Quick Overview
- 1#1: Firebase Analytics - Free unlimited analytics solution for measuring user engagement and events in iOS and Android apps.
- 2#2: Amplitude - Behavioral analytics platform providing deep insights into mobile app user journeys and retention.
- 3#3: Mixpanel - Event-based analytics tool for tracking and analyzing user interactions in mobile applications.
- 4#4: AppsFlyer - Mobile attribution and marketing analytics platform for measuring campaign performance and user acquisition.
- 5#5: Adjust - Mobile measurement partner offering fraud prevention, attribution, and in-app analytics.
- 6#6: Flurry Analytics - Free mobile app analytics service tracking sessions, users, and custom events for developers.
- 7#7: Countly - Open-source self-hosted analytics platform for mobile and web apps with privacy focus.
- 8#8: Kochava - Customer analytics and attribution platform for mobile apps with multi-touch measurement.
- 9#9: UXCam - Mobile app analytics with session replays, heatmaps, and user experience optimization tools.
- 10#10: Smartlook - Visual analytics tool providing session recordings and funnels for mobile app user behavior.
Tools were ranked based on feature robustness (including tracking capabilities, attribution, and user experience insights), data accuracy and security, ease of integration, and value for diverse user needs, ensuring a balanced selection of top-performing options.
Comparison Table
Mobile analytics software is vital for app growth, user insights, and data-driven decisions. This comparison table examines key tools like Firebase Analytics, Amplitude, Mixpanel, AppsFlyer, Adjust, and others, outlining features, use cases, and performance metrics to guide informed choices.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Firebase Analytics Free unlimited analytics solution for measuring user engagement and events in iOS and Android apps. | enterprise | 9.7/10 | 9.6/10 | 9.8/10 | 10/10 |
| 2 | Amplitude Behavioral analytics platform providing deep insights into mobile app user journeys and retention. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.1/10 |
| 3 | Mixpanel Event-based analytics tool for tracking and analyzing user interactions in mobile applications. | enterprise | 8.7/10 | 9.4/10 | 7.9/10 | 8.1/10 |
| 4 | AppsFlyer Mobile attribution and marketing analytics platform for measuring campaign performance and user acquisition. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.4/10 |
| 5 | Adjust Mobile measurement partner offering fraud prevention, attribution, and in-app analytics. | enterprise | 8.7/10 | 9.2/10 | 7.9/10 | 8.1/10 |
| 6 | Flurry Analytics Free mobile app analytics service tracking sessions, users, and custom events for developers. | other | 7.6/10 | 7.9/10 | 7.2/10 | 9.5/10 |
| 7 | Countly Open-source self-hosted analytics platform for mobile and web apps with privacy focus. | other | 8.4/10 | 8.8/10 | 7.8/10 | 9.1/10 |
| 8 | Kochava Customer analytics and attribution platform for mobile apps with multi-touch measurement. | enterprise | 8.7/10 | 9.3/10 | 7.6/10 | 8.1/10 |
| 9 | UXCam Mobile app analytics with session replays, heatmaps, and user experience optimization tools. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 10 | Smartlook Visual analytics tool providing session recordings and funnels for mobile app user behavior. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 8.0/10 |
Free unlimited analytics solution for measuring user engagement and events in iOS and Android apps.
Behavioral analytics platform providing deep insights into mobile app user journeys and retention.
Event-based analytics tool for tracking and analyzing user interactions in mobile applications.
Mobile attribution and marketing analytics platform for measuring campaign performance and user acquisition.
Mobile measurement partner offering fraud prevention, attribution, and in-app analytics.
Free mobile app analytics service tracking sessions, users, and custom events for developers.
Open-source self-hosted analytics platform for mobile and web apps with privacy focus.
Customer analytics and attribution platform for mobile apps with multi-touch measurement.
Mobile app analytics with session replays, heatmaps, and user experience optimization tools.
Visual analytics tool providing session recordings and funnels for mobile app user behavior.
