GITNUXSOFTWARE ADVICE
Market ResearchTop 10 Best News Tracking Software of 2026
Top 10 news tracking software ranked for media, PR, and marketing teams, with criteria and tradeoffs across tools like Factiva, Brand24, Mention.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
Factiva is the best choice for PR and marketing teams that need repeatable media tracking from controlled, saved news queries, whereas Brand24 fits when you want monitored mentions with API-driven alert workflows and more SMB-friendly day-to-day monitoring.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Factiva
Source inclusion and exclusion controls tied to saved monitoring queries for consistent coverage collection.
Built for fits when PR and marketing teams need repeatable media tracking using controlled sources and saved query logic..
Brand24
Editor pickWebhook delivery for mention and alert events enables automated routing into internal systems.
Built for fits when PR and marketing teams need monitored mentions plus API-driven alerting workflows..
Mention
Editor pickReal-time notifications tied to managed queries plus API access for routing mentions into internal workflows.
Built for fits when comms teams need real-time monitoring, controlled noise, and API-driven automation..
Comparison Table
Factiva
enterpriseGlobal news and business information database from Dow Jones.
Source inclusion and exclusion controls tied to saved monitoring queries for consistent coverage collection.
Factiva is strong for teams that need repeatable media coverage collection with consistent query logic and controlled source sets. It supports Boolean query syntax and natural language search in the same workflow, which helps when teams start with broad discovery and tighten to named entities and topics. Saved searches and alert outputs reduce manual clipping work and keep reporting tied to the same filters over time.
A practical tradeoff is that Factiva's monitoring quality depends on well-maintained source inclusion lists and carefully tuned query terms. Factiva fits situations where a central team owns the monitoring configuration and downstream teams need shared results for campaign reporting and executive briefings.
- +Boolean query monitoring with source inclusion and exclusion controls
- +Saved searches and alert outputs support consistent long-running tracking
- +Export-ready result handling for media and PR reporting workflows
- +Shared configurations reduce duplicated setup across teams
- –Query tuning takes time to avoid noisy results at scale
- –Alert logic can require governance discipline to keep filters current
- –Advanced monitoring workflows feel heavier than lightweight clipping tools
PR teams
Track competitor mentions for campaign weeks
Faster, consistent clipping output
Media intelligence analysts
Maintain a topic taxonomy across regions
Comparable coverage across markets
Show 2 more scenarios
Marketing operations teams
Generate executive-ready media briefs
More consistent reporting narratives
Teams export alert results and summaries aligned to the same monitoring filters each cycle.
Crisis communications
Monitor named entities for rapid response
Lower time spent triaging
Crisis workflows rely on saved searches that narrow results to specific entities and relevant sources.
Best for: Fits when PR and marketing teams need repeatable media tracking using controlled sources and saved query logic.
Brand24
SMBSocial media and news monitoring platform for brand mention tracking.
Webhook delivery for mention and alert events enables automated routing into internal systems.
Brand24 is a news and web monitoring tool that surfaces mention velocity and topic clustering using keyword setup and source inclusion controls. Sentiment scoring and tone labeling help teams triage coverage without manually reading every item. Coverage filtering by language and geographic signals supports newsroom-style workflows for localized campaigns. The product provides an API and webhook delivery for pushing new mentions and alert triggers into ticketing, dashboards, or internal automation.
A key tradeoff is that accurate deduplication and outlet-level judgment depend on how queries and source lists are configured. Teams that need governance should invest time in establishing keyword taxonomy and alert rules to prevent alert fatigue. Brand24 fits teams running ongoing PR cycles who need continuous monitoring plus integration into existing incident, CRM, or reporting processes.
- +API and webhook delivery for real-time mention and alert automation
- +Sentiment scoring to triage large volumes of mentions quickly
- +Natural language search helps refine monitoring without complex query building
- +Geographic and language filtering supports localized PR tracking
- –Deduplication quality depends on query and source list configuration
- –Advanced governance needs deliberate setup to avoid alert overload
- –Outlet tiering and broadcast-style validation are not the primary focus
- –Export and dashboard widgets may require workflow building downstream
PR teams
Monitor campaign coverage spikes
Faster response to coverage changes
Marketing operations teams
Centralize monitoring into reporting
Consistent cross-team KPIs
Show 2 more scenarios
Customer communications teams
Route issues from public mentions
Reduced time to triage
Webhook-driven rules forward high-signal mentions into ticketing for investigation and follow-up.
