Quick Overview
- 1#1: Delighted - Delighted delivers fast, mobile-friendly NPS surveys to measure customer satisfaction and loyalty with actionable insights.
- 2#2: Qualtrics - Qualtrics offers enterprise-grade NPS tracking integrated with advanced analytics for customer experience management.
- 3#3: Medallia - Medallia provides comprehensive NPS and experience management platforms for large-scale feedback collection and analysis.
- 4#4: AskNicely - AskNicely automates NPS surveys and follow-ups to boost customer retention through personalized outreach.
- 5#5: Promoter.io - Promoter.io simplifies NPS collection with email and web surveys, providing real-time dashboards and integrations.
- 6#6: CustomerGauge - CustomerGauge offers closed-loop NPS management with account-level insights for B2B customer success.
- 7#7: Retently - Retently enables automated NPS feedback collection across multiple channels with CRM integrations.
- 8#8: Survicate - Survicate supports NPS surveys on websites, apps, and email with real-time reporting and segmentation.
- 9#9: Zonka Feedback - Zonka Feedback provides multichannel NPS tools for collecting and acting on customer feedback efficiently.
- 10#10: Mopinion - Mopinion captures NPS and other feedback through smart forms with AI-powered analysis for web and apps.
Tools were ranked based on features (survey design, analytics, multi-channel support), quality (reliability, scalability), ease of use, and long-term value, ensuring optimal performance for diverse business requirements.
Comparison Table
Discover a detailed comparison of top Net Promoter Software tools, featuring Delighted, Qualtrics, Medallia, AskNicely, Promoter.io, and additional options. This table outlines key features, usability, and practical capabilities to help readers identify the best fit for their customer feedback needs. Whether evaluating new platforms or optimizing existing ones, the insights here streamline the selection process for effective net promoter score management.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Delighted Delighted delivers fast, mobile-friendly NPS surveys to measure customer satisfaction and loyalty with actionable insights. | specialized | 9.6/10 | 9.5/10 | 9.8/10 | 9.2/10 |
| 2 | Qualtrics Qualtrics offers enterprise-grade NPS tracking integrated with advanced analytics for customer experience management. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 3 | Medallia Medallia provides comprehensive NPS and experience management platforms for large-scale feedback collection and analysis. | enterprise | 9.1/10 | 9.6/10 | 8.0/10 | 8.4/10 |
| 4 | AskNicely AskNicely automates NPS surveys and follow-ups to boost customer retention through personalized outreach. | specialized | 8.6/10 | 8.8/10 | 9.2/10 | 8.1/10 |
| 5 | Promoter.io Promoter.io simplifies NPS collection with email and web surveys, providing real-time dashboards and integrations. | specialized | 8.6/10 | 8.4/10 | 9.1/10 | 8.2/10 |
| 6 | CustomerGauge CustomerGauge offers closed-loop NPS management with account-level insights for B2B customer success. | enterprise | 8.4/10 | 9.0/10 | 7.6/10 | 7.8/10 |
| 7 | Retently Retently enables automated NPS feedback collection across multiple channels with CRM integrations. | specialized | 8.2/10 | 8.4/10 | 8.7/10 | 8.0/10 |
| 8 | Survicate Survicate supports NPS surveys on websites, apps, and email with real-time reporting and segmentation. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.0/10 |
| 9 | Zonka Feedback Zonka Feedback provides multichannel NPS tools for collecting and acting on customer feedback efficiently. | specialized | 8.3/10 | 8.7/10 | 8.1/10 | 7.8/10 |
| 10 | Mopinion Mopinion captures NPS and other feedback through smart forms with AI-powered analysis for web and apps. | specialized | 7.9/10 | 8.4/10 | 7.6/10 | 7.2/10 |
Delighted delivers fast, mobile-friendly NPS surveys to measure customer satisfaction and loyalty with actionable insights.
Qualtrics offers enterprise-grade NPS tracking integrated with advanced analytics for customer experience management.
Medallia provides comprehensive NPS and experience management platforms for large-scale feedback collection and analysis.
AskNicely automates NPS surveys and follow-ups to boost customer retention through personalized outreach.
Promoter.io simplifies NPS collection with email and web surveys, providing real-time dashboards and integrations.
CustomerGauge offers closed-loop NPS management with account-level insights for B2B customer success.
