Quick Overview
- 1#1: ShipStation - Automates multi-channel order import, shipping label creation, and fulfillment across e-commerce platforms like Shopify, Amazon, and eBay.
- 2#2: ShippingEasy - Streamlines high-volume shipping and order management with automation, batch processing, and discounted carrier rates for multiple sales channels.
- 3#3: Shippo - Provides a flexible shipping API and dashboard for comparing rates, generating labels, and tracking orders across carriers and channels.
- 4#4: Ordoro - Manages inventory, orders, purchasing, and warehouse fulfillment for multi-channel e-commerce businesses.
- 5#5: Linnworks - Centralizes multichannel order processing, inventory synchronization, and fulfillment automation for online retailers.
- 6#6: Cin7 - Integrates sales channels, inventory, manufacturing, and fulfillment for complex multi-location operations.
- 7#7: Webgility - Automates order routing, inventory updates, and fulfillment syncing between e-commerce platforms, accounting, and 3PLs.
- 8#8: ChannelAdvisor - Optimizes multichannel selling with order management, inventory control, and automated fulfillment for enterprise retailers.
- 9#9: Zoho Inventory - Handles multi-channel order fulfillment, inventory tracking, and shipping integration within the Zoho ecosystem.
- 10#10: Extensiv Order Manager - Cloud-based order and warehouse management system for 3PLs handling multi-channel e-commerce fulfillment.
We selected and ranked these tools based on features like automation strength, integration capabilities, ease of use, and value, ensuring they meet the diverse needs of multi-channel operations.
Comparison Table
Efficient multi-channel order fulfillment is essential for managing modern retail operations, and this comparison table explores key tools like ShipStation, ShippingEasy, Shippo, Ordoro, Linnworks, and more. Readers will gain insights into critical features, integration strengths, and usability to identify the best solution for their business needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | ShipStation Automates multi-channel order import, shipping label creation, and fulfillment across e-commerce platforms like Shopify, Amazon, and eBay. | specialized | 9.5/10 | 9.7/10 | 9.1/10 | 9.2/10 |
| 2 | ShippingEasy Streamlines high-volume shipping and order management with automation, batch processing, and discounted carrier rates for multiple sales channels. | specialized | 9.2/10 | 9.5/10 | 9.1/10 | 8.9/10 |
| 3 | Shippo Provides a flexible shipping API and dashboard for comparing rates, generating labels, and tracking orders across carriers and channels. | specialized | 8.7/10 | 8.5/10 | 9.0/10 | 9.2/10 |
| 4 | Ordoro Manages inventory, orders, purchasing, and warehouse fulfillment for multi-channel e-commerce businesses. | enterprise | 8.6/10 | 9.2/10 | 8.1/10 | 8.4/10 |
| 5 | Linnworks Centralizes multichannel order processing, inventory synchronization, and fulfillment automation for online retailers. | enterprise | 8.4/10 | 9.2/10 | 7.5/10 | 8.0/10 |
| 6 | Cin7 Integrates sales channels, inventory, manufacturing, and fulfillment for complex multi-location operations. | enterprise | 8.3/10 | 9.1/10 | 7.4/10 | 7.8/10 |
| 7 | Webgility Automates order routing, inventory updates, and fulfillment syncing between e-commerce platforms, accounting, and 3PLs. | specialized | 8.1/10 | 8.6/10 | 7.7/10 | 7.4/10 |
| 8 | ChannelAdvisor Optimizes multichannel selling with order management, inventory control, and automated fulfillment for enterprise retailers. | enterprise | 8.1/10 | 8.7/10 | 7.4/10 | 7.6/10 |
| 9 | Zoho Inventory Handles multi-channel order fulfillment, inventory tracking, and shipping integration within the Zoho ecosystem. | enterprise | 8.4/10 | 8.7/10 | 8.2/10 | 9.0/10 |
| 10 | Extensiv Order Manager Cloud-based order and warehouse management system for 3PLs handling multi-channel e-commerce fulfillment. | enterprise | 8.2/10 | 8.9/10 | 7.6/10 | 7.9/10 |
Automates multi-channel order import, shipping label creation, and fulfillment across e-commerce platforms like Shopify, Amazon, and eBay.
Streamlines high-volume shipping and order management with automation, batch processing, and discounted carrier rates for multiple sales channels.
Provides a flexible shipping API and dashboard for comparing rates, generating labels, and tracking orders across carriers and channels.
Manages inventory, orders, purchasing, and warehouse fulfillment for multi-channel e-commerce businesses.
