Quick Overview
- 1#1: HubSpot Marketing Hub - Comprehensive inbound marketing platform for orchestrating campaigns across email, social, ads, chat, and web channels.
- 2#2: ActiveCampaign - Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized customer journeys.
- 3#3: Klaviyo - Ecommerce multi-channel platform excelling in email, SMS, push notifications, and dynamic personalization.
- 4#4: Braze - Customer engagement platform delivering real-time experiences across push, email, SMS, in-app, and web.
- 5#5: Iterable - Cross-channel growth platform for personalized messaging via email, SMS, push, and in-app across customer lifecycles.
- 6#6: Adobe Marketo Engage - Enterprise marketing automation suite for lead nurturing and orchestration across email, web, mobile, and ads.
- 7#7: Salesforce Marketing Cloud - Powerful omnichannel platform for journey orchestration across email, mobile, social, ads, and connected devices.
- 8#8: Oracle Eloqua - B2B marketing automation for complex campaigns integrating email, landing pages, forms, and digital ads.
- 9#9: Brevo - Cost-effective multi-channel tool supporting email, SMS, WhatsApp, chat, and ads for SMBs.
- 10#10: Omnisend - Ecommerce-focused automation platform combining email, SMS, push notifications, and web popups.
Tools were evaluated based on cross-channel integration strength, automation capabilities, user experience, and value for diverse business needs, ensuring a balanced ranking of top-performing solutions.
Comparison Table
Multi-channel marketing software streamlines coordinating campaigns across platforms, and selecting the right tool demands evaluating key features. This comparison table examines tools like HubSpot Marketing Hub, ActiveCampaign, Klaviyo, Braze, Iterable, and more, guiding readers to understand their unique strengths, integration needs, and optimal use cases.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub Comprehensive inbound marketing platform for orchestrating campaigns across email, social, ads, chat, and web channels. | enterprise | 9.5/10 | 9.8/10 | 9.2/10 | 8.7/10 |
| 2 | ActiveCampaign Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized customer journeys. | enterprise | 9.1/10 | 9.5/10 | 8.3/10 | 8.7/10 |
| 3 | Klaviyo Ecommerce multi-channel platform excelling in email, SMS, push notifications, and dynamic personalization. | specialized | 9.2/10 | 9.5/10 | 8.4/10 | 8.9/10 |
| 4 | Braze Customer engagement platform delivering real-time experiences across push, email, SMS, in-app, and web. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 5 | Iterable Cross-channel growth platform for personalized messaging via email, SMS, push, and in-app across customer lifecycles. | enterprise | 8.7/10 | 9.4/10 | 7.9/10 | 8.1/10 |
| 6 | Adobe Marketo Engage Enterprise marketing automation suite for lead nurturing and orchestration across email, web, mobile, and ads. | enterprise | 8.7/10 | 9.4/10 | 7.6/10 | 8.1/10 |
| 7 | Salesforce Marketing Cloud Powerful omnichannel platform for journey orchestration across email, mobile, social, ads, and connected devices. | enterprise | 8.2/10 | 9.4/10 | 6.8/10 | 7.1/10 |
| 8 | Oracle Eloqua B2B marketing automation for complex campaigns integrating email, landing pages, forms, and digital ads. | enterprise | 8.2/10 | 9.1/10 | 6.8/10 | 7.5/10 |
| 9 | Brevo Cost-effective multi-channel tool supporting email, SMS, WhatsApp, chat, and ads for SMBs. | other | 8.3/10 | 8.5/10 | 8.7/10 | 8.9/10 |
| 10 | Omnisend Ecommerce-focused automation platform combining email, SMS, push notifications, and web popups. | specialized | 8.6/10 | 8.8/10 | 9.3/10 | 8.2/10 |
Comprehensive inbound marketing platform for orchestrating campaigns across email, social, ads, chat, and web channels.
Marketing automation platform integrating email, SMS, site messaging, and CRM for personalized customer journeys.
Ecommerce multi-channel platform excelling in email, SMS, push notifications, and dynamic personalization.
Customer engagement platform delivering real-time experiences across push, email, SMS, in-app, and web.
Cross-channel growth platform for personalized messaging via email, SMS, push, and in-app across customer lifecycles.
Enterprise marketing automation suite for lead nurturing and orchestration across email, web, mobile, and ads.
