Quick Overview
- 1#1: Mailchimp - All-in-one email marketing platform with automation, templates, segmentation, and analytics for mass campaigns.
- 2#2: ActiveCampaign - Advanced email automation and CRM tool with deep personalization and behavioral tracking for large-scale marketing.
- 3#3: Brevo - Cost-effective email and SMS marketing platform with automation, transactional emails, and high deliverability.
- 4#4: Klaviyo - Ecommerce-focused email and SMS platform with dynamic segmentation and revenue-driven automations.
- 5#5: GetResponse - Email marketing software featuring automation, landing pages, webinars, and conversion funnels.
- 6#6: Constant Contact - User-friendly email marketing tool for small businesses with templates, lists, and event management.
- 7#7: ConvertKit - Creator-focused email platform with tagging, automations, and subscription forms for targeted campaigns.
- 8#8: MailerLite - Affordable email marketing service with automation, popups, and websites for growing lists.
- 9#9: HubSpot Marketing Hub - Comprehensive inbound marketing platform including email automation, CRM, and analytics for enterprises.
- 10#10: AWeber - Reliable email marketing tool with autoresponders, landing pages, and strong deliverability.
We ranked these tools by evaluating core functionality (automation, deliverability, segmentation), user experience (ease of use, support), and value, ensuring they balance robust features with accessibility for audiences of all sizes and goals.
Comparison Table
Mass email marketing software offers diverse solutions, from Mailchimp to ActiveCampaign, making selection tricky. This comparison table outlines key features, pricing, and usability to help you identify the best fit. Learn how each tool stacks up to find the ideal option for your needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp All-in-one email marketing platform with automation, templates, segmentation, and analytics for mass campaigns. | specialized | 9.6/10 | 9.8/10 | 9.9/10 | 9.4/10 |
| 2 | ActiveCampaign Advanced email automation and CRM tool with deep personalization and behavioral tracking for large-scale marketing. | enterprise | 9.2/10 | 9.6/10 | 8.1/10 | 8.5/10 |
| 3 | Brevo Cost-effective email and SMS marketing platform with automation, transactional emails, and high deliverability. | specialized | 8.9/10 | 9.2/10 | 8.6/10 | 9.4/10 |
| 4 | Klaviyo Ecommerce-focused email and SMS platform with dynamic segmentation and revenue-driven automations. | specialized | 9.1/10 | 9.7/10 | 8.4/10 | 8.2/10 |
| 5 | GetResponse Email marketing software featuring automation, landing pages, webinars, and conversion funnels. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.3/10 |
| 6 | Constant Contact User-friendly email marketing tool for small businesses with templates, lists, and event management. | specialized | 8.4/10 | 8.0/10 | 9.5/10 | 8.0/10 |
| 7 | ConvertKit Creator-focused email platform with tagging, automations, and subscription forms for targeted campaigns. | specialized | 8.3/10 | 8.1/10 | 9.2/10 | 8.4/10 |
| 8 | MailerLite Affordable email marketing service with automation, popups, and websites for growing lists. | specialized | 8.6/10 | 8.4/10 | 9.5/10 | 9.2/10 |
| 9 | HubSpot Marketing Hub Comprehensive inbound marketing platform including email automation, CRM, and analytics for enterprises. | enterprise | 8.7/10 | 9.2/10 | 9.0/10 | 8.0/10 |
| 10 | AWeber Reliable email marketing tool with autoresponders, landing pages, and strong deliverability. | specialized | 8.1/10 | 7.8/10 | 8.7/10 | 8.3/10 |
All-in-one email marketing platform with automation, templates, segmentation, and analytics for mass campaigns.
Advanced email automation and CRM tool with deep personalization and behavioral tracking for large-scale marketing.
Cost-effective email and SMS marketing platform with automation, transactional emails, and high deliverability.
Ecommerce-focused email and SMS platform with dynamic segmentation and revenue-driven automations.
Email marketing software featuring automation, landing pages, webinars, and conversion funnels.
User-friendly email marketing tool for small businesses with templates, lists, and event management.
Creator-focused email platform with tagging, automations, and subscription forms for targeted campaigns.
Affordable email marketing service with automation, popups, and websites for growing lists.
