Quick Overview
- 1#1: Zenoti - Comprehensive cloud-based management software for medspas offering advanced marketing automation, email/SMS campaigns, loyalty programs, and customer retention tools.
- 2#2: Vagaro - All-in-one booking and marketing platform for salons and medspas with email marketing, SEO tools, SMS reminders, and review management.
- 3#3: Mindbody - Business management software for wellness businesses including medspas, featuring marketing automation, email campaigns, and social media integration.
- 4#4: Solutionreach - Patient engagement and marketing platform for medical practices and medspas with automated communications, reviews, and targeted campaigns.
- 5#5: Boulevard - Modern salon and medspa software providing scheduling, payments, and marketing tools like email blasts and client retention features.
- 6#6: Mangomint - Streamlined spa management software with built-in marketing capabilities including automated emails, SMS, and waitlist promotions.
- 7#7: Weave - Communication platform for medspas offering text marketing, review requests, appointment reminders, and online scheduling.
- 8#8: Phorest - Salon and medspa software with powerful marketing suite including targeted emails, SMS campaigns, and reputation management.
- 9#9: Rosy - All-in-one salon and medspa platform with marketing tools for client communication, promotions, and online booking.
- 10#10: ClinicSense - Practice management software for wellness pros including medspas, featuring email marketing, SMS, and automated reminders.
Tools were evaluated based on feature depth (including marketing automation, client outreach, and retention tools), user experience, reliability, and comprehensive value, ensuring they align with medspas' diverse needs.
Comparison Table
Medical spas rely on marketing software to streamline operations and attract clients; this comparison table evaluates top tools like Zenoti, Vagaro, Mindbody, Solutionreach, and Boulevard, detailing their key features and tailored benefits. Readers will discover how each platform aligns with different spa sizes and marketing objectives to make informed software choices.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Zenoti Comprehensive cloud-based management software for medspas offering advanced marketing automation, email/SMS campaigns, loyalty programs, and customer retention tools. | enterprise | 9.5/10 | 9.8/10 | 8.5/10 | 9.2/10 |
| 2 | Vagaro All-in-one booking and marketing platform for salons and medspas with email marketing, SEO tools, SMS reminders, and review management. | specialized | 8.6/10 | 8.8/10 | 9.2/10 | 8.4/10 |
| 3 | Mindbody Business management software for wellness businesses including medspas, featuring marketing automation, email campaigns, and social media integration. | enterprise | 8.6/10 | 8.4/10 | 7.8/10 | 8.1/10 |
| 4 | Solutionreach Patient engagement and marketing platform for medical practices and medspas with automated communications, reviews, and targeted campaigns. | specialized | 8.4/10 | 8.8/10 | 7.9/10 | 7.7/10 |
| 5 | Boulevard Modern salon and medspa software providing scheduling, payments, and marketing tools like email blasts and client retention features. | specialized | 8.4/10 | 8.6/10 | 8.3/10 | 7.8/10 |
| 6 | Mangomint Streamlined spa management software with built-in marketing capabilities including automated emails, SMS, and waitlist promotions. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 7.9/10 |
| 7 | Weave Communication platform for medspas offering text marketing, review requests, appointment reminders, and online scheduling. | specialized | 7.2/10 | 7.0/10 | 8.8/10 | 6.8/10 |
| 8 | Phorest Salon and medspa software with powerful marketing suite including targeted emails, SMS campaigns, and reputation management. | specialized | 7.8/10 | 8.2/10 | 8.0/10 | 7.2/10 |
| 9 | Rosy All-in-one salon and medspa platform with marketing tools for client communication, promotions, and online booking. | specialized | 8.2/10 | 8.4/10 | 8.6/10 | 7.8/10 |
| 10 | ClinicSense Practice management software for wellness pros including medspas, featuring email marketing, SMS, and automated reminders. | specialized | 7.6/10 | 7.8/10 | 8.1/10 | 7.2/10 |
Comprehensive cloud-based management software for medspas offering advanced marketing automation, email/SMS campaigns, loyalty programs, and customer retention tools.
All-in-one booking and marketing platform for salons and medspas with email marketing, SEO tools, SMS reminders, and review management.
Business management software for wellness businesses including medspas, featuring marketing automation, email campaigns, and social media integration.
