in handling constituent data, online donation forms, and basic reporting to support fundraising efforts. The platform emphasizes simplicity and affordability, with unlimited users and strong data import capabilities for seamless onboarding.
Pros
- Affordable pricing with unlimited users
- Intuitive interface ideal for non-technical staff
- Excellent customer support and data import tools
Cons
- Limited advanced reporting and customization options
- Fewer integrations compared to enterprise CRMs
- Scalability challenges for very large organizations
Best For
Small to mid-sized nonprofits seeking a straightforward, cost-effective CRM for donor management and basic fundraising.
Pricing
Starts at $39/month for up to 500 constituents, $79/month for 2,500, and scales up; unlimited users and no contracts.
Givebutter
otherFree all-in-one platform for fundraising, CRM, events, and websites tailored to small nonprofits.
Free, unlimited-use donor CRM fully integrated with fundraising tools like customizable donation forms and event management.
Givebutter is an all-in-one fundraising and CRM platform tailored for nonprofits, offering donor management, online donation forms, peer-to-peer campaigns, event ticketing, and email marketing tools. It enables organizations to track donors, manage relationships, and drive revenue through integrated channels without upfront costs. The platform emphasizes simplicity and scalability for mission-driven teams.
Pros
- Completely free core platform with no feature limits
- Integrated fundraising tools like text-to-donate and peer-to-peer campaigns
- Intuitive interface with mobile app for on-the-go management
Cons
- Limited advanced CRM customization and automation compared to enterprise tools
- Reporting and analytics lack depth for complex data needs
- Relies on optional donor tips, which may feel indirect for funding
Best For
Small to mid-sized nonprofits needing an affordable, user-friendly all-in-one solution for fundraising and basic donor CRM.
Pricing
100% free for all features; revenue model based on optional donor tips (typically 2-5%).
Conclusion
The reviewed nonprofit CRM tools offer robust solutions for diverse needs, from small grassroots groups to large enterprises. Leading the pack is Salesforce Nonprofit Cloud, a comprehensive platform that excels in scaling donor management, fundraising, and impact reporting. Blackbaud Raiser's Edge NXT stands out as a strong enterprise option with advanced analytics, while Bloomerang impresses with its user-friendly design and focus on boosting donor retention. Each tool brings unique strengths, ensuring there's a fit for nearly every nonprofit mission.
Ready to transform your nonprofit's operations? Start with the top-ranked Salesforce Nonprofit Cloud to foster deeper donor connections, optimize fundraising, and amplify your mission's reach.
Tools Reviewed
All tools were independently evaluated for this comparison