Quick Overview
- 1#1: Cin7 - Cin7 provides cloud-based multichannel inventory and order management, synchronizing sales channels, stock levels, and fulfillment across e-commerce, retail, and wholesale.
- 2#2: Brightpearl - Brightpearl is a retail ERP platform that unifies multichannel order processing, inventory control, and financials for growing online and omnichannel retailers.
- 3#3: DEAR Systems - DEAR Systems offers integrated inventory and order management software that connects multiple sales channels with real-time stock visibility and automated fulfillment.
- 4#4: Linnworks - Linnworks streamlines multichannel order management by centralizing orders from marketplaces and e-commerce platforms with inventory syncing and shipping automation.
- 5#5: Extensiv Order Manager - Extensiv Order Manager (formerly Skubana) automates multichannel order routing, inventory management, and fulfillment across online stores and marketplaces.
- 6#6: ChannelAdvisor - ChannelAdvisor enables multichannel e-commerce by managing listings, orders, and inventory across global marketplaces like Amazon, eBay, and Walmart.
- 7#7: Sellbrite - Sellbrite simplifies multichannel selling by listing products, syncing inventory, and processing orders from multiple online channels in one dashboard.
- 8#8: Ordoro - Ordoro provides multichannel order management with smart order routing, inventory tracking, and integrations for e-commerce platforms and 3PL fulfillment.
- 9#9: Zoho Inventory - Zoho Inventory manages multichannel orders and stock levels with seamless integrations to online stores, marketplaces, and shipping carriers.
- 10#10: QuickBooks Commerce - QuickBooks Commerce (formerly TradeGecko) handles multichannel inventory and order fulfillment with real-time syncing across sales channels and accounting.
These tools were evaluated based on key factors like real-time inventory synchronization, robust order processing capabilities, integration flexibility, user-friendliness, and overall value, ensuring they deliver reliable performance and adaptability for diverse multichannel workflows.
Comparison Table
Multichannel order management software streamlines operations across sales channels, and this comparison table details top tools like Cin7, Brightpearl, DEAR Systems, Linnworks, and Extensiv Order Manager. Readers will explore features, integration capabilities, and efficiency benefits to identify the best fit for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cin7 Cin7 provides cloud-based multichannel inventory and order management, synchronizing sales channels, stock levels, and fulfillment across e-commerce, retail, and wholesale. | enterprise | 9.4/10 | 9.8/10 | 8.1/10 | 9.0/10 |
| 2 | Brightpearl Brightpearl is a retail ERP platform that unifies multichannel order processing, inventory control, and financials for growing online and omnichannel retailers. | enterprise | 8.9/10 | 9.4/10 | 8.1/10 | 8.5/10 |
| 3 | DEAR Systems DEAR Systems offers integrated inventory and order management software that connects multiple sales channels with real-time stock visibility and automated fulfillment. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.4/10 |
| 4 | Linnworks Linnworks streamlines multichannel order management by centralizing orders from marketplaces and e-commerce platforms with inventory syncing and shipping automation. | enterprise | 8.6/10 | 9.1/10 | 7.9/10 | 8.2/10 |
| 5 | Extensiv Order Manager Extensiv Order Manager (formerly Skubana) automates multichannel order routing, inventory management, and fulfillment across online stores and marketplaces. | enterprise | 8.4/10 | 8.8/10 | 7.8/10 | 8.1/10 |
| 6 | ChannelAdvisor ChannelAdvisor enables multichannel e-commerce by managing listings, orders, and inventory across global marketplaces like Amazon, eBay, and Walmart. | enterprise | 8.1/10 | 9.2/10 | 7.2/10 | 7.6/10 |
| 7 | Sellbrite Sellbrite simplifies multichannel selling by listing products, syncing inventory, and processing orders from multiple online channels in one dashboard. | enterprise | 8.1/10 | 8.5/10 | 8.0/10 | 7.7/10 |
| 8 | Ordoro Ordoro provides multichannel order management with smart order routing, inventory tracking, and integrations for e-commerce platforms and 3PL fulfillment. | enterprise | 8.2/10 | 8.6/10 | 7.7/10 | 7.8/10 |
| 9 | Zoho Inventory Zoho Inventory manages multichannel orders and stock levels with seamless integrations to online stores, marketplaces, and shipping carriers. | enterprise | 8.1/10 | 8.4/10 | 7.8/10 | 9.1/10 |
| 10 | QuickBooks Commerce QuickBooks Commerce (formerly TradeGecko) handles multichannel inventory and order fulfillment with real-time syncing across sales channels and accounting. | enterprise | 7.8/10 | 8.2/10 | 8.0/10 | 7.5/10 |
Cin7 provides cloud-based multichannel inventory and order management, synchronizing sales channels, stock levels, and fulfillment across e-commerce, retail, and wholesale.
