GITNUXSOFTWARE ADVICE
Cybersecurity Information SecurityTop 10 Best Media Monitor Software of 2026
Ranked comparison of media monitor software for media monitoring teams, weighing Meltwater, Talkwalker, Brand24, and Mention against key criteria.
How we ranked these tools
Core product claims cross-referenced against official documentation, changelogs, and independent technical reviews.
Analyzed video reviews and hundreds of written evaluations to capture real-world user experiences with each tool.
AI persona simulations modeled how different user types would experience each tool across common use cases and workflows.
Final rankings reviewed and approved by our editorial team with authority to override AI-generated scores based on domain expertise.
Score: Features 40% · Ease 30% · Value 30%
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Brandwatch is the best fit for enterprise media monitoring teams that need controlled queries, auditability, and API-driven workflows, whereas Mention works well for comms teams wanting alert-to-resolution monitoring across web and social mentions without enterprise governance overhead.
Editor’s top 3 picks
Three quick recommendations before you dive into the full comparison below — each one leads on a different dimension.
Brandwatch
Governance-ready configuration with RBAC and audit logs for managed listening workspaces.
Built for fits when media monitoring teams need controlled queries, auditability, and API-driven workflows..
Cision
Editor pickMonitoring rule management that keeps Boolean queries consistent across analysts, plus controlled exports for PR clipping reporting.
Built for fits when PR and media monitoring teams need governed workflows across channels and recurring campaigns..
Mention
Editor pickConfigurable mention feed with assignments and notes that keep each alert tied to a resolution workflow.
Built for fits when comms teams need alert-to-resolution workflows for web and social mentions..
Related reading
Comparison Table
Brandwatch
enterpriseConsumer intelligence and social media monitoring suite for enterprise brands.
Governance-ready configuration with RBAC and audit logs for managed listening workspaces.
Brandwatch is a good fit for teams that need disciplined keyword query builder design and repeatable monitoring across brands, markets, and campaigns. A media intelligence dashboard can consolidate mention volume, engagement, and topic views into a single place for faster triage during spikes. The mention feed supports review workflows that separate new items from archived history so teams can validate context before action.
A key tradeoff is operational overhead when many teams create overlapping queries, because governance and naming conventions are required to keep results comparable. Brandwatch fits best when monitoring is already owned by a central team that can standardize Boolean search strings, manage exceptions, and push consistent datasets to downstream reporting.
- +Deep query and filtering workflow for repeatable monitoring definitions
- +Media intelligence dashboard supports investigative triage and tracking
- +API access supports programmatic exports and ingestion use cases
- +RBAC and audit logging help control configuration changes
- –High query volume needs governance discipline to avoid duplicates
- –Initial setup and query tuning take more effort than lighter monitors
- –Some channel-specific formats require manual normalization for consistent reporting
- –Dashboard configuration takes time for custom stakeholder views
PR and communications leads
Track earned media coverage by campaign
Consistent PR clipping for stakeholders
Social listening analysts
Investigate sentiment shifts across markets
Faster escalation with evidence
Show 2 more scenarios
Marketing ops teams
Automate monitoring exports to reporting
Lower reporting effort
API retrieval and scheduled extracts reduce manual pulls into BI and spreadsheets.
Agency account managers
Share monitoring setups across clients
Fewer cross-client configuration errors
RBAC and workspace separation support controlled collaboration on queries and reports.
Best for: Fits when media monitoring teams need controlled queries, auditability, and API-driven workflows.
More related reading
Cision
enterpriseCommunications cloud combining media monitoring with press release distribution.
Monitoring rule management that keeps Boolean queries consistent across analysts, plus controlled exports for PR clipping reporting.
Cision fits teams that run ongoing media monitoring across press, broadcast, and digital mentions while needing repeatable keyword query builder configurations. Reporting focuses on earned media coverage outputs such as share of voice style metrics and media reach summaries. It also supports operational workflows where mention feeds are triaged, assigned, and exported for downstream PR operations.
A key tradeoff is that high-precision monitoring depends on maintaining Boolean search strings and trimming duplicate sources when publishers syndicate or reprint content. Teams monitoring high-volume brand activity benefit most when monitoring rules are versioned and governed across multiple analysts rather than handled ad hoc by individual users.
