Quick Overview
- 1#1: Linnworks - Centralizes order management, inventory synchronization, and multichannel listing optimization for e-commerce sellers.
- 2#2: ChannelAdvisor - Delivers enterprise-grade multichannel e-commerce advertising, analytics, and order management solutions.
- 3#3: Sellbrite - Simplifies multichannel inventory and order management for small to medium e-commerce businesses.
- 4#4: Cin7 - Connects inventory, orders, and sales across e-commerce, POS, and wholesale channels in one platform.
- 5#5: Webgility - Automates syncing of orders, inventory, and accounting data across multiple sales channels.
- 6#6: Brightpearl - Provides retail-focused ERP for managing multichannel inventory, finance, and fulfillment operations.
- 7#7: DEAR Systems - Offers cloud inventory management that integrates orders and stock across online stores and marketplaces.
- 8#8: Skubana - Unifies e-commerce operations by syncing orders, inventory, purchasing, and shipping across channels.
- 9#9: Zentail - Manages multichannel listings, inventory levels, and performance analytics in a single dashboard.
- 10#10: TradeGecko - Handles multichannel inventory tracking, order fulfillment, and B2B sales for growing brands.
Tools were rigorously evaluated based on feature richness, integration capabilities, user-friendliness, and overall value, ensuring they address core needs like order synchronization, inventory tracking, and cross-channel performance optimization.
Comparison Table
This comparison table explores the key features, capabilities, and integrations of leading multi-channel software tools like Linnworks, ChannelAdvisor, Sellbrite, Cin7, Webgility, and more. Readers will discover how each platform streamlines operations, manages inventory, and scales sales across channels, helping identify the best fit for their business needs. By outlining pricing models and unique strengths, the guide simplifies the process of choosing the right multi-channel solution.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Linnworks Centralizes order management, inventory synchronization, and multichannel listing optimization for e-commerce sellers. | enterprise | 9.4/10 | 9.7/10 | 8.2/10 | 8.8/10 |
| 2 | ChannelAdvisor Delivers enterprise-grade multichannel e-commerce advertising, analytics, and order management solutions. | enterprise | 8.7/10 | 9.2/10 | 7.6/10 | 8.1/10 |
| 3 | Sellbrite Simplifies multichannel inventory and order management for small to medium e-commerce businesses. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.5/10 |
| 4 | Cin7 Connects inventory, orders, and sales across e-commerce, POS, and wholesale channels in one platform. | enterprise | 8.7/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 5 | Webgility Automates syncing of orders, inventory, and accounting data across multiple sales channels. | specialized | 8.4/10 | 8.7/10 | 7.8/10 | 8.2/10 |
| 6 | Brightpearl Provides retail-focused ERP for managing multichannel inventory, finance, and fulfillment operations. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 7 | DEAR Systems Offers cloud inventory management that integrates orders and stock across online stores and marketplaces. | specialized | 8.2/10 | 8.8/10 | 7.4/10 | 7.9/10 |
| 8 | Skubana Unifies e-commerce operations by syncing orders, inventory, purchasing, and shipping across channels. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 9 | Zentail Manages multichannel listings, inventory levels, and performance analytics in a single dashboard. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 10 | TradeGecko Handles multichannel inventory tracking, order fulfillment, and B2B sales for growing brands. | specialized | 8.1/10 | 8.5/10 | 7.8/10 | 7.6/10 |
Centralizes order management, inventory synchronization, and multichannel listing optimization for e-commerce sellers.
Delivers enterprise-grade multichannel e-commerce advertising, analytics, and order management solutions.
Simplifies multichannel inventory and order management for small to medium e-commerce businesses.
Connects inventory, orders, and sales across e-commerce, POS, and wholesale channels in one platform.
Automates syncing of orders, inventory, and accounting data across multiple sales channels.
Provides retail-focused ERP for managing multichannel inventory, finance, and fulfillment operations.
Offers cloud inventory management that integrates orders and stock across online stores and marketplaces.
Unifies e-commerce operations by syncing orders, inventory, purchasing, and shipping across channels.
Manages multichannel listings, inventory levels, and performance analytics in a single dashboard.
