Quick Overview
- 1#1: HubSpot - All-in-one CRM platform enabling inbound marketing, sales, and service across email, social, ads, and chat channels.
- 2#2: Adobe Marketo Engage - Powerful marketing automation for lead management, nurturing, and personalized campaigns across multiple channels.
- 3#3: Salesforce Marketing Cloud - Comprehensive digital marketing platform for personalized customer journeys via email, mobile, social, and ads.
- 4#4: Oracle Eloqua - Enterprise-grade B2B marketing automation for complex revenue orchestration across email, web, and events.
- 5#5: ActiveCampaign - Customer experience automation platform combining email, SMS, site tracking, and CRM in one tool.
- 6#6: Klaviyo - E-commerce-focused marketing automation for data-driven email, SMS, and push notification campaigns.
- 7#7: Braze - Customer engagement platform optimizing real-time messaging across mobile, web, email, and CTV.
- 8#8: Iterable - AI-powered cross-channel platform for user engagement through email, SMS, push, and in-app messaging.
- 9#9: Brevo - Cost-effective multichannel platform supporting email, SMS, WhatsApp, chat, and advertising campaigns.
- 10#10: Mailchimp - User-friendly marketing platform for email automation, social ads, landing pages, and audience management.
We ranked these tools by assessing their feature breadth, user experience, performance reliability, and overall value, ensuring a balance of power, accessibility, and scalability to meet varied business needs.
Comparison Table
Explore key multichannel marketing software with this comparison, highlighting tools like HubSpot, Adobe Marketo Engage, Salesforce Marketing Cloud, Oracle Eloqua, ActiveCampaign, and more. Readers will discover critical differences in features, integration, and use cases to identify the best fit for their strategies.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot All-in-one CRM platform enabling inbound marketing, sales, and service across email, social, ads, and chat channels. | enterprise | 9.7/10 | 9.9/10 | 9.4/10 | 9.1/10 |
| 2 | Adobe Marketo Engage Powerful marketing automation for lead management, nurturing, and personalized campaigns across multiple channels. | enterprise | 8.8/10 | 9.4/10 | 7.6/10 | 8.1/10 |
| 3 | Salesforce Marketing Cloud Comprehensive digital marketing platform for personalized customer journeys via email, mobile, social, and ads. | enterprise | 8.7/10 | 9.4/10 | 6.8/10 | 7.9/10 |
| 4 | Oracle Eloqua Enterprise-grade B2B marketing automation for complex revenue orchestration across email, web, and events. | enterprise | 8.7/10 | 9.4/10 | 7.1/10 | 7.9/10 |
| 5 | ActiveCampaign Customer experience automation platform combining email, SMS, site tracking, and CRM in one tool. | specialized | 8.8/10 | 9.2/10 | 8.4/10 | 8.6/10 |
| 6 | Klaviyo E-commerce-focused marketing automation for data-driven email, SMS, and push notification campaigns. | specialized | 8.7/10 | 9.3/10 | 8.1/10 | 7.8/10 |
| 7 | Braze Customer engagement platform optimizing real-time messaging across mobile, web, email, and CTV. | enterprise | 8.7/10 | 9.3/10 | 7.8/10 | 8.2/10 |
| 8 | Iterable AI-powered cross-channel platform for user engagement through email, SMS, push, and in-app messaging. | specialized | 8.7/10 | 9.2/10 | 8.1/10 | 7.8/10 |
| 9 | Brevo Cost-effective multichannel platform supporting email, SMS, WhatsApp, chat, and advertising campaigns. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 9.2/10 |
| 10 | Mailchimp User-friendly marketing platform for email automation, social ads, landing pages, and audience management. | specialized | 8.4/10 | 8.2/10 | 9.4/10 | 8.5/10 |
All-in-one CRM platform enabling inbound marketing, sales, and service across email, social, ads, and chat channels.
Powerful marketing automation for lead management, nurturing, and personalized campaigns across multiple channels.
Comprehensive digital marketing platform for personalized customer journeys via email, mobile, social, and ads.
Enterprise-grade B2B marketing automation for complex revenue orchestration across email, web, and events.
Customer experience automation platform combining email, SMS, site tracking, and CRM in one tool.
E-commerce-focused marketing automation for data-driven email, SMS, and push notification campaigns.