Comprehensive inbound marketing platform including email automation, CRM, and analytics for enterprises.
Reliable email marketing tool with autoresponders, landing pages, and strong deliverability.
Mailchimp
specializedAll-in-one email marketing platform with automation, templates, segmentation, and analytics for mass campaigns.
AI-powered Creative Assistant for generating optimized emails, subject lines, and content suggestions tailored to mass campaigns
Mailchimp is a leading all-in-one email marketing platform designed for creating, sending, and analyzing mass email campaigns to engage large audiences effectively. It provides drag-and-drop email builders, advanced audience segmentation, automation workflows, A/B testing, and in-depth analytics to optimize performance. Beyond core emailing, it includes landing pages, forms, postcards, and integrations with CRM and e-commerce tools, making it suitable for scalable marketing operations.
Pros
- Intuitive drag-and-drop editor and vast template library for quick campaign creation
- Powerful automation, segmentation, and personalization tools for targeted mass sends
- Excellent analytics, A/B testing, and high deliverability rates
Cons
- Pricing scales steeply with large contact lists and high volumes
- Advanced features like multivariate testing locked in premium tiers
- Customer support slower for free and lower-tier users
Best For
Small to large businesses needing a user-friendly, scalable platform for high-volume email marketing with automation and analytics.
Pricing
Free for up to 500 contacts/1,000 sends per month; paid plans start at $13/mo (Essentials, 5,000 contacts), $20/mo (Standard), up to $350+/mo (Premium), scaling by audience size.
ActiveCampaign
enterpriseAdvanced email automation and CRM tool with deep personalization and behavioral tracking for large-scale marketing.
Visual automation builder enabling if/then branching and multi-channel customer journeys without coding
ActiveCampaign is a powerful marketing automation platform specializing in email marketing, CRM integration, and multi-channel messaging for businesses of all sizes. It enables users to send mass emails with advanced segmentation, personalization, and automation workflows to nurture leads and drive sales. Key capabilities include conditional content, A/B testing, and detailed analytics, making it ideal for scaling email campaigns efficiently.
Pros
- Exceptional automation builder for complex workflows
- Integrated CRM with lead scoring and site tracking
- High email deliverability and robust reporting tools
Cons
- Steep learning curve for advanced features
- Pricing scales quickly with contact volume
- Fewer pre-built templates than competitors
Best For
Mid-sized businesses and marketing teams needing advanced automation and CRM alongside mass email capabilities.
Pricing
Starts at $29/month (500 contacts) for Lite plan; Plus ($49), Professional ($149), and Enterprise ($259+) with higher contact tiers.
Brevo
specializedCost-effective email and SMS marketing platform with automation, transactional emails, and high deliverability.
Unlimited contacts on paid plans with seamless transactional and marketing email integration
Brevo (formerly Sendinblue) is a versatile all-in-one marketing platform specializing in mass email campaigns, automation, and transactional emails. It offers drag-and-drop email builders, advanced segmentation, A/B testing, detailed analytics, and multichannel support including SMS and WhatsApp. Ideal for scaling businesses, it combines CRM tools with high deliverability rates to drive customer engagement and conversions.
Pros
- Generous free plan with 300 daily emails and no contact limits
- Powerful automation workflows and real-time reporting
- Excellent deliverability and multichannel options (email, SMS, chat)
Cons
- Advanced features like custom reporting locked behind higher tiers
- Steeper learning curve for complex automations
- Customer support slower on free/starter plans
Best For
Small to medium-sized businesses seeking affordable, scalable email marketing with CRM and SMS integration.
Pricing
Free plan (300 emails/day); Starter from $25/mo (20k emails); Business from $65/mo (unlimited emails, 20k contacts); Enterprise custom.
Klaviyo
specializedEcommerce-focused email and SMS platform with dynamic segmentation and revenue-driven automations.
Revenue per recipient metric for precise campaign ROI measurement
Klaviyo is a data-driven email and SMS marketing platform optimized for e-commerce businesses, enabling highly targeted campaigns through deep integrations with platforms like Shopify and BigCommerce. It offers advanced segmentation, automation flows, A/B testing, and revenue attribution to maximize customer lifetime value. Klaviyo stands out for its focus on behavioral data and personalization, making it ideal for scaling personalized mass email marketing efforts.
