Quick Overview
- 1#1: Shopify - All-in-one ecommerce platform enabling seamless sales across online stores, POS, social media, and marketplaces.
- 2#2: BigCommerce - Scalable ecommerce solution with native multichannel support for websites, marketplaces, and social commerce.
- 3#3: Adobe Commerce - Flexible enterprise platform formerly Magento for building customized multichannel retail experiences.
- 4#4: Salesforce Commerce Cloud - Cloud-based commerce platform delivering personalized shopping across all channels with AI insights.
- 5#5: SAP Commerce Cloud - Composable commerce solution for B2B/B2C multichannel retail with deep ERP integrations.
- 6#6: Lightspeed Retail - Cloud POS and ecommerce system unifying inventory and orders across physical and online channels.
- 7#7: ChannelAdvisor - Multichannel e-commerce platform optimizing listings and sales on Amazon, eBay, Walmart, and more.
- 8#8: Cin7 - Inventory management software synchronizing stock and orders across multiple sales channels.
- 9#9: Linnworks - Centralized platform for multichannel order management, inventory control, and fulfillment.
- 10#10: Sellbrite - Multichannel ecommerce tool for listing products and syncing inventory across online marketplaces.
These tools were selected based on their ability to integrate seamlessly across channels, deliver robust features (including inventory synchronization and personalized experiences), provide intuitive usability, and offer strong value, ensuring they cater to both small and enterprise retail needs.
Comparison Table
Multi-channel retail software streamlines managing online, in-store, and mobile sales; this comparison table explores tools like Shopify, BigCommerce, Adobe Commerce, Salesforce Commerce Cloud, and SAP Commerce Cloud, breaking down key features and suitability for diverse retail needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 |  Shopify All-in-one ecommerce platform enabling seamless sales across online stores, POS, social media, and marketplaces. | enterprise | 9.7/10 | 9.8/10 | 9.3/10 | 9.2/10 |
| 2 | BigCommerce Scalable ecommerce solution with native multichannel support for websites, marketplaces, and social commerce. | enterprise | 9.2/10 | 9.5/10 | 8.1/10 | 8.7/10 |
| 3 | Adobe Commerce Flexible enterprise platform formerly Magento for building customized multichannel retail experiences. | enterprise | 8.8/10 | 9.6/10 | 6.2/10 | 8.1/10 |
| 4 | Salesforce Commerce Cloud Cloud-based commerce platform delivering personalized shopping across all channels with AI insights. | enterprise | 9.2/10 | 9.6/10 | 7.8/10 | 8.4/10 |
| 5 | SAP Commerce Cloud Composable commerce solution for B2B/B2C multichannel retail with deep ERP integrations. | enterprise | 8.8/10 | 9.4/10 | 7.1/10 | 8.2/10 |
| 6 | Lightspeed Retail Cloud POS and ecommerce system unifying inventory and orders across physical and online channels. | enterprise | 8.3/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 7 | ChannelAdvisor Multichannel e-commerce platform optimizing listings and sales on Amazon, eBay, Walmart, and more. | specialized | 8.2/10 | 8.8/10 | 7.4/10 | 7.7/10 |
| 8 | Cin7 Inventory management software synchronizing stock and orders across multiple sales channels. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 9 | Linnworks Centralized platform for multichannel order management, inventory control, and fulfillment. | specialized | 8.3/10 | 9.1/10 | 7.4/10 | 8.0/10 |
| 10 | Sellbrite Multichannel ecommerce tool for listing products and syncing inventory across online marketplaces. | specialized | 8.2/10 | 8.5/10 | 8.7/10 | 7.9/10 |
All-in-one ecommerce platform enabling seamless sales across online stores, POS, social media, and marketplaces.
Scalable ecommerce solution with native multichannel support for websites, marketplaces, and social commerce.
Flexible enterprise platform formerly Magento for building customized multichannel retail experiences.
Cloud-based commerce platform delivering personalized shopping across all channels with AI insights.
Composable commerce solution for B2B/B2C multichannel retail with deep ERP integrations.
Cloud POS and ecommerce system unifying inventory and orders across physical and online channels.
Multichannel e-commerce platform optimizing listings and sales on Amazon, eBay, Walmart, and more.
Inventory management software synchronizing stock and orders across multiple sales channels.
Centralized platform for multichannel order management, inventory control, and fulfillment.