Powerful omnichannel platform for journey orchestration across email, mobile, social, ads, and connected devices.
B2B marketing automation for complex campaigns integrating email, landing pages, forms, and digital ads.
Cost-effective multi-channel tool supporting email, SMS, WhatsApp, chat, and ads for SMBs.
Ecommerce-focused automation platform combining email, SMS, push notifications, and web popups.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform for orchestrating campaigns across email, social, ads, chat, and web channels.
Flywheel methodology with unified CRM and multi-channel orchestration for closed-loop reporting and revenue attribution
HubSpot Marketing Hub is a leading all-in-one inbound marketing platform that empowers businesses to manage multi-channel campaigns across email, social media, websites, ads, SEO, and content marketing. It integrates seamlessly with its free CRM for unified customer data, enabling personalized automation, lead nurturing, and analytics to drive revenue growth. With drag-and-drop tools and AI-powered insights, it supports everything from content creation to A/B testing and performance tracking in a single dashboard.
Pros
- Comprehensive multi-channel support including email automation, social scheduling, ads management, and web analytics
- Seamless integration with CRM for unified customer journeys and personalization
- Robust automation workflows, A/B testing, and AI-driven insights for scalable marketing
Cons
- Higher-tier plans are expensive, especially for larger contact lists
- Advanced features have a learning curve despite intuitive interface
- Limited customization in free and Starter plans
Best For
Mid-sized to enterprise businesses seeking an all-in-one platform for inbound multi-channel marketing with CRM integration.
Pricing
Free plan with basic tools; Starter at $20/month (1,000 contacts); Professional at $800/month (2,000 contacts); Enterprise at $3,600/month (10,000 contacts), billed annually.
ActiveCampaign
enterpriseMarketing automation platform integrating email, SMS, site messaging, and CRM for personalized customer journeys.
Advanced conditional automation with machine learning personalization across email, SMS, and web channels
ActiveCampaign is a comprehensive marketing automation platform specializing in email marketing, CRM, and multi-channel engagement including SMS, WhatsApp, push notifications, and site messaging. It enables users to build sophisticated customer journeys with advanced automation, personalization, and split testing across channels. The platform integrates sales CRM, machine learning predictions, and robust reporting to help businesses nurture leads and boost conversions efficiently.
Pros
- Powerful visual automation builder with infinite branching and conditional logic
- Built-in CRM and machine learning for lead scoring and predictions
- True multi-channel support including email, SMS, WhatsApp, and web personalization
Cons
- Steep learning curve for complex automations
- Pricing scales quickly with contact volume and advanced features locked behind higher tiers
- Limited native social media scheduling and advanced analytics in lower plans
Best For
Growing mid-sized businesses and marketing teams needing advanced automation, CRM, and multi-channel capabilities without multiple tools.
Pricing
Starts at $29/mo (Lite, 500 contacts), $49/mo (Plus), $149/mo (Professional), with Enterprise custom pricing; annual billing discounts available.
Klaviyo
specializedEcommerce multi-channel platform excelling in email, SMS, push notifications, and dynamic personalization.
Real-time revenue per recipient attribution, linking every campaign and flow directly to generated sales
Klaviyo is a powerful marketing automation platform tailored for e-commerce brands, enabling personalized campaigns across email, SMS, mobile push notifications, and web forms. It excels in data-driven segmentation and automation flows that trigger based on customer behavior and purchase history. With deep integrations to platforms like Shopify, WooCommerce, and Magento, it provides robust analytics including revenue attribution to track marketing ROI across channels.
Pros
- Exceptional segmentation and personalization using first-party data
- Advanced automation flows with revenue tracking and A/B testing
- Seamless e-commerce integrations and multi-channel support (email, SMS, push)
Cons
- Limited native support for social media ads or full inbound marketing
- Pricing scales quickly with contact volume, expensive at enterprise level
- Steep learning curve for advanced features despite intuitive editor
Best For
E-commerce businesses focused on scaling data-driven email, SMS, and push marketing to drive revenue.
Pricing
Free for up to 250 active profiles; paid plans start at $20/month for 500 profiles, billed based on active profiles with add-ons for SMS.
Braze
enterpriseCustomer engagement platform delivering real-time experiences across push, email, SMS, in-app, and web.