Firebase Analytics
enterpriseFree unlimited analytics solution for measuring user engagement and events in iOS and Android apps.
Unlimited free event tracking and real-time reporting without volume-based pricing restrictions
Firebase Analytics is Google's free and unlimited mobile app analytics platform integrated within the Firebase suite, designed for iOS and Android developers. It automatically tracks key user interactions like screen views, sessions, and app launches, while allowing custom events, user properties, and conversion funnels for deeper insights. With real-time dashboards, audience segmentation, and seamless exports to BigQuery, it empowers data-driven decisions without setup complexity.
Pros
- Completely free with unlimited events and reporting, even at scale
- Effortless integration via Firebase SDK with automatic tracking
- Real-time dashboards, audience creation, and deep Google ecosystem ties
Cons
- Strong dependency on Google services limits multi-vendor flexibility
- Advanced analysis via BigQuery requires SQL skills and potential costs
- Privacy scrutiny due to Google's data handling practices
Best For
Mobile app developers and teams building iOS/Android apps who need scalable, no-cost analytics with quick setup and Google integrations.
Pricing
Entirely free for core analytics and unlimited events; BigQuery data export free up to 1 GB/month processed, then pay-per-use.
Amplitude
enterpriseBehavioral analytics platform providing deep insights into mobile app user journeys and retention.
Dynamic behavioral cohorts that automatically segment users based on in-app actions for precise targeting and analysis
Amplitude is a powerful product analytics platform specializing in mobile and web app user behavior analysis through event tracking and behavioral insights. It enables teams to visualize user journeys, measure retention, optimize funnels, and run A/B experiments to drive product growth. With robust mobile SDKs for iOS, Android, and cross-platform frameworks, it provides granular data on user interactions to inform data-driven decisions.
Pros
- Exceptional behavioral cohort analysis and funnel visualization
- Seamless mobile SDK integrations for iOS, Android, and hybrid apps
- Built-in experimentation tools like A/B testing and feature flags
Cons
- Event-based pricing can scale costs quickly for high-volume apps
- Steep learning curve for advanced features and custom queries
- Limited built-in data warehousing compared to some competitors
Best For
Growth and product teams at scaling mobile-first companies needing deep user behavior insights.
Pricing
Free Starter plan up to 10M monthly tracked users (MTUs); Growth plan starts at ~$49/month for 300K MTUs, scales with usage; Enterprise custom pricing.
Mixpanel
enterpriseEvent-based analytics tool for tracking and analyzing user interactions in mobile applications.
Flows: Automatically visualizes user journeys and paths between events to reveal drop-offs and optimization opportunities.
Mixpanel is a leading product analytics platform that specializes in tracking user events and behaviors in mobile and web applications to uncover insights into user engagement and retention. It offers tools like funnels, cohorts, user paths, and segmentation to help teams optimize product experiences through data-driven decisions. With robust SDKs for iOS, Android, React Native, and more, it's tailored for mobile analytics, enabling real-time analysis of app usage patterns.
Pros
- Advanced event-based tracking with unlimited custom events
- Powerful segmentation and funnel analysis for deep user insights
- Real-time dashboards and mobile-optimized SDKs
Cons
- Pricing scales quickly with usage volume
- Setup requires developer involvement for custom tracking
- Steep learning curve for advanced features like JQL
Best For
Growth-stage mobile app teams and product managers needing granular behavioral analytics to boost retention and engagement.
Pricing
Free tier up to 100k monthly tracked users; Growth plan starts at $25/month + $0.07 per additional 1k MTUs; Enterprise custom pricing.
AppsFlyer
enterpriseMobile attribution and marketing analytics platform for measuring campaign performance and user acquisition.
Protect360, an AI-powered fraud prevention engine that detects and blocks sophisticated fraud in real-time across the marketing ecosystem
AppsFlyer is a leading mobile attribution and analytics platform that enables app marketers to measure user acquisition, in-app events, and campaign performance across thousands of media sources with high accuracy. It offers privacy-safe measurement solutions like SKAdNetwork support and contextual attribution to navigate iOS and Android privacy changes. The platform also includes deep linking via OneLink and fraud protection through Protect360, providing actionable insights for retention and monetization optimization.