Handles multichannel inventory tracking, order fulfillment, and B2B sales for growing brands.
Linnworks
enterpriseCentralizes order management, inventory synchronization, and multichannel listing optimization for e-commerce sellers.
Advanced rules-based automation that enables channel-specific workflows for listings, pricing, and fulfillment
Linnworks is a robust multichannel inventory and order management platform designed for e-commerce businesses selling across multiple marketplaces. It centralizes stock levels, automates order fulfillment, and syncs listings in real-time across over 100 channels like Amazon, eBay, Shopify, and Walmart. The software also includes warehouse management tools, shipping integrations, and advanced reporting to streamline operations and scale growth.
Pros
- Extensive integrations with 100+ sales channels and marketplaces
- Powerful automation rules engine for custom workflows
- Real-time inventory syncing and built-in warehouse management
Cons
- Steep learning curve for new users due to complex interface
- Pricing scales quickly and may be costly for small businesses
- Occasional delays in support response for non-enterprise users
Best For
Mid-to-large e-commerce retailers managing high-volume orders across multiple online marketplaces and needing advanced automation.
Pricing
Tiered subscription starting at ~$250/month for up to 1,000 orders, scaling to $1,000+ for higher volumes with custom enterprise quotes.
ChannelAdvisor
enterpriseDelivers enterprise-grade multichannel e-commerce advertising, analytics, and order management solutions.
Intelligent Repricing Engine that dynamically adjusts prices in real-time across channels to maximize profits
ChannelAdvisor is a comprehensive multichannel e-commerce platform designed to help sellers manage listings, inventory synchronization, order fulfillment, and advertising across major marketplaces like Amazon, eBay, Walmart, and Google Shopping. It offers advanced tools for feed optimization, intelligent repricing, and performance analytics to drive sales efficiency. Ideal for scaling operations, it centralizes control over diverse sales channels with robust automation capabilities.
Pros
- Extensive integrations with 300+ channels and marketplaces
- AI-driven repricing and advertising optimization tools
- Comprehensive analytics and reporting for data-driven decisions
Cons
- Steep learning curve and complex interface for beginners
- High pricing unsuitable for small businesses
- Customer support can be slow for non-enterprise users
Best For
Mid-to-large e-commerce businesses handling high-volume sales across multiple online marketplaces and needing advanced automation.
Pricing
Custom quote-based pricing, typically starting at $5,000/month for mid-tier plans, scaling with sales volume and features.
Sellbrite
specializedSimplifies multichannel inventory and order management for small to medium e-commerce businesses.
Matrix and bundle listing tools that sync complex product variations across all channels
Sellbrite is a multi-channel e-commerce platform designed to centralize inventory, listings, and order management across major marketplaces like Amazon, eBay, Walmart, Etsy, Shopify, and more. It provides real-time synchronization to prevent overselling, supports bundle and matrix listings, and offers tools for bulk editing and reporting. This solution helps sellers scale operations efficiently without managing each channel separately.
Pros
- Seamless real-time inventory syncing across 10+ channels
- Strong support for bundles, kits, and variation listings
- Intuitive dashboard for bulk listing edits and order routing
Cons
- Pricing tiers based on order volume can become expensive for high-volume sellers
- Limited advanced automation and marketing integrations
- Occasional sync delays or channel-specific limitations reported
Best For
Multi-channel sellers with moderate order volumes (under 500/month) needing reliable inventory and listing management across Amazon, eBay, and Walmart.
Pricing
Starts at $29/month (Starter, up to 100 orders), $99/month (Pro, up to 500 orders), $249/month (Powerhouse, up to 2,500 orders), with Enterprise custom pricing.
Cin7
enterpriseConnects inventory, orders, and sales across e-commerce, POS, and wholesale channels in one platform.
Infinite inventory locations with true real-time sync across all sales channels and 3PL warehouses
Cin7 is a robust cloud-based inventory and order management platform tailored for multi-channel retailers, unifying stock levels across e-commerce sites like Shopify and Amazon, marketplaces, POS systems, and physical warehouses. It automates order processing, fulfillment, and replenishment while providing real-time visibility to prevent stockouts or overselling. With extensive integrations and advanced reporting, Cin7 scales from small businesses to enterprises handling complex supply chains.