Multichannel ecommerce tool for listing products and syncing inventory across online marketplaces.
Shopify
enterpriseAll-in-one ecommerce platform enabling seamless sales across online stores, POS, social media, and marketplaces.
Unified omnichannel dashboard that syncs real-time inventory, orders, and customer data across all sales channels
Shopify is a comprehensive e-commerce platform designed for multi-channel retail, allowing businesses to create customizable online stores, manage inventory, process payments, and sell across websites, social media, marketplaces like Amazon and Facebook, and in-person via POS systems. It centralizes operations with unified dashboards for orders, customers, and analytics, syncing data across all channels to streamline fulfillment and prevent overselling. With thousands of apps and themes, it scales from startups to enterprises, offering robust tools for SEO, marketing, and abandoned cart recovery.
Pros
- Seamless multi-channel integration syncing inventory and orders across online, social, POS, and marketplaces
- Vast app ecosystem with over 8,000 apps for extensive customization without coding
- Highly scalable infrastructure handling high traffic and enterprise-level volumes
Cons
- Transaction fees apply (0.5-2%) if not using Shopify Payments
- Advanced features and premium apps can increase costs significantly
- Steeper learning curve for complex customizations and analytics
Best For
Growing small to medium-sized retailers seeking an all-in-one platform to unify sales across online stores, social media, physical locations, and third-party marketplaces.
Pricing
Starts at $29/month (Basic), $79/month (Shopify), $299/month (Advanced), with Plus plans at $2,000+/month; additional costs for apps and transaction fees if not using Shopify Payments.
BigCommerce
enterpriseScalable ecommerce solution with native multichannel support for websites, marketplaces, and social commerce.
Centralized multi-channel order and inventory management across 10+ sales channels without transaction fees
BigCommerce is a robust SaaS e-commerce platform designed for multi-channel retail, enabling businesses to sell across online stores, marketplaces like Amazon, eBay, Walmart, social media platforms, and POS systems with centralized inventory and order management. It supports both B2C and B2B operations, offering scalable solutions from startups to enterprises with features like headless commerce, advanced APIs, and thousands of integrations. The platform excels in handling high-volume traffic without bandwidth limits and provides tools for personalized shopping experiences across channels.
Pros
- Exceptional multi-channel support including marketplaces, social, and POS with unified inventory sync
- Scalable architecture with unlimited products, bandwidth, and staff accounts
- Deep integrations with ERPs, CRMs, and 1000+ apps for enterprise workflows
Cons
- Steeper learning curve for advanced customizations requiring developer expertise
- Higher pricing can be prohibitive for very small businesses
- Limited native marketing automation compared to some competitors
Best For
Mid-sized to enterprise retailers seeking scalable multi-channel selling with B2B capabilities and extensive integrations.
Pricing
Starts at $29/month (Standard), $299/month (Plus), $2,999/month (Pro), with Enterprise custom pricing; annual discounts available.
Adobe Commerce
enterpriseFlexible enterprise platform formerly Magento for building customized multichannel retail experiences.
Native integration with Adobe Experience Cloud for AI-powered personalization across all retail channels
Adobe Commerce, formerly Magento, is a powerful open-source e-commerce platform tailored for multi-channel retail, supporting seamless management of online stores, in-store POS, marketplaces, and mobile commerce. It excels in B2B and B2C operations with advanced customization, headless architecture, and integrations across the Adobe Experience Cloud for personalized shopping experiences. Designed for scalability, it handles high traffic volumes and complex inventories across global channels.
Pros
- Exceptional scalability and customization for enterprise-level multi-channel operations
- Deep integrations with Adobe tools for AI-driven personalization and analytics
- Robust B2B features including quote management and customer-specific pricing
Cons
- Steep learning curve requiring developer expertise for setup and maintenance
- High implementation and ongoing costs
- Complex interface not ideal for non-technical users
Best For
Mid-to-large enterprises with complex omnichannel retail needs and in-house development resources.
Pricing
Subscription-based starting at $22,000/year for Cloud edition (plus hosting fees); open-source core is free but enterprise features and support add significant costs.
Salesforce Commerce Cloud
enterpriseCloud-based commerce platform delivering personalized shopping across all channels with AI insights.
