GITNUXSOFTWARE ADVICE
Digital MarketingTop 10 Best Net Promoter Score Survey Software of 2026
Ranked review of net promoter score survey software for teams. Criteria and tradeoffs compare Delighted, Qualtrics, SurveyMonkey, and more.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
Gitnux may earn a commission through links on this page — this does not influence rankings. Editorial policy
SatisMeter is the best fit for teams that need automated detractor follow-up tied directly to NPS responses, whereas Zonka Feedback works better when CX operations require NPS collection plus routing remediation across kiosks, email, SMS, and web.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
SatisMeter
Closed-loop feedback workflow routes detractors into owner assignment and escalation steps based on response outcomes.
Built for fits when teams need automated detractor follow-up tied to NPS responses..
Zonka Feedback
Editor pickBuilt-in follow-up workflow routes detractor feedback into assigned remediation steps.
Built for fits when CX operations need NPS collection plus automated detractor remediation routing..
QuestionPro CX
Editor pickClosed-loop follow-up workflow lets NPS outcomes drive different internal actions by segment, not only score reporting.
Built for fits when CX teams need repeatable NPS surveys across touchpoints with closed-loop routing and cohort reporting..
Comparison Table
SatisMeter
SaaS specialistFeedback platform for in-app and email NPS surveys with user targeting and analytics.
Closed-loop feedback workflow routes detractors into owner assignment and escalation steps based on response outcomes.
SatisMeter is designed around NPS collection and operational follow-up, with configuration for survey delivery, question logic, and response handling. Segmentation features support promoter, passive, and detractor breakdowns so reports align to the NPS calculation methodology without manual tagging. Admin controls focus on managing survey access, response visibility, and workflow assignment so governance stays tied to the closed-loop feedback workflow.
A tradeoff appears in the automation depth, since closed-loop routing and remediation require clear owner mapping and response rules to avoid misrouting. SatisMeter fits teams that want operational handling of detractors rather than dashboards only, such as customer support organizations running recurring NPS pulses around specific touchpoints.
- +Closed-loop routing assigns detractors to owners with escalation steps
- +Segmentation reports align to promoter, passive, and detractor categories
- +Embedded and email delivery supports both web and inbox touchpoints
- +Action-oriented workflow status reduces manual triage work
- –Automation rules need careful setup to prevent workflow misassignment
- –Advanced integrations depend on API and external tooling for full sync
- –Cohort filtering depth can lag teams that require complex slicing
- –Response handling features can feel workflow-centric over analytics-first use
Customer support operations
Route detractor comments to ticket owners
Faster resolution on unhappy customers
Product analytics teams
Track NPS trends by touchpoint
Clearer product change impact
Show 2 more scenarios
Customer success teams
Trigger alerts after lifecycle milestones
Better retention follow-up
Sends targeted surveys and routes promoters for retention motions.
Revenue operations teams
Standardize NPS across accounts
More consistent NPS coverage
Uses consistent survey delivery and reporting segmentation across teams and regions.
Best for: Fits when teams need automated detractor follow-up tied to NPS responses.
Zonka Feedback
SMBFeedback and survey platform with NPS measurement across kiosks, email, SMS, and web.
Built-in follow-up workflow routes detractor feedback into assigned remediation steps.
Zonka Feedback fits organizations that run repeat NPS cycles and want follow-up actions tied to the same workflow as survey collection. Survey configuration covers question logic for collecting reasons behind NPS ratings and controls where responses land in internal processes. The integration surface includes webhooks and common enterprise connectors so survey events can trigger downstream actions without manual copying.
A practical tradeoff is that closed-loop routing requires governance of ownership rules to avoid flooding teams with low-signal detractor alerts. Zonka Feedback works best when there is already a defined remediation team and an SLA for follow-up, such as CX operations handling store or product feedback.
- +Closed-loop routing sends detractor follow-ups into operational workflows
- +Question logic captures reasons behind NPS ratings for faster diagnosis
- +Webhooks support event-driven actions from survey submissions
- +Embeddable surveys help capture in-product feedback at specific touchpoints
- –Workflow ownership rules add setup effort for reliable routing outcomes
- –Advanced routing depends on integration coverage with existing systems
CX operations teams
Detractor follow-up ticket automation
Higher follow-up completion rate
Product experience teams
In-app NPS capture
Actionable touchpoint insights
Show 2 more scenarios
Customer support leaders
Webhook-driven case creation
Faster time-to-assist
Webhook events create cases and attach score context and comments.
