Top 10 Best Multi Touch Attribution Software of 2026

Attribution (attributionapp.com) is a powerful multi-touch attribution platform designed to map and analyze the entire customer journey across digital and offline channels. It employs advanced models like Markov chains and data-driven attribution to accurately assign credit to each touchpoint, moving beyond last-click limitations. Marketers gain actionable insights through intuitive dashboards, real-time reporting, and seamless integrations with major ad platforms, CRMs, and analytics tools.

Google Analytics (GA4) serves as a powerful multi-touch attribution tool by offering built-in models like Data-Driven, Linear, Time Decay, and Position-Based to distribute credit across user journeys from multiple touchpoints. It integrates seamlessly with Google Ads, Search Console, and BigQuery for advanced analysis and custom modeling. While primarily a web analytics platform, its MTA capabilities enable marketers to optimize campaigns by revealing true contribution of channels beyond last-click attribution.

Adobe Analytics is a powerful enterprise-grade digital analytics platform that excels in multi-touch attribution (MTA) through its Attribution IQ feature, enabling marketers to model customer journeys across channels using rules-based and algorithmic models like first-touch, last-touch, linear, time-decay, and data-driven attribution. It processes vast amounts of data to assign credit to touchpoints accurately, integrating seamlessly with Adobe Experience Cloud tools for holistic insights. The platform supports custom reporting via Analysis Workspace, making it ideal for complex attribution analysis in large-scale environments.

Mixpanel is a leading product analytics platform that tracks user interactions across web and mobile apps to deliver actionable insights into behavior and engagement. As a multi-touch attribution solution, it enables attribution of conversions to multiple touchpoints using models like first-touch, last-touch, linear, time-decay, and U-shaped, leveraging granular event data for precise marketing ROI measurement. It excels in visualizing user journeys and funnels to connect marketing efforts with in-product outcomes.

Amplitude is a comprehensive product analytics platform that provides multi-touch attribution (MTA) capabilities to analyze customer journeys across channels and touchpoints. It tracks user events from acquisition through conversion, supporting models like first-touch, last-touch, linear, and data-driven attribution to distribute credit accurately. By integrating behavioral data with marketing attribution, it helps teams optimize campaigns and understand the true impact of each interaction on revenue.

Dreamdata is a B2B-focused multi-touch attribution platform that tracks and attributes revenue across the entire customer journey at the account level, unifying data from marketing, sales, website, and ad platforms. It provides detailed insights into account engagement, intent signals, and touchpoint contributions to help optimize ABM strategies and align go-to-market teams. By stitching together anonymous and known visitor data, it offers a holistic view of complex B2B sales cycles.

LeadsRx is a multi-touch attribution platform that tracks customer interactions across online and offline channels to provide accurate attribution data and ROI insights. It uses a pixel-based tracking system combined with server-side options to visualize complete customer journeys and optimize marketing spend. The software supports customizable attribution models, data integrations with major platforms, and privacy-compliant reporting for data-driven decision-making.

Ruler Analytics is a revenue marketing platform specializing in multi-touch attribution, tracking customer journeys from initial touchpoints to closed revenue, with a strong emphasis on offline conversions like phone calls and form fills. It uses first-party data for cookie-less attribution, integrating seamlessly with tools like Google Analytics 4, HubSpot, and ad platforms to reveal true ROI. Marketers gain actionable insights through customizable dashboards and revenue intelligence reports to optimize campaigns effectively.

Wicked Reports is a multi-touch attribution platform designed primarily for e-commerce businesses, tracking customer journeys across paid ad channels like Facebook, Google, and TikTok to attribute revenue accurately. It goes beyond last-click models by using data-driven algorithms to assign credit to all touchpoints in the sales funnel, providing true ROAS insights. The software integrates seamlessly with platforms such as Shopify, Klaviyo, and Google Analytics for comprehensive revenue tracking without relying on cookies.

C3 Metrics is a privacy-first multi-touch attribution platform designed for marketers to track and attribute customer journeys across channels without cookies. It employs probabilistic modeling, AI-driven insights, and incrementality testing to provide accurate credit allocation to touchpoints like ads, emails, and organic search. The tool integrates with major ad platforms and CRMs, offering real-time dashboards and clean room data collaboration for secure analytics.