Quick Overview
- 1#1: CoSchedule - An all-in-one marketing calendar platform for planning, scheduling, and automating content across channels.
- 2#2: HubSpot Marketing Hub - Comprehensive inbound marketing platform with tools for campaign planning, content calendars, and performance tracking.
- 3#3: Adobe Workfront - Enterprise-grade work management solution for marketing teams to plan, resource, and execute complex campaigns.
- 4#4: Wrike - Flexible work management platform with marketing-specific templates for project planning and collaboration.
- 5#5: monday.com - Visual work OS featuring customizable boards and automations for marketing strategy and campaign planning.
- 6#6: Asana - Powerful task and project management tool tailored for organizing marketing workflows and timelines.
- 7#7: Smartsheet - Dynamic spreadsheet-style platform for collaborative marketing planning, budgeting, and reporting.
- 8#8: ClickUp - All-in-one productivity app with hierarchies, dashboards, and templates for marketing project planning.
- 9#9: AI rtable - Hybrid database-spreadsheet tool for building custom marketing calendars, content pipelines, and trackers.
- 10#10: Hootsuite - Social media management platform with a built-in planner for scheduling and organizing content calendars.
We selected and ranked these tools by prioritizing robust feature sets, intuitive design, reliability, and overall value, ensuring they deliver long-term utility for teams ranging from small businesses to large enterprises.
Comparison Table
Effective marketing planning relies on the right tools, and this comparison table simplifies the process by examining key platforms like CoSchedule, HubSpot Marketing Hub, Adobe Workfront, Wrike, and monday.com. Readers will gain clarity on features, pricing structures, and ideal use cases, enabling them to choose the tool that best fits their team’s workflows and goals. By highlighting differences and strengths, the table helps streamline the software selection process for more coordinated and impactful campaigns.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule An all-in-one marketing calendar platform for planning, scheduling, and automating content across channels. | specialized | 9.3/10 | 9.6/10 | 8.9/10 | 8.7/10 |
| 2 | HubSpot Marketing Hub Comprehensive inbound marketing platform with tools for campaign planning, content calendars, and performance tracking. | enterprise | 9.1/10 | 9.4/10 | 8.6/10 | 8.2/10 |
| 3 | Adobe Workfront Enterprise-grade work management solution for marketing teams to plan, resource, and execute complex campaigns. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 4 | Wrike Flexible work management platform with marketing-specific templates for project planning and collaboration. | other | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | monday.com Visual work OS featuring customizable boards and automations for marketing strategy and campaign planning. | other | 8.4/10 | 9.1/10 | 8.7/10 | 7.6/10 |
| 6 | Asana Powerful task and project management tool tailored for organizing marketing workflows and timelines. | other | 8.2/10 | 8.4/10 | 8.3/10 | 7.9/10 |
| 7 | Smartsheet Dynamic spreadsheet-style platform for collaborative marketing planning, budgeting, and reporting. | other | 8.1/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 8 | ClickUp All-in-one productivity app with hierarchies, dashboards, and templates for marketing project planning. | other | 8.1/10 | 9.0/10 | 7.0/10 | 8.5/10 |
| 9 | AI rtable Hybrid database-spreadsheet tool for building custom marketing calendars, content pipelines, and trackers. | other | 8.3/10 | 8.8/10 | 8.2/10 | 7.8/10 |
| 10 | Hootsuite Social media management platform with a built-in planner for scheduling and organizing content calendars. | specialized | 7.2/10 | 7.8/10 | 6.8/10 | 6.5/10 |
An all-in-one marketing calendar platform for planning, scheduling, and automating content across channels.
Comprehensive inbound marketing platform with tools for campaign planning, content calendars, and performance tracking.
Enterprise-grade work management solution for marketing teams to plan, resource, and execute complex campaigns.
Flexible work management platform with marketing-specific templates for project planning and collaboration.
Visual work OS featuring customizable boards and automations for marketing strategy and campaign planning.
Powerful task and project management tool tailored for organizing marketing workflows and timelines.
Dynamic spreadsheet-style platform for collaborative marketing planning, budgeting, and reporting.
All-in-one productivity app with hierarchies, dashboards, and templates for marketing project planning.
Hybrid database-spreadsheet tool for building custom marketing calendars, content pipelines, and trackers.