Pros
- Precise multi-touch attribution across 10,000+ partners
- Advanced fraud prevention with Protect360 scoring billions of installs
- Robust privacy compliance tools including SKAdNetwork and Aggregated Measurement
Cons
- Enterprise-level pricing inaccessible for small apps
- Steep learning curve for dashboard and SDK setup
- Reporting customization can feel rigid for advanced users
Best For
Enterprise mobile marketers and growth teams needing scalable, privacy-first attribution and fraud protection for high-volume apps.
Pricing
Custom enterprise pricing based on monthly attributions (e.g., $0.04-$0.10 per install); free 30-day trial, contact sales for quotes.
Adjust
enterpriseMobile measurement partner offering fraud prevention, attribution, and in-app analytics.
Protect360 fraud prevention suite with machine learning-powered detection and real-time blocking
Adjust is a comprehensive mobile analytics platform specializing in attribution, marketing analytics, and fraud prevention for app developers and marketers. It enables precise tracking of user acquisition, in-app events, and campaign performance across over 2,000 integrated partners. With features like real-time dashboards and privacy-safe measurement, Adjust helps optimize ad spend and ROAS in a post-IDFA landscape.
Pros
- Industry-leading fraud detection with Protect360
- Extensive integrations with 2,000+ ad networks and partners
- Real-time analytics and customizable reporting for scalable insights
Cons
- Enterprise-level pricing can be prohibitive for small apps
- Steeper learning curve for advanced configurations
- Primarily mobile-focused with limited web support
Best For
Mid-to-large mobile app marketers and enterprises needing robust attribution and fraud prevention at scale.
Pricing
Custom enterprise pricing based on monthly tracked users (MTUs), typically starting at $1,000+/month for mid-tier plans.
Flurry Analytics
otherFree mobile app analytics service tracking sessions, users, and custom events for developers.
Real-time Pulse dashboard delivering live app usage and performance metrics
Flurry Analytics is a veteran mobile app analytics platform from Yahoo that tracks user behavior, engagement, retention, and performance metrics for iOS and Android apps. It offers real-time insights via the Pulse dashboard, crash reporting, and custom cohorts to help developers optimize apps. With a generous free tier supporting unlimited events and apps, it's geared toward providing actionable data without high costs.
Pros
- Generous free tier with unlimited apps and events
- Real-time Pulse dashboard for instant insights
- Robust crash reporting and app performance monitoring
Cons
- Dated and clunky user interface
- Limited advanced segmentation and funnel analysis
- Exporting and customizing reports can be cumbersome
Best For
Indie developers and small to mid-sized mobile app teams seeking reliable, no-cost analytics for core user and performance tracking.
Pricing
Free for standard use with unlimited data; enterprise plans custom-priced for advanced needs.
Countly
otherOpen-source self-hosted analytics platform for mobile and web apps with privacy focus.
Self-hosted deployment for 100% data ownership and compliance with strict privacy regulations like GDPR
Countly is a comprehensive mobile analytics platform that delivers real-time insights into app performance, user behavior, engagement, and crashes across iOS, Android, and web apps. It offers advanced features like segmentation, funnels, retention analysis, A/B testing, and push notifications, all powered by an open-source core. Users can deploy it self-hosted for complete data control or use the cloud version, emphasizing privacy and customization for enterprise needs.
Pros
- Fully self-hosted option ensures data privacy and sovereignty
- Robust mobile-specific analytics including crash reporting and retention tracking
- Open-source community edition provides excellent value for startups
Cons
- Self-hosting setup requires technical expertise and resources
- Dashboard interface can feel less polished than top competitors
- Fewer native integrations compared to cloud-first platforms like Amplitude
Best For
Privacy-focused mobile app teams and enterprises comfortable with self-hosting who need customizable analytics without vendor lock-in.