Brightpearl is a retail ERP platform that unifies multichannel order processing, inventory control, and financials for growing online and omnichannel retailers.
DEAR Systems offers integrated inventory and order management software that connects multiple sales channels with real-time stock visibility and automated fulfillment.
Linnworks streamlines multichannel order management by centralizing orders from marketplaces and e-commerce platforms with inventory syncing and shipping automation.
Extensiv Order Manager (formerly Skubana) automates multichannel order routing, inventory management, and fulfillment across online stores and marketplaces.
ChannelAdvisor enables multichannel e-commerce by managing listings, orders, and inventory across global marketplaces like Amazon, eBay, and Walmart.
Sellbrite simplifies multichannel selling by listing products, syncing inventory, and processing orders from multiple online channels in one dashboard.
Ordoro provides multichannel order management with smart order routing, inventory tracking, and integrations for e-commerce platforms and 3PL fulfillment.
Zoho Inventory manages multichannel orders and stock levels with seamless integrations to online stores, marketplaces, and shipping carriers.
QuickBooks Commerce (formerly TradeGecko) handles multichannel inventory and order fulfillment with real-time syncing across sales channels and accounting.
Cin7
enterpriseCin7 provides cloud-based multichannel inventory and order management, synchronizing sales channels, stock levels, and fulfillment across e-commerce, retail, and wholesale.
ConnectWise marketplace with 700+ native integrations for true plug-and-play multichannel order and inventory synchronization
Cin7 is a powerful multichannel order management platform designed to unify inventory, orders, and sales across e-commerce stores, marketplaces like Amazon and eBay, POS systems, and accounting software. It offers real-time stock synchronization across multiple warehouses, automated order fulfillment, purchase order management, and advanced reporting to prevent overselling and optimize operations. Ideal for scaling retailers, Cin7 handles complex scenarios like bundles, matrix SKUs, and B2B wholesale with over 700 integrations.
Pros
- Extensive integrations with 700+ platforms for seamless multichannel syncing
- Real-time multi-warehouse inventory management with advanced automation
- Robust B2B, POS, and supplier portal features for end-to-end control
Cons
- Steep learning curve due to its comprehensive feature set
- Higher pricing may deter small businesses
- Occasional reports of slow support response times
Best For
Mid-sized retailers and wholesalers scaling across multiple online channels, physical stores, and warehouses.
Pricing
Core plan starts at $349/month (billed annually); Omni is custom enterprise pricing from $999/month.
Brightpearl
enterpriseBrightpearl is a retail ERP platform that unifies multichannel order processing, inventory control, and financials for growing online and omnichannel retailers.
Unified Retail Operating System that combines order management, finance, and inventory in a single, automated workspace
Brightpearl is a cloud-based retail management platform that serves as a unified Retail Operating System for multichannel businesses, handling order management, inventory control, financials, and CRM in one place. It integrates seamlessly with major e-commerce platforms like Shopify, Amazon, eBay, and POS systems, providing real-time synchronization across online, wholesale, and physical retail channels. The software automates workflows, ensures accurate inventory visibility, and supports scaling operations for growing retailers.