Geographic PR coordinators
Track local language and regions
More relevant alerts by locale
Language and geographic filters keep monitoring aligned with region-specific campaigns.
Best for: Fits when PR and marketing teams need monitored mentions plus API-driven alerting workflows.
Mention
SMBReal-time media monitoring tool for tracking news and social mentions.
Real-time notifications tied to managed queries plus API access for routing mentions into internal workflows.
Mention organizes monitoring around saved queries and continuously surfaces new mentions as they arrive, which fits PR teams that need fast triage. Review workflows include deduplication controls and source inclusion and exclusion lists so teams can reduce noise from irrelevant outlets. The tool also includes moderation-style access patterns such as role-based access for separating viewer work from analyst work.
A tradeoff appears in high-throughput monitoring because teams must design query taxonomy carefully to avoid alert storms when tracking many topics at once. Mention fits most when a communications team needs consistent crisis alerting and faster escalation from mention volume trends to stakeholder review.
- +Real-time alerts reduce time-to-triage for breaking coverage
- +Source inclusion and exclusion lists cut repetitive low-signal outlets
- +API supports automation for ingestion into internal tools
- +Query management helps keep tracking structured across campaigns
- –Large numbers of keywords can increase alert volume without tuning
- –Some advanced monitoring workflows require deeper setup discipline
PR and communications teams
Triage urgent media coverage
Faster escalation to leadership
Brand managers
Track campaigns across outlets
Cleaner share-of-voice snapshots
Show 2 more scenarios
Media intelligence analysts
Automate reporting pipelines
Consistent reporting across teams
Analysts use the API to pull mention data into internal dashboards for weekly analysis.
Crisis communications leads
Detect escalation signals
Reduced time-to-response
Leads monitor topic spikes and route alerts for review and response planning.
Best for: Fits when comms teams need real-time monitoring, controlled noise, and API-driven automation.
Meltwater
enterpriseMedia intelligence platform for monitoring news, social media, and PR.
Crisis-style alerting that ties monitored queries to time-sensitive coverage tracking during fast-moving events.
Meltwater brings news tracking and PR monitoring together with newsroom-grade workflows built around journalists, communications teams, and brand managers. It supports Boolean query syntax, topic and keyword taxonomy building, and continuous monitoring across large source sets with deduplication controls.
Meltwater’s automation focus shows up in scheduled reporting, alerting, and workflow handoffs aligned to recurring editorial and crisis routines. Export and dashboard widgets support ongoing visibility for mention volume, reach normalization, and outlet tiering so teams can judge coverage quality and trajectory.
- +Strong monitoring workflows built around newsroom and PR use cases
- +Boolean query syntax and keyword taxonomy help refine coverage boundaries
- +Dashboard widgets support mention volume plus outlet tiering views
- +Scheduled reporting keeps stakeholders aligned to recurring editorial cycles
- –Setup time increases when source inclusion and exclusion lists are heavily customized
- –Search tuning takes multiple iterations to reduce false positives and duplicates
- –Alert volume can become noisy without strict query and filtering discipline
- –Export formats can limit downstream automation into specialized BI pipelines
Best for: Fits when communications and media teams need ongoing monitoring with repeatable reporting and alert workflows.
Cision
enterprisePR and communications platform with media monitoring and news tracking.
Media alerting combined with outlet metadata normalization to reduce repeated syndication noise in daily triage.
Cision captures media mentions across its news monitoring and PR clipping workflows, then organizes results by outlet and content metadata for ongoing tracking. Media alerts can be configured around Boolean query syntax and natural language search, with deduplication controls for repeated syndication.
Cision also connects monitoring to distribution tasks through established newsroom and PR tooling so reporters and PR teams can move from tracking to reporting with fewer manual steps. Coverage depth, archive retention, and export formats determine how well teams support historical analysis and handoffs.