Canvas: a no-code, drag-and-drop journey builder for creating dynamic, multi-step customer experiences across channels
Braze is a customer engagement platform specializing in multi-channel marketing, enabling personalized messaging across email, SMS, push notifications, in-app messages, WhatsApp, and web channels. It leverages a real-time data platform with AI-driven segmentation and orchestration to deliver tailored experiences at scale. The Canvas tool allows marketers to build complex, multi-step journeys visually, while robust analytics provide deep insights into campaign performance.
Pros
- Exceptional cross-channel orchestration and real-time personalization
- Powerful AI/ML for segmentation and predictive analytics
- Highly scalable for enterprise-level volumes with strong integrations
Cons
- Steep learning curve for advanced features
- Enterprise pricing lacks transparency and can be costly
- Overkill and complex for small to mid-sized businesses
Best For
Enterprise brands with large, mobile-first audiences needing sophisticated, real-time multi-channel campaigns.
Pricing
Custom enterprise pricing based on monthly active users and message volume; typically starts at $100,000+ annually.
Iterable
enterpriseCross-channel growth platform for personalized messaging via email, SMS, push, and in-app across customer lifecycles.
Real-time behavioral data activation for hyper-personalized cross-channel journeys
Iterable is a robust cross-channel marketing platform designed for personalized customer engagement across email, SMS, push notifications, in-app messages, web, and SMS. It excels in real-time data orchestration, AI-driven insights, and journey automation to drive conversions at scale. With a focus on enterprise-level scalability, it unifies customer data for hyper-personalized campaigns and optimizes performance through A/B testing and analytics.
Pros
- Comprehensive multi-channel support with real-time orchestration
- Advanced AI-powered personalization and segmentation
- Strong analytics, experimentation, and reporting tools
Cons
- Steep learning curve for non-technical users
- High cost suitable mainly for enterprises
- Setup requires developer resources for full customization
Best For
Mid-to-large enterprises needing scalable, data-driven multi-channel marketing automation.
Pricing
Custom quote-based pricing starting around $12,000 annually, scaled by contacts, send volume, and features.
Adobe Marketo Engage
enterpriseEnterprise marketing automation suite for lead nurturing and orchestration across email, web, mobile, and ads.
Revenue Cycle Modeler for attributing marketing impact across the entire customer journey
Adobe Marketo Engage is a powerful B2B marketing automation platform that enables multi-channel campaign management across email, SMS, web, mobile, social media, and paid advertising. It excels in lead nurturing, scoring, account-based marketing, and revenue cycle analytics, helping marketers drive pipeline growth. Integrated within the Adobe Experience Cloud, it provides AI-driven personalization and deep insights into customer journeys.
Pros
- Comprehensive multi-channel orchestration including email, SMS, ads, and web personalization
- Advanced lead scoring, nurturing, and ABM capabilities with AI insights
- Seamless integrations with Salesforce, Adobe suite, and 700+ apps
Cons
- Steep learning curve and complex interface requiring training
- High enterprise-level pricing not ideal for small businesses
- Customization and setup can be time-intensive
Best For
Mid-to-large B2B enterprises seeking sophisticated automation and CRM-integrated multi-channel marketing.
Pricing
Custom quote-based pricing starting at around $1,200/month (minimum annual commitment ~$20,000+), scaled by contacts, features, and support.
Salesforce Marketing Cloud
enterprisePowerful omnichannel platform for journey orchestration across email, mobile, social, ads, and connected devices.
Journey Builder for visual, drag-and-drop creation of dynamic multi-channel customer journeys
Salesforce Marketing Cloud is a robust digital marketing platform that orchestrates personalized customer experiences across multiple channels including email, SMS, mobile push, social media, and paid advertising. It leverages Salesforce's CRM data for advanced segmentation, automation, and journey orchestration via tools like Journey Builder. The platform provides AI-driven insights through Einstein and comprehensive analytics to measure cross-channel performance.
Pros
- Exceptional multi-channel orchestration with seamless integration across email, mobile, social, and ads
- Advanced AI personalization and automation via Einstein and Journey Builder
- Deep CRM integration for unified customer data and 360-degree views
Cons
- Steep learning curve and complex interface requiring significant training
- High cost structure that may not suit smaller businesses
- Occasional performance issues with large-scale data processing
Best For
Large enterprises with complex, data-driven marketing operations and existing Salesforce CRM investments.
Pricing
Custom enterprise pricing starting at $1,250/month for basic plans, scaling to $10,000+/month based on contacts, features, and usage; contact sales required.