Retently enables automated NPS feedback collection across multiple channels with CRM integrations.
Survicate supports NPS surveys on websites, apps, and email with real-time reporting and segmentation.
Zonka Feedback provides multichannel NPS tools for collecting and acting on customer feedback efficiently.
Mopinion captures NPS and other feedback through smart forms with AI-powered analysis for web and apps.
Delighted
specializedDelighted delivers fast, mobile-friendly NPS surveys to measure customer satisfaction and loyalty with actionable insights.
Conversational microsurveys mimicking Slack or emoji reactions that achieve industry-leading response rates up to 40% higher than traditional surveys.
Delighted is a leading customer feedback platform focused on Net Promoter Score (NPS) surveys, alongside CSAT and CES metrics, designed to help businesses gauge customer loyalty and satisfaction effortlessly. It supports multi-channel delivery including email, SMS, web intercepts, kiosks, and Slack, with real-time dashboards for insights and automated follow-ups for detractors. The tool emphasizes high response rates through visually appealing, conversational microsurveys that integrate seamlessly with CRMs like Salesforce and HubSpot.
Pros
- Exceptionally simple setup and intuitive interface for quick survey launches
- Multi-channel support with high deliverability and response rates via SMS and Slack-style surveys
- Robust integrations and real-time alerts for immediate action on feedback
Cons
- Pricing increases rapidly with higher response volumes
- Reporting lacks some advanced customization options compared to enterprise tools
- Free tier limited to 250 responses per month
Best For
Growing businesses and customer success teams needing an ultra-simple, high-engagement NPS solution without a steep learning curve.
Pricing
Free up to 250 responses/month; Pro starts at $224/month for 750 responses, scaling to Enterprise custom pricing based on volume.
Qualtrics
enterpriseQualtrics offers enterprise-grade NPS tracking integrated with advanced analytics for customer experience management.
Stats iQ AI-powered analytics that automatically uncovers key drivers behind NPS scores and predicts churn risk
Qualtrics is a leading experience management (XM) platform that specializes in customer feedback, including robust Net Promoter Score (NPS) surveying, benchmarking, and analysis. It enables businesses to design customizable NPS surveys, track scores in real-time via interactive dashboards, and leverage AI-driven insights to identify drivers of loyalty and detractors. The platform supports closed-loop feedback, automated actions, and integrations with CRM systems like Salesforce to turn feedback into tangible improvements.
Pros
- Advanced AI and predictive analytics for deep NPS insights
- Seamless integrations with 100+ tools including Salesforce and Slack
- Enterprise-grade scalability with real-time dashboards and benchmarking
Cons
- Steep learning curve for advanced features
- High pricing unsuitable for small businesses
- Overly complex interface for basic NPS needs
Best For
Large enterprises and mid-sized companies seeking comprehensive NPS programs with AI-driven actionability and cross-functional integrations.
Pricing
Quote-based enterprise pricing; basic plans start at ~$1,500/user/year, with full XM suites costing $10,000+ annually depending on scale.
Medallia
enterpriseMedallia provides comprehensive NPS and experience management platforms for large-scale feedback collection and analysis.
AI-powered Signals for real-time, predictive insights that automatically prioritize and route feedback actions
Medallia is a comprehensive experience management platform designed for enterprises to capture, analyze, and act on customer feedback, with strong Net Promoter Score (NPS) capabilities across multiple channels. It uses AI and machine learning to uncover insights from structured and unstructured data, enabling closed-loop resolution and predictive analytics. The platform helps organizations improve customer loyalty by turning feedback into actionable strategies at scale.
Pros
- Advanced AI-driven text analytics and sentiment analysis for deep NPS insights
- Omnichannel feedback collection with seamless integrations to CRM and other enterprise tools
- Robust closed-loop management and action planning workflows
Cons
- Steep learning curve and complex initial setup for non-enterprise users
- High pricing that may not suit SMBs
- Customization can require significant professional services
Best For
Large enterprises with complex customer experience needs requiring scalable NPS tracking and AI-powered orchestration.
Pricing
Custom enterprise pricing, typically starting at $100,000+ annually based on users, feedback volume, and features.
AskNicely
specializedAskNicely automates NPS surveys and follow-ups to boost customer retention through personalized outreach.