Pros
- Comprehensive multichannel integrations with real-time inventory sync
- Built-in accounting, CRM, and warehouse management for end-to-end operations
- Advanced automation rules and reporting for efficient scaling
Cons
- Steep learning curve and complex initial setup
- Pricing can be expensive for small businesses
- Customer support response times vary
Best For
Mid-market retailers managing high-volume orders across e-commerce, marketplaces, POS, and wholesale channels who need an all-in-one platform.
Pricing
Custom quote-based pricing starting around $650/month, scaling with order volume, users, and features; free trial available.
DEAR Systems
enterpriseDEAR Systems offers integrated inventory and order management software that connects multiple sales channels with real-time stock visibility and automated fulfillment.
Advanced multi-location inventory management with lot, serial, and batch tracking for precise stock control across channels.
DEAR Systems is a comprehensive inventory and multichannel order management platform tailored for retailers, wholesalers, and manufacturers. It integrates seamlessly with eCommerce channels like Shopify, Amazon, eBay, and WooCommerce to centralize order processing, automate fulfillment, and maintain real-time inventory synchronization across multiple locations. The software also supports advanced features like purchasing automation, bill of materials for manufacturing, and integrations with accounting tools such as QuickBooks and Xero for streamlined operations.
Pros
- Robust multichannel integrations with real-time inventory sync
- Advanced inventory tools including lot/serial tracking and multi-location support
- Strong automation for purchasing, manufacturing, and reporting
Cons
- Steep learning curve for non-technical users
- Pricing scales quickly with additional users and advanced features
- Mobile app lacks full desktop functionality
Best For
Growing multichannel eCommerce businesses with complex inventory and manufacturing needs requiring end-to-end automation.
Pricing
Starts at $99/month (Standard plan for up to 5 users), with Pro at $199/month (up to 10 users) and Enterprise custom pricing; billed annually.
Linnworks
enterpriseLinnworks streamlines multichannel order management by centralizing orders from marketplaces and e-commerce platforms with inventory syncing and shipping automation.
Sophisticated automation engine with customizable rules for intelligent order processing and inventory adjustments
Linnworks is a robust multichannel order management platform that centralizes inventory control, order processing, and fulfillment across numerous e-commerce channels like Amazon, eBay, Shopify, and over 100 others. It enables real-time stock synchronization to prevent overselling, automates order routing to warehouses or 3PLs, and integrates with shipping carriers for efficient dispatch. The software also includes reporting, accounting links, and customization tools to scale operations for growing online businesses.
Pros
- Extensive integrations with 100+ sales channels and marketplaces
- Real-time inventory syncing across all channels
- Advanced automation rules for order routing and fulfillment
Cons
- Steep learning curve during initial setup and configuration
- Pricing scales quickly for high-volume users
- Primarily desktop-based interface limits mobile accessibility
Best For
Mid-sized e-commerce businesses handling moderate to high order volumes across multiple online marketplaces.
Pricing
Tiered subscription starting at ~$200/month based on monthly orders, users, and add-ons; custom enterprise plans available with free trial.
Extensiv Order Manager
enterpriseExtensiv Order Manager (formerly Skubana) automates multichannel order routing, inventory management, and fulfillment across online stores and marketplaces.
Multi-client 3PL dashboard for segregated order and inventory management across client accounts
Extensiv Order Manager is a robust multichannel order management system tailored for third-party logistics (3PL) providers and distributors handling orders from platforms like Amazon, Shopify, Walmart, and eBay. It centralizes order intake, inventory tracking, and fulfillment workflows, with deep integration into warehouse management systems for real-time synchronization. The software excels in multi-client environments, automating order routing and providing visibility across complex supply chains.