RevOps and analytics teams
Cohort analysis with segmentation
Better trend interpretation
Segmentation supports comparing results across customer groups and touchpoints.
Best for: Fits when CX operations need NPS collection plus automated detractor remediation routing.
QuestionPro CX
enterpriseExperience management platform with NPS survey templates, dashboards, and closed-loop tracking.
Closed-loop follow-up workflow lets NPS outcomes drive different internal actions by segment, not only score reporting.
QuestionPro CX supports NPS measurement with segmentation so responses can be categorized by NPS role and combined with other attributes for reporting. Closed-loop follow-up is handled through configurable triggers that map survey outcomes to internal actions for survey respondents. Reporting includes NPS trend tracking and filters that let teams compare groups over time rather than only viewing a single score.
A tradeoff is that deeper automation requires careful survey taxonomy and consistent tagging, because segmentation quality affects downstream dashboards and alerts. It fits when customer experience teams run recurring transactional NPS after key events and need automated next steps for detractors while keeping promoter follow-up minimal.
- +Touchpoint-based workflow supports repeatable NPS deployment
- +Segmentation rules enable different follow-up paths by NPS group
- +Comment capture pairs verbatim text with response metadata for analysis
- +Reporting supports cohort filtering for score trend comparisons
- –Advanced follow-up automation depends on consistent tagging discipline
- –Complex dashboards can be harder to tune without governance rules
Customer success operations teams
Transactional NPS after onboarding completion
Faster retention outreach
Support leadership teams
NPS after support ticket resolution
Higher post-resolution satisfaction
Show 2 more scenarios
Product analytics teams
NPS by plan and feature cohort
Clear prioritization signals
Tracks score trends across cohorts and links comments to group-level drivers.
Marketing research teams
In-app or email NPS pulse
More reliable feedback over time
Deploys recurring surveys and segments results to monitor changes by audience.
Best for: Fits when CX teams need repeatable NPS surveys across touchpoints with closed-loop routing and cohort reporting.
SurveyMonkey
SMBSurvey platform with NPS templates, automation, and broad distribution options.
Webhook event triggers combined with REST API endpoints for automating survey sends, status monitoring, and downstream processing.
SurveyMonkey is a survey and feedback product focused on quickly building NPS-style customer questionnaires with branded delivery and reporting. SurveyMonkey supports common NPS workflows like detractor and promoter segmentation, follow-up question logic, and closed-loop routing of results through team notifications and exports.
For operations, it provides a configurable set of templates, survey settings, and integrations that include webhook-based event triggers and REST API access for automation. Reporting includes trend views with cohort filtering options and exportable CSV payloads for downstream analysis.
- +NPS survey workflows with built-in segmentation and follow-up question logic
- +Webhook event triggers and REST API endpoints support automated survey lifecycles
- +Cohort filtering in reports helps compare response groups over time
- +Exportable CSV payloads simplify feed into BI and customer systems
- –Advanced governance like fine-grained RBAC and enforced SSO can be limited
- –Closed-loop workflows require external tooling for full end-to-end routing
- –Survey fatigue mitigation tools are not available as policy-level controls
- –Large-scale response throughput may require add-on enablement for scale
Best for: Fits when teams need dependable NPS-style surveys, automation hooks, and exportable reporting for analysis.
Medallia
enterpriseExperience management platform for collecting and acting on NPS feedback across channels.
Closed-loop feedback workflow links detractor and passive alerts to assigned follow-up actions with tracked outcomes.
Medallia delivers NPS survey programs with a closed-loop feedback workflow that connects promoters, passives, and detractors to follow-up actions. Survey execution supports transactional and relational NPS patterns with logic for follow-up question routing and touchpoint-level reporting.
The product emphasizes integration and automation through an API surface for distributing survey events and syncing outcomes into downstream systems. Medallia also supports governance features like SSO, role-based access for dashboards, and audit logging for admin actions.
