Quick Overview
- 1#1: HubSpot - All-in-one CRM platform for inbound marketing, sales, and service across email, social media, chat, and ads.
- 2#2: ActiveCampaign - Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized multichannel campaigns.
- 3#3: Klaviyo - E-commerce-focused marketing platform delivering automated email, SMS, and push notifications across channels.
- 4#4: Mailchimp - Marketing platform supporting email campaigns, social ads, landing pages, and audience management across channels.
- 5#5: Braze - Customer engagement platform enabling real-time personalization across mobile, web, email, and SMS.
- 6#6: Iterable - Cross-channel platform for data-driven customer journeys via email, push, SMS, and in-app messaging.
- 7#7: Omnisend - E-commerce multichannel marketing tool combining email, SMS, and push notifications with automation.
- 8#8: Brevo - All-in-one platform for email, SMS, chat, and ads to manage customer relationships across channels.
- 9#9: Salesforce Marketing Cloud - Enterprise solution for personalized marketing across email, mobile, social, and display advertising.
- 10#10: Customer.io - Data-driven automation platform for targeted messaging via email, SMS, push, and web across customer lifecycles.
We curated and ranked these tools by evaluating features, ease of use, performance, and value, ensuring each entry balances power with accessibility to meet diverse business needs.
Comparison Table
This comparison table outlines key features, strengths, and use cases of leading multichannel software tools, including HubSpot, ActiveCampaign, Klaviyo, Mailchimp, Braze, and more. Readers will gain insights into how each platform handles email, SMS, and customer journey automation, helping them determine the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot All-in-one CRM platform for inbound marketing, sales, and service across email, social media, chat, and ads. | enterprise | 9.6/10 | 9.8/10 | 9.3/10 | 9.1/10 |
| 2 | ActiveCampaign Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized multichannel campaigns. | specialized | 9.2/10 | 9.5/10 | 8.5/10 | 8.8/10 |
| 3 | Klaviyo E-commerce-focused marketing platform delivering automated email, SMS, and push notifications across channels. | specialized | 9.2/10 | 9.6/10 | 8.7/10 | 8.4/10 |
| 4 | Mailchimp Marketing platform supporting email campaigns, social ads, landing pages, and audience management across channels. | specialized | 8.7/10 | 8.5/10 | 9.4/10 | 8.2/10 |
| 5 | Braze Customer engagement platform enabling real-time personalization across mobile, web, email, and SMS. | enterprise | 8.8/10 | 9.5/10 | 8.0/10 | 8.2/10 |
| 6 | Iterable Cross-channel platform for data-driven customer journeys via email, push, SMS, and in-app messaging. | enterprise | 8.8/10 | 9.3/10 | 7.9/10 | 8.2/10 |
| 7 | Omnisend E-commerce multichannel marketing tool combining email, SMS, and push notifications with automation. | specialized | 8.7/10 | 9.2/10 | 9.0/10 | 8.5/10 |
| 8 | Brevo All-in-one platform for email, SMS, chat, and ads to manage customer relationships across channels. | specialized | 8.5/10 | 9.0/10 | 8.2/10 | 8.8/10 |
| 9 | Salesforce Marketing Cloud Enterprise solution for personalized marketing across email, mobile, social, and display advertising. | enterprise | 8.7/10 | 9.5/10 | 7.2/10 | 8.0/10 |
| 10 | Customer.io Data-driven automation platform for targeted messaging via email, SMS, push, and web across customer lifecycles. | specialized | 8.2/10 | 8.8/10 | 7.4/10 | 7.9/10 |
All-in-one CRM platform for inbound marketing, sales, and service across email, social media, chat, and ads.
Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized multichannel campaigns.
E-commerce-focused marketing platform delivering automated email, SMS, and push notifications across channels.
Marketing platform supporting email campaigns, social ads, landing pages, and audience management across channels.
Customer engagement platform enabling real-time personalization across mobile, web, email, and SMS.
Cross-channel platform for data-driven customer journeys via email, push, SMS, and in-app messaging.
E-commerce multichannel marketing tool combining email, SMS, and push notifications with automation.