Einstein AI for hyper-personalized shopping experiences across all channels using unified customer data
Salesforce Commerce Cloud is a robust, cloud-based e-commerce platform designed for enterprise retailers to build and manage omnichannel shopping experiences across websites, mobile apps, in-store POS, marketplaces, and social channels. It integrates deeply with Salesforce's CRM, Marketing Cloud, and Service Cloud for unified customer data, personalized recommendations via Einstein AI, and advanced order management. The platform supports both B2C and B2B commerce with headless architecture for flexibility and scalability.
Pros
- Seamless omnichannel orchestration including buy online pickup in-store (BOPIS)
- Powerful AI-driven personalization and predictive analytics
- Extensive integrations with Salesforce ecosystem and third-party tools
Cons
- High implementation costs and long setup times
- Steep learning curve requiring developers and Salesforce expertise
- Pricing not ideal for small to mid-sized retailers
Best For
Large enterprise retailers needing scalable, integrated omnichannel commerce with deep CRM ties.
Pricing
Custom enterprise pricing based on revenue share, traffic, and features; typically starts at $50,000+ annually with additional implementation fees.
SAP Commerce Cloud
enterpriseComposable commerce solution for B2B/B2C multichannel retail with deep ERP integrations.
Native, real-time integration with SAP S/4HANA for unified commerce, inventory, and fulfillment across all channels
SAP Commerce Cloud is a powerful omnichannel commerce platform tailored for enterprise retailers, enabling seamless management of online, mobile, in-store, and B2B experiences. It provides advanced personalization, dynamic pricing, promotions, and AI-driven recommendations while integrating deeply with SAP's ERP systems like S/4HANA for unified operations. The solution supports high-volume transactions and complex supply chain orchestration across multiple channels.
Pros
- Exceptional scalability for global enterprises handling massive traffic
- Deep integration with SAP ecosystem for real-time inventory and order sync
- Advanced AI-powered personalization and omnichannel orchestration
Cons
- Complex setup requiring significant implementation time and expertise
- High costs that may not suit mid-market retailers
- Steep learning curve for non-technical users
Best For
Large enterprises with complex, high-volume retail operations needing tight ERP integration and omnichannel capabilities.
Pricing
Custom enterprise subscription pricing, often starting at $100,000+ annually depending on modules, users, and scale.
Lightspeed Retail
enterpriseCloud POS and ecommerce system unifying inventory and orders across physical and online channels.
Real-time omnichannel inventory synchronization that prevents overselling across all sales channels
Lightspeed Retail is a cloud-based POS and retail management platform tailored for multi-channel retailers, enabling seamless operations across physical stores, e-commerce sites, and marketplaces like Amazon and eBay. It provides robust inventory management, real-time synchronization across channels, sales processing, CRM tools, and detailed analytics to optimize stock levels and sales performance. The software supports multi-location businesses with features like centralized reporting and employee management, making it suitable for scaling retail operations.
Pros
- Seamless multi-channel inventory sync across in-store, online, and marketplaces
- Comprehensive reporting and analytics for data-driven decisions
- Strong integrations with e-commerce platforms like Shopify and BigCommerce
Cons
- Higher pricing tiers required for advanced multi-location features
- Occasional customer support delays reported by users
- Steeper learning curve for complex configurations
Best For
Multi-location brick-and-mortar retailers expanding into e-commerce who need unified inventory and sales management.
Pricing
Starts at $69/month per location (Lite plan), up to $289/month (Enterprise), with annual billing discounts and additional fees for e-commerce add-ons.
ChannelAdvisor
specializedMultichannel e-commerce platform optimizing listings and sales on Amazon, eBay, Walmart, and more.
Intelligent repricing engine that dynamically adjusts prices across channels to maximize profitability and win the buy box
ChannelAdvisor is a robust multi-channel e-commerce platform designed to help retailers centralize management of product listings, inventory, orders, and advertising across major marketplaces like Amazon, eBay, Walmart, and Google Shopping. It offers automation tools for repricing, feed optimization, and performance analytics to drive sales efficiency. Ideal for scaling operations, it provides enterprise-grade features for handling high-volume, cross-channel retail.
Pros
- Extensive integrations with 300+ channels and marketplaces
- Advanced analytics and reporting for data-driven decisions
- Automation for repricing, inventory sync, and order management
Cons
- Steep learning curve and complex interface
- High enterprise-level pricing
- Customer support can be slow for non-priority accounts
Best For
Mid-to-large retailers managing high-volume sales across multiple online marketplaces and needing scalable automation.