Automated 'Close the Loop' system that instantly assigns detractor feedback to agents and promoters to sales for referrals
AskNicely is a customer feedback platform centered on Net Promoter Score (NPS) measurement, enabling businesses to send automated surveys via email, SMS, and in-app to gauge customer loyalty. It excels in closing the feedback loop by routing promoter comments to sales teams for upsell opportunities and detractor feedback to support for resolution. The tool integrates seamlessly with CRMs like Salesforce and HubSpot, providing real-time dashboards and alerts to drive actionable improvements in customer experience.
Pros
- Automated multi-channel NPS surveys with high response rates
- Intelligent routing of feedback to specific teams for quick action
- Deep integrations with major CRMs and helpdesks
Cons
- Pricing scales quickly with response volume
- Limited advanced analytics compared to enterprise competitors
- Survey customization options are somewhat basic
Best For
Mid-market B2B service companies focused on NPS-driven customer retention and growth.
Pricing
Starts at $299/month for up to 500 responses, with custom enterprise plans based on volume.
Promoter.io
specializedPromoter.io simplifies NPS collection with email and web surveys, providing real-time dashboards and integrations.
Automated 'Promoter Actions' that instantly notify teams and trigger personalized follow-ups based on NPS responses
Promoter.io is a focused Net Promoter Score (NPS) platform designed to help businesses measure customer loyalty through simple, customizable surveys delivered via email, SMS, web links, and Slack. It offers real-time dashboards for tracking scores, segmenting feedback, and triggering automated follow-ups to engage promoters and address detractors. The tool integrates seamlessly with CRMs like HubSpot and Salesforce, enabling teams to turn feedback into actionable workflows without needing extensive setup.
Pros
- Intuitive setup with one-click survey deployment
- Robust integrations with 50+ tools including Slack and HubSpot
- Real-time alerts and automated response workflows
Cons
- Limited advanced analytics and reporting customization
- Pricing scales quickly with high response volumes
- Fewer multichannel options compared to enterprise competitors
Best For
Small to mid-sized businesses and customer success teams needing a straightforward, user-friendly NPS tool for ongoing feedback collection.
Pricing
Starts at $99/month (Core plan for 500 responses), up to custom Enterprise pricing; billed annually with a free trial.
CustomerGauge
enterpriseCustomerGauge offers closed-loop NPS management with account-level insights for B2B customer success.
Intelligent Action Planner that automates task assignment, progress tracking, and ROI measurement from NPS feedback.
CustomerGauge is an enterprise-grade Net Promoter Score (NPS) and customer experience platform designed for B2B organizations, enabling multi-channel feedback collection, real-time analytics, and closed-loop action management. It provides executive dashboards, AI-powered insights, and collaboration tools to turn customer feedback into measurable improvements. The software excels in integrating with CRMs like Salesforce and supports compliance-heavy industries such as finance and healthcare.
Pros
- Advanced closed-loop feedback with accountability tracking
- AI-driven predictive analytics and sentiment analysis
- Seamless integrations with enterprise tools like Salesforce and Slack
Cons
- Enterprise pricing inaccessible for SMBs
- Steeper learning curve due to extensive features
- Limited self-service options and customization flexibility
Best For
Mid-to-large B2B enterprises in regulated industries needing robust NPS action management and executive reporting.
Pricing
Custom enterprise pricing starting around $15,000/year based on users and features; requires sales quote.
Retently
specializedRetently enables automated NPS feedback collection across multiple channels with CRM integrations.
Automated closed-loop feedback system that triggers personalized follow-ups based on responses
Retently is a customer feedback platform specializing in Net Promoter Score (NPS) surveys, enabling businesses to collect, analyze, and act on customer feedback across email, web, SMS, and other channels. It offers real-time dashboards, automated follow-ups, and detailed reporting to track loyalty metrics and identify trends. With integrations to tools like HubSpot, Slack, and Zendesk, it streamlines closed-loop feedback processes for improved customer retention.
Pros
- Intuitive setup and survey deployment
- Robust automation for follow-ups and alerts
- Solid integrations with popular CRM and communication tools
Cons
- Limited advanced analytics compared to top competitors
- Survey customization options are somewhat basic
- Higher pricing tiers required for large-scale use
Best For
Small to medium-sized businesses and marketing teams seeking a straightforward, cost-effective NPS solution.
