Quick Overview
- 1#1: Repsly - Mobile-first platform for retail execution, merchandising, task management, and real-time reporting for field teams.
- 2#2: Pepperi - End-to-end B2B mobile commerce solution enabling retail execution, order taking, and inventory management for distributors.
- 3#3: Trax - AI-powered retail execution platform using image recognition for shelf monitoring, planogram compliance, and promotions tracking.
- 4#4: FORM - Digital field management tool for retail audits, merchandising tasks, photo reporting, and execution workflows.
- 5#5: Blink - Retail execution software automating store visits, task assignments, photo capture, and performance analytics.
- 6#6: FieldPro - All-in-one field sales and retail execution app for surveys, orders, route optimization, and team management.
- 7#7: VMob - Mobile and AR-enabled platform for in-store retail execution, promotions delivery, and customer engagement.
- 8#8: Orbis - Global retail execution solution for merchandising, trade marketing, audits, and field force productivity.
- 9#9: Saldos - Field service management software focused on retail execution, distribution tracking, and sales force automation.
- 10#10: Mobizinc - Visual merchandising and retail execution app for POSM compliance, store audits, and promotional execution.
Tools were selected based on core functionality depth (e.g., task management, reporting), ease of use, reliability, and overall value, ensuring relevance across diverse retail scenarios and team sizes.
Comparison Table
Mobile retail execution software is vital for enhancing in-store efficiency, with tools like Repsly, Pepperi, Trax, FORM, Blink, and more providing varied functionalities. This comparison table explores features, usability, and target use cases, equipping readers to select the right solution for their retail operations.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Repsly Mobile-first platform for retail execution, merchandising, task management, and real-time reporting for field teams. | enterprise | 9.5/10 | 9.7/10 | 9.2/10 | 9.1/10 |
| 2 | Pepperi End-to-end B2B mobile commerce solution enabling retail execution, order taking, and inventory management for distributors. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Trax AI-powered retail execution platform using image recognition for shelf monitoring, planogram compliance, and promotions tracking. | enterprise | 8.7/10 | 9.3/10 | 8.2/10 | 7.9/10 |
| 4 | FORM Digital field management tool for retail audits, merchandising tasks, photo reporting, and execution workflows. | enterprise | 8.4/10 | 8.2/10 | 9.1/10 | 7.9/10 |
| 5 | Blink Retail execution software automating store visits, task assignments, photo capture, and performance analytics. | enterprise | 8.1/10 | 8.3/10 | 8.7/10 | 7.6/10 |
| 6 | FieldPro All-in-one field sales and retail execution app for surveys, orders, route optimization, and team management. | enterprise | 8.4/10 | 8.7/10 | 8.2/10 | 8.0/10 |
| 7 | VMob Mobile and AR-enabled platform for in-store retail execution, promotions delivery, and customer engagement. | enterprise | 8.3/10 | 8.6/10 | 8.8/10 | 7.9/10 |
| 8 | Orbis Global retail execution solution for merchandising, trade marketing, audits, and field force productivity. | enterprise | 8.3/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 9 | Saldos Field service management software focused on retail execution, distribution tracking, and sales force automation. | enterprise | 8.1/10 | 8.4/10 | 7.7/10 | 8.0/10 |
| 10 | Mobizinc Visual merchandising and retail execution app for POSM compliance, store audits, and promotional execution. | enterprise | 7.6/10 | 8.1/10 | 7.2/10 | 7.4/10 |
Mobile-first platform for retail execution, merchandising, task management, and real-time reporting for field teams.
End-to-end B2B mobile commerce solution enabling retail execution, order taking, and inventory management for distributors.
AI-powered retail execution platform using image recognition for shelf monitoring, planogram compliance, and promotions tracking.
Digital field management tool for retail audits, merchandising tasks, photo reporting, and execution workflows.
Retail execution software automating store visits, task assignments, photo capture, and performance analytics.
All-in-one field sales and retail execution app for surveys, orders, route optimization, and team management.
Mobile and AR-enabled platform for in-store retail execution, promotions delivery, and customer engagement.
