Quick Overview
- 1#1: Aha! - Comprehensive product roadmap and development platform for strategy, ideation, and execution.
- 2#2: Productboard - Customer feedback management and feature prioritization tool for product teams.
- 3#3: Jira Software - Agile project tracking and issue management for software development teams.
- 4#4: Figma - Collaborative design and prototyping tool for UI/UX in product development.
- 5#5: monday.com - Customizable work operating system for managing NPD workflows and teams.
- 6#6: Miro - Infinite online whiteboard for ideation, brainstorming, and collaborative planning.
- 7#7: Asana - Work management platform for task tracking and cross-team coordination.
- 8#8: ClickUp - All-in-one productivity platform with customizable views for product development.
- 9#9: AI rtable - Hybrid database-spreadsheet for organizing product data, research, and pipelines.
- 10#10: Notion - Flexible all-in-one workspace for documentation, wikis, and lightweight project management.
These tools were selected based on robust feature sets, intuitive user experience, platform reliability, and tangible value, ensuring they deliver measurable efficiency and support from ideation to launch.
Comparison Table
This comparison table examines top new product development software tools, including Aha!, Productboard, Jira Software, Figma, monday.com, and more, outlining their key features, pricing structures, and optimal use scenarios. Readers will discover insights to select the right platform for streamlining workflows, boosting collaboration, and driving effective product launch strategies, whether focused on strategy, design, or agile processes.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Aha! Comprehensive product roadmap and development platform for strategy, ideation, and execution. | enterprise | 9.4/10 | 9.8/10 | 8.1/10 | 8.6/10 |
| 2 | Productboard Customer feedback management and feature prioritization tool for product teams. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.8/10 |
| 3 | Jira Software Agile project tracking and issue management for software development teams. | enterprise | 8.4/10 | 9.2/10 | 6.8/10 | 8.0/10 |
| 4 | Figma Collaborative design and prototyping tool for UI/UX in product development. | creative_suite | 9.2/10 | 9.5/10 | 9.8/10 | 9.0/10 |
| 5 | monday.com Customizable work operating system for managing NPD workflows and teams. | enterprise | 8.0/10 | 7.8/10 | 8.5/10 | 7.5/10 |
| 6 | Miro Infinite online whiteboard for ideation, brainstorming, and collaborative planning. | creative_suite | 8.7/10 | 9.2/10 | 9.5/10 | 8.0/10 |
| 7 | Asana Work management platform for task tracking and cross-team coordination. | enterprise | 7.6/10 | 7.4/10 | 9.1/10 | 6.9/10 |
| 8 | ClickUp All-in-one productivity platform with customizable views for product development. | enterprise | 8.2/10 | 8.7/10 | 7.1/10 | 8.9/10 |
| 9 | AI rtable Hybrid database-spreadsheet for organizing product data, research, and pipelines. | other | 8.1/10 | 8.3/10 | 9.2/10 | 7.4/10 |
| 10 | Notion Flexible all-in-one workspace for documentation, wikis, and lightweight project management. | other | 7.6/10 | 8.2/10 | 6.9/10 | 8.5/10 |
Comprehensive product roadmap and development platform for strategy, ideation, and execution.
Customer feedback management and feature prioritization tool for product teams.
Agile project tracking and issue management for software development teams.
Collaborative design and prototyping tool for UI/UX in product development.
Customizable work operating system for managing NPD workflows and teams.
Infinite online whiteboard for ideation, brainstorming, and collaborative planning.
Work management platform for task tracking and cross-team coordination.
All-in-one productivity platform with customizable views for product development.
Hybrid database-spreadsheet for organizing product data, research, and pipelines.
Flexible all-in-one workspace for documentation, wikis, and lightweight project management.
Aha!
enterpriseComprehensive product roadmap and development platform for strategy, ideation, and execution.
Dynamic, presentation-ready roadmaps that auto-update with strategy changes and support multiple views like Gantt, portfolio, and timeline.
