Quick Overview
- 1#1: HubSpot Marketing Hub - Comprehensive inbound marketing platform with planning calendars, workflows, and campaign management tools.
- 2#2: CoSchedule - Marketing calendar software designed for planning, scheduling, and organizing content across multiple channels.
- 3#3: Asana - Work management tool perfect for creating timelines, assigning tasks, and tracking marketing campaigns.
- 4#4: monday.com - Customizable work OS with marketing templates for boards, timelines, and automated planning workflows.
- 5#5: Adobe Marketo Engage - Enterprise marketing automation platform for orchestrating complex campaigns and lead nurturing plans.
- 6#6: ClickUp - All-in-one productivity platform with hierarchical planning, custom fields, and marketing project templates.
- 7#7: Wrike - Work management solution tailored for marketing teams to plan creative briefs, approvals, and deliverables.
- 8#8: AI rtable - Hybrid database-spreadsheet tool for building flexible marketing calendars, content trackers, and strategies.
- 9#9: Smartsheet - Dynamic platform blending spreadsheets with Gantt charts and automations for marketing project planning.
- 10#10: Notion - All-in-one workspace for collaborative marketing planning with databases, wikis, and customizable templates.
We prioritized tools based on robust planning capabilities, user experience, scalability (for teams of all sizes), and value, ensuring they meet the needs of modern marketing workflows and deliver long-term utility.
Comparison Table
Explore the landscape of marketing planning software with our detailed comparison table, featuring tools like HubSpot Marketing Hub, CoSchedule, Asana, monday.com, and Adobe Marketo Engage. This resource equips readers to compare key capabilities—from automation and task management to collaboration and integration—to identify the best fit for their marketing needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | HubSpot Marketing Hub Comprehensive inbound marketing platform with planning calendars, workflows, and campaign management tools. | enterprise | 9.5/10 | 9.8/10 | 9.2/10 | 9.0/10 |
| 2 | CoSchedule Marketing calendar software designed for planning, scheduling, and organizing content across multiple channels. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.5/10 |
| 3 | Asana Work management tool perfect for creating timelines, assigning tasks, and tracking marketing campaigns. | other | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 4 | monday.com Customizable work OS with marketing templates for boards, timelines, and automated planning workflows. | other | 8.7/10 | 9.2/10 | 8.1/10 | 8.3/10 |
| 5 | Adobe Marketo Engage Enterprise marketing automation platform for orchestrating complex campaigns and lead nurturing plans. | enterprise | 8.5/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 6 | ClickUp All-in-one productivity platform with hierarchical planning, custom fields, and marketing project templates. | other | 8.7/10 | 9.2/10 | 7.8/10 | 8.5/10 |
| 7 | Wrike Work management solution tailored for marketing teams to plan creative briefs, approvals, and deliverables. | enterprise | 8.6/10 | 9.1/10 | 7.9/10 | 8.2/10 |
| 8 | AI rtable Hybrid database-spreadsheet tool for building flexible marketing calendars, content trackers, and strategies. | other | 8.1/10 | 8.3/10 | 8.5/10 | 7.8/10 |
| 9 | Smartsheet Dynamic platform blending spreadsheets with Gantt charts and automations for marketing project planning. | enterprise | 8.3/10 | 8.7/10 | 8.1/10 | 7.9/10 |
| 10 | Notion All-in-one workspace for collaborative marketing planning with databases, wikis, and customizable templates. | other | 7.8/10 | 7.5/10 | 8.0/10 | 9.2/10 |
Comprehensive inbound marketing platform with planning calendars, workflows, and campaign management tools.
Marketing calendar software designed for planning, scheduling, and organizing content across multiple channels.
Work management tool perfect for creating timelines, assigning tasks, and tracking marketing campaigns.
Customizable work OS with marketing templates for boards, timelines, and automated planning workflows.
Enterprise marketing automation platform for orchestrating complex campaigns and lead nurturing plans.
All-in-one productivity platform with hierarchical planning, custom fields, and marketing project templates.
Work management solution tailored for marketing teams to plan creative briefs, approvals, and deliverables.
Hybrid database-spreadsheet tool for building flexible marketing calendars, content trackers, and strategies.
Dynamic platform blending spreadsheets with Gantt charts and automations for marketing project planning.