Patient engagement and marketing platform for medical practices and medspas with automated communications, reviews, and targeted campaigns.
Modern salon and medspa software providing scheduling, payments, and marketing tools like email blasts and client retention features.
Streamlined spa management software with built-in marketing capabilities including automated emails, SMS, and waitlist promotions.
Communication platform for medspas offering text marketing, review requests, appointment reminders, and online scheduling.
Salon and medspa software with powerful marketing suite including targeted emails, SMS campaigns, and reputation management.
All-in-one salon and medspa platform with marketing tools for client communication, promotions, and online booking.
Practice management software for wellness pros including medspas, featuring email marketing, SMS, and automated reminders.
Zenoti
enterpriseComprehensive cloud-based management software for medspas offering advanced marketing automation, email/SMS campaigns, loyalty programs, and customer retention tools.
AI-powered Zenoti Intelligence for predictive marketing personalization and campaign optimization
Zenoti is a comprehensive cloud-based platform designed for medical spas, offering advanced marketing tools like automated email/SMS campaigns, customer segmentation, loyalty programs, and review management integrated seamlessly with operations. It enables personalized marketing based on client data from appointments, purchases, and preferences, driving retention and acquisition. With AI-powered insights and analytics, it helps medical spas optimize campaigns for treatments like Botox, fillers, and laser services.
Pros
- Robust marketing automation with segmentation and personalization
- Deep analytics and ROI tracking for campaigns
- Seamless integration with spa operations and EMR systems
Cons
- Steep learning curve for full feature utilization
- Premium pricing may be prohibitive for small practices
- Custom quotes require sales consultation
Best For
Multi-location medical spas seeking an all-in-one solution for scalable marketing tied to operations.
Pricing
Custom enterprise pricing starting at around $300/month per location, scaling with features and users; free demo available.
Vagaro
specializedAll-in-one booking and marketing platform for salons and medspas with email marketing, SEO tools, SMS reminders, and review management.
Marketing Center with automated drip campaigns, loyalty rewards, and opportunity boosters tailored for service-based retention
Vagaro is a comprehensive scheduling and management platform tailored for medical spas, offering online booking, POS integration, client CRM, and marketing automation tools. It enables automated email and SMS campaigns, loyalty programs, promotional offers, and review management to drive client acquisition and retention. With robust reporting and mobile accessibility, it streamlines operations while focusing on growth through targeted marketing efforts.
Pros
- Powerful marketing automation with email/SMS campaigns and client segmentation
- Intuitive interface and mobile app for easy daily use
- Affordable all-in-one solution with strong online booking and review tools
Cons
- Not HIPAA compliant, limiting use for sensitive medical data
- Advanced features like custom reporting require higher tiers or add-ons
- Limited deep integrations for specialized medical spa CRM needs
Best For
Small to medium medical spas seeking user-friendly scheduling combined with effective marketing automation for client retention and promotions.
Pricing
Starts at $25/month (Starter plan) per location, scaling to $199/month (Pro plan); additional fees for SMS/emails and premium features.
Mindbody
enterpriseBusiness management software for wellness businesses including medspas, featuring marketing automation, email campaigns, and social media integration.
Behavior-triggered marketing automation that syncs campaigns directly with client bookings and interactions
Mindbody is an all-in-one business management platform designed for wellness, fitness, and beauty industries, including medical spas, offering robust marketing tools alongside scheduling, payments, and CRM. Its marketing features include automated email and SMS campaigns, promotional booking incentives, loyalty programs, and review management to attract and retain clients. The platform excels in integrating marketing efforts directly with operational workflows for seamless client engagement and revenue growth.
Pros
- Comprehensive integration of marketing with booking and client management
- Powerful automation for emails, SMS, and targeted promotions
- Access to a large app marketplace for marketing extensions
Cons
- Pricing can be steep with add-on fees for advanced marketing
- Complex interface with a learning curve for new users
- Marketing tools are strong but not as specialized as dedicated spa marketing platforms
Best For
Medical spas needing an integrated platform that combines marketing automation with full business operations management.
Pricing
Starts at $129/month for Starter plan (1 location), up to $429+/month for Enterprise, plus per-client or transaction fees and add-ons.