Aha! is a comprehensive product management platform designed for New Product Development, enabling teams to capture ideas, define strategies, create dynamic roadmaps, and manage releases from ideation to launch. It supports the full NPD lifecycle with tools for goal setting, feature prioritization using scoring models, persona creation, and progress tracking. Deep integrations with tools like Jira, GitHub, and Slack ensure seamless alignment between product strategy and engineering execution.
Pros
- Powerful roadmapping and visualization capabilities with customizable views
- Hierarchical strategy model linking goals, initiatives, epics, and features
- Extensive integrations with 30+ development and collaboration tools
Cons
- Steep learning curve due to depth of features
- Premium pricing can be prohibitive for small teams or startups
- Occasional performance lags with very large datasets
Best For
Mid-to-large product teams and enterprises needing strategic roadmapping and NPD lifecycle management.
Pricing
Starts at $59/user/month (billed annually) for Premium Roadmaps, $69 for Develop, up to custom Enterprise plans; free trial available.
Productboard
specializedCustomer feedback management and feature prioritization tool for product teams.
Feedback Inbox with AI-powered auto-categorization and prioritization linking customer insights directly to product roadmaps
Productboard is a powerful product management platform that centralizes customer feedback, ideas, and feature requests to streamline new product development. It enables teams to prioritize initiatives using data-driven frameworks like RICE and impact scoring, while creating interactive roadmaps to align cross-functional stakeholders. The tool integrates seamlessly with tools like Jira, Slack, and Zendesk, ensuring feedback flows directly into development workflows for faster iteration.
Pros
- Robust prioritization tools with customizable frameworks like RICE and Kano
- Seamless integration of customer feedback into roadmaps and workflows
- Intuitive portals for stakeholder collaboration and transparency
Cons
- Higher pricing tiers required for advanced features like AI insights
- Initial setup and learning curve for complex workflows
- Limited free plan; not ideal for very small teams
Best For
Scaling product teams and managers in customer-centric organizations focused on data-driven NPD from ideation to roadmap execution.
Pricing
Starts at $20/user/month (Essentials, billed annually); Pro at ~$40/user/month; Elite and Enterprise custom pricing.
Jira Software
enterpriseAgile project tracking and issue management for software development teams.
Advanced Roadmaps for hierarchical planning, scenario simulation, and real-time dependency visualization across multiple teams and projects
Jira Software is a robust agile project management platform from Atlassian, primarily designed for software development teams but highly adaptable for new product development (NPD) workflows. It enables teams to manage backlogs, plan sprints, track issues, and visualize roadmaps across ideation, development, and launch phases. With extensive customization options and seamless integrations, it supports complex NPD processes at scale, though it shines brightest in the execution and iteration stages.
Pros
- Highly customizable workflows tailored to NPD stages
- Advanced Roadmaps for cross-team planning and dependency tracking
- Deep integrations with dev tools like GitHub, Confluence, and Bitbucket
Cons
- Steep learning curve for non-technical users
- Interface can feel overwhelming and cluttered
- Pricing escalates significantly for larger teams
Best For
Mid-to-large agile teams in tech-savvy organizations managing complex NPD pipelines from development through deployment.
Pricing
Free for up to 10 users; Standard at $8.15/user/month, Premium at $15.25/user/month (billed annually).
Figma
creative_suiteCollaborative design and prototyping tool for UI/UX in product development.
Real-time multiplayer editing, enabling simultaneous design collaboration without version conflicts
Figma is a cloud-based collaborative design platform primarily used for UI/UX design, wireframing, prototyping, and real-time team collaboration. In the context of New Product Development (NPD), it excels in the ideation, visualization, and prototyping phases, allowing teams to create interactive mockups, gather feedback, and iterate quickly on digital product interfaces. It integrates FigJam for brainstorming and whiteboarding, making it a versatile tool for early-stage NPD workflows, though it lacks advanced engineering or manufacturing capabilities.
Pros
- Exceptional real-time multiplayer collaboration for distributed NPD teams
- Robust prototyping tools with interactive components and animations for rapid iteration
- Extensive plugin ecosystem and FigJam integration for ideation and whiteboarding
Cons
- Limited support for non-digital products like hardware or CAD modeling
- Performance can lag with very large files or complex prototypes
- Advanced team features require paid plans, which may add up for large organizations
Best For
Cross-functional NPD teams focused on digital products, such as apps and websites, who need seamless collaboration from ideation to high-fidelity prototypes.