- +Configurable media alerts using Boolean query syntax and relevancy tuning
- +Outlet and mention metadata supports faster triage across large result sets
- +Exports support common PR reporting formats without reformatting exports
- +Monitoring workflow fits newsroom and PR clipping handoffs
- –Query tuning takes practice to avoid noise and repeated syndication
- –Automation coverage depends on add-ons for deeper event routing
- –Dashboards can require manual configuration for consistent widgets
- –Advanced governance needs disciplined role assignment and ownership
Best for: Fits when PR and marketing teams need structured mention tracking tied to reporting workflows.
Brandwatch
enterpriseSocial listening and media monitoring platform covering news and online conversations.
Brandwatch’s newsroom-style monitoring dashboards combine mention analytics with configurable alerting so teams track narratives and velocity in one place.
Brandwatch is a news tracking solution used by marketing, PR, and media teams that need more than basic clipping by tying mentions to analytics workflows. Core capabilities include media monitoring with query-based search, newsroom-style dashboards, and alerting for emerging narratives.
The data coverage supports topic and sentiment analysis for large-scale monitoring, while exports and integrations support downstream reporting. Admin controls help organizations manage source inclusion and operational governance for ongoing campaigns.
- +Granular media monitoring with query-driven tracking across many sources
- +Sentiment scoring tied to dashboards for narrative-level reporting
- +Automation options for alerting and reporting across recurring needs
- +Strong integration surface for pushing results into other workflows
- –Boolean query crafting takes practice for consistent deduplication
- –Dashboard setup can become complex across multiple campaigns
- –Webhook and API-based ingestion require technical ownership
- –Some niche newsroom workflows rely on configuration workarounds
Best for: Fits when communications teams need recurring media monitoring with analytics, alerting, and integration-driven reporting control.
Talkwalker
enterpriseConsumer intelligence platform with media monitoring and news tracking.
Normalized visibility reporting ties mention volume to comparable audience metrics across outlets and geographies.
Talkwalker centers on media monitoring with normalized analytics that connect mentions to audience and visibility metrics across channels. The system combines multilingual processing, entity and theme detection, and alerting workflows for faster response to emerging narratives.
Deep connector and API ingestion options support importing from multiple sources, including social and web signals. Reporting is designed around share and trend views for ongoing PR, marketing, and reputation tracking.
- +Normalization and reach-style metrics help compare outlets and time windows consistently
- +Language detection and multilingual processing improve international query accuracy
- +Alert workflows support faster escalation when topic volume or sentiment shifts
- +Exports and dashboards cover monitoring, trend, and reporting use cases
- –Advanced query tuning can require tight governance to keep sources and filters consistent
- –Some workflow automation depends on integrations to reduce manual dashboard work
- –Deduplication behavior can be non-obvious when similar stories are syndicated
- –Large organizations often need admin discipline to manage many team-level searches
Best for: Fits when global PR or marketing teams need cross-language monitoring with audit-friendly workflows and alerting.
Muck Rack
SMBJournalist database and media monitoring platform for PR teams.
Journalist profile linking to coverage and activity creates a reporter-first tracking workflow.
Muck Rack centers on media and journalist intelligence for PR teams, with profiles that connect reporters, outlets, and published work. It supports news tracking through monitored mentions and saved searches, then turns results into shareable clippings and newsroom-ready updates.
Automation is driven by account-level monitoring settings that keep workflows consistent across a communications team. The workflow is guided more by author and outlet discovery than by building complex boolean alert logic.
- +Reporter and outlet profiles reduce time spent mapping sources
- +Saved searches and mention monitoring support repeatable tracking routines
- +Clipping and sharing workflows fit common PR reporting habits
- +Export options support downstream reporting in other tools
- –Advanced query flexibility can be less central than profile workflows
- –Cross-team governance controls are limited compared with enterprise newsroom stacks
- –Deduplication and merge behavior can require manual review
- –Alert granularity can feel coarse for high-volume topic monitoring
Best for: Fits when PR and media relations teams need reporter-centric tracking and clipping workflows without heavy query engineering.
Critical Mention
enterpriseBroadcast TV and radio monitoring platform for news coverage.