Pros
- Seamless real-time inventory synchronization across 700+ integrations and unlimited locations
- Powerful automation for orders, procurement, and B2B EDI
- Comprehensive reporting and analytics for multi-channel insights
Cons
- Steep learning curve and complex initial setup
- High pricing unsuitable for very small businesses
- Customer support can be slow for non-enterprise users
Best For
Mid-sized retailers and distributors managing high-volume sales across multiple online marketplaces, physical stores, and wholesale channels.
Pricing
Starts at $349/month (Operations plan, billed annually) up to $999+/month for Pro/Enterprise tiers; custom quotes available.
Webgility
specializedAutomates syncing of orders, inventory, and accounting data across multiple sales channels.
Automated bank deposit reconciliation that matches multichannel payments to specific orders in accounting software
Webgility is a multichannel e-commerce integration platform that connects online stores, marketplaces like Amazon, eBay, Walmart, and shopping carts such as Shopify and BigCommerce with accounting systems like QuickBooks and Xero. It automates inventory synchronization, order management, and financial reconciliation to prevent overselling and streamline operations across sales channels. Designed for scaling businesses, it emphasizes deep accounting automation to reduce manual data entry and errors.
Pros
- Seamless real-time inventory sync across 100+ channels
- Robust accounting integrations with automated reconciliation
- Order automation and fulfillment routing to save time
Cons
- Steep learning curve for initial setup and configuration
- Pricing escalates quickly for high-volume sellers
- Reporting dashboard lacks advanced customization
Best For
Mid-sized multichannel e-commerce businesses heavily reliant on QuickBooks or Xero for accurate financial tracking.
Pricing
Starts at $79/month for Starter plan (limited channels), $349/month for Advanced, up to custom Enterprise pricing based on order volume.
Brightpearl
enterpriseProvides retail-focused ERP for managing multichannel inventory, finance, and fulfillment operations.
Smart Replenishment engine that automates inventory forecasting and purchasing across all channels
Brightpearl is a cloud-based retail ERP platform tailored for multi-channel retailers, unifying inventory management, order processing, POS, finance, and CRM across e-commerce sites, marketplaces like Amazon and eBay, and physical stores. It provides real-time visibility and automation to streamline operations and prevent overselling. Ideal for scaling businesses, it integrates seamlessly with over 100 apps to support omnichannel growth.
Pros
- Robust multi-channel inventory sync and order management
- Built-in financials, reporting, and automation tools
- Extensive integrations with major e-commerce platforms
Cons
- Steep learning curve and complex initial setup
- Higher pricing not ideal for small businesses
- Customization requires developer support
Best For
Mid-sized retailers managing inventory and orders across online marketplaces, websites, and in-store channels.
Pricing
Custom quote-based pricing; starts around $300/month for basic plans, scaling to enterprise levels with per-user fees.
DEAR Systems
specializedOffers cloud inventory management that integrates orders and stock across online stores and marketplaces.
Lightning Sync for real-time, bi-directional inventory updates across all sales channels to eliminate overselling
DEAR Systems is a robust inventory management and ERP platform tailored for multi-channel retailers and wholesalers, enabling seamless synchronization of stock levels across e-commerce platforms like Shopify, Amazon, eBay, and POS systems. It handles complex operations such as purchasing, sales orders, manufacturing with BOMs, and lot/serial tracking to prevent overselling and optimize supply chains. The software provides advanced reporting and automation tools to streamline multi-location inventory control.
Pros
- Extensive multi-channel integrations with real-time inventory syncing
- Advanced features like landed costs, manufacturing BOMs, and serial/lot tracking
- Customizable dashboards and detailed reporting capabilities
Cons
- Steep learning curve for non-technical users
- Pricing can be expensive for small businesses with low order volumes
- Some advanced features require additional modules or setup time
Best For
Mid-sized e-commerce businesses with multiple sales channels and complex inventory needs requiring precise stock control across warehouses.
Pricing
Starts at ~$299 AUD/month for standard plan (billed annually), scales based on order volume and users; custom enterprise pricing available.