Pricing
Free Starter plan; Professional at $12/user/month; Organization at $45/user/month; Enterprise custom pricing.
monday.com
enterpriseCustomizable work operating system for managing NPD workflows and teams.
No-code automations that trigger actions across NPD workflows, such as moving items from prototyping to testing based on status updates
monday.com is a flexible work operating system that enables teams to create custom boards and workflows for managing new product development (NPD) from ideation and prototyping to testing and launch. It provides visual tools like Kanban boards, Gantt charts, timelines, and dashboards to track progress, assign tasks, and collaborate in real-time. With no-code automations and over 200 integrations, it centralizes NPD processes, though it lacks deep engineering-specific features like BOM management or CAD integration.
Pros
- Highly customizable boards and templates tailored for NPD stages
- Intuitive visual interface with real-time collaboration
- Robust automations and integrations with tools like Jira and Slack
Cons
- Steep learning curve for complex workflows
- Pricing escalates quickly for advanced features and larger teams
- Missing specialized NPD tools like advanced BOM or regulatory compliance tracking
Best For
Cross-functional NPD teams seeking a visual, customizable platform for project management and collaboration without needing deep PLM capabilities.
Pricing
Free plan for up to 2 seats; paid plans start at $9/user/month (billed annually) for Basic, $12 for Standard, $19 for Pro, and custom Enterprise pricing.
Miro
creative_suiteInfinite online whiteboard for ideation, brainstorming, and collaborative planning.
Infinite, zoomable canvas for unbounded visual ideation and mapping
Miro is an online visual collaboration platform functioning as an infinite digital whiteboard for teams to brainstorm, diagram, and plan in real-time. In New Product Development (NPD), it supports key stages like ideation, user journey mapping, wireframing, and product roadmapping through customizable templates and sticky notes. It integrates with tools like Jira, Figma, and Slack to streamline workflows from concept to prototype.
Pros
- Infinite canvas ideal for expansive NPD brainstorming and mind mapping
- Extensive library of NPD templates including roadmaps, personas, and journey maps
- Real-time collaboration with voting, comments, and integrations to dev tools
Cons
- Large boards can become cluttered and hard to navigate without structure
- Lacks native advanced project tracking; relies on integrations for full NPD lifecycle
- Premium features like AI tools and unlimited boards require higher-tier plans
Best For
Cross-functional NPD teams emphasizing visual ideation, prototyping, and collaborative planning over rigid task management.
Pricing
Free plan for basics; Starter at $8/user/month, Business at $16/user/month (billed annually); Enterprise custom.
Asana
enterpriseWork management platform for task tracking and cross-team coordination.
Advanced Timeline view with automatic dependency scheduling for visual NPD roadmapping and critical path visualization
Asana is a cloud-based work management platform designed to help teams organize, track, and collaborate on projects using customizable tasks, lists, boards, timelines, and portfolios. In the context of New Product Development (NPD), it supports workflow management from ideation and planning through prototyping, testing, and launch by enabling task dependencies, milestones, and progress tracking. While versatile for cross-functional teams, it relies on general project management tools rather than NPD-specific features like integrated CAD or BOM management.
Pros
- Intuitive visual interface with multiple views (list, board, timeline)
- Strong task dependencies and automation rules for workflow orchestration
- Excellent integrations with tools like Slack, Jira, and Google Workspace
Cons
- Lacks specialized NPD features such as stage-gate templates or product lifecycle management
- Advanced capabilities like portfolios and goals require higher-tier plans
- Can feel bloated for simple NPD projects without heavy customization
Best For
Mid-sized cross-functional teams needing flexible, collaborative task management for NPD processes without requiring deep industry-specific tools.
Pricing
Free basic plan; Premium at $10.99/user/month, Advanced at $24.99/user/month, Enterprise custom (billed annually).
ClickUp
enterpriseAll-in-one productivity platform with customizable views for product development.