Sentiment scoring is integrated directly into mention-level results, enabling tone-based filtering during monitoring triage.
Critical Mention tracks brand, people, and topics across news outlets and builds a searchable clipping archive for PR and marketing workflows. The solution supports boolean query syntax, source include and exclude controls, and recurring alerts that surface new mentions as they appear.
Searches can be exported for downstream reporting, and the interface organizes results into outlet-level and time-based views for faster triage. Critical Mention also includes sentiment scoring tied to each mention so teams can segment coverage by tone during monitoring and response.
- +Boolean query syntax supports precise include and exclude logic for monitoring
- +Sentiment scoring attaches tone labels to individual mentions
- +Mention archive enables repeatable searches for audit and trend checks
- +Exported results fit common PR reporting workflows
- –Complex query setups can take multiple refinement cycles to stabilize
- –Alert tuning depends on outlet selection quality and deduplication settings
Best for: Fits when PR and marketing teams need news clipping, sentiment tagging, and repeatable monitoring searches.
TVEyes
enterpriseBroadcast monitoring and clip retrieval for TV and radio news.
Clip search tuned to broadcast metadata, so pinpointing by show and outlet is faster than generic text indexing.
TVEyes is built for teams that need consistent broadcast-focused news tracking and fast retrieval of past clips by outlet and show. The core capability is a TV clipping workflow with live-style monitoring plus a searchable historical library for PR clipping, newsroom research, and coverage reporting.
TVEyes also supports export-driven reporting so mentions can be pulled into dashboards and spreadsheets for share-of-voice style analysis. Integration options exist through programmatic access and automation hooks, which helps organizations connect monitoring alerts to internal triage processes.
- +Broadcast-centered clip retrieval with outlet and show context
- +Historical archive search supports coverage review and audit trails
- +Querying and alerting reduce manual tracking across schedules
- +Exports support recurring reporting for media and PR teams
- –Workflow is oriented around TV coverage more than social or print
- –Advanced filtering can require disciplined keyword and outlet lists
- –API and automation depth depends on integration design choices
- –Large monitoring setups can increase query refinement effort
Best for: Fits when PR and comms teams need TV-first monitoring, fast clip search, and repeatable coverage exports.
Conclusion
After evaluating 10 market research, Factiva stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right news tracking software
News tracking software centralizes monitoring of mentions across controlled source lists, saved search logic, and alert workflows, with Factiva leading on source inclusion and exclusion controls tied to repeatable monitoring queries. This guide covers tools including Brand24 with webhook delivery for mention and alert events, Mention with real-time notifications tied to managed queries and API access, and TVEyes with broadcast-centered clip search tuned to show and outlet metadata.
Teams use these platforms to move from raw coverage intake to governed triage, where query tuning discipline and integration surfaces determine whether alert throughput stays usable. The coverage also includes Meltwater for crisis-style alerting workflows and Brandwatch for newsroom-style monitoring dashboards that combine mention analytics with configurable alerting.
News tracking software for governed media monitoring, alerts, and clipping workflows
News tracking software ingests mentions and clips from defined sources, then turns search logic into monitored queries that produce alerts, dashboards, and exportable coverage histories. Factiva supports Boolean query monitoring with source inclusion and exclusion controls linked to saved searches to keep long-running tracking consistent.
Many teams add automation so monitoring outputs route directly into internal systems, and Brand24 provides webhook delivery plus API-driven mention and alert workflows for real-time event handling. Other platforms like Mention pair real-time notifications with managed queries and API access for pushing mention data into downstream routing workflows.
Key capabilities that control monitoring coverage and alert throughput
News tracking software only helps when monitoring queries produce consistent results over time and alert events arrive in the right workflow. The strongest tools connect source inclusion and exclusion controls to saved query logic, then use automation to route alerts and mentions without manual copy and paste.
Feature depth also shows up in how deduplication and alert tuning behave when keyword volume grows. Factiva focuses on saved monitoring queries with source inclusion and exclusion controls for consistent coverage collection, while Brand24 and Mention add real-time routing via API and webhooks.