- +Strong PR clipping workflows with consistent tagging and exports
- +Reusable monitoring rules with Boolean search string support
- +Deduplication logic designed for syndicated and repeated coverage
- +Role-based access supports shared team operations
- –High precision requires ongoing query tuning and review
- –Broadcast and print workflows demand more setup than social-only monitoring
- –Some advanced automation requires admin-level configuration discipline
- –Large mention feeds can slow analysis without disciplined filtering
PR analytics teams
Weekly earned media coverage reporting
Faster KPI reporting cycles
Media monitoring analysts
High-volume mention triage
Less manual cleanup work
Show 2 more scenarios
Crisis comms leads
Rapid spike detection on brand terms
Quicker awareness of incidents
Use structured monitoring queries and alerts to surface sudden increases in coverage for response planning.
Enterprise comms operations
Multi-team monitoring governance
More consistent coverage accounting
Apply RBAC and shared configurations so different groups report from consistent monitoring definitions.
Best for: Fits when PR and media monitoring teams need governed workflows across channels and recurring campaigns.
Mention
SMBReal-time media monitoring for web and social mentions.
Configurable mention feed with assignments and notes that keep each alert tied to a resolution workflow.
Mention ingests mentions into a feed that supports keyword query builder configuration and ongoing filtering so teams can separate brand, competitor, and campaign signals. Alert rules help reduce manual scanning by routing items as they arrive and keeping the monitoring view aligned with the current search scope. Centralized assignment and notes support PR clipping workflows and escalation paths for time-sensitive messages.
A tradeoff is that Mention’s coverage depth is strongest for web and social mention monitoring workflows rather than broadcast capture card or print clippings with deep circulation and readership fields. Mention fits when a communications team needs consistent governance for who reviews which alerts and when they archive resolved items for later reporting.
- +Case-style handling converts alerts into trackable assignments
- +Configurable mention feed supports focused keyword and source filtering
- +Real-time alerting reduces time spent manually refreshing searches
- +Reporting exports support handoff to downstream stakeholders
- –Broadcast and print clipping metadata coverage is limited for newsroom-grade fields
- –Advanced query complexity can require iterative tuning to reduce noise
- –Moderation and escalation logic needs disciplined team process design
- –Historical archive depth is less granular than dedicated media archive tools
PR and communications teams
Route media mentions into review cases
Faster turnaround on earned media queries
Social media managers
Track brand and campaign reactions
Lower risk of missed engagement
Show 2 more scenarios
Influencer and partnerships teams
Identify creators discussing target terms
Shortlisted prospects for outreach
Boolean search string style queries narrow results to audience-relevant conversations and key phrases.
Crisis communications leads
Escalate high-velocity mention threads
Reduced time to coordinated response
Alert rules surface surges so owners can triage and document actions before narratives widen.
Best for: Fits when comms teams need alert-to-resolution workflows for web and social mentions.
Meltwater
enterpriseMedia intelligence platform for monitoring news, social, and PR across global sources.
API-driven media intelligence ingestion for custom dashboards and repeatable monitoring reports.
Meltwater is a media monitoring and media intelligence tool used by PR and communications teams that need consistent coverage tracking across news, blogs, and social.
Its keyword query builder supports Boolean search strings with deduplication logic and historical archive retrieval to compare coverage trends over time.
Meltwater emphasizes workflow-oriented monitoring with a mention feed, exports for reporting, and alerting that reduces manual triage.
Integration options include an API for programmatic ingestion and downstream analytics so teams can automate repeatable reporting tasks.
- +Boolean query builder with strong deduplication reduces repeated articles noise
- +Mention feed supports daily monitoring without jumping between dashboards
- +API enables programmatic pulls for automated reporting pipelines
- +Historical archive supports trend analysis for recurring campaigns
- –Advanced query tuning takes time to reach stable recall and precision
- –Some complex workflows require deeper configuration than basic teams expect
- –Export formats can require extra handling for multi-source reporting views
- –Coverage breadth varies by topic, which can shift monitoring baselines
Best for: Fits when PR and communications teams need cross-channel monitoring plus automation via API and exports.
Talkwalker
enterpriseSocial listening and media monitoring with AI-powered consumer intelligence.
Talkwalker’s media intelligence dashboard organizes story-level exploration and metric views around the same monitored queries.