Centralizes multichannel order processing, inventory synchronization, and fulfillment automation for online retailers.
Integrates sales channels, inventory, manufacturing, and fulfillment for complex multi-location operations.
Automates order routing, inventory updates, and fulfillment syncing between e-commerce platforms, accounting, and 3PLs.
Optimizes multichannel selling with order management, inventory control, and automated fulfillment for enterprise retailers.
Handles multi-channel order fulfillment, inventory tracking, and shipping integration within the Zoho ecosystem.
Cloud-based order and warehouse management system for 3PLs handling multi-channel e-commerce fulfillment.
ShipStation
specializedAutomates multi-channel order import, shipping label creation, and fulfillment across e-commerce platforms like Shopify, Amazon, and eBay.
Advanced automation rules engine that triggers custom actions based on order criteria like weight, destination, or product type
ShipStation is a leading multi-channel order fulfillment platform that integrates with over 100 e-commerce marketplaces, shopping carts, and sales channels like Shopify, Amazon, eBay, and WooCommerce. It centralizes order import, processing, label printing, and shipment tracking into a single dashboard, enabling efficient fulfillment workflows. Businesses can automate shipping rules, manage inventory across warehouses, handle returns, and provide branded tracking pages to customers.
Pros
- Extensive integrations with 100+ sales channels and carriers
- Powerful automation rules for custom workflows
- Discounted shipping rates and batch processing for high-volume efficiency
Cons
- Pricing scales steeply with shipment volume
- Inventory management lacks depth for complex multi-location setups
- Steep initial learning curve for advanced features
Best For
Mid-to-large e-commerce businesses managing high-volume orders across multiple sales channels who need robust automation and carrier integrations.
Pricing
Tiered plans from $9/month (up to 50 shipments) to $229/month (10,000 shipments), with custom Enterprise pricing; billed annually or monthly.
ShippingEasy
specializedStreamlines high-volume shipping and order management with automation, batch processing, and discounted carrier rates for multiple sales channels.
Intelligent Discounted Shipping (IDS) providing commercial USPS rates and real-time carrier comparisons for significant savings
ShippingEasy is a robust multi-channel order fulfillment platform that centralizes shipping and order management for e-commerce businesses across platforms like Shopify, Amazon, eBay, Walmart, and Etsy. It automates order importing, label printing, rate comparison across major carriers (USPS, UPS, FedEx, DHL), and shipment tracking from a single intuitive dashboard. Additional tools include returns management, custom packaging slips, and inventory syncing to streamline high-volume fulfillment operations.
Pros
- Seamless integrations with 50+ e-commerce platforms and marketplaces for effortless multi-channel order syncing
- Automated rate shopping compares real-time rates from multiple carriers to minimize shipping costs
- Batch processing for labels, packing slips, and customs forms accelerates high-volume fulfillment
Cons
- Lacks advanced warehouse management features like pick/pack optimization found in enterprise tools
- Higher-tier plans required for very large shipment volumes, increasing costs
- Occasional delays in customer support response during peak seasons
Best For
Mid-sized e-commerce merchants handling orders across multiple online stores and needing cost-effective, automated shipping solutions.
Pricing
Tiered plans from $0/month (up to 25 shipments) to $229/month (1,000+ shipments), billed annually with volume-based scaling and no per-shipment fees.
Shippo
specializedProvides a flexible shipping API and dashboard for comparing rates, generating labels, and tracking orders across carriers and channels.
Multi-carrier rate shopping with commercial discounts across 85+ carriers, no long-term contracts required
Shippo is a multi-carrier shipping platform designed to streamline order fulfillment for e-commerce businesses across multiple sales channels like Shopify, Amazon, Etsy, and WooCommerce. It enables users to compare rates, generate labels, validate addresses, and track shipments with over 85 domestic and international carriers. Shippo also supports batch processing, branded tracking pages, and returns management, making it a flexible solution for scaling shipping operations without carrier contracts.
Pros
- Extensive carrier support (85+ worldwide) with real-time rate shopping and discounted rates
- Seamless integrations with 100+ e-commerce platforms and easy API for custom setups
- Pay-per-label model with no mandatory subscriptions, ideal for variable volume
Cons
- Limited native inventory and order management; relies heavily on integrations
- Customer support is primarily ticket-based, slower for urgent issues
- Advanced reporting and analytics locked behind higher-volume tiers
Best For
Small to mid-sized e-commerce sellers focused on efficient multi-channel shipping and label generation without needing full warehouse management.
Pricing
Free to sign up with pay-per-label pricing (from $0.05/label with volume discounts); optional Shippo Plus plan at $10/month per store for extras like branded tracking.