Hierarchical workspace structure with 15+ views, enabling tailored NPD workflows from ideation to deployment
ClickUp is an all-in-one productivity platform that combines task management, documentation, goal tracking, and collaboration tools into a highly customizable workspace. For New Product Development (NPD), it supports ideation through whiteboards and mind maps, roadmapping with Gantt charts and timelines, agile sprints, custom workflows for development stages, and dashboards for KPI monitoring. Its hierarchical structure (Spaces, Folders, Lists, Tasks) allows teams to scale NPD processes from concept to launch efficiently.
Pros
- Extremely customizable with multiple views (Gantt, Kanban, timeline) ideal for NPD roadmaps
- All-in-one platform reduces need for multiple tools, including docs and whiteboards for ideation
- Strong automations, dependencies, and integrations with dev tools like GitHub
Cons
- Steep learning curve due to overwhelming feature depth
- Performance can lag in large workspaces with complex hierarchies
- Less specialized NPD features compared to dedicated tools like Aha! or Productboard
Best For
Mid-sized teams managing end-to-end NPD processes who need a flexible, scalable platform without high costs.
Pricing
Free Forever plan; Unlimited at $7/user/mo; Business at $12/user/mo; Enterprise custom.
AI rtable
otherHybrid database-spreadsheet for organizing product data, research, and pipelines.
Linked records and relational databases that effortlessly model product dependencies, features, and iterations like a visual ERD.
AI rtable is a low-code platform that combines spreadsheet simplicity with relational database power, enabling teams to build custom bases for managing new product development workflows like ideation, roadmapping, prototyping, and launch tracking. It offers visual interfaces such as Kanban boards, calendars, and galleries to organize tasks, feedback, and milestones collaboratively. With automations and integrations, it streamlines NPD processes without requiring deep technical expertise.
Pros
- Highly customizable bases and views tailored to NPD stages like ideation and testing
- Real-time collaboration with granular permissions for cross-functional teams
- Extensive integrations with tools like Jira, Slack, and Figma for seamless workflows
Cons
- Performance can lag with very large datasets or complex relations
- Limited native advanced analytics and reporting for NPD metrics
- Higher-tier plans needed for advanced automations and unlimited bases
Best For
Small to mid-sized NPD teams seeking a flexible, visual no-code alternative to rigid project management tools.
Pricing
Free plan for basics; Team at $20/user/month (50K records/base), Business at $45/user/month (125K records/base), Enterprise custom.
Notion
otherFlexible all-in-one workspace for documentation, wikis, and lightweight project management.
Relational databases with multiple views (kanban, timeline, gallery) for dynamic NPD backlog and roadmap management
Notion is an all-in-one workspace tool that combines notes, databases, task management, and wikis into customizable pages and blocks. For New Product Development (NPD), it enables teams to build roadmaps, track user stories, manage backlogs, and organize research through relational databases, kanban boards, and linked pages. While highly versatile, it requires significant setup to mimic specialized NPD tools.
Pros
- Extreme flexibility with databases and templates for custom NPD workflows like ideation and sprint planning
- Real-time collaboration and unlimited pages on free plan
- Seamless integration of notes, tasks, and knowledge bases in one space
Cons
- Steep learning curve to build effective NPD structures from scratch
- Performance lags with large databases or complex relations
- Lacks native roadmapping, analytics, or Gantt charts found in dedicated NPD tools
Best For
Small teams or solo product managers seeking a customizable, affordable all-in-one workspace for lightweight NPD processes.
Pricing
Free for individuals with unlimited pages; Plus at $8/user/month, Business at $15/user/month, Enterprise custom.
Conclusion
When evaluating the best new product development software, Aha! stands out as the top choice, integrating strategy, ideation, and execution into a unified platform. Productboard excels for customer feedback-driven feature prioritization, and Jira Software remains unmatched for agile project tracking—each offering distinct strengths to suit varying team needs. These tools collectively redefine how products are developed, with Aha! leading the pack for its comprehensive approach.
To unlock streamlined, successful product development, start with Aha!—the ideal tool to turn vision into impactful results for your team.
Tools Reviewed
All tools were independently evaluated for this comparison