Customer engagement platform optimizing real-time messaging across mobile, web, email, and CTV.
AI-powered cross-channel platform for user engagement through email, SMS, push, and in-app messaging.
Cost-effective multichannel platform supporting email, SMS, WhatsApp, chat, and advertising campaigns.
User-friendly marketing platform for email automation, social ads, landing pages, and audience management.
HubSpot
enterpriseAll-in-one CRM platform enabling inbound marketing, sales, and service across email, social, ads, and chat channels.
Flywheel methodology with unified customer data platform for continuous, personalized engagement across all channels
HubSpot is a comprehensive CRM platform renowned for its Marketing Hub, enabling multichannel marketing across email, social media, websites, SEO, paid ads, and content management. It unifies customer data for personalized campaigns, automation workflows, and advanced analytics to drive inbound strategies. As a leader in the space, it seamlessly integrates marketing with sales and service for a holistic customer journey.
Pros
- All-in-one platform with deep multichannel integration (email, social, ads, web)
- Robust free tier and scalable paid plans with excellent automation
- Superior analytics, A/B testing, and personalization capabilities
Cons
- Premium features locked behind expensive higher tiers
- Steep learning curve for advanced customization and workflows
- Some integrations require additional setup or costs
Best For
Growing to enterprise-level businesses focused on inbound marketing and unified multichannel campaigns.
Pricing
Free CRM/tools; Marketing Hub Starter $20/mo, Professional $890/mo, Enterprise $3,600/mo (billed annually).
Adobe Marketo Engage
enterprisePowerful marketing automation for lead management, nurturing, and personalized campaigns across multiple channels.
Revenue Cycle Analytics for end-to-end visibility into marketing's impact on pipeline and revenue attribution
Adobe Marketo Engage is a powerful marketing automation platform tailored for B2B organizations, enabling the orchestration of multichannel campaigns across email, SMS, web, mobile, social media, and paid advertising. It excels in lead management, scoring, nurturing, and revenue cycle analytics, helping marketers personalize customer journeys and drive revenue growth. Integrated within the Adobe Experience Cloud, it provides seamless data synchronization and advanced segmentation for enterprise-scale operations.
Pros
- Comprehensive multichannel campaign management with deep personalization
- Robust lead scoring, nurturing, and account-based marketing (ABM) capabilities
- Advanced analytics and seamless integrations with CRM systems like Salesforce
Cons
- Steep learning curve requiring significant training for full utilization
- High cost structure unsuitable for small businesses
- Interface can feel complex and cluttered for new users
Best For
Enterprise B2B marketing teams needing sophisticated automation for lead-to-revenue management across multiple channels.
Pricing
Custom enterprise pricing, typically starting at $1,200+ per month based on contact database size, features, and usage.
Salesforce Marketing Cloud
enterpriseComprehensive digital marketing platform for personalized customer journeys via email, mobile, social, and ads.
Journey Builder: Drag-and-drop interface for creating dynamic, multi-step customer journeys across all channels with real-time decisioning.
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables orchestration of customer journeys across email, SMS, mobile push, social media, advertising, and web channels. It leverages AI-powered personalization through Einstein and integrates deeply with Salesforce CRM for a unified customer view. The platform excels in automation, real-time analytics, and scalable campaign management for enterprise-level marketing teams.
Pros
- Robust multichannel orchestration with Journey Builder
- Advanced AI personalization and predictive analytics via Einstein
- Seamless integration with Salesforce CRM ecosystem
Cons
- Steep learning curve and complex setup
- High cost prohibitive for SMBs
- Customization often requires developer expertise
Best For
Large enterprises with complex multichannel needs and existing Salesforce infrastructure seeking enterprise-grade automation and personalization.
Pricing
Custom enterprise pricing based on contacts and usage; typically starts at $1,250/month for base editions, scaling to tens of thousands for full features.
Oracle Eloqua
enterpriseEnterprise-grade B2B marketing automation for complex revenue orchestration across email, web, and events.
Revenue Influence and Waterfall reporting for precise measurement of marketing's pipeline contribution
Oracle Eloqua is an enterprise-grade marketing automation platform tailored for B2B marketers, enabling sophisticated multichannel campaigns across email, web, social media, events, and paid advertising. It excels in lead management, scoring, nurturing, and revenue attribution, with deep integrations to CRMs like Salesforce and Oracle CX. Eloqua provides robust analytics to track marketing's impact on the full revenue cycle, making it ideal for complex sales processes.