Social media management platform with a built-in planner for scheduling and organizing content calendars.
CoSchedule
specializedAn all-in-one marketing calendar platform for planning, scheduling, and automating content across channels.
The interactive Marketing Calendar that unifies all planning, tasks, and publishing in a single visual dashboard
CoSchedule is an all-in-one marketing calendar and management platform designed to streamline content planning, production, and publishing across multiple channels. It features a drag-and-drop visual calendar for organizing campaigns, tasks, and deadlines, with built-in tools for social media scheduling, email marketing, and blogging. The software excels in team collaboration, asset organization, and automation, making it ideal for marketing teams to align strategies and execute efficiently.
Pros
- Comprehensive drag-and-drop marketing calendar for visual planning
- Seamless integrations with 100+ tools including social media, WordPress, and email platforms
- Powerful team collaboration with task assignments, approvals, and real-time updates
Cons
- Pricing scales quickly for teams needing advanced features
- Steeper learning curve for customizing workflows
- Limited reporting depth compared to dedicated analytics tools
Best For
Marketing teams and agencies seeking a centralized hub for content calendars, social scheduling, and cross-channel campaign management.
Pricing
Starts at $29/user/month (Essentials, billed annually) up to $98/user/month (Advanced), with a 14-day free trial.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform with tools for campaign planning, content calendars, and performance tracking.
Integrated Marketing Calendar with drag-and-drop planning that syncs tasks, content, and campaigns directly to CRM contacts
HubSpot Marketing Hub is a comprehensive inbound marketing platform that enables teams to plan, execute, and optimize multi-channel campaigns with integrated CRM functionality. It features tools like content calendars, campaign planning dashboards, automated workflows, and detailed analytics to streamline marketing operations from strategy to measurement. Designed for scalability, it supports everything from email nurturing and social scheduling to SEO and ad management, making it a central hub for marketing planning.
Pros
- Seamless integration of planning tools with CRM for unified customer data and personalized campaigns
- Robust automation workflows and content calendars that simplify complex planning processes
- Powerful analytics and reporting for real-time campaign performance tracking and optimization
Cons
- Higher-tier plans are expensive, especially for larger contact lists
- Steep learning curve for advanced features and custom workflows
- Some planning tools limited to Professional and Enterprise editions
Best For
Mid-sized to enterprise marketing teams seeking an all-in-one platform for integrated campaign planning and execution across multiple channels.
Pricing
Free tools available; Starter at $15/month (1,000 contacts), Professional at $800/month (2,000 contacts), Enterprise at $3,600/month (10,000 contacts), billed annually.
Adobe Workfront
enterpriseEnterprise-grade work management solution for marketing teams to plan, resource, and execute complex campaigns.
Intelligent Resource Planner with real-time capacity heatmaps and scenario modeling for precise marketing team allocation
Adobe Workfront is an enterprise-grade work management platform tailored for marketing teams, enabling comprehensive campaign planning, resource allocation, task tracking, and proofing workflows. It centralizes marketing operations by integrating project management with creative review processes and performance analytics. As part of Adobe Experience Cloud, it excels in handling complex, cross-functional marketing projects at scale.
Pros
- Advanced resource management with capacity planning and heatmaps for optimal team utilization
- Seamless integrations with Adobe Creative Cloud and Experience Cloud for streamlined creative workflows
- Robust reporting and analytics for campaign performance tracking and ROI measurement
Cons
- Steep learning curve due to extensive customization options and complexity
- High enterprise-level pricing that may not suit small or mid-sized teams
- Overly feature-rich interface can feel overwhelming for basic marketing planning needs
Best For
Large enterprise marketing teams managing complex, multi-channel campaigns with heavy reliance on Adobe tools.
Pricing
Custom enterprise pricing; starts at around $30/user/month for Team edition, scaling to $89+/user/month for Business/Enterprise with annual commitments and volume discounts.
Wrike
otherFlexible work management platform with marketing-specific templates for project planning and collaboration.
Blueprints for creating standardized, reusable templates for marketing campaigns and processes
Wrike is a powerful work management platform designed for marketing teams to plan, execute, and track campaigns with customizable workflows, Gantt charts, and kanban boards. It facilitates content calendars, task assignments, real-time collaboration, and approvals, integrating seamlessly with tools like Adobe Creative Cloud, Google Workspace, and analytics platforms. Marketers benefit from its structured request forms and dashboards for overseeing multiple projects and resources efficiently.