All-in-one workspace for collaborative marketing planning with databases, wikis, and customizable templates.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform with planning calendars, workflows, and campaign management tools.
Interactive Marketing Calendar with drag-and-drop scheduling, real-time collaboration, and performance forecasting.
HubSpot Marketing Hub is a comprehensive inbound marketing platform that excels in marketing planning with tools like customizable content calendars, campaign roadmaps, and workflow automation for seamless strategy execution. It integrates planning with CRM, analytics, and multi-channel campaign management to align teams on goals and timelines. Designed for scalability, it supports everything from basic planning to enterprise-level operations with real-time reporting and A/B testing.
Pros
- Robust content and campaign calendars for visual planning
- Seamless integration with CRM and sales tools for aligned strategies
- Extensive free tier and scalable features for growing teams
Cons
- Higher pricing tiers can be expensive for small businesses
- Steep learning curve for advanced automation and custom workflows
- Limited offline capabilities and reliance on internet connectivity
Best For
Mid-sized to enterprise marketing teams seeking an all-in-one platform for integrated planning, execution, and measurement.
Pricing
Free Starter plan; Professional starts at $800/month (billed annually); Enterprise at $3,600/month (billed annually).
CoSchedule
specializedMarketing calendar software designed for planning, scheduling, and organizing content across multiple channels.
The drag-and-drop Visual Marketing Calendar that unifies planning for social posts, emails, blogs, and tasks in one color-coded, shareable interface
CoSchedule is an all-in-one marketing calendar and management platform that centralizes planning, scheduling, and execution of content across social media, email, blogs, and more. It features a visual drag-and-drop calendar for organizing campaigns, tasks, and assets, with built-in tools for team collaboration, approvals, and performance tracking. Designed for marketers, it integrates seamlessly with tools like WordPress, Google Analytics, Facebook, and email services to streamline workflows and boost efficiency.
Pros
- Comprehensive visual marketing calendar for multi-channel planning
- Extensive integrations with 100+ tools including social, CMS, and analytics
- Powerful automation like ReQueue for evergreen content recycling
Cons
- Pricing can escalate quickly for teams and advanced features
- Initial setup and learning curve for complex workflows
- Some analytics and reporting require higher-tier plans
Best For
Mid-sized marketing teams and agencies needing a centralized hub for collaborative campaign planning and scheduling.
Pricing
Starts at $39/user/month (billed annually) for basic calendar access, with Pro plans at $98/user/month and enterprise custom pricing.
Asana
otherWork management tool perfect for creating timelines, assigning tasks, and tracking marketing campaigns.
Timeline view for creating interactive Gantt charts to visualize and adjust marketing campaign schedules and dependencies
Asana is a powerful work management platform designed to help teams plan, organize, and execute marketing projects and campaigns through customizable lists, boards, timelines, and portfolios. It excels in breaking down complex marketing plans into actionable tasks, assigning responsibilities, and tracking progress with visual timelines and workload views. Ideal for collaborative marketing teams, it integrates with tools like Google Workspace, Slack, and HubSpot to streamline workflows and approvals.
Pros
- Highly customizable workflows and templates tailored for marketing campaigns and content calendars
- Timeline and Gantt chart views for visual planning and dependency management
- Robust integrations with marketing tools like HubSpot, Mailchimp, and Adobe Creative Cloud
Cons
- Steep learning curve for advanced features and custom setups
- Limited native marketing analytics or reporting; relies on integrations
- Higher pricing tiers required for premium features like portfolios and custom rules
Best For
Mid-sized marketing teams managing multiple complex campaigns who need flexible, visual project planning and cross-team collaboration.
Pricing
Free basic plan; Premium $10.99/user/mo; Business $24.99/user/mo; Enterprise custom (billed annually).
monday.com
otherCustomizable work OS with marketing templates for boards, timelines, and automated planning workflows.
No-code automations that trigger actions across marketing workflows, like auto-updating campaign statuses based on ad performance data
monday.com is a highly customizable work management platform that excels in visual planning and collaboration for marketing teams. It enables users to create tailored boards for campaign roadmaps, content calendars, budget tracking, and task assignments with drag-and-drop ease. Advanced automations, timelines, and integrations with tools like Google Workspace, HubSpot, and Google Analytics make it a robust solution for end-to-end marketing planning.