- +Closed-loop workflow ties NPS results to action ownership and status tracking
- +API-driven event delivery supports webhook triggers for survey and response lifecycle
- +SSO and role-based access limit who can edit programs and view results
- +Cohort filtering and trend correlation views support operational diagnosis
- –Advanced configuration takes governance discipline to avoid misrouted follow-ups
- –Setup overhead increases when mapping many touchpoints and channels
Best for: Fits when large customer-experience teams need NPS programs with closed-loop workflows and strong integration automation.
AskNicely
vertical specialistCustomer experience platform centered on Net Promoter Score collection and frontline action.
Closed-loop workflow routing that turns NPS responses into tracked follow-up actions for designated owners.
AskNicely is a net promoter score survey tool focused on closing the loop after customer feedback. It supports transactional NPS and team-level workflows that route responses into follow-up tasks.
The product centers on creating NPS surveys, collecting replies through email and embedded experiences, and acting on detractors with configurable workflows. AskNicely also provides an integration and automation surface that helps connect survey results to internal systems and notifications.
- +Built for closed-loop handling of NPS follow-ups and detractor attention
- +Workflow routing turns survey submissions into actionable internal steps
- +Embeddable and email delivery options fit web and customer support touchpoints
- +Integration and API support enables event-driven updates in other systems
- –Advanced survey logic requires more configuration than simpler survey builders
- –Governance controls and audit visibility can feel limited for enterprise rollouts
Best for: Fits when teams need operational closed-loop NPS workflows with automation and integrations.
SurveySparrow
SMBSurvey and experience platform with NPS templates, recurring surveys, and omnichannel distribution.
SurveySparrow’s interactive survey flow builder supports branching follow-up questions tied to NPS sentiment paths.
SurveySparrow differentiates itself with NPS-first survey design plus tight response flows built around follow-up logic.
It supports multiple distribution paths such as email, SMS, and link-based surveys, and it also supports embedded collection via a widget.
SurveySparrow pairs NPS scoring with segmentation so teams can act on detractors and promoters using exports and integrations.
Built-in automation and an HTTP API enable event-driven workflows such as triggering follow-ups or syncing responses to external systems.
- +NPS scoring and segmentation are integrated into the survey and reporting workflow
- +In-survey follow-up logic supports question branching for NPS follow-ups
- +Embeddable survey widget supports in-product collection without custom survey hosting
- +HTTP API enables webhook-style workflows with external systems
- –Closed-loop workflows rely on external automation when escalation needs complex routing
- –Advanced governance like fine-grained RBAC and audit logs can require plan-specific enablement
Best for: Fits when teams need NPS surveys with branching follow-ups and API-driven follow-up workflows.
Nicereply
support specialistCustomer satisfaction platform with NPS surveys for support and service interactions.
Closed-loop workflow automation that turns NPS score outcomes into assigned follow-up tasks and notifications.
Nicereply is an NPS survey solution that centers on a closed-loop workflow built around follow-up routing and internal task creation. The core capabilities include transactional and relationship-style NPS collection, response segmentation, and automated triggers for alerts and follow-up actions.
Survey delivery supports embedded and shareable survey experiences, with logic to branch follow-ups based on promoter, passive, or detractor scores. Nicereply also focuses on analytics for trends and filtering so teams can correlate scores with drivers rather than only tracking an overall NPS figure.
- +Closed-loop actions connect NPS responses to owner workflows
- +Detractor, passive, and promoter segmentation is used for routing
- +Survey follow-up logic supports different questions by score band
- +Trend views and exports support continued analysis outside the app
- –Advanced automations require careful mapping of internal owners
- –Reporting depth is less suitable for complex multi-touch attribution
- –Survey branding and content versioning can be limiting for frequent iterations
- –Custom integrations depend on the API surface and webhook event wiring
Best for: Fits when mid-market teams need NPS collection plus operational follow-up workflows.
Usersnap
product specialistProduct feedback platform with in-app microsurveys that support Net Promoter Score collection.
Screenshot-first feedback collection with page context and widget-based capture across web and app surfaces.