Global retail execution solution for merchandising, trade marketing, audits, and field force productivity.
Field service management software focused on retail execution, distribution tracking, and sales force automation.
Visual merchandising and retail execution app for POSM compliance, store audits, and promotional execution.
Repsly
enterpriseMobile-first platform for retail execution, merchandising, task management, and real-time reporting for field teams.
AI-powered image recognition for automated analysis of shelf photos and planogram compliance
Repsly is a leading mobile retail execution software platform tailored for field sales and merchandising teams in CPG, beverage, and distribution industries. It streamlines retail visits with GPS-verified check-ins, task management, photo capture, surveys, and planogram compliance tools via an intuitive mobile app. The solution delivers real-time analytics, automated reporting, and workflow automation to ensure execution excellence and drive sales performance.
Pros
- Comprehensive mobile toolkit with offline support and GPS tracking
- Advanced analytics and customizable dashboards for actionable insights
- Seamless integrations with CRM, ERP, and BI tools like Salesforce and Tableau
Cons
- Pricing can be steep for small teams or startups
- Initial setup and customization require time and training
- Some users report minor mobile app performance issues on older devices
Best For
Mid-to-large CPG brands, distributors, and beverage companies with distributed field teams focused on merchandising compliance and retail execution.
Pricing
Quote-based pricing; starts at ~$25/user/month for Essentials, up to Enterprise plans with advanced features.
Pepperi
enterpriseEnd-to-end B2B mobile commerce solution enabling retail execution, order taking, and inventory management for distributors.
Unified B2B platform combining mobile sales execution with eCommerce portals and back-office automation
Peperi is a robust mobile retail execution platform tailored for distributors, wholesalers, and CPG brands, enabling field sales teams to plan visits, capture orders, manage promotions, and execute merchandising tasks on mobile devices. It offers offline capabilities, real-time inventory visibility, and seamless integration with ERP, PIM, and CRM systems for streamlined operations. The platform also includes advanced analytics and AI-driven insights to optimize retail performance and boost sales efficiency.
Pros
- Comprehensive mobile app with offline functionality and visual catalogs
- Deep integrations with ERP/PIM systems for real-time data sync
- Powerful promotion engine and analytics for retail execution optimization
Cons
- Steep learning curve for complex configurations
- Pricing can be high for smaller teams
- Limited out-of-box customization without developer support
Best For
Mid-to-large distributors and CPG brands with field sales teams needing an integrated mobile solution for order management and retail task execution.
Pricing
Custom enterprise pricing, typically starting at $50-100/user/month based on users, transactions, and modules; quotes required.
Trax
enterpriseAI-powered retail execution platform using image recognition for shelf monitoring, planogram compliance, and promotions tracking.
AI-powered Shelf Intelligence for instant, automated analysis of captured store images without manual data entry
Trax is an AI-driven mobile retail execution platform designed for brands and retailers to monitor in-store compliance, planograms, pricing, and promotions through computer vision technology. Field sales teams use the intuitive mobile app to capture shelf images during store visits, which are automatically analyzed for accuracy, out-of-stocks, and share of shelf. It delivers real-time insights and dashboards to headquarters, enabling proactive execution improvements across large retail networks.
Pros
- Powerful AI image recognition automates audits with high accuracy
- Real-time analytics and customizable dashboards for actionable insights
- Scalable for global operations with robust visit planning tools
Cons
- Enterprise-level pricing may be steep for small to mid-sized teams
- Performance dependent on image quality and device capabilities
- Steep initial learning curve for non-technical users
Best For
Large CPG brands and retailers with extensive field teams needing automated, scalable in-store compliance monitoring.
Pricing
Custom enterprise pricing based on store count and visit volume; typically subscription starting at $5,000+/month for mid-tier plans—contact for quote.
FORM
enterpriseDigital field management tool for retail audits, merchandising tasks, photo reporting, and execution workflows.
