Quick Overview
- 1#1: CoSchedule - All-in-one marketing calendar for planning, scheduling, and organizing content, social media, and campaigns across teams.
- 2#2: HubSpot Marketing Hub - Comprehensive inbound marketing platform with tools for campaign planning, content strategy, and performance tracking integrated with CRM.
- 3#3: Asana - Work management platform with marketing-specific templates for campaign timelines, task assignments, and progress tracking.
- 4#4: monday.com - Customizable work OS with visual boards and dashboards tailored for marketing project planning and collaboration.
- 5#5: ClickUp - Hierarchical task management tool with marketing folders, lists, and automations for complex campaign planning.
- 6#6: AI rtable - Hybrid spreadsheet-database for building custom marketing calendars, content pipelines, and planning bases.
- 7#7: Wrike - Enterprise work management with proofing tools and marketing templates for campaign execution and planning.
- 8#8: Smartsheet - Dynamic spreadsheet platform for marketing ops planning, Gantt charts, and resource allocation.
- 9#9: Planable - Content planning and collaboration tool focused on social media calendars and approval workflows for marketing teams.
- 10#10: Loomly - Visual social media planner with calendar views, post ideas, and analytics for streamlined marketing content scheduling.
We evaluated these tools based on feature depth, usability, collaboration capabilities, and value, prioritizing options that cater to varied needs—from small teams to large enterprises—to ensure comprehensive utility.
Comparison Table
Finding the right marketing planner software can streamline campaigns and boost efficiency; this comparison table explores CoSchedule, HubSpot Marketing Hub, Asana, monday.com, ClickUp, and more, breaking down key features, use cases, and standout benefits. Readers will gain clarity to align their needs with the best tool for their workflow, whether focusing on collaboration, reporting, or multi-channel management.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule All-in-one marketing calendar for planning, scheduling, and organizing content, social media, and campaigns across teams. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.3/10 |
| 2 | HubSpot Marketing Hub Comprehensive inbound marketing platform with tools for campaign planning, content strategy, and performance tracking integrated with CRM. | enterprise | 9.3/10 | 9.6/10 | 8.8/10 | 8.5/10 |
| 3 | Asana Work management platform with marketing-specific templates for campaign timelines, task assignments, and progress tracking. | other | 8.6/10 | 9.2/10 | 8.3/10 | 8.0/10 |
| 4 | monday.com Customizable work OS with visual boards and dashboards tailored for marketing project planning and collaboration. | other | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 5 | ClickUp Hierarchical task management tool with marketing folders, lists, and automations for complex campaign planning. | other | 8.4/10 | 9.1/10 | 7.6/10 | 8.2/10 |
| 6 | AI rtable Hybrid spreadsheet-database for building custom marketing calendars, content pipelines, and planning bases. | other | 8.2/10 | 9.0/10 | 7.5/10 | 8.0/10 |
| 7 | Wrike Enterprise work management with proofing tools and marketing templates for campaign execution and planning. | enterprise | 8.6/10 | 9.2/10 | 7.7/10 | 8.2/10 |
| 8 | Smartsheet Dynamic spreadsheet platform for marketing ops planning, Gantt charts, and resource allocation. | enterprise | 8.1/10 | 8.5/10 | 7.6/10 | 7.7/10 |
| 9 | Planable Content planning and collaboration tool focused on social media calendars and approval workflows for marketing teams. | specialized | 8.6/10 | 9.1/10 | 9.3/10 | 8.2/10 |
| 10 | Loomly Visual social media planner with calendar views, post ideas, and analytics for streamlined marketing content scheduling. | specialized | 8.5/10 | 8.7/10 | 9.1/10 | 8.2/10 |
All-in-one marketing calendar for planning, scheduling, and organizing content, social media, and campaigns across teams.
Comprehensive inbound marketing platform with tools for campaign planning, content strategy, and performance tracking integrated with CRM.
Work management platform with marketing-specific templates for campaign timelines, task assignments, and progress tracking.
Customizable work OS with visual boards and dashboards tailored for marketing project planning and collaboration.
Hierarchical task management tool with marketing folders, lists, and automations for complex campaign planning.
Hybrid spreadsheet-database for building custom marketing calendars, content pipelines, and planning bases.