Solutionreach
specializedPatient engagement and marketing platform for medical practices and medspas with automated communications, reviews, and targeted campaigns.
Intelligent multi-channel reminders with 98% open rates that adapt to patient preferences
Solutionreach is a patient engagement and communication platform tailored for healthcare providers, including medical spas, focusing on streamlining patient interactions. It provides automated appointment reminders via voice, text, and email, secure two-way messaging, online scheduling, patient surveys, and targeted marketing campaigns. The software emphasizes HIPAA compliance and helps reduce no-shows, improve retention, and gather feedback to enhance services.
Pros
- HIPAA-compliant multi-channel communication reduces no-shows by up to 90%
- Integrated marketing tools for email/SMS campaigns and reputation management
- Seamless integrations with EHRs and practice management systems
Cons
- Pricing can be steep for small medical spas
- Interface may feel complex for non-technical users
- Less emphasis on advanced aesthetic-specific marketing like social media automation
Best For
Established medical spas seeking robust, compliant patient communication and retention tools over flashy marketing features.
Pricing
Custom pricing based on practice size and providers, typically $250-$500 per provider per month with no long-term contracts.
Boulevard
specializedModern salon and medspa software providing scheduling, payments, and marketing tools like email blasts and client retention features.
Automated client journey marketing that triggers personalized campaigns based on booking history and behavior
Boulevard is a comprehensive business management platform tailored for medical spas, salons, and boutiques, featuring scheduling, payments, inventory, and marketing automation. It helps medical spas streamline client bookings, launch targeted email and SMS campaigns, and track ROI through integrated analytics. The software emphasizes client retention with loyalty programs and automated rebooking reminders, making it a solid all-in-one solution for operational efficiency and growth.
Pros
- Robust marketing automation for emails, texts, and campaigns
- Integrated CRM and loyalty programs for client retention
- Strong analytics and reporting for marketing ROI
Cons
- Higher pricing may not suit small practices
- Steep learning curve for advanced customization
- Limited native integrations with niche medspa tools
Best For
Growing medical spas seeking an all-in-one platform that combines marketing automation with core business management.
Pricing
Custom quote-based pricing starts at around $275/month for Essentials plan, scaling to $500+/month for Pro/Enterprise with full marketing features.
Mangomint
specializedStreamlined spa management software with built-in marketing capabilities including automated emails, SMS, and waitlist promotions.
Integrated automated marketing engine that triggers personalized SMS/email campaigns based on client behavior and appointment data
Mangomint is an all-in-one management software tailored for salons, spas, and medical spas, with strong marketing capabilities to drive client acquisition and retention. It offers automated email and SMS campaigns, loyalty programs, referral tracking, and Google review integration to boost visibility and engagement. The platform combines these marketing tools with scheduling, payments, and reporting for streamlined operations in medical spa environments.
Pros
- Intuitive, modern interface with mobile app support
- Robust automated marketing tools including SMS/email campaigns and loyalty programs
- Excellent customer support and fast onboarding
Cons
- Higher pricing compared to basic competitors
- Limited integrations with advanced marketing platforms like Mailchimp
- Scalability costs increase significantly with volume
Best For
Medical spas seeking a premium, user-friendly all-in-one platform that emphasizes automated marketing alongside daily operations.
Pricing
Starts at $165/month (up to 500 appointments), scales to $450+/month for higher volumes; annual discounts available, no free trial.
Weave
specializedCommunication platform for medspas offering text marketing, review requests, appointment reminders, and online scheduling.
Two-way SMS messaging that automates personalized appointment reminders, promotions, and re-engagement campaigns
Weave is an all-in-one patient communication and engagement platform tailored for service-based businesses like medical spas, focusing on streamlining interactions through SMS, calls, and email. It enables automated appointment reminders, online scheduling, secure payments, and review requests to boost retention and reputation. For marketing, it offers targeted text and email campaigns, patient feedback tools, and basic automation to nurture leads and promote services.
Pros
- Seamless integration of communication, scheduling, and payments
- User-friendly interface with quick setup
- Effective review management and reputation tools
Cons
- Limited advanced marketing automation and analytics
- Pricing can be steep for smaller practices
- Less emphasis on SEO, social media, or lead generation funnels
Best For
Small to medium medical spas needing integrated patient communication with basic marketing capabilities.