All-in-one platform for email, SMS, chat, and ads to manage customer relationships across channels.
Enterprise solution for personalized marketing across email, mobile, social, and display advertising.
Data-driven automation platform for targeted messaging via email, SMS, push, and web across customer lifecycles.
HubSpot
enterpriseAll-in-one CRM platform for inbound marketing, sales, and service across email, social media, chat, and ads.
Conversations inbox, which unifies customer interactions from all channels into a single, intelligent interface for seamless team collaboration.
HubSpot is a comprehensive CRM platform renowned for its multichannel capabilities, enabling businesses to manage marketing, sales, and customer service across email, live chat, social media, SMS, WhatsApp, and more from a unified inbox. It offers powerful automation, personalization tools, and analytics to streamline customer interactions and drive growth. As an all-in-one solution, HubSpot integrates seamlessly to provide a 360-degree view of customers, making it ideal for scaling multichannel strategies.
Pros
- Unified Conversations inbox for all channels
- Extensive free CRM and starter tools
- Robust automation and AI-powered insights
Cons
- Higher-tier pricing can be steep for small teams
- Advanced customization requires expertise
- Some features locked behind multiple hub subscriptions
Best For
Growing businesses and marketing teams needing a scalable, integrated platform for multichannel customer engagement.
Pricing
Free CRM core; individual Hubs (Marketing, Sales, Service) start at $20/month per seat, with Professional ($800+/mo) and Enterprise ($3,600+/mo) tiers.
ActiveCampaign
specializedMarketing automation platform integrating email, SMS, site messaging, and CRM for personalized multichannel campaigns.
Predictive sending powered by machine learning to optimize delivery times across email and SMS channels
ActiveCampaign is a comprehensive marketing automation platform designed for multichannel engagement, supporting email, SMS, WhatsApp, site messaging, push notifications, and more. It integrates CRM functionality with advanced automation workflows, enabling personalized customer journeys based on user behavior across channels. The tool excels in lead nurturing, sales automation, and customer experience management for businesses aiming to scale communications efficiently.
Pros
- Powerful cross-channel automation with if/then logic and behavioral triggers
- Built-in CRM with site tracking for unified customer data
- Robust reporting and revenue attribution across all channels
Cons
- Steeper learning curve for advanced automations
- Full multichannel features locked behind higher tiers
- Interface can feel overwhelming for beginners
Best For
Small to mid-sized businesses and marketing teams needing scalable, automated multichannel campaigns with CRM integration.
Pricing
Starts at $29/mo (Starter, 1,000 contacts), Plus $49/mo, Professional $149/mo, Enterprise custom; billed annually.
Klaviyo
specializedE-commerce-focused marketing platform delivering automated email, SMS, and push notifications across channels.
Behavioral Flows that automate hyper-personalized customer journeys across multiple channels using real-time data and revenue triggers
Klaviyo is a powerful marketing automation platform tailored for e-commerce, specializing in customer data management, segmentation, and personalized campaigns across email, SMS, mobile push, and web channels. It integrates deeply with platforms like Shopify, WooCommerce, and BigCommerce to capture first-party data and automate customer journeys based on behavior. With advanced analytics and revenue tracking, it enables brands to measure ROI precisely and scale multichannel marketing efforts effectively.
Pros
- Deep e-commerce integrations and first-party data capture
- Advanced behavioral automation flows across email, SMS, and push
- Precise revenue attribution and predictive analytics
Cons
- Pricing escalates quickly with growing contact lists
- Steeper learning curve for non-e-commerce users
- Limited support for non-digital channels like in-store or voice
Best For
E-commerce brands focused on data-driven personalization and automation across digital marketing channels.
Pricing
Free for up to 250 active profiles; paid plans start at $20/mo (email) or $60/mo (email + SMS), scaling by active profiles and features.
Mailchimp
specializedMarketing platform supporting email campaigns, social ads, landing pages, and audience management across channels.