Dynamic conditional logic in forms that adapts questions in real-time based on user inputs, ideal for complex retail audits
FORM (form.com) is a no-code mobile forms platform designed for capturing structured data in the field via customizable digital forms. For Mobile Retail Execution, it excels in enabling merchandisers, auditors, and field teams to conduct store visits, compliance checks, photo documentation, and task tracking on mobile devices with offline support. It integrates with CRM systems and provides real-time dashboards for actionable insights into retail performance.
Pros
- Intuitive drag-and-drop form builder for quick retail task customization
- Reliable offline data capture and auto-sync essential for store environments
- Seamless integrations with Salesforce, Zapier, and Google Workspace
Cons
- Limited built-in retail-specific tools like planogram visualization or route optimization
- Advanced reporting and analytics require add-ons or integrations
- Pricing scales quickly for larger teams or high-volume forms
Best For
Mid-sized retail teams seeking flexible, mobile-first forms for audits, merchandising checklists, and field execution without needing highly specialized software.
Pricing
Starts at $12/user/month (Essentials), $45/user/month (Professional), with Enterprise custom pricing based on forms and users.
Blink
enterpriseRetail execution software automating store visits, task assignments, photo capture, and performance analytics.
Integrated 'Daily Hub' that unifies tasks, schedules, announcements, and chats in one mobile feed for seamless frontline execution.
Blink (blinkhq.com) is a mobile-first workforce management platform tailored for frontline retail teams, enabling efficient execution of store tasks like merchandising, audits, and compliance checks through customizable checklists and real-time tracking. It combines task assignment, scheduling, and communication in a single app, allowing field reps to capture photos, submit reports, and receive instant updates from headquarters. The solution provides analytics to monitor performance and optimize retail execution across multiple locations.
Pros
- Intuitive mobile app designed for non-tech-savvy field workers
- Real-time task updates and team communication hub
- Robust analytics for tracking retail execution KPIs
Cons
- Limited specialized retail tools like advanced planogramming
- Basic integrations with other retail systems
- Pricing scales quickly for larger teams
Best For
Mid-sized retail chains with distributed field teams focused on task compliance and basic merchandising execution.
Pricing
Starts at $6/user/month for Essentials plan; Pro and Enterprise tiers with custom pricing based on features and scale.
FieldPro
enterpriseAll-in-one field sales and retail execution app for surveys, orders, route optimization, and team management.
AI-powered image recognition for automated shelf compliance and planogram verification
FieldPro is a mobile-first sales force automation (SFA) and retail execution platform tailored for consumer goods companies, enabling field teams to manage routes, capture orders, conduct shelf audits, and ensure merchandising compliance. It supports offline data capture with real-time syncing, task automation, and advanced analytics for optimizing sales performance. The solution excels in emerging markets with features like digital collections, promotions management, and image-based reporting.
Pros
- Robust offline mobile app for reliable field operations
- Comprehensive retail execution tools like planogram checks and AI image recognition
- Strong analytics and customizable dashboards for performance insights
Cons
- Enterprise pricing requires custom quotes and can escalate quickly
- Advanced customizations may involve a steeper learning curve
- Integration options are solid but less extensive than top competitors
Best For
Mid-sized FMCG companies in emerging markets seeking an all-in-one mobile solution for field sales and retail execution.
Pricing
Custom subscription pricing based on users and features; typically starts around $10-20/user/month for basic plans, with enterprise tiers on request.
VMob
enterpriseMobile and AR-enabled platform for in-store retail execution, promotions delivery, and customer engagement.
No-code app builder for creating branded, task-specific mobile experiences tailored to retail execution
VMob is a mobile-first retail execution platform that equips field teams with customizable apps for task management, store audits, merchandising, and real-time data capture. It emphasizes compliance monitoring, promotional execution, and performance analytics to optimize in-store operations. The solution supports gamification and workforce engagement to drive better retail outcomes across global networks.
Pros
- Intuitive mobile apps with real-time data syncing
- Robust analytics and gamification for engagement
- Highly customizable workflows without heavy coding
Cons
- Pricing lacks transparency and suits enterprises
- Integrations with some POS/ERP systems are limited
- Advanced customizations require initial setup effort
Best For
Mid-to-large retailers with distributed field teams needing mobile tools for execution and compliance.