Usersnap collects customer feedback from web and in-app contexts by embedding a widget that captures screenshots and page context with each submission. It supports a closed-loop workflow where issues can be triaged, tagged, and linked to releases for follow-up tracking.
Managers gain control through team spaces, permissions, and configurable views that separate customer-submitted items from internal processing. Integrations extend the workflow via API calls and common ticketing and messaging destinations.
- +In-product widget captures screenshots and page context with each feedback item
- +Issue workflow supports triage queues, status changes, and release linking
- +Tags and sentiment-style labeling help organize trends across submissions
- +API supports programmatic creation and updates of feedback objects
- –Advanced routing and governance requires careful setup across multiple workspaces
- –Survey-style NPS workflows need extra configuration to match strict methodology
Best for: Fits when teams need screenshot-backed feedback triage with release tracking and automation hooks.
Typeform
SMBForm and survey platform with Net Promoter Score templates and branded survey experiences.
Follow-up question logic tied to NPS answers within a conversational survey builder, enabling tailored follow-ups by rating.
Typeform is used for NPS and feedback collection where a conversational, highly branded survey experience matters as much as scoring logic. It supports NPS-style question flows, including follow-up logic after the NPS rating, and it can embed surveys in web pages and products.
Routing responses to other systems is handled through webhooks and a REST API surface for survey management and response handling. Workflow fit is strongest for teams that want to drive closed-loop follow-up and partner integrations from a single survey definition.
- +Conversational question layouts improve completion for single-touch NPS prompts
- +Follow-up question logic tailors detractor, passive, and promoter messaging
- +Webhooks and REST API enable response routing to support and CRM tools
- +Embeddable survey widgets support in-page microsurveys
- –Advanced governance controls lag enterprise survey suites with deeper admin workflows
- –NPS configuration requires careful logic design to avoid inconsistent segmentation
- –Multichannel triggers depend on external tooling for SMS and email intercept patterns
- –Granular RBAC and audit log coverage is narrower than specialized enterprise competitors
Best for: Fits when teams need branded NPS surveys with strong follow-up logic and integration via webhooks and API.
Conclusion
After evaluating 10 digital marketing, SatisMeter stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right net promoter score survey software
This buyer's guide covers net promoter score survey software with a close look at SatisMeter, Zonka Feedback, QuestionPro CX, and SurveyMonkey alongside Delighted-style survey workflows from tools like Medallia, AskNicely, SurveySparrow, Nicereply, Usersnap, and Typeform.
Each tool card centers on how NPS survey responses turn into follow-up actions through closed-loop routing, survey branching, and automation hooks. SatisMeter is evaluated for detractor routing that assigns owners and escalation steps based on response outcomes. Zonka Feedback is evaluated for built-in detractor remediation routing paired with follow-up question logic.
SurveyMonkey is assessed for webhook event triggers and REST API endpoints that support automated survey sends and downstream processing.
Net Promoter Score survey software that calculates, segments, and triggers closed-loop follow-ups
Net promoter score survey software collects NPS ratings and then ties segmentation to follow-up behavior using detractor, passive, and promoter paths. SatisMeter routes detractor outcomes into owner assignment and escalation steps instead of stopping at score reporting. Zonka Feedback pairs detractor-focused follow-up workflow routing with question logic that captures reasons behind NPS ratings.
This category also supports deployment patterns that feed automation, including REST API endpoints, webhook event triggers, and branching follow-up questions inside the survey flow. SurveyMonkey emphasizes webhook event triggers plus REST API endpoints for survey lifecycle automation. SurveySparrow emphasizes interactive branching follow-up questions tied to NPS sentiment paths within the survey experience.
Closed-loop delivery, automation hooks, and governance for NPS workflows
Net promoter score survey software only changes outcomes when NPS responses flow into a follow-up path that assigns ownership and triggers action steps. Closed-loop routing matters because detractor outcomes must land in the right internal workflow rather than staying as dashboard metrics.
Integration depth also governs how far NPS can drive operational behavior. SurveyMonkey pairs webhook event triggers with REST API endpoints so teams can automate survey sends, status monitoring, and downstream processing without manual handoffs.