Ordoro
enterpriseManages inventory, orders, purchasing, and warehouse fulfillment for multi-channel e-commerce businesses.
Smart Order Routing that automatically splits and directs orders to optimal warehouses or 3PLs based on location and stock levels
Ordoro is a robust multi-channel order fulfillment software that synchronizes inventory and automates order processing across platforms like Amazon, eBay, Shopify, Walmart, and over 100 others. It excels in warehouse management, smart shipping routing, purchase order automation, and carrier integrations with UPS, FedEx, USPS, and more. Designed for growing e-commerce businesses, it reduces manual work and errors in fulfillment workflows.
Pros
- Extensive multi-channel integrations for seamless inventory sync
- Advanced automation for order splitting, routing, and purchasing
- Strong warehouse and shipping management tools with real-time tracking
Cons
- Learning curve for advanced features and custom setups
- Higher-tier plans required for unlimited orders and full scalability
- Reporting and analytics could be more customizable
Best For
Small to mid-sized e-commerce businesses with multiple sales channels needing efficient inventory and fulfillment automation.
Pricing
Starts at $59/month (Starter: 100 orders/mo) up to $599/month (Unlimited), billed annually with a free trial.
Linnworks
enterpriseCentralizes multichannel order processing, inventory synchronization, and fulfillment automation for online retailers.
Visual 3D warehouse mapper for optimized picking and inventory layout
Linnworks is a robust multi-channel order fulfillment platform that integrates with over 100 sales channels including Amazon, eBay, Shopify, and Etsy to centralize inventory management and automate order processing. It provides real-time stock synchronization across multiple warehouses, streamlined picking and packing workflows, and shipping integrations to reduce errors and fulfill orders efficiently. Ideal for scaling e-commerce operations, it also offers advanced reporting, repricing tools, and 3PL partnerships for end-to-end fulfillment.
Pros
- Extensive integrations with 100+ marketplaces and carriers
- Real-time multi-warehouse inventory syncing prevents overselling
- Powerful automation for order routing and fulfillment workflows
Cons
- Steep learning curve with complex setup
- Pricing scales quickly with order volume
- Customer support can be slow for non-enterprise users
Best For
Mid-sized e-commerce sellers handling high-volume orders across multiple online marketplaces who need scalable automation.
Pricing
Starts at $170/month for up to 500 orders, scaling to $500+/month for higher volumes; custom enterprise pricing available.
Cin7
enterpriseIntegrates sales channels, inventory, manufacturing, and fulfillment for complex multi-location operations.
700+ pre-built integrations enabling true omnichannel connectivity from sales to fulfillment without custom development
Cin7 is a robust inventory management and multi-channel order fulfillment platform that centralizes stock levels, orders, and fulfillment across e-commerce sites like Shopify and Amazon, physical stores, and B2B channels. It automates order processing from multiple sources, syncs inventory in real-time to prevent overselling, and integrates with warehouses and 3PL providers for efficient shipping. Additionally, it offers EDI support for wholesale operations and advanced reporting for business insights.
Pros
- Over 700 integrations with sales channels, marketplaces, and fulfillment partners for seamless multi-channel sync
- Real-time inventory tracking across multiple locations prevents stock discrepancies
- Comprehensive B2B tools including EDI and custom pricing portals
Cons
- Steep learning curve due to complex interface and extensive features
- Pricing starts high, making it less accessible for small businesses
- Customer support can be slow during peak times
Best For
Mid-sized retailers and wholesalers handling high-volume orders across e-commerce, POS, and B2B channels who need advanced automation.
Pricing
Starts at $349/month for Core plan (billed annually), with Pro at $599/month and Enterprise custom pricing; free trial available.
Webgility
specializedAutomates order routing, inventory updates, and fulfillment syncing between e-commerce platforms, accounting, and 3PLs.
3-way sync automation between sales channels, inventory systems, and accounting software for seamless, real-time data flow
Webgility is a robust multichannel order management platform designed to integrate e-commerce stores, marketplaces, accounting software, and shipping carriers into a unified system. It automates order import, inventory synchronization in real-time, and fulfillment workflows to prevent overselling and streamline operations across channels like Amazon, Shopify, eBay, and Walmart. The software also provides comprehensive reporting and POS integration for retailers managing omnichannel sales.