Pricing
Custom enterprise pricing via quote; scales with users and features, often starting at mid-five figures annually.
Orbis
enterpriseGlobal retail execution solution for merchandising, trade marketing, audits, and field force productivity.
AI-powered task engine that automates checklists and geo-fenced audits for precise retail compliance.
Orbis is a mobile-first retail execution platform that empowers field sales and merchandising teams to plan routes, execute tasks, and capture real-time data from retail outlets. It offers tools for task automation, compliance checks, photo capture, and shelf audits via an intuitive mobile app. The platform provides centralized dashboards for managers to monitor performance, generate reports, and optimize operations across geographies.
Pros
- Robust mobile app with offline capabilities and multimedia capture
- Advanced analytics and real-time reporting for actionable insights
- Customizable workflows and route optimization for efficient field execution
Cons
- Pricing can be steep for smaller teams without volume discounts
- Initial setup and customization may require vendor support
- Limited native integrations with some legacy ERP systems
Best For
Mid-sized CPG and retail companies with distributed field teams needing strong compliance and execution tracking.
Pricing
Custom enterprise pricing, typically $40-80 per user/month depending on features and scale; contact for demo and quote.
Saldos
enterpriseField service management software focused on retail execution, distribution tracking, and sales force automation.
AI-powered route optimization that dynamically adjusts visit plans based on real-time traffic and priority scoring
Saldos is a mobile-first retail execution platform tailored for field sales teams in FMCG and distribution sectors, enabling efficient store visits, merchandising audits, and order management through intuitive mobile apps. It supports key tasks like planogram compliance checks, POSM verification, digital run-rate surveys, and real-time data capture with offline capabilities. The platform provides analytics dashboards for performance tracking and route optimization to maximize sales rep productivity.
Pros
- Comprehensive retail task automation including audits and surveys
- Strong offline functionality for remote field operations
- Integrated analytics for actionable insights
Cons
- Interface can feel cluttered for beginners
- Limited native integrations with non-standard ERPs
- Reporting customization requires advanced setup
Best For
Mid-sized FMCG or distribution companies with distributed field teams needing robust mobile tools for daily retail execution in connectivity-challenged areas.
Pricing
Custom subscription pricing starting at around $12-18 per user/month, with volume discounts and enterprise plans.
Mobizinc
enterpriseVisual merchandising and retail execution app for POSM compliance, store audits, and promotional execution.
SmartBeat AI-driven route optimization with geo-fencing for precise territory management and compliance enforcement
Mobizinc is a mobile-first retail execution platform tailored for FMCG, pharma, and distribution businesses to manage field sales teams effectively. It offers tools for route planning, task automation, real-time data capture via mobile apps, and performance analytics to ensure compliance and boost sales productivity. The software supports offline operations, photo uploads, digital signatures, and customizable surveys for store visits and audits.
Pros
- Strong offline mobile app with geo-tracking and visit verification
- Comprehensive analytics dashboards for sales and execution insights
- Flexible task templates and automation for merchandising and audits
Cons
- Limited third-party integrations compared to top competitors
- Interface can feel cluttered for new users
- Customer support response times vary
Best For
Mid-sized distributors and FMCG companies needing robust field force automation without enterprise-level complexity.
Pricing
Custom enterprise pricing starting around $10-20 per user/month; contact sales for tailored quotes based on features and scale.
Conclusion
The top 10 tools reviewed present a spectrum of capabilities, from real-time team coordination to AI-driven shelf monitoring, each designed to meet distinct retail execution needs. Leading this lineup is Repsly, a standout mobile-first platform that excels in integrating merchandising, task management, and reporting seamlessly. Close behind, Pepperi and Trax offer strong alternatives—Pepperi for end-to-end B2B commerce and Trax for planogram compliance—ensuring there’s a solution to match diverse operational goals.
Don’t wait to enhance your field team’s efficiency; start with Repsly to experience a streamlined, effective retail execution workflow.
Tools Reviewed
All tools were independently evaluated for this comparison