Pros
- Exceptional e-commerce integrations and real-time data syncing
- Powerful segmentation and automation flows for personalized campaigns
- Robust analytics with revenue per recipient tracking
Cons
- Pricing scales quickly with contact list size
- Steeper learning curve for beginners or non-e-commerce users
- Limited standalone features outside e-commerce ecosystems
Best For
E-commerce businesses with Shopify or similar platforms needing advanced, data-driven email automation.
Pricing
Free for up to 250 contacts; paid plans start at $20/month for 500 contacts, scaling by active profiles (e.g., $60 for 1,000, $125 for 2,500) with enterprise options.
GetResponse
specializedEmail marketing software featuring automation, landing pages, webinars, and conversion funnels.
Built-in webinar tool that integrates directly with email campaigns for seamless audience engagement and conversion tracking
GetResponse is an all-in-one email marketing platform designed for creating and managing mass email campaigns, with robust automation, list segmentation, and A/B testing capabilities. It supports high-volume sending with deliverability tools, responsive templates, and detailed analytics to track performance. Beyond emails, it includes landing pages, funnels, webinars, and e-commerce features, making it suitable for scaling marketing efforts.
Pros
- Advanced automation workflows and autoresponders for personalized mass campaigns
- Integrated webinar hosting and landing page builder
- Strong segmentation, A/B testing, and analytics for optimization
Cons
- Higher pricing tiers required for advanced features and larger lists
- Steep learning curve for complex automations
- Limited customization in lower plans
Best For
Small to medium businesses needing an integrated email marketing tool with automation and webinar capabilities for lead nurturing.
Pricing
Starts at $19/month (1,000 subscribers) for basic email marketing; scales to $119+/month for automation and e-commerce plans, billed annually.
Constant Contact
specializedUser-friendly email marketing tool for small businesses with templates, lists, and event management.
Exceptional 24/7 customer support including live phone and chat assistance
Constant Contact is an established email marketing platform tailored for small businesses, non-profits, and beginners, enabling users to create, send, and track mass email campaigns effortlessly. It features a drag-and-drop email builder, contact management, list segmentation, basic automation, and integrations with tools like social media and events. The platform also offers mobile-responsive templates, A/B testing, and real-time analytics to optimize engagement and ROI.
Pros
- Intuitive drag-and-drop editor suitable for non-technical users
- Outstanding customer support with phone, chat, and email options
- Extensive library of customizable, mobile-optimized templates
Cons
- Pricing scales quickly with contact list size
- Automation capabilities are basic compared to advanced competitors
- Advanced reporting and segmentation locked in higher tiers
Best For
Small businesses and non-profits seeking a user-friendly platform with reliable support for straightforward email campaigns.
Pricing
Starts at $12/mo (Lite: up to 500 contacts), $35/mo (Essential: unlimited contacts, basic automation), $80/mo (Premium: advanced features), billed annually with a 60-day free trial.
ConvertKit
specializedCreator-focused email platform with tagging, automations, and subscription forms for targeted campaigns.
Visual Sequences for creating sophisticated, no-code email automation workflows
ConvertKit is an email marketing platform tailored for creators, bloggers, podcasters, and small online businesses, enabling the creation and management of subscriber lists for newsletters and automated campaigns. It offers tools for building landing pages, segmenting audiences via tags, sending mass broadcasts, and even selling digital products directly through email. With a strong emphasis on deliverability and simplicity, it supports growing email lists without the bloat of enterprise-level tools.
Pros
- Intuitive drag-and-drop email editor and visual automation builder
- Powerful subscriber tagging and segmentation for targeted campaigns
- Built-in Commerce tools for selling products directly to subscribers
Cons
- Limited selection of email templates compared to competitors
- Advanced analytics and A/B testing are basic or absent
- Pricing scales quickly with large subscriber lists
Best For
Bloggers, podcasters, and content creators focused on nurturing email lists for newsletters and direct sales.
Pricing
Free plan up to 10,000 subscribers (limited features); paid Creator plans start at $15/month for up to 500 subscribers, scaling by subscriber count to $779+/month for 100k+.
MailerLite
specializedAffordable email marketing service with automation, popups, and websites for growing lists.