Talkwalker ingests and monitors brand and media mentions across news, social, and owned sources using query-based collections. It focuses on repeatable analytics outputs like media intelligence dashboard views, share-of-voice style reporting, and mention-level exploration.
Configuration supports governance around queries, saved searches, and collaboration so teams can standardize monitoring workflows. Automation is available through export and API-oriented integrations that feed downstream reporting and alerting processes.
- +Wide source coverage from news and social into one monitoring workflow
- +Advanced keyword query builder supports structured Boolean logic for precision
- +Mention-level drill-down ties analytics metrics back to individual stories
- +Exports and API support integration into reporting and alerting pipelines
- –Query tuning needs governance to prevent noisy dashboards
- –Setup time increases for teams that require strict deduplication logic rules
- –Some workflow actions rely on administrator templates instead of per-user control
- –Real-time alert behavior depends on ingestion configuration and source availability
Best for: Fits when media monitoring teams need unified mention analytics plus integration hooks for downstream reporting.
Sprout Social
SMBSocial media management platform with listening and monitoring capabilities.
Review and approval workflows connect monitoring outputs to internal publishing and stakeholder signoff.
Sprout Social fits media monitoring teams that need social-first coverage with reporting built around social conversations, not broadcast capture. Media monitoring runs through mention feeds, keyword query builder workflows, and analytics views that track engagement trends across owned and earned channels.
The governance surface supports multi-user roles for review and approvals, which helps teams operationalize press and brand monitoring during recurring cycles. Export and reporting formats center on stakeholder-ready outputs from social listening rather than print or broadcast clipping automation.
- +Mention feeds tied to social workflows for consistent review cycles
- +Keyword query builder supports Boolean-style constraints for targeted monitoring
- +Role-based access supports review and approvals across monitoring users
- +Reporting exports align with PR and comms stakeholder handoffs
- –Earned media depth skews toward social and can underfit print needs
- –Broadcast monitoring coverage is limited compared with broadcast-first tools
- –Crisis alerting breadth depends on configuration discipline for each query
- –API ingestion is better suited to social streams than full media databases
Best for: Fits when media monitoring teams need social listening reporting and workflow governance for PR and comms cycles.
Awario
SMBSocial listening and web monitoring tool for brand mentions and sentiment.
Automation rules that convert mention feed events into action queues and outbound exports without manual triage.
Awario differentiates through rapid social-first media intelligence that ties mention discovery to configurable monitoring workflows. Core capabilities include keyword query builder with Boolean search strings, mention feeds with deduplication logic, and sentiment scoring for social and web sources.
Monitoring results can be operationalized with automation rules that route events to users and exports for downstream reporting. Awario also supports API ingestion so teams can mirror alerts and historical mention context in their own tooling.
- +Boolean query builder supports complex topic definitions and exclusions
- +Mention feeds apply deduplication logic to reduce repeat noise
- +Automation rules route matched mentions into repeatable monitoring workflows
- +API ingestion enables programmatic pull into internal dashboards
- –Tuning sentiment scoring requires ongoing query and keyword calibration
- –Source coverage breadth varies by region and language for web sources
- –Export format coverage is narrower than dedicated press clipping workflows
- –Higher throughput monitoring increases the need for careful query design
Best for: Fits when media monitoring teams need fast social and web mention feeds with automation plus API ingestion.
Critical Mention
enterpriseBroadcast media monitoring and clip retrieval for TV and radio.
Campaign monitoring based on saved query configurations and alert rules that keep coverage review consistent across reporting cycles.
Critical Mention is a media monitor built for consistent coverage tracking across news, blogs, and social sources. It centers on saved keyword queries that return a structured mention feed, which supports ongoing PR workflows like daily review and reporting.
The system is designed around alerting rules and repeatable collection configurations, so teams can keep campaign monitoring aligned as targets change. Governance and operational control are focused on managing query ownership, review responsibilities, and export-ready outputs for downstream analysis.
- +Saved keyword queries produce a stable mention feed for repeatable monitoring
- +Alerting rules support ongoing crisis and spike workflows
- +Export outputs fit newsroom and PR reporting pipelines
- +Source coverage breadth supports mixed earned media review
- –Query builder depth can require more tuning for complex Boolean search strings
- –Historical archive depth is not as extensive as some enterprise monitors
- –Deduplication logic can still surface near-identical items during bursts
- –Advanced automation relies more on workflow discipline than built-in orchestration
Best for: Fits when PR and media monitoring teams need repeatable mention feeds, alerts, and reporting exports.