Enterprise work management with proofing tools and marketing templates for campaign execution and planning.
Dynamic spreadsheet platform for marketing ops planning, Gantt charts, and resource allocation.
Content planning and collaboration tool focused on social media calendars and approval workflows for marketing teams.
Visual social media planner with calendar views, post ideas, and analytics for streamlined marketing content scheduling.
CoSchedule
specializedAll-in-one marketing calendar for planning, scheduling, and organizing content, social media, and campaigns across teams.
The drag-and-drop Visual Marketing Calendar that uniquely combines project management, content scheduling, and social publishing in one intuitive interface
CoSchedule is a comprehensive marketing calendar platform designed to centralize content planning, social media scheduling, and team collaboration for marketers. It features a drag-and-drop visual calendar for managing campaigns, automating posts across social channels, and integrating with tools like WordPress, Google Analytics, and email platforms. The software streamlines workflows, ensuring consistent content delivery while providing real-time approvals and reporting to boost marketing efficiency.
Pros
- Powerful visual marketing calendar for seamless planning and visualization
- Excellent team collaboration with task assignments, approvals, and comments
- Robust integrations with 100+ tools including social platforms and CMS
Cons
- Higher pricing tiers can be expensive for small teams or solopreneurs
- Advanced features have a moderate learning curve for new users
- Built-in analytics are solid but may require third-party integrations for depth
Best For
Marketing teams, agencies, and content creators needing a centralized hub for campaign planning and execution.
Pricing
Starts at $29/user/month (Marketing Calendar), with Team ($99/month), Advanced ($389/month), and Enterprise plans; annual discounts available.
HubSpot Marketing Hub
enterpriseComprehensive inbound marketing platform with tools for campaign planning, content strategy, and performance tracking integrated with CRM.
Integrated CRM and marketing flywheel for unified customer journey planning and automation
HubSpot Marketing Hub is a comprehensive inbound marketing platform designed to help businesses plan, execute, and optimize marketing campaigns across email, social media, SEO, ads, and content. It offers tools like content calendars, campaign builders, workflow automation, and integrated CRM for full-funnel planning and lead nurturing. With robust analytics and reporting, it enables data-driven strategy adjustments and team collaboration in real-time.
Pros
- All-in-one inbound marketing with CRM integration for seamless planning
- Powerful automation workflows and content calendars
- Excellent analytics and A/B testing for data-driven decisions
Cons
- Expensive at Professional and Enterprise tiers
- Steep learning curve for advanced features
- Limited customization in free and Starter plans
Best For
Mid-sized marketing teams and growing businesses seeking scalable inbound planning with CRM unification.
Pricing
Free tools; Starter from $20/month; Professional from $890/month; Enterprise from $3,600/month (billed annually).
Asana
otherWork management platform with marketing-specific templates for campaign timelines, task assignments, and progress tracking.
Portfolio views for high-level oversight of multiple interconnected marketing projects and campaigns
Asana is a powerful work management platform designed to help teams organize tasks, projects, and workflows in one centralized hub. For marketing planners, it shines in creating detailed content calendars, campaign roadmaps, and cross-team task assignments with visual timelines and dependencies. It supports custom fields for tracking marketing-specific metrics like assets, approvals, and budgets, while integrating seamlessly with tools like Google Workspace, Slack, and HubSpot.
Pros
- Highly customizable workflows and views (list, board, timeline, calendar) ideal for marketing campaigns
- Robust automation rules and dependencies to streamline approvals and handoffs
- Excellent integrations with marketing tools like Mailchimp, Canva, and analytics platforms
Cons
- Steeper learning curve for advanced features like portfolios and custom rules
- Limited native reporting and analytics tailored to marketing KPIs
- Higher-tier plans required for unlimited projects and advanced permissions
Best For
Mid-to-large marketing teams managing complex, multi-channel campaigns with cross-functional collaboration needs.
Pricing
Free basic plan; Premium at $10.99/user/month, Starter at $13.49/user/month, Advanced at $30.49/user/month (billed annually); Enterprise custom.
monday.com
otherCustomizable work OS with visual boards and dashboards tailored for marketing project planning and collaboration.