Pros
- Extensive integrations with 100+ e-commerce channels and carriers
- Multi-client support ideal for 3PLs with advanced order routing
- Real-time inventory sync and reporting for operational efficiency
Cons
- Steep learning curve due to warehouse-focused complexity
- Quote-based pricing lacks transparency for smaller businesses
- Less intuitive for pure e-commerce retailers without 3PL needs
Best For
Mid-sized 3PL providers and distributors managing multichannel orders for multiple clients.
Pricing
Custom quote-based pricing, typically starting at $500+/month for mid-tier plans with volume-based scaling.
ChannelAdvisor
enterpriseChannelAdvisor enables multichannel e-commerce by managing listings, orders, and inventory across global marketplaces like Amazon, eBay, and Walmart.
Intelligent order routing that automatically directs orders to the optimal fulfillment center based on real-time inventory and shipping rules
ChannelAdvisor is a robust multichannel e-commerce platform designed to streamline operations for sellers across major marketplaces like Amazon, eBay, Walmart, and Google Shopping. It centralizes inventory management, order processing, fulfillment automation, and performance analytics to handle high-volume sales efficiently. The software excels in synchronizing data across channels to prevent overselling and optimize listings dynamically.
Pros
- Extensive integrations with 300+ sales channels for seamless multichannel management
- Advanced inventory synchronization and automated order routing to reduce errors
- Comprehensive analytics and repricing tools for performance optimization
Cons
- Steep learning curve and complex interface for new users
- High pricing suitable only for larger enterprises
- Limited customization options for smaller-scale operations
Best For
Mid-to-enterprise-level e-commerce businesses managing high-volume orders across multiple online marketplaces.
Pricing
Custom quote-based pricing, typically starting at $5,000+ per month based on GMV and features, with enterprise contracts often exceeding $100,000 annually.
Sellbrite
enterpriseSellbrite simplifies multichannel selling by listing products, syncing inventory, and processing orders from multiple online channels in one dashboard.
Real-time, two-way inventory synchronization across 100+ channels to prevent overselling
Sellbrite is a multichannel e-commerce platform designed to centralize inventory management, product listings, and order fulfillment across major marketplaces like Amazon, eBay, Walmart, Etsy, and online stores such as Shopify and BigCommerce. It provides real-time inventory synchronization to prevent overselling, automates listing updates, and routes orders intelligently to optimize shipping costs and times. Additionally, it offers reporting tools and bundle management to help sellers scale operations across multiple channels efficiently.
Pros
- Broad integration with 100+ sales channels including major marketplaces and webstores
- Real-time inventory sync and automated repricing to avoid stockouts
- Smart order routing and fulfillment tools that reduce shipping costs
Cons
- Pricing scales quickly with order volume and SKU limits
- Reporting and analytics lack depth compared to enterprise competitors
- Occasional sync delays reported with high-volume accounts
Best For
Mid-sized e-commerce sellers managing inventory and orders across multiple online marketplaces and stores.
Pricing
Tiered plans start at $29/mo (Starter: up to 100 orders, 100 SKUs) up to $349/mo (Business: up to 5,000 orders); Enterprise custom; discounts for annual billing.
Ordoro
enterpriseOrdoro provides multichannel order management with smart order routing, inventory tracking, and integrations for e-commerce platforms and 3PL fulfillment.
Smart Order Routing that automatically directs orders to the optimal warehouse based on location, stock levels, and carrier rates
Ordoro is a robust multichannel order management platform that integrates with major sales channels like Amazon, eBay, Shopify, Walmart, and BigCommerce to centralize inventory tracking and automate order fulfillment. It excels in warehouse management with smart order routing to optimize picking, packing, and shipping across multiple locations, while also offering purchase order automation and demand forecasting. Ideal for scaling e-commerce operations, Ordoro streamlines the entire supply chain from sales to supplier replenishment.