SymphonyAI
enterpriseAI-powered media and risk intelligence for corporate communications.
Configurable monitor rules that drive automated alerting and scheduled intelligence exports from the same query sources.
SymphonyAI performs media monitoring by turning ingested mentions into structured intelligence for PR, broadcast, and social workflows. The core capability centers on high-volume collection with query builder logic for keyword searches and mention filtering, plus normalization for deduplication across sources.
SymphonyAI adds automation via rules for alerting and recurring reports, so teams can react to spikes and ongoing coverage trends. Governance is handled through workspace-level configuration and role-based access for managing who can view monitors and exports.
- +Rules-based monitors support alert triggers tied to coverage volume changes
- +Deduplication reduces repeat mentions across syndication and reprints
- +Keyword query builder supports Boolean-style search strings at scale
- +Role-based access supports separation between analysts and approvers
- –Admin setup requires careful monitor configuration to avoid noisy alerts
- –Exports emphasize CSV-style outputs with fewer native presentation formats
- –Some workflows need manual curation when sources use inconsistent metadata
- –API ingestion depth can require engineering support for custom pipelines
Best for: Fits when PR and media intelligence teams need automated monitors with strong query control and workflow governance.
Prowly
SMBPR platform with media monitoring and press release tools.
Campaign oriented PR workflow around mention lists and coverage exports, tying monitoring results to follow up tasks.
Prowly targets media monitoring teams that also need PR workspace workflows tied to press coverage.
It combines newsroom-style mention tracking with campaign oriented reporting to support day to day clipping and response.
Monitoring coverage is organized around saved keywords and query building so teams can reuse the same Boolean search strings across reporting views.
Exported results support review handoffs into spreadsheets for editing and archiving.
- +PR oriented mention tracking keeps coverage aligned with campaigns
- +Keyword query builder supports Boolean search strings for targeted retrieval
- +Exports fit common newsroom workflows that rely on spreadsheet review
- +Saved queries reduce effort for recurring coverage checks
- –Alerting depth is limited for complex crisis monitoring patterns
- –Coverage breadth and source coverage review require ongoing query tuning
- –Deduplication logic is not explicit enough for high volume clipping teams
- –API ingestion options are constrained for custom ingestion pipelines
Best for: Fits when PR teams need repeatable keyword monitoring plus campaign reporting for coverage review and sharing.
Conclusion
After evaluating 10 cybersecurity information security, Brandwatch stands out as our overall top pick — it scored highest across our combined criteria of features, ease of use, and value, which is why it sits at #1 in the rankings above.
Use the comparison table and detailed reviews above to validate the fit against your own requirements before committing to a tool.
How to Choose the Right media monitor software
Media monitor software turns keyword queries into ongoing mention feeds, then routes those results into dashboards, exports, or review workflows across news, social, and web sources. This guide covers Brandwatch, Meltwater, Talkwalker, and Brand24 alongside the full set of ten options assessed in this buyer’s guide, including Cision, Mention, Sprout Social, Awario, Critical Mention, SymphonyAI, and Prowly.
Teams selecting between these tools usually compare integration depth and automation surface, because report generation and downstream workflows rely on repeatable monitoring definitions and controlled exports. Governance controls also vary sharply, since Brandwatch centers RBAC and audit logs for managed listening workspaces, while Meltwater focuses on API-driven media intelligence ingestion for custom dashboards.
Media monitor software for managing governed queries, mention feeds, and report automation
Media monitor software runs saved Boolean search logic to collect mentions and coverage items into monitor outputs that can be deduplicated, filtered, and scheduled for review. The outputs usually land in a media intelligence dashboard or a mention feed, then feed exports for PR clipping reporting or reporting workflows.
Selection differs most in how monitors are governed and reused across analysts and campaigns. Brandwatch supports RBAC and audit logs on managed listening workspaces and pairs that governance with a media intelligence dashboard for investigative triage and tracking. Meltwater emphasizes API-driven media intelligence ingestion so teams can automate ingestion into custom dashboards and repeatable monitoring reports.