Integrated popup, form, landing page, and website builders for one-stop lead capture and conversion tools.
MailerLite is a user-friendly email marketing platform tailored for small businesses and creators, enabling the creation of newsletters, automated campaigns, and subscriber management through an intuitive drag-and-drop editor. It supports features like A/B testing, audience segmentation, responsive templates, and high deliverability rates for effective mass email outreach. Beyond core emailing, it includes integrated tools for landing pages, popups, forms, and even a basic website builder to streamline lead generation and list building.
Pros
- Highly intuitive drag-and-drop editor suitable for beginners
- Generous free plan and affordable scaling pricing
- Robust automation and A/B testing capabilities
Cons
- Limited advanced analytics and reporting compared to enterprise tools
- No phone or live chat support (email/ticket only)
- Fewer integrations and segmentation options than top competitors
Best For
Small businesses, startups, and solo creators needing an easy, cost-effective solution for email campaigns and lead generation.
Pricing
Free for up to 1,000 subscribers and 12,000 emails/month; paid plans start at $10/month for 1,000 subs, $20 for 2,500, up to custom enterprise pricing.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform including email automation, CRM, and analytics for enterprises.
CRM-powered dynamic personalization and behavioral triggers for hyper-targeted mass campaigns
HubSpot Marketing Hub is a comprehensive inbound marketing platform that excels in email marketing with tools for designing responsive emails, automating workflows, segmenting audiences via CRM data, and tracking performance metrics. It supports mass email campaigns through A/B testing, personalization, and compliance features like list cleaning and unsubscribe management. While powerful for integrated marketing strategies, it's particularly strong for businesses scaling beyond basic blasts into nurture sequences and lead generation.
Pros
- Seamless integration with HubSpot CRM for data-driven personalization and segmentation
- User-friendly drag-and-drop email editor and automation builder
- Robust analytics, A/B testing, and deliverability tools
Cons
- Pricing scales steeply with marketing contacts (e.g., $800+/mo for Professional tier)
- Overkill and complex for users needing only basic mass emailing
- Limited advanced customization in entry-level plans
Best For
Growing businesses with CRM needs that want email marketing deeply integrated into inbound strategies.
Pricing
Free tools for up to 2,000 emails/mo; Starter at $15/mo (1,000 contacts), Professional at $800/mo (2,000 contacts), Enterprise at $3,600/mo (10,000+ contacts), billed annually.
AWeber
specializedReliable email marketing tool with autoresponders, landing pages, and strong deliverability.
Legendary 24/7 live customer support with phone, chat, and email options for immediate assistance
AWeber is a veteran email marketing platform founded in 1998, specializing in helping small to medium-sized businesses build email lists, send newsletters, and automate marketing campaigns. It offers drag-and-drop email builders, signup forms, landing pages, list segmentation, and A/B testing for optimized performance. With strong emphasis on deliverability and compliance, it's designed for reliable mass email outreach and subscriber management.
Pros
- Excellent email deliverability and inbox placement rates
- 24/7 customer support via phone, chat, and email
- User-friendly drag-and-drop editor and signup form tools
Cons
- Limited advanced automation compared to competitors like ActiveCampaign
- Pricing scales quickly with larger subscriber lists
- Reporting and analytics are functional but not highly customizable
Best For
Small businesses, bloggers, and solopreneurs seeking a reliable, easy-to-use platform with top-notch support for straightforward email campaigns.
Pricing
Free plan for up to 500 subscribers (3,000 emails/month); paid Pro plans start at $19.99/month for 500 contacts, scaling to $169+/month for 50,000+ contacts (monthly or annual billing with 17% discount).
Conclusion
The reviewed tools offer diverse solutions, with Mailchimp leading as the top choice, renowned for its all-in-one feature set that simplifies mass campaigns. ActiveCampaign stands out for advanced automation and CRM integration, ideal for large-scale initiatives, while Brevo impresses with cost-effectiveness and strong deliverability, catering to budget-conscious needs. Together, they reflect the best in email marketing software, each excelling in distinct areas to suit varied goals.
Don’t miss out—start with Mailchimp to unlock seamless, impactful mass email campaigns tailored to your audience.
Tools Reviewed
All tools were independently evaluated for this comparison