Source inclusion and exclusion controls tied to saved query monitoring
Factiva provides source inclusion and exclusion controls tied to saved monitoring queries to keep long-running tracking consistent. Meltwater also uses Boolean query syntax and keyword taxonomy to refine coverage boundaries across recurring newsroom and PR workflows.
API and webhook delivery for real-time mention and alert automation
Brand24 delivers mention and alert events through webhook delivery so teams can automate routing into internal systems. Mention pairs real-time notifications tied to managed queries with API access for pushing mention data into downstream workflow automation.
Alerting workflows built for fast-moving coverage events
Meltwater emphasizes crisis-style alerting that ties monitored queries to time-sensitive coverage tracking. Mention supports real-time alerts tied to managed queries to reduce time-to-triage for breaking coverage.
Normalization for cross-outlet comparability and international monitoring
Talkwalker normalizes visibility reporting to tie mention volume to comparable audience metrics across outlets and geographies. Brandwatch combines sentiment scoring with dashboards for narrative-level reporting that works across large monitoring programs.
Dashboard analytics and narrative reporting tied to configurable alerting
Brandwatch provides newsroom-style monitoring dashboards that combine mention analytics with configurable alerting for narrative tracking and velocity in one place. Cision pairs media alerting with outlet metadata normalization so teams can triage results across large daily sets with reduced repeated syndication noise.
Clipping workflows tuned to the right media format
TVEyes centers monitoring around broadcast metadata so clip search by show and outlet is faster than generic text indexing. Muck Rack focuses on journalist profile linking to coverage and activity so reporter-first tracking is faster than heavy query engineering.
How to choose news tracking software based on integration, governance, and workflow fit
The decision should start with how monitoring outputs must move through the organization. Tools like Brand24 and Mention emphasize API-driven automation for real-time mention and alert routing, while Factiva emphasizes repeatable monitoring queries that stay consistent through source controls.
The second decision point is how query tuning and deduplication should be governed as scale increases. Factiva and Cision handle consistency with saved query logic and outlet metadata support, while Brandwatch and Talkwalker add analytics and normalization that require dashboard setup discipline to keep campaigns comparable.
Map monitoring output to an automation target and validate event delivery paths
If alerts must route into internal systems for triage, check Brand24 webhook delivery for mention and alert events and validate how Mention API access fits the same workflow. If routing automation is not required, Factiva’s saved monitoring queries can still support repeatable coverage collection through controlled source filters.
Set the source governance model and measure how query changes affect signal quality
Factiva ties source inclusion and exclusion controls to saved searches so coverage stays consistent when filters evolve. Cision and Mention also rely on Boolean query monitoring with inclusion and exclusion logic, but Alert logic and deduplication quality require deliberate governance to avoid noisy results and alert overload.
Pick the workflow shape that matches the team’s day-to-day triage method
A newsroom-style workflow favors Brandwatch’s dashboards that combine mention analytics with configurable alerting for narrative and velocity tracking. A reporter-first workflow favors Muck Rack’s journalist profile linking to coverage and activity so teams spend less time mapping sources.
Choose the media format focus based on the monitoring backlog
For TV coverage, TVEyes uses broadcast-centered clip retrieval with outlet and show context plus historical archive search for coverage review and audit trails. For mixed newsroom and PR monitoring, Meltwater and Factiva support Boolean query monitoring tied to saved logic and time-sensitive alerting.
Decide whether cross-outlet comparability requires normalization or manual interpretation
Talkwalker provides normalization and reach-style metrics so teams can compare outlets and time windows consistently across geographies and languages. If narrative reporting matters more than cross-outlet comparability, Brandwatch’s sentiment scoring tied to dashboards can prioritize tone and storyline review.
Who should use specific news tracking software capabilities
News tracking software usage depends on whether the team needs governed query consistency, real-time automation, or media-format-specific clipping. Teams working in PR and marketing often prioritize source inclusion and exclusion controls, while comms teams often need real-time alerts and API-driven routing.
Organizations with global coverage demands typically need language detection and normalization support, and broadcast-heavy teams often need broadcast metadata search plus historical archive depth.