Pricing
Custom pricing per location, typically starting at $499/month for core features, with add-ons for advanced tools.
Phorest
specializedSalon and medspa software with powerful marketing suite including targeted emails, SMS campaigns, and reputation management.
Phorest Client Hub for personalized client journeys and automated rebooking campaigns
Phorest is a comprehensive salon and spa management platform with strong marketing capabilities, including automated email/SMS campaigns, client segmentation, loyalty programs, and reputation management tools tailored for client retention and acquisition. While versatile for beauty-focused medical spas offering treatments like injectables and lasers, it excels in streamlining marketing efforts within an all-in-one system that also handles booking, POS, and reporting. However, it lacks native HIPAA compliance, making it better suited for non-medical or low-regulation aesthetic practices rather than full-service medspas.
Pros
- Powerful marketing automation with personalized campaigns and SMS/email tools
- Integrated client management and loyalty programs for retention
- Reputation management and online booking to drive new clients
Cons
- Not HIPAA compliant, limiting use for regulated medical spas
- Pricing can be high for smaller practices with custom quotes
- More geared toward salons/spas than medical-specific workflows
Best For
Beauty-oriented medical spas prioritizing client retention marketing and integrated operations over strict medical compliance.
Pricing
Quote-based pricing, typically starting at $99/month per location, scaling with features and users.
Rosy
specializedAll-in-one salon and medspa platform with marketing tools for client communication, promotions, and online booking.
Fully integrated marketing automation tied directly to EMR data for hyper-personalized patient communications
Rosy (rosy.co) is an all-in-one practice management platform tailored for medical spas and aesthetic practices, featuring built-in marketing tools for patient engagement. It provides automated email and SMS campaigns, recall reminders, birthday offers, review requests, and reputation management seamlessly integrated with EMR, scheduling, and billing. This unified approach helps medspas nurture leads, retain patients, and boost revenue without juggling multiple tools.
Pros
- Seamless integration of marketing with core practice management functions
- User-friendly interface with pre-built campaign templates
- Strong focus on patient retention through automated reminders and reviews
Cons
- Higher pricing may deter very small practices
- Marketing analytics are solid but lack advanced segmentation options
- Customization of campaigns is somewhat limited compared to dedicated tools
Best For
Small to mid-sized medical spas seeking an integrated practice management solution with reliable marketing automation.
Pricing
Starts at $299 per provider per month (billed annually), plus one-time setup fees and add-ons for extras like texting.
ClinicSense
specializedPractice management software for wellness pros including medspas, featuring email marketing, SMS, and automated reminders.
Integrated loyalty and referral programs that automatically incentivize repeat bookings and client referrals
ClinicSense is a comprehensive practice management platform tailored for medical spas and wellness clinics, featuring integrated marketing tools like automated email/SMS campaigns, promotional tracking, and client retention strategies. It combines scheduling, payments, and CRM functionalities with marketing automation to help drive bookings and loyalty. While versatile for day-to-day operations, its marketing capabilities focus on basic automation rather than advanced analytics or multi-channel strategies.
Pros
- Seamless integration of marketing automation with scheduling and payments
- User-friendly interface with mobile app support
- Effective automated reminders and client communication tools
Cons
- Limited advanced marketing analytics and segmentation options
- Pricing scales quickly with add-ons and user limits
- Less specialized for high-volume digital ad management compared to pure marketing tools
Best For
Small to mid-sized medical spas needing an all-in-one platform for basic marketing automation alongside practice management.
Pricing
Starts at $99/month for Starter (1 user), $199/month for Pro (up to 5 users), $299/month for Premium; custom enterprise pricing available.
Conclusion
With diverse features to suit various needs, the top tools streamline marketing efforts for medical spas. Zenoti leads as the top choice, offering robust cloud-based management and advanced automation. Vagaro and Mindbody stand out as strong alternatives, each with unique strengths in all-in-one booking or wellness integration.
Ready to boost your medspa's success? Start with Zenoti to leverage its comprehensive marketing tools and unlock sustained client engagement and growth.
Tools Reviewed
All tools were independently evaluated for this comparison