Closed-loop detractor and follow-up routing
SatisMeter routes detractors into owner assignment and escalation steps based on response outcomes. Zonka Feedback routes detractor feedback into assigned remediation steps with built-in follow-up workflow automation.
Question logic that captures reasons behind ratings
Zonka Feedback uses question logic to capture reasons behind NPS ratings for faster diagnosis. Typeform ties follow-up question logic to NPS answers inside a conversational layout so messaging can vary by detractor, passive, and promoter.
Touchpoint and cohort-driven follow-up paths
QuestionPro CX supports touchpoint-based workflow deployment so NPS surveys can use repeatable closed-loop routing across channels. Nicereply uses detractor, passive, and promoter segmentation for routing so follow-up actions differ by score group.
Webhook and REST API automation for survey lifecycles
SurveyMonkey combines webhook event triggers with REST API endpoints for automating survey sends, status monitoring, and downstream processing. Medallia uses API-driven event delivery that supports webhook triggers across the survey and response lifecycle.
Interactive branching inside the survey experience
SurveySparrow uses an interactive flow builder that supports branching follow-up questions tied to NPS sentiment paths. Typeform uses conversational question layouts so follow-up wording adapts as respondents move through the survey.
Operational workflow mapping for follow-up actions
AskNicely turns NPS submissions into tracked follow-up actions for designated owners through workflow routing. Nicereply converts NPS score outcomes into assigned tasks and notifications that connect to owner workflows.
Choose based on routing philosophy and the automation surface required
Two teams can both buy net promoter score survey software and still fail if the chosen tool matches the team’s operating model. The deciding factor is whether closed-loop routing happens inside the tool with clear ownership rules or only through external automation hooks.
The selection also depends on how the team needs to drive actions from the NPS score group. Some tools emphasize built-in branching and workflow steps while others emphasize webhook and REST API endpoints for distributing NPS events into existing systems.
Pick the closed-loop operating model based on who owns detractor handling
If detractor follow-up requires automatic assignment and escalation steps based on response outcomes, SatisMeter fits teams that want detractor-to-owner routing inside the NPS workflow. If detractor remediation must land in operational remediation steps with follow-up workflow routing, Zonka Feedback aligns with CX ops that run remediation workflows.
Decide where follow-up branching must happen
If follow-up questions must branch within the survey experience based on NPS sentiment paths, SurveySparrow’s interactive flow builder is built for branching follow-up logic. If the survey is the message vehicle that must adapt conversationally by rating group, Typeform’s follow-up question logic supports tailored detractor, passive, and promoter messaging.
Match automation expectations to your integration and event handling approach
If the operating requirement is webhook event triggers plus REST API endpoints for automating sends and lifecycle status, SurveyMonkey is positioned for that automation surface. If webhook-triggered delivery must also support action ownership and tracked outcomes, Medallia’s closed-loop workflow links detractor and passive alerts to assigned follow-up actions.
Choose workflow governance depth to prevent misrouting at scale
If advanced governance and fine-grained access controls are required for enterprise rollouts, AskNicely can feel limited in audit visibility and governance controls. If routing correctness depends on tagging discipline and consistent rules, QuestionPro CX requires consistent tagging so the closed-loop follow-up automation picks the right internal actions.
Align touchpoint repeatability with the rollout plan
If NPS must run across multiple touchpoints with repeatable deployment patterns, QuestionPro CX supports touchpoint-based workflow deployment paired with segmentation rules for different follow-up paths by NPS group. If NPS must stay lightweight and route tasks with fewer governance layers, Nicereply focuses on closed-loop action automation that connects NPS results to owner workflows.
Who should buy NPS survey software with closed-loop routing
Teams that treat NPS as an input into operational action should evaluate net promoter score survey software that routes detractors into assigned remediation steps or owner workflows. Closed-loop routing turns NPS from a reporting exercise into a measurable workflow execution path.
Teams that already run CX operations across multiple systems also need an automation surface for NPS events. SurveyMonkey’s webhook event triggers and REST API endpoints support survey lifecycle automation when downstream systems must receive status and results without manual exporting.
CX operations teams running detractor remediation
Zonka Feedback routes detractor follow-ups into assigned remediation steps and pairs that with question logic that captures reasons behind NPS ratings.
