Quick Overview
- 1#1: Databox - Connects 100+ marketing data sources to create real-time customizable dashboards and reports.
- 2#2: Whatagraph - Automates stunning, white-label marketing reports from multiple channels with drag-and-drop visuals.
- 3#3: AgencyAnalytics - Provides SEO, PPC, and social media reporting dashboards tailored for digital agencies.
- 4#4: ReportGarden - Generates automated, customizable marketing performance reports for agencies and teams.
- 5#5: Swydo - Automates PPC and marketing reporting with client-ready dashboards and scheduled delivery.
- 6#6: DashThis - Builds automated marketing reports and dashboards from 40+ data connectors.
- 7#7: Klipfolio - Creates real-time KPI dashboards for marketing metrics with 100+ integrations.
- 8#8: Funnel - Aggregates and standardizes marketing data from all channels for unified reporting.
- 9#9: Supermetrics - Transfers marketing data from 90+ platforms into spreadsheets and BI tools for reporting.
- 10#10: Looker Studio - Free tool for creating interactive marketing dashboards and reports with data blending.
Tools were evaluated based on data integration capabilities, customization flexibility, ease of use, and overall value, prioritizing those that deliver both efficiency and actionable insights for modern marketing workflows.
Comparison Table
Explore a comparison table of leading marketing reporting software, including Databox, Whatagraph, AgencyAnalytics, ReportGarden, Swydo, and more, to uncover features, pricing, and usability insights. This guide helps marketers and agencies identify tools tailored to their unique needs, from campaign tracking to client reporting, by breaking down each solution's strengths and practicality.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Databox Connects 100+ marketing data sources to create real-time customizable dashboards and reports. | specialized | 9.7/10 | 9.8/10 | 9.6/10 | 9.4/10 |
| 2 | Whatagraph Automates stunning, white-label marketing reports from multiple channels with drag-and-drop visuals. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.5/10 |
| 3 | AgencyAnalytics Provides SEO, PPC, and social media reporting dashboards tailored for digital agencies. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | ReportGarden Generates automated, customizable marketing performance reports for agencies and teams. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | Swydo Automates PPC and marketing reporting with client-ready dashboards and scheduled delivery. | specialized | 8.3/10 | 8.5/10 | 8.7/10 | 7.9/10 |
| 6 | DashThis Builds automated marketing reports and dashboards from 40+ data connectors. | specialized | 8.4/10 | 8.5/10 | 9.2/10 | 8.0/10 |
| 7 | Klipfolio Creates real-time KPI dashboards for marketing metrics with 100+ integrations. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.6/10 |
| 8 | Funnel Aggregates and standardizes marketing data from all channels for unified reporting. | specialized | 8.2/10 | 9.1/10 | 7.6/10 | 7.9/10 |
| 9 | Supermetrics Transfers marketing data from 90+ platforms into spreadsheets and BI tools for reporting. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 10 | Looker Studio Free tool for creating interactive marketing dashboards and reports with data blending. | enterprise | 8.6/10 | 8.8/10 | 8.0/10 | 9.9/10 |
Connects 100+ marketing data sources to create real-time customizable dashboards and reports.
Automates stunning, white-label marketing reports from multiple channels with drag-and-drop visuals.
Provides SEO, PPC, and social media reporting dashboards tailored for digital agencies.
Generates automated, customizable marketing performance reports for agencies and teams.
Automates PPC and marketing reporting with client-ready dashboards and scheduled delivery.
Builds automated marketing reports and dashboards from 40+ data connectors.
Creates real-time KPI dashboards for marketing metrics with 100+ integrations.
Aggregates and standardizes marketing data from all channels for unified reporting.
Transfers marketing data from 90+ platforms into spreadsheets and BI tools for reporting.
Free tool for creating interactive marketing dashboards and reports with data blending.
Databox
specializedConnects 100+ marketing data sources to create real-time customizable dashboards and reports.