Pros
- Extensive integrations with 100+ connectors including major marketplaces, e-commerce platforms, and accounting tools like QuickBooks
- Real-time inventory sync and automated order routing to reduce manual work and errors
- Advanced reporting and analytics for sales performance across channels
Cons
- Steep learning curve due to complex setup and configuration
- Pricing can be expensive for small businesses with per-channel fees
- Limited built-in customer support options beyond standard channels
Best For
Mid-sized e-commerce retailers with multiple sales channels seeking deep integration with accounting and ERP systems.
Pricing
Starts at $499/month for basic plans (up to 100 orders/month), scales to $1,499+/month for higher volumes and enterprise features; custom quotes available.
ChannelAdvisor
enterpriseOptimizes multichannel selling with order management, inventory control, and automated fulfillment for enterprise retailers.
Intelligent order routing that automatically directs orders to the optimal fulfillment center based on location, cost, and speed
ChannelAdvisor is a robust multichannel e-commerce platform designed to help sellers manage product listings, inventory, and orders across major marketplaces like Amazon, eBay, Walmart, and Google Shopping. It provides real-time inventory synchronization to avoid overselling and automates order routing to fulfillment centers or 3PL partners. The software also includes analytics, repricing, and advertising optimization tools to maximize sales performance across channels.
Pros
- Extensive integrations with 300+ sales channels
- Real-time inventory and order synchronization
- Advanced analytics and revenue recovery tools
Cons
- Steep learning curve for new users
- High cost with custom enterprise pricing
- Overkill for small-scale operations
Best For
Mid-to-large e-commerce businesses with high-volume sales across multiple marketplaces requiring enterprise-grade fulfillment automation.
Pricing
Custom quote-based pricing; typically starts at $5,000+ per month depending on order volume, channels, and features.
Zoho Inventory
enterpriseHandles multi-channel order fulfillment, inventory tracking, and shipping integration within the Zoho ecosystem.
Seamless multi-warehouse inventory syncing across all sales channels in real-time
Zoho Inventory is a cloud-based platform designed for inventory management and multi-channel order fulfillment, enabling seamless synchronization of stock levels and orders across e-commerce sites like Amazon, Shopify, eBay, Etsy, and WooCommerce. It automates order import, picking, packing, shipping label generation, and carrier integrations with USPS, UPS, FedEx, and others. The software also supports multi-warehouse management, serial/batch tracking, and dropshipping, making it suitable for scaling businesses.
Pros
- Broad multi-channel integrations with over 40 sales platforms
- Affordable pricing with a free tier for small operations
- Strong automation for order fulfillment and inventory syncing
Cons
- Steeper learning curve for advanced configurations
- Reporting and analytics lack depth compared to specialists
- Occasional performance lags with high-volume data
Best For
Small to medium-sized businesses seeking cost-effective multi-channel fulfillment with potential for Zoho ecosystem expansion.
Pricing
Free plan for basic use; paid plans start at $29/month (Standard), $79/month (Professional), $199/month (Elite), billed annually.
Extensiv Order Manager
enterpriseCloud-based order and warehouse management system for 3PLs handling multi-channel e-commerce fulfillment.
Client-specific portals and billing automation for 3PLs managing multiple client inventories and orders
Extensiv Order Manager is a cloud-based order management system (OMS) tailored for multi-channel fulfillment, particularly for 3PL providers and warehouses. It integrates with over 300 e-commerce platforms, marketplaces, and ERPs to centralize order processing, inventory management, and shipping. The software automates picking, packing, kitting, and returns while providing real-time visibility across multiple warehouses.
Pros
- Extensive integrations with 300+ sales channels for seamless multi-channel order flow
- Real-time inventory synchronization and multi-warehouse management
- Advanced analytics and client portals for 3PL operations
Cons
- Steep learning curve for setup and customization
- Pricing can be prohibitive for small-scale operations
- Occasional reports of slower customer support response times
Best For
Mid-to-large 3PL providers and fulfillment centers handling high-volume, multi-client orders across diverse channels.
Pricing
Quote-based pricing, typically starting at $500-$1,000/month for basic plans, scaling to $5,000+ for enterprise with high volume.
Conclusion
The landscape of multi-channel order fulfillment software offers tailored solutions, with ShipStation leading as the top choice, excelling in automated order import, label creation, and cross-platform fulfillment. ShippingEasy and Shippo stand out as strong alternatives—ShippingEasy for high-volume processing with batch tools and carrier discounts, and Shippo for flexible API integration and rate comparison. Together, these tools empower businesses to optimize operations and meet diverse fulfillment needs.
Take the first step toward streamlined fulfillment by trying ShipStation, where automation meets cross-platform ease to simplify order management and boost efficiency.
Tools Reviewed
All tools were independently evaluated for this comparison