Pros
- Extremely flexible customization with boards, views (Gantt, timeline, calendar), and columns for precise marketing planning
- Robust no-code automations and integrations with key marketing tools like Mailchimp, Facebook Ads, and analytics platforms
- Real-time collaboration features including comments, updates, and shareable dashboards for team alignment
Cons
- Steep learning curve for beginners due to vast customization options, potentially overwhelming for simple plans
- Pricing scales quickly for larger teams or advanced features, reducing value for small marketing groups
- Performance can lag with very large boards or heavy data loads in complex marketing workflows
Best For
Mid-sized marketing teams seeking a scalable, visual platform for collaborative campaign planning, content management, and cross-tool integrations.
Pricing
Free for up to 2 users; paid plans start at $9/user/month (Basic, annual billing), $12 (Standard), $19 (Pro), with Enterprise custom pricing.
Adobe Marketo Engage
enterpriseEnterprise marketing automation platform for orchestrating complex campaigns and lead nurturing plans.
Revenue Cycle Analytics for precise attribution of marketing efforts to revenue outcomes
Adobe Marketo Engage is a powerful marketing automation platform tailored for B2B marketers, enabling detailed campaign planning, lead management, and multi-channel execution. It supports marketing planning through program builders, budget tracking, and ROI forecasting, integrated with CRM systems like Salesforce. The tool excels in personalization, ABM strategies, and analytics to optimize marketing plans in real-time.
Pros
- Advanced program management for campaign planning and budgeting
- Deep integrations with Adobe Experience Cloud and CRMs
- Comprehensive analytics for ROI measurement and optimization
Cons
- Steep learning curve requiring extensive training
- High enterprise-level pricing
- Complex setup not ideal for small teams
Best For
Enterprise B2B marketing teams planning and executing complex, data-driven campaigns.
Pricing
Custom enterprise pricing, typically $1,000–$10,000+ per month based on contacts and features.
ClickUp
otherAll-in-one productivity platform with hierarchical planning, custom fields, and marketing project templates.
Hierarchical workspace structure (Spaces, Folders, Lists, Tasks) with unlimited custom fields for hyper-flexible marketing planning templates
ClickUp is an all-in-one productivity platform designed for project management, task tracking, and collaboration, making it adaptable for marketing planning. It supports creating custom workflows for campaign management, content calendars, social media scheduling, and performance tracking through customizable lists, boards, and dashboards. With built-in automations, goals, and integrations with tools like Google Workspace and Slack, it enables marketing teams to plan, execute, and analyze strategies in a single workspace.
Pros
- Highly customizable views, fields, and workflows tailored to marketing needs
- Robust automations and AI-powered insights for efficient planning
- Seamless integrations with 1000+ apps including marketing staples like HubSpot and Google Analytics
Cons
- Steep learning curve due to extensive features and customization options
- Interface can feel overwhelming and cluttered for simple planning tasks
- Performance slowdowns reported in large workspaces with heavy data
Best For
Mid-to-large marketing teams or agencies handling complex, multi-channel campaigns that need scalable customization and collaboration.
Pricing
Free plan for basics; Unlimited at $7/user/mo (annual), Business at $12/user/mo, Enterprise custom.
Wrike
enterpriseWork management solution tailored for marketing teams to plan creative briefs, approvals, and deliverables.
Blueprints for creating standardized, repeatable marketing workflows and request forms
Wrike is a versatile work management platform tailored for marketing planning, offering tools like customizable dashboards, Gantt charts, and content calendars to streamline campaign execution and resource allocation. It supports collaborative workflows, proofing for creative assets, and real-time reporting to track marketing performance across teams. With strong integrations for tools like Adobe and Google Workspace, it's designed for scaling complex marketing projects efficiently.
Pros
- Robust marketing templates and blueprints for repeatable campaigns
- Advanced analytics and customizable dashboards for performance tracking
- Seamless integrations with creative and analytics tools like Adobe and Google
Cons
- Steep learning curve due to extensive customization options
- Higher pricing for advanced features needed in large teams
- Free plan is too limited for serious marketing planning
Best For
Mid-sized to enterprise marketing teams handling complex, multi-channel campaigns that require scalable workflows and deep integrations.
Pricing
Free (limited); Professional $9.80/user/mo; Business $24.80/user/mo; Enterprise custom (billed annually).