Pricing
Starts at $29/month (Starter: 500 surveys/mo), $59/month (Pro: 2,500), $149/month (Premium: 10,000), with Enterprise custom pricing.
Survicate
specializedSurvicate supports NPS surveys on websites, apps, and email with real-time reporting and segmentation.
Behavior-based survey triggers that display NPS questions at optimal moments during user sessions
Survicate is a versatile customer feedback platform that excels in deploying Net Promoter Score (NPS) surveys across websites, in-app, email, and links to gauge customer loyalty and satisfaction. It offers customizable survey templates, real-time analytics, and segmentation to identify promoters, passives, and detractors for targeted follow-ups. The tool integrates seamlessly with CRMs like HubSpot and Salesforce, enabling data-driven improvements in customer experience.
Pros
- Intuitive drag-and-drop survey builder for quick NPS setup
- Robust integrations with 100+ tools including Slack and Zapier
- Real-time dashboards and response targeting based on user behavior
Cons
- Advanced analytics and AI insights limited to higher tiers
- Free plan restricts surveys and responses significantly
- Customization options feel basic compared to enterprise competitors
Best For
Small to mid-sized businesses seeking a straightforward, multi-channel NPS solution without steep learning curves.
Pricing
Free plan for basics; Starter at $89/mo (1,000 responses), Professional at $239/mo (unlimited), Enterprise custom.
Zonka Feedback
specializedZonka Feedback provides multichannel NPS tools for collecting and acting on customer feedback efficiently.
Omnichannel feedback collection with kiosk and WhatsApp support for in-person and conversational NPS surveys
Zonka Feedback is a robust customer feedback platform focused on Net Promoter Score (NPS) surveys, enabling businesses to collect feedback across multiple channels like email, SMS, WhatsApp, web, QR codes, and kiosks. It provides real-time analytics, sentiment analysis, and action management tools to turn feedback into customer loyalty improvements. The software integrates with CRMs such as Salesforce, HubSpot, and Zapier, supporting closed-loop feedback processes.
Pros
- Multi-channel NPS distribution including kiosks and WhatsApp
- Advanced AI-driven analytics and sentiment analysis
- Strong integrations with major CRMs and automation tools
Cons
- Pricing can be steep for small teams without advanced needs
- Interface has a moderate learning curve for complex setups
- Limited customization in survey templates compared to top competitors
Best For
Mid-sized businesses seeking omnichannel NPS collection with deep analytics and CRM integrations.
Pricing
Starts at $49/user/month (Essentials), $99/user/month (Pro), with custom Enterprise plans; annual billing discounts available.
Mopinion
specializedMopinion captures NPS and other feedback through smart forms with AI-powered analysis for web and apps.
Trigger-based dialogues for contextual NPS capture at precise moments in the customer journey
Mopinion is a comprehensive Voice of the Customer (VoC) platform that enables businesses to collect Net Promoter Score (NPS) feedback across multiple channels including websites, mobile apps, email, and SMS. It offers customizable NPS surveys with follow-up questions to gather qualitative insights from promoters, passives, and detractors. The platform provides real-time dashboards, AI-driven analytics, and integrations with CRM and support tools to benchmark NPS trends and drive actionable improvements.
Pros
- Omnichannel NPS collection with trigger-based surveys
- Advanced AI analytics for sentiment and theme detection
- Strong integrations with tools like Salesforce and Zendesk
Cons
- Steeper learning curve for full customization
- Enterprise-level pricing not ideal for small teams
- More focused on broad VoC than pure NPS simplicity
Best For
Mid-to-large enterprises needing integrated NPS within a full customer feedback ecosystem.
Pricing
Quote-based pricing starting around €1,200/month for basic plans, scaling with channels, responses, and features.
Conclusion
This guide to top net promoter software highlights tools that help businesses measure and strengthen customer satisfaction, with Delighted leading as the top choice for its quick, mobile-friendly surveys and actionable insights that drive immediate loyalty. While Qualtrics excels for enterprise-grade analytics and integration, and Medallia stands out for large-scale feedback management, Delighted’s blend of speed and user-centric design makes it a versatile fit for diverse needs. Each tool offers unique strengths, but Delighted proves to be the most effective for unlocking NPS success.
Explore Delighted today to transform customer feedback into tangible loyalty and growth—your first step toward deeper satisfaction and lasting relationships.
Tools Reviewed
All tools were independently evaluated for this comparison