Pros
- Seamless multichannel integrations and real-time inventory syncing
- Advanced smart order routing and multi-warehouse management
- Built-in purchase order automation and inventory forecasting
Cons
- Dated user interface with a steeper learning curve
- Pricing can be expensive for low-volume sellers
- Occasional integration glitches reported by users
Best For
Mid-sized e-commerce businesses with multiple sales channels and warehouses seeking end-to-end order and inventory automation.
Pricing
Starts at $225/month base fee plus per-order charges (e.g., $0.20/order); custom enterprise plans available.
Zoho Inventory
enterpriseZoho Inventory manages multichannel orders and stock levels with seamless integrations to online stores, marketplaces, and shipping carriers.
Real-time, bidirectional inventory syncing across 50+ sales channels to eliminate stock discrepancies
Zoho Inventory is a cloud-based solution designed for multichannel order management, enabling businesses to centralize orders from platforms like Amazon, eBay, Shopify, Etsy, and over 40 others. It automates inventory synchronization across channels to prevent overselling, streamlines picking/packing/shipping workflows, and integrates deeply with the Zoho ecosystem for sales, CRM, and accounting. The software also supports multi-warehouse management, purchase orders, and customizable reports for efficient operations.
Pros
- Extensive integrations with 50+ e-commerce platforms for seamless multichannel syncing
- Affordable pricing with a robust free tier for small businesses
- Strong Zoho ecosystem integration for unified business management
Cons
- User interface feels somewhat dated and cluttered
- Advanced automation requires Zoho Flow or custom setups
- Customer support response times can be inconsistent
Best For
Small to medium-sized e-commerce businesses selling across multiple online marketplaces who need cost-effective inventory and order synchronization.
Pricing
Free plan (up to 20 online orders/month); Standard $29/mo (50 orders), Professional $79/mo (1,500 orders), Elite $249/mo (unlimited orders, advanced features).
QuickBooks Commerce
enterpriseQuickBooks Commerce (formerly TradeGecko) handles multichannel inventory and order fulfillment with real-time syncing across sales channels and accounting.
Native, bidirectional sync with QuickBooks accounting software for real-time financial updates
QuickBooks Commerce is a multichannel order management platform designed to sync inventory, orders, and sales data across over 40 e-commerce channels including Amazon, Shopify, eBay, and WooCommerce. It centralizes fulfillment processes with features like multi-warehouse support, automated purchase orders, and real-time reporting. Deep integration with QuickBooks Online and Desktop ensures seamless accounting automation, making it a strong choice for Intuit ecosystem users.
Pros
- Seamless two-way integration with QuickBooks for automated accounting
- Supports 40+ sales channels with real-time inventory sync
- Multi-warehouse management and B2B wholesale portal
Cons
- Limited advanced customization compared to enterprise competitors
- Occasional sync delays reported by users during peak times
- Pricing tiers escalate quickly for high-volume sellers
Best For
Small to medium businesses already using QuickBooks that sell on multiple online marketplaces and need streamlined order fulfillment.
Pricing
Starts at $39/month (Basic, up to 100 orders), $99/month (Professional, 500 orders), $299/month (Advanced, 2,500 orders), with Enterprise custom pricing.
Conclusion
Among the reviewed tools, Cin7 emerges as the top choice, distinguished by its broad cloud-based integration that unifies inventory, order, and fulfillment across e-commerce, retail, and wholesale channels. Brightpearl follows, offering a robust ERP platform that merges order processing, inventory, and financials for growing omnichannel retailers, while DEAR Systems impresses with real-time stock visibility and automated fulfillment, making it a strong alternative for channel connectivity. Each tool caters to specific needs, but Cin7 leads as the most comprehensive solution.
Take control of your multichannel operations—start with Cin7 to simplify inventory management, sync orders across channels, and streamline fulfillment, and unlock improved efficiency for your business.
Tools Reviewed
All tools were independently evaluated for this comparison