Pros
- Highly customizable workflows and blueprints for repeatable marketing processes
- Excellent real-time collaboration, proofing, and approval tools
- Robust integrations with marketing and creative software
Cons
- Steep learning curve for beginners due to extensive features
- Advanced capabilities locked behind higher-tier plans
- Interface can feel overwhelming for simple planning tasks
Best For
Mid-to-large marketing teams managing complex, multi-channel campaigns that require detailed workflow automation and resource tracking.
Pricing
Free plan for basics; Pro at $9.80/user/month, Business at $24.80/user/month (billed annually); Enterprise custom.
monday.com
otherVisual work OS featuring customizable boards and automations for marketing strategy and campaign planning.
Fully customizable dashboards that aggregate and visualize marketing metrics from multiple sources in real-time
monday.com is a highly customizable work operating system that uses visual boards, timelines, and automations to manage projects and workflows. As a marketing planning software, it provides tailored templates for content calendars, campaign management, event planning, and ROI tracking, allowing teams to visualize and collaborate on strategies in real-time. Its no-code interface supports integrations with tools like Google Analytics, HubSpot, and Slack, making it adaptable for complex marketing operations.
Pros
- Extremely customizable boards and templates optimized for marketing workflows like campaign planning and asset management
- Powerful no-code automations and over 200 integrations for seamless data flow
- Real-time collaboration with visual dashboards for KPI tracking and team visibility
Cons
- Pricing scales quickly for larger teams, with advanced features in higher tiers
- Initial setup and customization can have a learning curve for non-technical users
- Overly general-purpose nature may require more configuration than specialized marketing tools
Best For
Mid-sized marketing teams seeking a flexible, visual platform to centralize campaign planning, execution, and performance tracking.
Pricing
Free for up to 2 users; paid plans start at $9/user/month (Basic, annual billing), up to $19/user/month (Pro), with Enterprise custom pricing.
Asana
otherPowerful task and project management tool tailored for organizing marketing workflows and timelines.
Timeline view with Gantt-style dependencies for visual campaign roadmapping and deadline management
Asana is a powerful work management platform that enables marketing teams to plan, track, and execute campaigns using customizable boards, lists, timelines, and workflows. It excels in organizing content calendars, managing approvals, and facilitating cross-team collaboration with real-time updates and task assignments. With marketing-specific templates and integrations like Google Workspace, Slack, and HubSpot, it supports end-to-end planning from ideation to performance review.
Pros
- Highly customizable workflows and timelines for complex campaign planning
- Strong collaboration tools with comments, approvals, and real-time updates
- Extensive integrations with marketing tools like HubSpot, Google Analytics, and Slack
Cons
- Limited native marketing analytics and reporting compared to specialized tools
- Steep learning curve for advanced features like rules and custom fields
- Premium features locked behind higher-tier plans, reducing value for small teams
Best For
Mid-sized marketing teams needing flexible, scalable project management for multi-channel campaigns and cross-functional collaboration.
Pricing
Free Basic plan; Premium at $10.99/user/month; Business at $24.99/user/month; Enterprise custom pricing (billed annually).
Smartsheet
otherDynamic spreadsheet-style platform for collaborative marketing planning, budgeting, and reporting.
Dynamic dashboards and automated workflows that turn spreadsheets into intelligent, actionable marketing hubs
Smartsheet is a versatile work management platform that uses a familiar spreadsheet interface to enable marketing teams to create detailed plans, track campaigns, manage content calendars, and monitor budgets. It offers customizable templates, Gantt charts, Kanban boards, and automated workflows to streamline marketing operations from ideation to execution. With strong collaboration features and integrations to tools like HubSpot, Google Workspace, and Slack, it supports real-time team coordination and reporting.
Pros
- Highly customizable sheets and marketing-specific templates for flexible planning
- Real-time collaboration with unlimited viewers and strong automation capabilities
- Extensive integrations with marketing and productivity tools
Cons
- Steep learning curve for advanced features and complex sheets
- Lacks deep native tools for marketing analytics or creative asset management
- Higher-tier plans required for premium features, increasing costs
Best For
Mid-to-large marketing teams needing scalable, spreadsheet-like planning with project management and automation.