Universal Metrics, allowing custom calculated KPIs that aggregate and standardize data across all connected sources seamlessly
Databox is a powerful marketing reporting software that aggregates data from over 100 integrations, including Google Analytics, Facebook Ads, HubSpot, and more, into customizable, real-time dashboards. It enables marketers to track KPIs, set goals, receive alerts, and share performance scorecards without needing technical expertise. Ideal for teams seeking a centralized view of multi-channel campaigns, it supports mobile access and automated reporting to drive data-informed decisions.
Pros
- Seamless integrations with 100+ marketing tools for effortless data consolidation
- Highly customizable real-time dashboards and scorecards with goal tracking and alerts
- Intuitive drag-and-drop interface and mobile app for easy access and sharing
Cons
- Higher-tier plans required for advanced features like unlimited databoard exports
- Data retention limits on lower plans may not suit long-term historical analysis
- Customization can become complex for very large datasets
Best For
Marketing teams and agencies needing a no-code solution to unify and visualize multi-platform performance metrics in real-time.
Pricing
Free plan available; paid plans start at $72/month (Starter, billed annually), $135/month (Professional), up to custom Enterprise pricing.
Whatagraph
specializedAutomates stunning, white-label marketing reports from multiple channels with drag-and-drop visuals.
Fully automated, white-label PDF and HTML reports that update in real-time from multiple sources with one-click generation
Whatagraph is a powerful marketing reporting platform that automates data visualization and report generation by integrating with over 50 marketing tools like Google Analytics, Facebook Ads, and Google Ads. It enables users to build customizable dashboards and client-ready reports with drag-and-drop widgets, real-time data updates, and scheduled deliveries. Designed for agencies and teams, it streamlines multi-channel performance tracking into stunning, white-label visuals.
Pros
- Extensive integrations with 50+ data sources for seamless multi-channel reporting
- Beautiful, customizable drag-and-drop dashboards and white-label reports
- Automated scheduling and client portals for efficient delivery
Cons
- Pricing scales quickly with number of reports/clients, less ideal for solos
- Steeper learning curve for complex customizations
- Limited built-in AI analytics compared to enterprise BI tools
Best For
Marketing agencies and in-house teams managing multiple clients who need automated, branded reports without manual data wrangling.
Pricing
Starts at $199/month (Explorer: up to 3 reports), $399/month (Publisher: up to 10), $799+/month (Pro/Enterprise); 14-day free trial.
AgencyAnalytics
specializedProvides SEO, PPC, and social media reporting dashboards tailored for digital agencies.
White-label client portals with secure, real-time access to customized dashboards
AgencyAnalytics is a powerful marketing reporting platform tailored for digital agencies, enabling the aggregation of data from over 80 integrations including Google Analytics, Facebook Ads, and SEO tools into customizable dashboards and automated reports. It streamlines client reporting with white-label options, scheduled deliveries, and real-time updates, saving agencies hours on manual data compilation. The tool also includes built-in SEO audits and performance benchmarking to provide actionable insights alongside visuals.
Pros
- Extensive 80+ integrations for comprehensive data aggregation
- White-label client portals and automated scheduled reports
- User-friendly drag-and-drop dashboard builder
Cons
- Pricing scales quickly for agencies with many clients
- Advanced customizations require some learning curve
- Limited depth in predictive analytics compared to enterprise tools
Best For
Digital marketing agencies managing multiple clients who need branded, automated reporting without heavy manual work.
Pricing
Starts at $89/month (billed annually) for Lead plan (up to 10 dashboards), with Partner ($189/mo), Agency ($389/mo), and custom Enterprise tiers.
ReportGarden
specializedGenerates automated, customizable marketing performance reports for agencies and teams.
Pixel-perfect, fully branded automated PDF reports with one-click scheduling
ReportGarden is a marketing reporting platform that automates the creation of customized, white-label reports and interactive dashboards for agencies and marketers. It integrates with over 40 data sources like Google Analytics, Facebook Ads, Google Ads, and LinkedIn, enabling seamless data consolidation without manual exports. Users can schedule automated reports, build client portals, and track performance metrics in real-time, streamlining reporting workflows.