Customer Journeys builder for automating personalized multichannel experiences based on user behavior
Mailchimp is an all-in-one marketing platform renowned for email campaigns but offering multichannel capabilities including SMS, Facebook and Google ads, social media posting, landing pages, and postcards. It enables users to build and manage audiences, automate personalized customer journeys, and analyze performance across channels from a unified dashboard. With drag-and-drop tools and extensive templates, it supports businesses in creating cohesive marketing strategies without needing multiple tools.
Pros
- Intuitive drag-and-drop editor for quick campaign creation
- Generous free plan for startups
- Advanced audience segmentation and automation across channels
Cons
- Pricing escalates rapidly with audience size
- SMS and ad management less robust than specialized tools
- Advanced reporting requires higher-tier plans
Best For
Small to medium businesses seeking an accessible entry into multichannel marketing with strong email foundations.
Pricing
Free for up to 500 contacts/1,000 sends; Essentials from $13/mo, Standard from $20/mo, Premium from $350/mo (billed monthly, scales by contacts)
Braze
enterpriseCustomer engagement platform enabling real-time personalization across mobile, web, email, and SMS.
Canvas: a no-code visual journey builder for creating dynamic, multi-channel customer experiences with branching logic and real-time triggers
Braze is a robust customer engagement platform designed for delivering personalized, real-time interactions across multiple channels such as email, SMS, push notifications, in-app messages, WhatsApp, and web push. It excels in orchestrating complex customer journeys through its visual Canvas builder, advanced segmentation, and AI-powered recommendations. With seamless integration into data warehouses and apps, Braze enables marketers to leverage behavioral data for hyper-personalized campaigns that drive retention and conversions.
Pros
- Exceptional multichannel support with real-time personalization
- Powerful Canvas for building complex journeys without code
- Deep analytics, A/B testing, and experimentation tools
Cons
- Steep learning curve for advanced features
- Enterprise pricing can be prohibitive for SMBs
- Initial setup requires significant technical resources
Best For
Mid-to-large enterprises with high-volume customer engagement needs seeking scalable, data-driven multichannel marketing.
Pricing
Custom enterprise pricing based on monthly active users and message volume; typically starts at $100,000+ annually.
Iterable
enterpriseCross-channel platform for data-driven customer journeys via email, push, SMS, and in-app messaging.
Real-time behavioral journey orchestration across all channels using unified user profiles
Iterable is an AI-powered customer engagement platform designed for personalized marketing across multiple channels including email, SMS, push notifications, in-app messaging, and web. It enables brands to build dynamic user profiles, trigger real-time journeys based on behavioral data, and optimize campaigns with advanced analytics and A/B testing. Ideal for scaling customer interactions, it integrates deeply with data warehouses and CDPs for unified customer views.
Pros
- Robust multichannel orchestration with real-time personalization
- Advanced AI-driven segmentation and experimentation tools
- Seamless integrations with data platforms like Snowflake and Segment
Cons
- Steep learning curve for non-technical users
- Usage-based pricing can escalate quickly at scale
- Limited built-in no-code templates compared to simpler tools
Best For
Mid-to-large enterprises and growth-stage SaaS/e-commerce teams seeking scalable, data-driven multichannel engagement.
Pricing
Custom usage-based pricing starting around $10,000/year; scales with active users, messages sent, and features (contact sales for quotes).
Omnisend
specializedE-commerce multichannel marketing tool combining email, SMS, and push notifications with automation.
Pre-built, ecommerce-optimized automation workflows that trigger across channels based on real-time customer data
Omnisend is an ecommerce-focused marketing automation platform that enables multichannel campaigns across email, SMS, web push notifications, and popups. It excels in creating automated workflows triggered by customer behavior, such as abandoned cart recovery and post-purchase upsells, with deep integrations for Shopify, WooCommerce, and other platforms. The tool emphasizes personalization through 360° customer profiles and dynamic segmentation to drive revenue growth for online stores.
Pros
- Ecommerce-specific automations and workflows
- True multichannel support (email, SMS, push)
- Generous free plan with unlimited emails up to 500 contacts
Cons
- SMS pricing adds up quickly for high volume
- Reporting and analytics lack enterprise-level depth
- Limited advanced customization for complex templates
Best For
Small to mid-sized ecommerce businesses needing automated, multichannel marketing without steep learning curves.