Pricing
Pro plan at $7/user/month (billed annually), Business at $25/user/month, Enterprise custom; 30-day free trial.
ClickUp
otherAll-in-one productivity app with hierarchies, dashboards, and templates for marketing project planning.
Custom Dashboards with drag-and-drop widgets for visualizing marketing KPIs, campaign progress, and team performance in real-time.
ClickUp is an all-in-one productivity platform designed as a 'work OS' that enables marketing teams to plan, organize, and execute campaigns, content calendars, and projects with customizable workflows. It offers multiple views like lists, boards, Gantt charts, and calendars, along with templates tailored for marketing tasks such as social media scheduling and SEO planning. The tool integrates with popular marketing apps and supports real-time collaboration, goal tracking, and custom dashboards for performance monitoring.
Pros
- Highly customizable with unlimited hierarchies, fields, and views for complex marketing plans
- Rich template library and integrations with tools like Google Workspace, Slack, and HubSpot
- Generous free plan and scalable pricing for growing teams
Cons
- Steep learning curve due to extensive options and flexibility
- Interface can feel overwhelming and cluttered for simple marketing tasks
- Some advanced automation and AI features locked behind higher tiers
Best For
Marketing teams managing multifaceted campaigns who need a versatile platform to replace multiple tools.
Pricing
Free plan for basics; Unlimited at $7/user/month (annual), Business at $12/user/month, Enterprise custom.
AI rtable
otherHybrid database-spreadsheet tool for building custom marketing calendars, content pipelines, and trackers.
Relational linked records that connect campaigns, assets, and performance data dynamically
AI rtable is a flexible no-code platform that blends spreadsheets with relational databases, enabling users to create custom bases for organizing data visually. In marketing planning, it supports content calendars, campaign trackers, task boards, and asset libraries through customizable views like Kanban, Gantt, and calendars. Teams can automate workflows, integrate with tools like Google Workspace and Slack, and collaborate in real-time for efficient planning and execution.
Pros
- Highly customizable interfaces and views tailored to marketing workflows
- Powerful automation and 200+ integrations for seamless connectivity
- Real-time collaboration with granular permissions and commenting
Cons
- Steep learning curve for building complex relational setups
- Limited built-in analytics and reporting compared to dedicated tools
- Pricing escalates quickly for teams needing advanced features
Best For
Marketing teams that need a highly flexible, visual database to customize planning workflows without rigid structures.
Pricing
Free plan for basics; Team at $20/user/month (billed annually); Business at $45/user/month; Enterprise custom.
Hootsuite
specializedSocial media management platform with a built-in planner for scheduling and organizing content calendars.
Hootsuite Planner's visual calendar for drag-and-drop scheduling and cross-platform content planning
Hootsuite is a comprehensive social media management platform that allows marketing teams to plan, schedule, publish, and analyze content across multiple social networks from a single dashboard. It includes tools like a visual content calendar, team collaboration features, and performance analytics to streamline social media aspects of marketing campaigns. While not a full-spectrum marketing planning suite, it excels in social media coordination as part of broader strategies.
Pros
- Robust social media scheduling and content calendar for planning campaigns
- Real-time monitoring and analytics across platforms
- Strong team collaboration and approval workflows
Cons
- Steep learning curve for beginners due to complex interface
- Limited scope beyond social media (lacks email, ads, or full-funnel planning)
- Higher pricing may not justify value for small teams or non-social focus
Best For
Mid-sized marketing teams heavily invested in social media who need centralized planning and execution for content calendars.
Pricing
Professional plan at $99/user/month (billed annually); Team at $249/month for 3 users; Enterprise custom pricing.
Conclusion
Selecting the best marketing planning software depends on workflow needs, and the reviewed tools offer varied strengths to streamline campaigns. CoSchedule emerges as the top choice, its all-in-one platform excelling in content planning, scheduling, and automation. HubSpot Marketing Hub and Adobe Workfront also stand out—HubSpot for robust inbound strategies, Adobe Workfront for enterprise-level complexity—each delivering value tailored to specific goals. Ultimately, CoSchedule’s holistic approach sets it apart as the leading solution for most teams.
Don’t miss out on optimizing your marketing workflows—try CoSchedule today to experience seamless planning, collaboration, and execution that keeps your campaigns on track.
Tools Reviewed
All tools were independently evaluated for this comparison