Pros
- Extensive integrations with 40+ marketing platforms for easy data pulling
- Beautiful, customizable templates and white-label reporting options
- Automated scheduling and client portals save significant time
Cons
- Pricing scales quickly for high-volume users or agencies
- Advanced custom data manipulations require some technical know-how
- Limited built-in predictive analytics or AI-driven insights
Best For
Marketing agencies and teams needing automated, branded client reports without heavy manual effort.
Pricing
Starts at $49/month for basic plans, with Pro at $99/user/month and Enterprise custom pricing based on reports and users.
Swydo
specializedAutomates PPC and marketing reporting with client-ready dashboards and scheduled delivery.
White-label automated report scheduling with one-click client delivery
Swydo is a marketing reporting platform designed to automate the aggregation and visualization of data from multiple advertising, analytics, and SEO tools into customizable dashboards and reports. It connects seamlessly with platforms like Google Ads, Facebook Ads, Google Analytics, and SEMrush, enabling users to create white-label reports and schedule automated deliveries. This saves marketers significant time on manual data pulling and reporting tasks.
Pros
- Extensive integrations with 70+ marketing tools for unified reporting
- Drag-and-drop report builder for quick customization
- Automated scheduling and white-label options ideal for agencies
Cons
- Pricing scales quickly with users and data volume
- Limited advanced analytics or AI-driven insights compared to top competitors
- Customization can feel restrictive for highly complex reports
Best For
Marketing agencies and teams managing client campaigns across multiple platforms who need automated, branded reports.
Pricing
Starts at $39/user/month (Starter), $99/user/month (Professional), $199+/user/month (Enterprise); billed annually with a free trial.
DashThis
specializedBuilds automated marketing reports and dashboards from 40+ data connectors.
One-click dashboard templates from pre-built marketing report designs
DashThis is a marketing reporting software that aggregates data from over 50 sources like Google Analytics, Facebook Ads, and HubSpot into customizable, real-time dashboards. It enables users to build visually appealing reports with drag-and-drop widgets and automate delivery via email or PDF exports. Ideal for marketers seeking to consolidate metrics without coding, it supports white-label options for agencies sharing client reports.
Pros
- Over 50 integrations for broad data connectivity
- Intuitive drag-and-drop dashboard builder
- Automated report scheduling and white-labeling
Cons
- Limited advanced data analysis or custom calculations
- Pricing increases significantly with more dashboards/clients
- No built-in data blending or transformation tools
Best For
Marketing agencies and teams managing multiple clients who need quick, automated, visually appealing reports without deep analytics.
Pricing
Starts at $39/month (Starter: 3 dashboards), $89/month (Pro: 10 dashboards), up to custom Enterprise pricing.
Klipfolio
specializedCreates real-time KPI dashboards for marketing metrics with 100+ integrations.
Pre-built library of 1,000+ marketing-specific Klips for instant dashboard deployment
Klipfolio is a cloud-based dashboard and KPI visualization platform that aggregates data from over 100 connectors, including key marketing tools like Google Analytics, Facebook Ads, Google Ads, and HubSpot. It allows users to build custom, real-time dashboards with drag-and-drop functionality and pre-built 'Klips' for quick setup. Marketers use it to monitor campaign performance, track KPIs, and share insights across teams without needing data analysts.
Pros
- Extensive pre-built marketing Klips and 100+ integrations for seamless data pulling
- Real-time data updates and mobile-responsive dashboards
- Strong data blending and formula editor for custom metrics
Cons
- Steeper learning curve for advanced customizations and formulas
- Pricing scales quickly for larger teams or more data queries
- Limited native AI analytics compared to newer competitors
Best For
Mid-sized marketing teams needing customizable, real-time dashboards from multiple ad platforms and analytics sources.
Pricing
Starts at $99/month (Starter, billed annually) for basic dashboards; scales to $299+/month for advanced plans with more users and queries; enterprise custom.