Customer experience teams requiring routed escalations by response outcome
SatisMeter routes detractors into owner assignment and escalation steps based on response outcomes so detractor handling can follow consistent workflow triggers.
Teams that distribute NPS events to external systems
SurveyMonkey uses webhook event triggers and REST API endpoints to automate survey sends, status monitoring, and downstream processing based on integration events.
Organizations standardizing NPS across many touchpoints
QuestionPro CX supports touchpoint-based workflow deployment and uses segmentation rules to drive different follow-up paths by NPS group.
Product or support teams using in-situ feedback capture
Usersnap captures screenshot-backed feedback with page context and release linking so NPS-style measurement can pair with actionable triage queues even when survey-style workflows need extra configuration.
Common NPS software buying mistakes
Misrouting is the most common failure mode because closed-loop workflows depend on correct ownership rules and consistent tagging. Another failure mode is underestimating the amount of configuration needed to connect follow-up logic to your internal steps.
Teams also make the mistake of selecting for survey collection while ignoring the automation surface required for downstream behavior. Webhook and REST API capabilities can determine whether NPS responses get acted on automatically or require export-based processes.
Buying closed-loop routing without budgeting time for rule setup and validation
SatisMeter requires careful automation rule setup to prevent workflow misassignment, and Zonka Feedback requires setup effort for reliable routing ownership rules.
Assuming follow-up automation will work without consistent tagging discipline
QuestionPro CX automation depends on consistent tagging so follow-up paths match NPS group intent, and governance gaps can reduce dashboard clarity when rules evolve.
Choosing webhook integration but ignoring what closed-loop workflows can and cannot route end-to-end
SurveyMonkey provides webhook event triggers and REST API endpoints, but closed-loop workflows can require external tooling for full end-to-end routing rather than relying only on the survey app.
Using advanced branching logic without designing survey flow to avoid inconsistent segmentation
Typeform’s NPS configuration requires careful logic design so segmentation stays consistent, and SurveySparrow’s branching follow-ups can shift routing complexity into external automation when escalation needs complex routing.
How We Selected and Ranked These Tools
We evaluated SatisMeter, Zonka Feedback, QuestionPro CX, SurveyMonkey, Medallia, AskNicely, SurveySparrow, Nicereply, Usersnap, and Typeform on feature coverage and operational fit for NPS workflows, with features taking 40% weight. Ease and value each took 30% weight, with ease reflecting how directly teams can deploy NPS collection tied to follow-up behavior and value reflecting how much workflow automation is included rather than deferred to external tooling.
SatisMeter ranked first because its closed-loop feedback workflow routes detractors into owner assignment and escalation steps based on response outcomes, which directly links score outcomes to action routing rather than stopping at follow-up collection. SatisMeter also scored high on the combination of closed-loop routing and segmentation reports aligned to promoter, passive, and detractor categories, which reduces the gap between NPS results and remediation workflows.
Frequently Asked Questions About net promoter score survey software
How do SatisMeter and Zonka Feedback route detractor follow-ups after an NPS submission?
Which tools support NPS collection across both email and an embeddable widget?
How does SurveyMonkey automate survey sends and downstream processing from survey results?
When does a closed-loop workflow fail to close the loop in Medallia versus AskNicely?
What breaks if an NPS program needs touchpoint mapping across many customer journeys?
Which platform provides API-driven event handling for NPS flows beyond basic response exports?
How do Medallia and SurveyMonkey handle security requirements like SSO enforcement and audit logging?
How should teams plan data migration when moving NPS response histories into a new system like Nicereply or Qualtrics-style platforms?
What tradeoff appears when choosing a conversational builder like Typeform versus a branching NPS flow in SurveySparrow?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
- Customer Experience In IndustryTop 10 Best Net Promoter Score Software of 2026
- Digital Products And SoftwareTop 10 Best Survey Research Software of 2026
- Technology Digital MediaTop 10 Best Website Survey Software of 2026
- Market ResearchTop 10 Best Market Survey Services of 2026
- Customer Experience In IndustryTop 10 Best Client Satisfaction Survey Services of 2026
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