PR and marketing teams running repeatable media monitoring programs
Factiva supports Boolean query monitoring with source inclusion and exclusion controls tied to saved monitoring queries for consistent coverage collection, and Cision adds outlet metadata normalization for faster daily triage.
Comms teams that require real-time alerting with automated routing into internal workflows
Brand24 provides API and webhook delivery for real-time mention and alert automation, and Mention adds real-time notifications tied to managed queries plus API access for routing mentions into internal systems.
Global PR teams managing multilingual monitoring across outlets and geographies
Talkwalker combines language detection with multilingual processing for improved international query accuracy and normalizes visibility reporting for comparable metrics across regions.
Newsrooms and analysts running narrative-level monitoring with dashboards
Brandwatch offers newsroom-style monitoring dashboards that combine mention analytics with configurable alerting and sentiment scoring tied to dashboards for narrative-level reporting.
Teams focused on TV coverage clipping and broadcast archive review
TVEyes delivers broadcast-centered clip retrieval tuned to show and outlet metadata and supports historical archive search for coverage review and audit trails.
Common failure modes when deploying news tracking software
Most deployment failures come from query tuning and governance gaps rather than missing dashboard widgets. Tools that generate real-time alerts can overload triage when deduplication depends on query and source list configuration without disciplined filter maintenance.
Another frequent failure mode appears when teams expect automation depth from products that route more work through manual workflows, like profile-driven clipping, or when they ignore media-format focus and choose a tool aligned to a different monitoring surface.
Treating source lists and saved queries as one-time setup instead of maintained governance
Factiva’s source inclusion and exclusion controls tied to saved monitoring queries keep results consistent, but alert logic still needs governance discipline to keep filters current at scale.
Launching broad keyword sets without tuning and deduplication safeguards
Mention notes that large numbers of keywords can increase alert volume without tuning, and Brand24 highlights that deduplication quality depends on query and source list configuration.
Expecting full automation routing when the workflow remains dashboard-driven or add-on dependent
Cision’s automation coverage can depend on add-ons for deeper event routing, while Brandwatch’s dashboard setup can become complex across multiple campaigns.
Selecting the wrong media format focus for the monitoring backlog
TVEyes is oriented around TV coverage more than social or print, while Muck Rack is oriented around journalist profile workflows that reduce query engineering needs.
Assuming alert precision will match analytics precision without governance over query complexity
Brandwatch requires Boolean query crafting practice to achieve consistent deduplication, and Talkwalker notes that advanced query tuning can require tight governance to keep sources and filters consistent.
How We Selected and Ranked These Tools
We evaluated Factiva, Brand24, Mention, Meltwater, Cision, Brandwatch, Talkwalker, Muck Rack, Critical Mention, and TVEyes using feature depth for monitoring, alerting, and clipping workflows at 40% weight. We weighted ease of setup and day-to-day operability at 30% weight and paired it with value at 30% weight.
Factiva earned the top position because source inclusion and exclusion controls are tied to saved monitoring queries for consistent coverage collection, and because saved searches and alert outputs support long-running tracking. Factiva’s combination of repeatable query logic and governance-friendly monitoring translated into the highest overall rating among the set.
Frequently Asked Questions About news tracking software
Which tools provide API ingestion and alert automation for news tracking workflows?
How do teams keep query logic consistent across multiple searches and stakeholders?
When does source inclusion and exclusion matter more than broad keyword search?
What breaks if a team relies only on dashboards and skips mention-level exports?
Which tool is better for crisis-style monitoring tied to time-sensitive routines?
How does broadcast monitoring differ from general news monitoring in day-to-day triage?
Which tools support sentiment scoring for segmenting coverage during monitoring?
Where does outlet noise reduction rely on processing and metadata instead of query tuning?
Which tool is best for reporter-centric tracking when the primary unit is people and coverage history?
What governance controls matter most when multiple teams share monitoring setups and manage access?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Market ResearchTop 10 Best Crm Tracking Software of 2026
- MediaTop 10 Best News Monitoring Software of 2026
- Digital MarketingTop 10 Best Forex News Trading Software of 2026
- Market ResearchTop 10 Best Brand Tracking Research Services of 2026
- Market ResearchTop 10 Best Competitive Advertising Tracking Services of 2026
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