Governed monitoring, repeatable feeds, and automation surfaces that production teams can run
Media monitor software must turn one keyword query definition into a stable mention feed that multiple analysts can reuse without rewriting logic every reporting cycle. The operational difference shows up in how monitors stay consistent, how results get deduplicated, and how outputs feed dashboards and exports.
Governance for repeatable monitoring definitions
Brandwatch fits teams that need RBAC and audit logs tied to managed listening workspaces so analysts run the same query logic. Cision fits teams that need monitoring rule management to keep Boolean queries consistent across analysts and recurring campaigns.
Automation and API-driven ingestion for downstream workflows
Meltwater fits teams that want API-driven media intelligence ingestion so monitoring reports and custom dashboards can be generated from the same sources. Awario fits teams that want automation rules that convert mention feed events into action queues and outbound exports without manual triage.
Deduplication logic to reduce repeated articles noise
Meltwater emphasizes strong deduplication to reduce repeated article noise inside monitor outputs. SymphonyAI also includes deduplication to reduce repeat mentions across syndication and reprints.
Mention feed UX tied to assignment and review loops
Mention fits teams that need a configurable mention feed with assignments and notes so alerts map to a resolution workflow. Sprout Social fits teams that need social monitoring outputs connected to review and approval workflows for PR and comms cycles.
Media intelligence dashboard structure around monitored queries
Talkwalker organizes story-level exploration and metric views around the same monitored queries so teams analyze within a single monitoring workflow. Brandwatch pairs its governance controls with a media intelligence dashboard for investigative triage and tracking.
Saved query and alert rule stability for campaign reporting
Critical Mention supports campaign monitoring with saved query configurations and alert rules so teams keep coverage review consistent across reporting cycles. Prowly provides a campaign oriented PR workflow around mention lists and coverage exports so monitoring results stay aligned with follow-up tasks.
Pick the operating model first, then validate governance, automation, and feed-to-output fit
The fastest selection path starts with the operating model each tool enforces for monitor ownership and change control. Some products centralize governance and auditing for managed workspaces, while others center on alert workflows tied to case handling and internal review steps.
Choose a governance-first model or a workflow-first model
Select Brandwatch when multiple analysts must run controlled listening workspaces with RBAC and audit logs tied to managed monitoring definitions. Select Mention when alerts must move into trackable assignments through a configurable mention feed with notes and ownership.
Decide where automation happens: ingestion, export, or action queues
Choose Meltwater when automation needs to start at API-driven media intelligence ingestion so custom dashboards and repeatable monitoring reports can be generated from the same monitored sources. Choose Awario when automation should convert mention feed events into action queues and outbound exports that reduce manual triage.
Validate query repeatability against your campaign cadence
Choose Cision when recurring campaigns require monitoring rule management that keeps Boolean search strings consistent across analysts, plus controlled exports for PR clipping reporting. Choose Critical Mention when saved query configurations and alert rules must preserve consistent coverage review across reporting cycles.
Stress-test deduplication for your source mix
Test Meltwater for repeated article noise reduction because its Boolean query workflow is paired with strong deduplication. Test SymphonyAI when you see syndication and reprints in your mention feed and want deduplication to reduce repeat mentions.
Confirm coverage gaps that match your publishing reality
If print and broadcast fields matter for your newsroom-grade clipping workflow, validate Cision and Brandwatch because Sprout Social explicitly skews earned media depth toward social and can underfit print needs. If your workflow is social-review heavy, validate Sprout Social’s mention feeds tied to social workflows for consistent review cycles.
Check how the dashboard view matches analyst behavior
Choose Talkwalker when teams prefer a media intelligence dashboard that organizes story-level exploration and metric views around the monitored queries. Choose Brandwatch when teams need investigative triage plus governance controls in the same monitoring environment.
Who benefits from each media monitor operating model
Media monitoring teams benefit most when monitor definitions stay consistent, alerts map into repeatable review steps, and automation reduces analyst workload. The right fit depends on whether the team runs governed workspace operations or case-style alert resolution.
Large media monitoring teams running multiple analyst workstreams
Brandwatch supports governed listening workspaces with RBAC and audit logs, which matches environments where query consistency and traceability matter. Cision also supports monitoring rule management that keeps Boolean queries consistent across analysts.