Skubana
enterpriseUnifies e-commerce operations by syncing orders, inventory, purchasing, and shipping across channels.
Smart Automation Engine for dynamic order routing to the optimal fulfillment location based on real-time inventory and rules
Skubana is a robust multi-channel inventory and order management platform that centralizes operations across e-commerce marketplaces like Amazon, Shopify, Walmart, and eBay. It offers real-time inventory synchronization to prevent overselling, automated order routing to warehouses or 3PLs, and comprehensive analytics for sales and fulfillment performance. Designed for scaling businesses, it supports complex product catalogs with bundles, kits, and variants while integrating with over 100 channels and carriers.
Pros
- Extensive integrations with 100+ sales channels and carriers
- Real-time inventory syncing and automated order routing
- Advanced reporting and analytics for multi-location operations
Cons
- Steep learning curve during initial setup and configuration
- Custom pricing can be costly for smaller businesses
- Occasional performance issues with high-volume data
Best For
Mid-sized e-commerce sellers with multi-channel sales and multiple warehouses seeking enterprise-grade automation.
Pricing
Custom quote-based pricing starting around $1,000/month, scaled by order volume and features; no public tiers.
Zentail
specializedManages multichannel listings, inventory levels, and performance analytics in a single dashboard.
Advanced Rules Engine for creating custom, channel-specific automations without coding
Zentail is a robust multichannel e-commerce platform designed to centralize inventory, listings, orders, and fulfillment across major marketplaces like Amazon, eBay, Walmart, Shopify, and more. It provides automated repricing, listing optimization, advanced rules-based automations, and comprehensive analytics to help sellers scale operations efficiently. By unifying backend processes, Zentail reduces manual work and minimizes errors in multi-channel selling.
Pros
- Seamless real-time synchronization across 100+ channels
- Powerful rules engine for custom automations and repricing
- Detailed analytics and reporting for data-driven decisions
Cons
- Pricing tiers escalate quickly for high-volume sellers
- Steeper learning curve for advanced automation setup
- Limited free trial and onboarding support for beginners
Best For
Mid-sized e-commerce businesses with 500+ SKUs managing sales across multiple marketplaces who need advanced automation.
Pricing
Starts at $225/month (Starter, up to 500 SKUs), $525/month (Growth, up to 5,000 SKUs), $1,200+/month (Enterprise, custom).
TradeGecko
specializedHandles multichannel inventory tracking, order fulfillment, and B2B sales for growing brands.
Real-time, bi-directional inventory synchronization across all connected sales channels
TradeGecko is an inventory management platform tailored for e-commerce businesses operating across multiple sales channels like Shopify, Amazon, eBay, and WooCommerce. It provides real-time synchronization of inventory levels, orders, and fulfillment processes to prevent overselling and streamline operations. Additional features include sales reporting, demand forecasting, and supplier management to support scaling multi-channel sellers.
Pros
- Seamless multi-channel inventory sync across major e-commerce platforms
- Robust reporting and analytics for sales and stock insights
- Built-in order fulfillment and purchase order automation
Cons
- Higher pricing tiers can be expensive for small businesses
- Steeper learning curve for advanced customization
- Limited native support for some niche marketplaces
Best For
Mid-sized e-commerce retailers selling on multiple online channels who need centralized inventory control.
Pricing
Starts at $39/month (Connect plan, 100 orders/mo), $99/month (Essentials, 500 orders), up to $599/month (Advanced, unlimited orders).
Conclusion
After evaluating the top 10 multichannel software solutions, Linnworks stands out as the clear top choice, excelling in centralizing order management, inventory synchronization, and multichannel listing optimization to streamline e-commerce operations. ChannelAdvisor offers robust enterprise-grade tools, including advanced advertising and analytics, making it ideal for larger businesses, while Sellbrite shines for small to medium enterprises, simplifying inventory and order management with ease. Together, these tools represent the best in multichannel efficiency.
Ready to elevate your selling process? Try Linnworks today to experience how its centralized approach can transform your multichannel workflow and boost productivity.
Tools Reviewed
All tools were independently evaluated for this comparison