Pricing
Free open-source community edition; Growth plans from $290/month; Enterprise custom pricing with advanced support.
Kochava
enterpriseCustomer analytics and attribution platform for mobile apps with multi-touch measurement.
Universal Device Graph for cross-device user identification and attribution accuracy
Kochava is a leading mobile attribution and analytics platform that delivers real-time insights into user acquisition, engagement, and retention for iOS and Android apps. It excels in multi-touch attribution, audience segmentation, and campaign optimization, integrating seamlessly with hundreds of ad networks and partners. The platform's big data infrastructure handles massive scale, enabling marketers to measure ROI accurately across channels.
Pros
- Highly accurate multi-touch attribution
- Scalable real-time analytics for enterprise volumes
- Extensive ecosystem of 500+ integrations
Cons
- Steep learning curve for new users
- Custom pricing can be prohibitive for SMBs
- Interface feels overwhelming without training
Best For
Enterprise mobile marketers and app publishers requiring precise attribution and large-scale data processing.
Pricing
Custom quote-based pricing scaled by monthly tracked users (MTUs); typically enterprise-level starting at $10,000+/year.
UXCam
specializedMobile app analytics with session replays, heatmaps, and user experience optimization tools.
AI-driven frustration signals that automatically detect and highlight rage taps, dead clicks, and other UX pain points in session replays
UXCam is a mobile analytics platform specializing in qualitative user insights for iOS and Android apps through high-fidelity session replays, touch heatmaps, and funnel analysis. It captures every user interaction, including rage taps and dead clicks, to help identify UX friction points and optimize app performance. Additional features include crash reporting, user segmentation, and integrations with tools like Amplitude and Segment.
Pros
- Exceptional session replay quality with pixel-perfect recordings and frustration signal detection
- Advanced UX metrics like rage taps, dead zones, and power user analysis
- Robust integrations and privacy controls for compliance
Cons
- Pricing scales quickly with session volume, becoming expensive for high-traffic apps
- Limited to mobile platforms with no web support
- SDK integration may require developer involvement for custom events
Best For
Mobile product teams and UX designers prioritizing visual user behavior analysis over quantitative metrics.
Pricing
Free for up to 1K sessions/month; Pro plan at $249/month for 10K sessions, with enterprise custom pricing based on usage.
Smartlook
specializedVisual analytics tool providing session recordings and funnels for mobile app user behavior.
Realistic mobile session replays that faithfully recreate touch interactions and device gestures for precise UX analysis
Smartlook is a behavioral analytics platform specializing in session replays for mobile apps on iOS and Android, allowing teams to visually replay user sessions to pinpoint UX issues and drop-offs. It combines qualitative insights with quantitative tools like event tracking, funnels, crash reports, and heatmaps to optimize mobile experiences. As a #10 ranked mobile analytics solution, it stands out for its developer-friendly approach to understanding user behavior without deep coding.
Pros
- Exceptional mobile session replays capturing swipes, taps, and gestures
- Quick SDK integration with minimal code
- Strong privacy controls like data masking and PII redaction
Cons
- Limited advanced quantitative features like cohorts compared to top tools
- Pricing scales steeply with session volume
- Fewer native integrations than enterprise competitors
Best For
Mobile development teams prioritizing qualitative UX debugging and rapid issue resolution over complex segmentation.
Pricing
Free up to 3,000 sessions/month; paid plans from $55/month (5k sessions) to $625/month (100k sessions), plus enterprise; annual billing discounts available.
Conclusion
The top 3 mobile analytics tools distinctively cater to varied needs, with Firebase Analytics emerging as the clear leader—its free, unlimited capabilities make it a go-to for measuring user engagement across platforms. Close contenders like Amplitude, offering deep behavioral insights into app journeys, and Mixpanel, a robust event-based tool, remain strong choices for those with specific analytical priorities.
To unlock actionable insights for your apps, start with Firebase Analytics: its combination of ease of use and comprehensive features provides a foundational push for optimizing user experience and performance.
Tools Reviewed
All tools were independently evaluated for this comparison