Pros
- Comprehensive multichannel orchestration and personalization capabilities
- Advanced lead scoring, nurturing, and revenue attribution analytics
- Extensive integration ecosystem, especially with enterprise CRMs
Cons
- Steep learning curve and complex interface for new users
- High cost prohibitive for SMBs
- Overly feature-rich, leading to setup challenges
Best For
Enterprise B2B marketing teams managing complex sales cycles and large-scale campaigns.
Pricing
Custom enterprise pricing, typically starting at $2,000-$4,000/month based on contacts, features, and support.
ActiveCampaign
specializedCustomer experience automation platform combining email, SMS, site tracking, and CRM in one tool.
Visual automation workflows with machine learning-powered predictive sending and behavioral site tracking
ActiveCampaign is a powerful marketing automation platform that specializes in email marketing, CRM, and multichannel engagement including SMS, WhatsApp, and web personalization. It enables businesses to create sophisticated customer journeys with behavioral triggers, lead scoring, and predictive analytics to nurture leads across multiple touchpoints. The platform integrates sales and service tools, making it a comprehensive solution for personalized marketing at scale.
Pros
- Advanced automation builder with thousands of pre-built recipes
- Built-in CRM for sales pipeline management and deal tracking
- True multichannel support including email, SMS, site messaging, and ad integrations
Cons
- Steep learning curve for complex automations
- Pricing scales quickly with contact volume and advanced features
- Reporting and analytics could be more intuitive and customizable
Best For
Small to mid-sized businesses seeking an all-in-one automation and CRM platform for personalized multichannel campaigns.
Pricing
Starts at $29/month (Starter plan for up to 500 contacts), with Plus ($49), Professional ($149), and Enterprise (custom) tiers; billed annually.
Klaviyo
specializedE-commerce-focused marketing automation for data-driven email, SMS, and push notification campaigns.
Predictive analytics for CLV, churn risk, and purchase propensity to hyper-target campaigns
Klaviyo is a leading marketing automation platform tailored for e-commerce businesses, specializing in data-driven email, SMS, push notifications, and Facebook/Instagram ad campaigns. It functions as a customer data platform (CDP) with advanced segmentation, personalization, and automation flows triggered by real-time customer behavior. Seamless integrations with Shopify, WooCommerce, and other platforms enable multichannel revenue optimization through A/B testing and detailed ROI tracking.
Pros
- Advanced behavioral segmentation and one-to-one personalization
- Precise revenue attribution and predictive analytics
- Deep e-commerce integrations with automated flows
Cons
- Pricing escalates quickly with growing contact lists
- Steeper learning curve for complex automations
- Less ideal for non-e-commerce or B2B multichannel needs
Best For
E-commerce brands focused on scaling personalized email, SMS, and push campaigns to drive repeat revenue and customer lifetime value.
Pricing
Free for up to 250 active profiles; paid plans start at $20/mo (email, 500 profiles), $60/mo (SMS), scaling dynamically by active profiles and features.
Braze
enterpriseCustomer engagement platform optimizing real-time messaging across mobile, web, email, and CTV.
Canvas: visual, no-code journey orchestration for real-time, cross-channel customer experiences
Braze is a leading customer engagement platform that powers multichannel marketing through real-time personalization across email, SMS, push notifications, in-app messaging, WhatsApp, and web channels. It features Canvas, a drag-and-drop journey orchestration tool, enabling dynamic customer experiences based on behavioral data and segmentation. Braze excels in unifying customer data for scalable, intelligent campaigns with built-in A/B testing and analytics.
Pros
- Extensive multichannel support including emerging channels like WhatsApp
- Real-time data platform with powerful segmentation and personalization
- Canvas for intuitive journey building and experimentation
Cons
- Steep learning curve for non-technical users
- High cost unsuitable for small businesses
- Complex initial setup and integration
Best For
Enterprise brands with large, tech-savvy teams needing advanced real-time personalization across multiple channels.
Pricing
Custom enterprise pricing based on monthly active users and engagement volume; typically starts at $1,000+/month for growth plans, scaling to six figures annually.