Pricing
Custom quote-based pricing, typically starting at $5,000+ per month based on GMV, sales volume, and selected features.
Cin7
specializedInventory management software synchronizing stock and orders across multiple sales channels.
3-way matching for purchase orders, inventory, and supplier management to ensure accuracy across the supply chain
Cin7 is a comprehensive inventory management platform tailored for multi-channel retailers, enabling centralized control over stock, orders, and sales across e-commerce, POS, marketplaces, and wholesale channels. It offers real-time synchronization to prevent overselling, automated fulfillment workflows, and detailed reporting for informed decision-making. With extensive integrations via its Connects marketplace, Cin7 scales with businesses handling complex operations.
Pros
- Robust multi-channel integrations with 700+ apps
- Real-time inventory syncing across all sales channels
- Advanced B2B portal and order management automation
Cons
- Steep learning curve for new users
- Pricing can be high for small businesses
- Occasional customization limitations in reporting
Best For
Mid-sized multi-channel retailers managing inventory across e-commerce, physical stores, and wholesale with high-volume operations.
Pricing
Starts at $349/month for Cin7 Core (billed annually), with Cin7 Omni from $599/month; custom enterprise pricing available.
Linnworks
specializedCentralized platform for multichannel order management, inventory control, and fulfillment.
ChannelManager with 100+ pre-built integrations for real-time inventory sync across diverse sales platforms
Linnworks is a robust multi-channel inventory and order management platform that centralizes stock levels across marketplaces like Amazon, eBay, Etsy, and Shopify to prevent overselling. It automates order processing, fulfillment, and shipping while providing warehouse management tools for efficient operations. The software also offers advanced reporting, custom automations, and integrations with accounting systems to streamline retail workflows.
Pros
- Extensive integrations with 100+ sales channels and carriers
- Powerful automation rules for inventory and order management
- Scalable warehouse and reporting tools for growing operations
Cons
- Steep learning curve and complex interface
- Pricing scales quickly with order volume, less ideal for small sellers
- Limited native mobile app functionality
Best For
Mid-sized multi-channel retailers needing advanced automation and deep marketplace integrations to manage high-volume sales.
Pricing
Starts at ~$170/month for Essentials plan; scales to $500+/month for higher tiers based on order volume, with custom enterprise quotes.
Sellbrite
specializedMultichannel ecommerce tool for listing products and syncing inventory across online marketplaces.
Real-time, two-way inventory synchronization that automatically updates stock levels across all connected channels
Sellbrite is a multichannel e-commerce platform designed for retailers to centralize inventory, listings, and order management across marketplaces like Amazon, eBay, Walmart, Etsy, and more. It offers real-time, two-way inventory synchronization to prevent overselling and stockouts, while streamlining fulfillment through integrations with shipping carriers and shopping carts like Shopify. The tool simplifies multichannel selling by automating listing updates and providing a unified dashboard for monitoring sales performance.
Pros
- Robust real-time inventory sync across 100+ channels
- Intuitive interface with quick setup for listings and orders
- Strong integrations with major marketplaces and shipping providers
Cons
- Pricing scales quickly for high-volume sellers
- Limited advanced reporting and analytics features
- Occasional sync delays during peak periods reported by users
Best For
Small to mid-sized retailers managing inventory across multiple online marketplaces who prioritize sync reliability over advanced analytics.
Pricing
Starts at $29/mo (Starter: 100 orders/mo, 50 SKUs), Pro $99/mo (1,000 orders, 250 SKUs), Premium $249/mo (5,000 orders, unlimited SKUs), Enterprise custom.
Conclusion
The top 10 multichannel retail software highlights Shopify as the clear leader, offering an all-in-one solution that seamlessly integrates online, POS, social, and marketplace sales. BigCommerce follows as a strong scalable choice with native multichannel support, while Adobe Commerce stands out for enterprise-level customization, catering to complex retail needs. Each tool has its strengths, but Shopify’s balance of versatility, usability, and comprehensive features makes it the top pick for most businesses.
Take the next step in streamlining your retail operations—try Shopify, the go-to platform for unified, efficient, and growth-ready multichannel selling.
Tools Reviewed
All tools were independently evaluated for this comparison