Oracle Eloqua
enterpriseB2B marketing automation for complex campaigns integrating email, landing pages, forms, and digital ads.
Campaign Canvas for visually building intricate, multi-touch revenue journeys across channels
Oracle Eloqua is an enterprise-grade marketing automation platform specializing in B2B multi-channel marketing. It empowers marketers to design, execute, and measure complex campaigns across email, web, mobile, social, paid ads, and direct mail, with seamless CRM integrations like Salesforce and Oracle CX. Key capabilities include advanced lead scoring, nurturing workflows, personalization, and revenue attribution to align marketing with sales.
Pros
- Robust multi-channel campaign orchestration and automation
- Deep integrations with CRMs and revenue-focused analytics
- Advanced lead management with scoring and nurturing
Cons
- Steep learning curve and complex interface
- High cost unsuitable for SMBs
- Extensive setup time for customizations
Best For
Enterprise B2B teams needing sophisticated, scalable multi-channel marketing aligned with sales revenue goals.
Pricing
Custom enterprise pricing starting at ~$2,000/month, scaling with contacts, users, and features (contact sales for quote).
Brevo
otherCost-effective multi-channel tool supporting email, SMS, WhatsApp, chat, and ads for SMBs.
Omnichannel automation workflows that seamlessly trigger email, SMS, WhatsApp, or chat messages based on unified customer journeys
Brevo (formerly Sendinblue) is an all-in-one multi-channel marketing platform that supports email, SMS, WhatsApp, chat, web push notifications, and ads management for customer engagement. It includes automation workflows, CRM tools, segmentation, landing pages, and detailed analytics to help businesses orchestrate campaigns across channels. Ideal for scaling operations, Brevo emphasizes ease of integration and transactional messaging alongside marketing features.
Pros
- Generous free plan with 300 daily emails and multi-channel access
- Intuitive drag-and-drop editors for emails, SMS, and landing pages
- Strong automation across email, SMS, WhatsApp, and chat channels
Cons
- Advanced reporting lacks depth compared to enterprise tools
- Limited customization in ad management features
- Customer support response times can vary for lower-tier plans
Best For
Small to medium-sized businesses seeking an affordable, user-friendly platform for multi-channel email, SMS, and WhatsApp marketing.
Pricing
Free plan (300 emails/day); Starter from $25/mo (20k emails); Business plans from $65/mo with more features; Enterprise custom pricing.
Omnisend
specializedEcommerce-focused automation platform combining email, SMS, push notifications, and web popups.
Omnichannel journeys that automatically trigger email, SMS, or push based on customer behavior in a single workflow
Omnisend is an omnichannel marketing automation platform tailored for e-commerce businesses, enabling seamless campaigns across email, SMS, and web push notifications. It offers pre-built automations like welcome series, abandoned cart recovery, and post-purchase flows, with deep integrations for Shopify, WooCommerce, and other platforms. The tool emphasizes customer segmentation, A/B testing, and analytics to boost engagement and sales without needing coding skills.
Pros
- Intuitive drag-and-drop editor for quick campaign setup
- Robust e-commerce-specific automations and integrations
- True omnichannel support combining email, SMS, and push in unified workflows
Cons
- SMS and push usage incurs additional credits beyond base plan
- Advanced reporting and customization lag behind enterprise tools
- Less ideal for non-e-commerce businesses or heavy social/advertising needs
Best For
Small to medium e-commerce stores wanting an easy-to-use platform for automated email, SMS, and push marketing.
Pricing
Free for up to 250 contacts (unlimited emails); Standard from $16/mo (500 contacts); Pro from $59/mo; Enterprise custom; SMS/push extra.
Conclusion
The reviewed tools showcase diverse strengths, from e-commerce focus to enterprise orchestration, but HubSpot Marketing Hub stands out as the top choice, excelling in comprehensive, unified campaign management across key channels. ActiveCampaign and Klaviyo, meanwhile, offer standout alternatives—ActiveCampaign for its tight CRM integration and personalized journeys, Klaviyo for its e-commerce-specific power—providing options tailored to different business needs.
Don’t miss the chance to elevate your multi-channel strategy; start with HubSpot Marketing Hub to experience seamless, impactful customer engagement today.
Tools Reviewed
All tools were independently evaluated for this comparison