PR and communications teams that publish recurring campaign reporting
Cision supports reusable monitoring rules with Boolean search string support and controlled exports for PR clipping reporting. Critical Mention supports saved query configurations and alert rules so campaign coverage review stays consistent.
Teams building internal dashboards from monitoring outputs via automation
Meltwater provides API-driven media intelligence ingestion for custom dashboards and repeatable monitoring reports. Awario provides automation rules that turn mention feed events into action queues and outbound exports that can feed downstream systems.
Comms teams that require alert-to-resolution handling with trackable work
Mention provides a configurable mention feed with assignments and notes so alerts become trackable resolution tasks. Sprout Social connects monitoring outputs to review and approval workflows for stakeholder signoff.
Analysts who troubleshoot noisy dashboards and need structured query precision
Talkwalker offers an advanced keyword query builder with structured Boolean logic but requires governance to prevent noisy dashboards. Brandwatch provides deep query and filtering workflow for repeatable monitoring definitions but also requires governance discipline to avoid duplicates.
Common media monitor buying and rollout mistakes
Media monitor deployments fail most often when monitoring definitions are not governed, when deduplication expectations are not validated against the source mix, or when the team underestimates query tuning time. These errors show up as noisy dashboards, inconsistent campaign reporting, and exports that do not match PR clipping workflows.
Rolling out complex Boolean monitoring without a governance process for query ownership
Brandwatch can require governance discipline to avoid duplicate results when query volume is high, and that governance must be planned for repeatability. Talkwalker also needs governance to prevent noisy dashboards when advanced keyword queries are tuned late in the rollout.
Assuming social listening depth will cover print and broadcast clipping needs
Sprout Social explicitly skews earned media depth toward social and can underfit print needs, which breaks PR clipping workflows that depend on print coverage. Validate broadcast and print workflow setup effort against Cision or Brandwatch when broadcast and print metadata matter.
Choosing based on dashboards alone without validating automation entry points
Teams that need automation to start from ingestion should validate Meltwater’s API-driven media intelligence ingestion rather than relying only on UI dashboards. Teams that need fast alert routing should validate Awario’s automation rules that convert mention feed events into action queues and outbound exports.
Neglecting query tuning time to reach stable recall and precision
Meltwater’s advanced query tuning takes time to reach stable recall and precision, which can delay launch if tuning time is not scheduled. Cision also calls out that high precision requires ongoing query tuning and review.
Expecting unlimited archive depth for long-term reporting
Critical Mention notes that historical archive depth is not as extensive as some enterprise monitors, which can break long-horizon trend reporting. Validate SymphonyAI and Brandwatch for historical coverage expectations when reporting needs exceed campaign cycles.
How We Selected and Ranked These Tools
We evaluated Brandwatch, Cision, Mention, Meltwater, Talkwalker, Sprout Social, Awario, Critical Mention, SymphonyAI, and Prowly across monitoring governance, automation and integration surface, and how reliably Mention feeds connect to repeatable reporting outputs. Features carried 40% of the score because each product’s workflow depends on query builder depth, deduplication behavior, dashboard structure, and export fit.
Ease and value each carried 30% of the score because teams must tune queries into stable recall and precision and must operate the monitoring workflow without excessive manual overhead. Brandwatch led the ranking by pairing governance-ready configuration with RBAC and audit logs with a media intelligence dashboard that supports investigative triage and tracking, which reduced inconsistency risk for teams that manage shared monitoring definitions.
Frequently Asked Questions About media monitor software
How do Brandwatch and Talkwalker structure query building for repeatable monitoring workflows?
When should media monitoring teams choose Meltwater over Cision for PR clipping workflows?
What breaks when teams rely only on exports instead of APIs for automation?
Which tool provides a mention feed that supports assigned case resolution instead of read-only alerting?
How does Sprout Social’s workflow governance differ from Brandwatch’s auditability controls?
What security and access-control features matter most for multi-user monitoring teams?
When teams need sentiment scoring and deduplication for social-first monitoring, how do Awario and SymphonyAI compare?
Which tool best supports campaign-level consistency when analysts reuse the same Boolean query logic across reporting cycles?
How do teams migrate existing monitoring definitions into a media monitor without breaking query intent?
Tools reviewed
Primary sources checked during evaluation.
Referenced in the comparison table and product reviews above.
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