Pricing
Free forever plan (up to 500 contacts); Standard from $16/mo (500-2,500 contacts); Pro from $59/mo; SMS/push charged per message.
Brevo
specializedAll-in-one platform for email, SMS, chat, and ads to manage customer relationships across channels.
Conversational Inbox that centralizes messages from all channels (email, chat, SMS, WhatsApp) into one unified view
Brevo (formerly Sendinblue) is an all-in-one multichannel marketing platform that unifies email, SMS, WhatsApp, chat, and push notifications for customer engagement and automation. It provides tools for campaign creation, transactional messaging, CRM management, live chat, and marketing workflows from a single dashboard. Businesses can scale communications across channels while tracking performance with detailed analytics.
Pros
- Seamless integration of email, SMS, WhatsApp, and chat channels
- Affordable pricing with a generous free plan
- Powerful automation and built-in CRM for streamlined workflows
Cons
- Advanced reporting and customization limited to higher tiers
- Steeper learning curve for complex multichannel automations
- Occasional deliverability issues reported by some users
Best For
Small to medium-sized businesses needing an affordable, unified platform for multichannel customer communication and marketing automation.
Pricing
Free plan for basics; Starter from $25/month (20K emails), Business from $65/month, Enterprise custom pricing.
Salesforce Marketing Cloud
enterpriseEnterprise solution for personalized marketing across email, mobile, social, and display advertising.
Journey Builder: Drag-and-drop interface for designing intricate, multi-step customer journeys across all channels
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables personalized customer experiences across multiple channels including email, SMS, mobile push notifications, social media, web, and paid advertising. It leverages automation, AI-driven insights, and real-time data to orchestrate complex customer journeys and optimize campaigns. Deeply integrated with Salesforce CRM, it provides a unified view of customer interactions for enhanced targeting and analytics.
Pros
- Extensive multichannel support with seamless integration across email, mobile, social, and ads
- Advanced personalization and AI tools like Einstein for predictive analytics
- Robust Journey Builder for automating complex customer experiences
Cons
- Steep learning curve and complex setup requiring technical expertise
- High cost prohibitive for small to mid-sized businesses
- Customization can lead to performance lags with massive datasets
Best For
Large enterprises with sophisticated marketing needs and an existing Salesforce ecosystem.
Pricing
Custom quote-based pricing; starts at around $1,250/month for basic plans, scaling to $10,000+ for enterprise with add-ons.
Customer.io
specializedData-driven automation platform for targeted messaging via email, SMS, push, and web across customer lifecycles.
Behavioral data platform with Liquid templating for hyper-personalized, real-time messaging across channels
Customer.io is a customer engagement platform designed for data-driven messaging across multiple channels like email, SMS, push notifications, in-app messages, and Slack. It excels in automating personalized campaigns based on user behavior and custom data models, enabling dynamic segmentation and journey orchestration. With robust integrations and a flexible Liquid templating system, it empowers teams to deliver targeted communications at scale.
Pros
- Highly customizable behavioral automations and journeys
- Strong data platform for real-time segmentation and personalization
- Extensive multichannel support including SMS, email, and push
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with customer volume and message usage
- Analytics dashboard lacks depth compared to enterprise competitors
Best For
Mid-sized SaaS and e-commerce businesses needing advanced, developer-friendly multichannel automation.
Pricing
Freemium plan available; paid plans start at $150/month (Essentials for up to 3,000 customers), scaling to custom Enterprise pricing based on customers and message volume.
Conclusion
The reviewed multichannel software provides powerful tools to unify customer interactions, with HubSpot leading as the top choice for its integrated CRM and marketing capabilities. ActiveCampaign stands out for personalized automation across email, SMS, and CRM, while Klaviyo excels as an e-commerce-focused platform. Each solution caters to unique business needs, ensuring a strong fit for various goals and sizes.
Take the first step in streamlining your multichannel strategy—try HubSpot to leverage its all-in-one features and elevate your customer engagement efforts.
Tools Reviewed
All tools were independently evaluated for this comparison