AI rtable
otherHybrid database-spreadsheet tool for building flexible marketing calendars, content trackers, and strategies.
Hybrid relational database with dynamic multi-view interfaces for seamless marketing data organization and visualization
AI rtable is a flexible, no-code platform that blends spreadsheets and databases, enabling marketing teams to build custom bases for planning campaigns, content calendars, task tracking, and asset management. It offers multiple views like kanban, calendar, and gallery for visualizing marketing workflows, with built-in automations and integrations to tools like Google Workspace and Slack. While highly adaptable, it requires setup to function as dedicated marketing planning software.
Pros
- Highly customizable relational databases for linking campaigns, assets, and tasks
- Multiple intuitive views (kanban, calendar, grid) ideal for marketing visualization
- Strong collaboration features and 100+ integrations with marketing tools
Cons
- Not purpose-built for marketing planning, requiring significant initial setup
- Advanced features and storage limits can get expensive for scaling teams
- Learning curve for complex automations and relational data structures
Best For
Small to mid-sized marketing teams seeking a versatile, visual tool to create tailored planning workflows without coding.
Pricing
Free plan for basics; Team at $20/user/month; Business at $45/user/month; Enterprise custom (billed annually).
Smartsheet
enterpriseDynamic platform blending spreadsheets with Gantt charts and automations for marketing project planning.
Spreadsheet-powered automation that allows no-code workflows to trigger approvals, updates, and notifications directly from marketing plans
Smartsheet is a versatile work management platform that enhances traditional spreadsheets with project tracking, automation, and collaboration tools, making it suitable for marketing planning tasks like campaign calendars, content scheduling, and budget oversight. It offers pre-built templates for marketing workflows, real-time updates, and integrations with tools like Google Workspace, HubSpot, and Slack. Marketers can visualize progress through dashboards, Gantt charts, and reports, streamlining team coordination and execution.
Pros
- Highly customizable sheets and templates for marketing plans
- Strong real-time collaboration and automation capabilities
- Seamless integrations with marketing and productivity tools
Cons
- Steep learning curve for advanced features and custom setups
- Pricing scales quickly for larger teams or premium needs
- Lacks deep marketing-specific analytics compared to dedicated tools
Best For
Mid-to-large marketing teams seeking a flexible, spreadsheet-like platform for scalable campaign planning and cross-functional collaboration.
Pricing
Free plan available; Pro at $7/user/month (billed annually), Business at $25/user/month, Enterprise custom; 30-day free trial.
Notion
otherAll-in-one workspace for collaborative marketing planning with databases, wikis, and customizable templates.
Linked databases with multiple synced views for dynamic, relational marketing planning across calendars, boards, and lists
Notion is an all-in-one workspace tool that excels in flexibility, allowing users to build custom marketing planning systems using databases, kanban boards, calendars, and linked pages. It supports creating content calendars, campaign roadmaps, task trackers, and strategy wikis tailored to marketing needs. While not a dedicated marketing planning software, its modular blocks enable highly personalized workflows for organizing ideas, assets, and timelines.
Pros
- Extreme customization for marketing calendars, campaigns, and strategies
- Seamless real-time collaboration and sharing
- Generous free plan with powerful core features
Cons
- Steep learning curve for building complex marketing templates
- Limited native integrations with marketing tools like Google Analytics or email platforms
- Performance lags in large databases common for extensive planning
Best For
Solo marketers or small teams who want a customizable, all-in-one space to prototype and manage marketing plans without rigid structures.
Pricing
Free for personal use; Plus $8/user/month; Business $15/user/month; Enterprise custom.
Conclusion
The reviewed marketing planning tools showcase diverse strengths, with HubSpot Marketing Hub emerging as the top choice due to its all-encompassing suite of inbound marketing, calendar, and workflow tools. CoSchedule and Asana follow closely, excelling in content organization and task management, respectively, making them strong alternatives for teams with specific priorities. Ultimately, whether opting for a comprehensive platform or a focused solution, these tools empower efficient planning and execution.
Take the next step in refining your marketing strategy—try HubSpot Marketing Hub to experience streamlined workflows and robust campaign management, or explore CoSchedule or Asana to align with your team’s unique needs for optimal results.
Tools Reviewed
All tools were independently evaluated for this comparison