Top 10 Best Marketing Research Software of 2026

Qualtrics is a leading experience management (XM) platform renowned for its advanced survey creation, distribution, and analytics capabilities tailored for marketing research. It enables users to build complex, logic-driven surveys with multimedia support, deploy them across channels like web, email, and SMS, and gather rich customer feedback data. The platform's AI-powered tools, such as Stats iQ and Text iQ, automate analysis, uncover insights, and support advanced methodologies like conjoint analysis and driver analysis for data-driven marketing strategies.

SurveyMonkey is a versatile online survey platform designed for creating, distributing, and analyzing surveys for market research, customer feedback, and more. It offers a vast library of templates, diverse question types, branching logic, and real-time reporting to help marketers gather actionable insights efficiently. With integrations to CRM, email, and analytics tools, it streamlines data collection and supports multilingual surveys for global reach.

Medallia is an enterprise-grade experience management platform designed to capture, analyze, and act on customer, employee, and product feedback across multiple channels. It leverages AI-powered analytics, including text and speech analytics, to transform unstructured data into actionable insights for improving customer satisfaction and loyalty. The platform excels in real-time monitoring, predictive analytics, and closed-loop feedback processes, making it a powerhouse for marketing research in large organizations.

Alchemer is a robust survey and experience management platform designed for creating, distributing, and analyzing feedback across marketing research, customer experience, and employee engagement. It excels in handling complex surveys with advanced logic, branching, and multimedia elements, while providing real-time reporting and actionable insights. The tool integrates seamlessly with CRM systems, analytics platforms, and APIs, making it ideal for data-driven decision-making in marketing contexts.

QuestionPro is a comprehensive online survey platform designed for market research, enabling users to create advanced surveys with branching logic, multimedia questions, and AI-assisted design. It facilitates data collection via web, mobile, email, and social channels, while offering real-time analytics, reporting dashboards, and statistical tools like conjoint analysis and MaxDiff. Ideal for customer feedback, employee engagement, and market segmentation studies, it integrates with CRM systems and supports multilingual surveys for global reach.

Typeform is a versatile online form and survey builder renowned for its conversational, interactive designs that transform traditional surveys into engaging user experiences. It excels in marketing research by enabling the creation of quizzes, polls, NPS surveys, and feedback forms with logic jumps, multimedia embeds, and mobile-optimized layouts to boost response rates and data quality. While strong on user engagement and ease of distribution via links, embeds, or integrations, it offers more basic analytics compared to enterprise-grade research tools.

Hotjar is a comprehensive user behavior analytics platform designed for websites, offering heatmaps, session recordings, surveys, and feedback tools to capture qualitative insights into visitor interactions. It enables marketers to visualize where users click, scroll, and abandon pages, while also collecting direct feedback through on-site polls and forms. This makes it a powerful tool for marketing research focused on UX optimization, conversion rate improvement, and understanding customer pain points without requiring technical expertise.

UserTesting is a leading user experience research platform that specializes in gathering qualitative feedback from real users through unmoderated tests, live interviews, and video recordings of participants interacting with websites, apps, prototypes, or concepts. It captures spoken thoughts, click paths, frustration signals, and quantitative metrics like completion rates to inform marketing strategies, product decisions, and customer experience improvements. For marketing research, it excels in validating messaging, understanding user journeys, and identifying pain points with authentic user behavior data.

Mixpanel is a leading product analytics platform that specializes in event-based tracking to analyze user behavior on websites and mobile apps. It enables marketing researchers to visualize customer journeys through funnels, retention cohorts, and segmentation, providing actionable insights into engagement and conversion patterns. With real-time data processing and custom reporting, it helps optimize marketing strategies based on granular user interactions rather than traditional surveys.

Delighted is a specialized customer feedback platform primarily focused on Net Promoter Score (NPS) surveys, allowing businesses to gather real-time insights on customer loyalty via email, SMS, web, Slack, and kiosks. It supports additional metrics like CSAT and CES with customizable templates, automated workflows, and integrations with tools like Salesforce, HubSpot, and Slack. While effective for ongoing feedback loops, it emphasizes simplicity over complex survey logic or advanced analytics.