Funnel
specializedAggregates and standardizes marketing data from all channels for unified reporting.
Universal connector to 500+ sources with automatic data normalization for cross-platform metrics
Funnel.io is a marketing data hub that connects to over 500 advertising platforms, analytics tools, and databases, automatically pulling and normalizing data into a unified structure. It enables teams to create customizable dashboards, automated reports, and performance insights without coding or manual exports. Primarily designed for marketing agencies and teams handling multi-channel campaigns, it streamlines reporting workflows and supports data-driven decision-making.
Pros
- Extensive library of 500+ integrations for seamless multi-source data aggregation
- Automated data normalization and real-time syncing reduce manual work
- Highly customizable reports and dashboards with drag-and-drop builder
Cons
- Pricing scales with data volume, which can get expensive for large teams
- Initial setup and connector configuration has a learning curve
- Limited built-in advanced analytics compared to BI tools like Looker
Best For
Marketing agencies and large teams managing complex, multi-platform ad campaigns who need automated, normalized reporting.
Pricing
Custom pricing based on data connectors and volume; starts around $300/month for basic plans, with enterprise tiers at $1,000+.
Supermetrics
specializedTransfers marketing data from 90+ platforms into spreadsheets and BI tools for reporting.
Vast pre-built connector library supporting 100+ marketing data sources with no-code setup
Supermetrics is a data integration platform that extracts marketing data from over 100 sources like Google Ads, Facebook, LinkedIn, and TikTok into tools such as Google Sheets, Excel, Looker Studio, Power BI, and BigQuery. It automates ETL processes, allowing users to build custom reports and dashboards without coding. Primarily designed for marketers seeking centralized data pipelines for reporting and analysis.
Pros
- Extensive library of 100+ connectors for major marketing platforms
- Strong customization for metrics, fields, and data transformations
- Seamless integrations with popular BI and spreadsheet tools
Cons
- Pricing scales rapidly with data volume and multiple destinations
- Steep learning curve for complex queries and setups
- Occasional refresh delays or limits on free tiers
Best For
Marketing teams consolidating data from multiple ad platforms into spreadsheets or BI tools for automated reporting.
Pricing
Starts at $129/month for a single destination (billed annually); higher tiers from $249/month for multiple destinations, with usage-based credits for data volume.
Looker Studio
enterpriseFree tool for creating interactive marketing dashboards and reports with data blending.
Seamless, native data connectors to Google Analytics, Ads, and BigQuery for instant marketing data access and blending
Looker Studio, formerly Google Data Studio, is a free, cloud-based data visualization tool that enables users to create interactive dashboards and custom reports from hundreds of data connectors. It shines in marketing reporting by seamlessly integrating with Google Analytics, Google Ads, Search Console, and other platforms, allowing teams to blend data sources and build performance dashboards. With features like calculated fields, community visualizations, and real-time collaboration, it's a powerful option for visualizing campaign metrics, ROI, and audience insights.
Pros
- Completely free with no usage limits
- Deep native integrations with Google marketing tools like Analytics and Ads
- Highly customizable with data blending and calculated fields
Cons
- Steeper learning curve for advanced formulas and blending
- Performance issues with very large datasets
- Fewer advanced analytics features compared to premium BI tools
Best For
Marketing teams in the Google ecosystem needing free, customizable dashboards for campaign reporting and data visualization.
Pricing
Free for all users; no paid tiers required.
Conclusion
Evaluating top marketing reporting software highlights tools that transform data into actionable insights; Databox stands out as the best choice, offering real-time, customizable dashboards across 100+ sources. Whatagraph leads with automated, white-label reports and drag-and-drop visuals, perfect for polished client materials, while AgencyAnalytics excels in tailored SEO, PPC, and social media dashboards, built for digital agencies. Each tool simplifies complex reporting, catering to diverse needs.
Ready to streamline your reporting? Start with Databox to unify data, save time, and turn metrics into stories that drive results—your marketing success starts here.
Tools Reviewed
All tools were independently evaluated for this comparison