Iterable
specializedAI-powered cross-channel platform for user engagement through email, SMS, push, and in-app messaging.
AI Composer for generating hyper-personalized messages in real-time across channels
Iterable is a customer engagement platform designed for personalized, cross-channel marketing across email, SMS, push notifications, in-app messaging, and web personalization. It excels in real-time data activation, AI-driven optimization, and journey orchestration to deliver tailored experiences at scale. Marketers use it to unify customer data, run experiments, and automate campaigns based on behavioral triggers.
Pros
- Advanced AI for personalization and predictive analytics
- Seamless real-time cross-channel orchestration
- Strong data integration with warehouses and CDPs
Cons
- Enterprise-level pricing is expensive for SMBs
- Steep learning curve for complex workflows
- Limited native support for social media channels
Best For
Enterprise marketing teams focused on scaling data-driven, personalized customer journeys across digital channels.
Pricing
Custom enterprise pricing, typically starting at $100,000+ annually based on messaging volume and contacts.
Brevo
specializedCost-effective multichannel platform supporting email, SMS, WhatsApp, chat, and advertising campaigns.
Seamless transactional and marketing messaging across email, SMS, WhatsApp, and chat in unified workflows
Brevo (formerly Sendinblue) is an all-in-one multichannel marketing platform that combines email marketing, SMS, WhatsApp messaging, live chat, CRM, and automation workflows to engage customers across multiple touchpoints. It supports transactional communications, landing pages, forms, and ad integrations (Facebook/Google) with robust segmentation and analytics for personalized campaigns. Designed for scalability, it caters to businesses from startups to enterprises seeking unified marketing and sales tools.
Pros
- Affordable pricing with a generous free plan for up to 300 emails/day
- True multichannel support including email, SMS, WhatsApp, and chat
- Integrated CRM and automation for streamlined workflows
Cons
- Advanced reporting and A/B testing limited to higher tiers
- Customer support slower on free/starter plans
- Steeper learning curve for complex multi-channel automations
Best For
Small to medium-sized businesses and e-commerce stores needing cost-effective multichannel marketing without multiple tools.
Pricing
Free plan (300 emails/day); Starter from $25/mo (20k emails); Business from $65/mo; Enterprise custom pricing.
Mailchimp
specializedUser-friendly marketing platform for email automation, social ads, landing pages, and audience management.
Customer Journeys: Visual automation builder for cross-channel experiences including email, SMS, ads, and sites.
Mailchimp is a versatile marketing automation platform primarily known for its robust email marketing tools, but it has evolved into a multichannel solution supporting SMS, Facebook and Google ads, landing pages, postcards, and website building. It enables users to design automated customer journeys, segment audiences based on behavior, and analyze performance across channels with intuitive drag-and-drop editors and pre-built templates. Ideal for growing businesses, it combines CRM functionality with creative assets to streamline marketing efforts without needing multiple tools.
Pros
- Exceptionally user-friendly interface with drag-and-drop builders
- Generous free plan for up to 500 contacts and 1,000 emails/month
- Strong automation and audience segmentation capabilities
Cons
- Pricing scales steeply for larger contact lists and advanced features
- SMS and social ad tools are less sophisticated than dedicated platforms
- Customer support can be slow for non-premium users
Best For
Small to medium-sized businesses seeking an accessible, all-in-one platform for email-centric multichannel marketing.
Pricing
Free plan for basics; paid tiers start at $13/mo (Essentials, 5K contacts), $20/mo (Standard), up to $350+/mo (Premium) with add-ons for advanced features.
Conclusion
At the top of the multichannel marketing software landscape, HubSpot shines as the clear leader, offering an all-in-one CRM platform that unifies marketing, sales, and service across diverse channels. Right behind are Adobe Marketo Engage, renowned for its strong automation and personalized campaigns, and Salesforce Marketing Cloud, celebrated for crafting seamless customer journeys—each a standout choice depending on specific needs. Together, these tools highlight the breadth of options available for building impactful, multichannel strategies.
Don’t miss out on transforming your marketing efforts: start leveraging HubSpot’s robust features today to connect with audiences meaningfully and drive lasting results.
Tools Reviewed
All tools were independently evaluated for this comparison