No-code automations that connect marketing tasks across boards, triggering updates, notifications, and integrations effortlessly
monday.com is a flexible work management platform that serves as an effective marketing planner by enabling teams to create custom boards for campaign planning, content calendars, and task tracking. It offers visual timelines, Gantt charts, and dashboards to oversee marketing projects from ideation to execution. With robust automations, integrations with tools like Google Analytics and HubSpot, and real-time collaboration, it streamlines marketing workflows for teams of all sizes.
Pros
- Highly customizable boards and templates tailored for marketing campaigns
- Powerful no-code automations and 200+ integrations with marketing tools
- Intuitive visual dashboards for real-time performance tracking
Cons
- Pricing scales quickly for larger teams or advanced features
- Steeper learning curve for complex customizations
- Limited native analytics compared to specialized marketing tools
Best For
Mid-sized marketing teams seeking a versatile, visual platform to manage end-to-end planning and collaboration.
Pricing
Free for up to 2 users; paid plans start at $9/user/month (annual billing) for Basic, up to $19/user/month for Pro, with Enterprise custom pricing.
ClickUp
otherHierarchical task management tool with marketing folders, lists, and automations for complex campaign planning.
Hierarchical structure (Spaces, Folders, Lists, Tasks) with unlimited custom fields and views for building tailored marketing planning dashboards
ClickUp is an all-in-one productivity platform that excels as a marketing planner by offering customizable workspaces for campaign management, content calendars, and task tracking. It supports multiple views like Gantt charts, calendars, and boards to visualize marketing timelines and workflows. With templates tailored for marketing teams, automations, and integrations with tools like Google Workspace and Slack, it streamlines planning from ideation to execution.
Pros
- Highly customizable hierarchies and views ideal for complex marketing campaigns
- Extensive library of marketing-specific templates and no-code automations
- Robust integrations and real-time collaboration features
Cons
- Steep learning curve due to feature overload
- Performance can lag in large workspaces with heavy data
- Not as marketing-focused as specialized tools, requiring setup time
Best For
Marketing teams in scaling organizations needing a versatile, all-in-one platform for planning, tracking, and executing multifaceted campaigns.
Pricing
Free plan available; Unlimited at $7/user/month (annual), Business at $12/user/month (annual), Enterprise custom.
AI rtable
otherHybrid spreadsheet-database for building custom marketing calendars, content pipelines, and planning bases.
Hybrid spreadsheet-database model with relational data linking and customizable interfaces
AI rtable is a versatile low-code platform that blends spreadsheets and databases, enabling users to create custom bases for marketing planning such as content calendars, campaign trackers, and task management. It offers multiple views like grids, Kanban boards, calendars, and galleries, along with automations and integrations with tools like Google Workspace, Slack, and marketing apps. While highly flexible, it requires initial setup to tailor it specifically for marketing workflows.
Pros
- Exceptional customization for building tailored marketing databases and views
- Robust automations and 50+ native integrations with marketing tools
- Real-time collaboration and scalable for teams of any size
Cons
- Steep learning curve for complex setups beyond basic spreadsheets
- Pricing escalates quickly for advanced features and larger teams
- Lacks out-of-the-box marketing-specific templates compared to dedicated tools
Best For
Marketing teams seeking a highly flexible platform to build custom planning systems from scratch.
Pricing
Free plan for basic use; Team at $20/user/month, Business at $45/user/month (billed annually), Enterprise custom.
Wrike
enterpriseEnterprise work management with proofing tools and marketing templates for campaign execution and planning.
Dynamic request forms and blueprints for standardizing marketing intake, prioritization, and repeatable campaign processes
Wrike is a powerful work management platform designed for collaborative project planning, particularly effective for marketing teams managing campaigns, content calendars, and cross-functional workflows. It provides customizable dashboards, Gantt charts, automation rules, and proofing tools to streamline marketing operations from ideation to execution. With extensive integrations and real-time analytics, it supports data-driven decision-making in dynamic marketing environments.
Pros
- Highly customizable workflows, templates, and views tailored for marketing campaigns
- Robust collaboration tools including proofing, approvals, and real-time updates
- Extensive integrations with marketing tools like Google Workspace, Slack, and Adobe Creative Cloud
Cons
- Steep learning curve due to extensive features and customization options
- Pricing escalates quickly for advanced features needed by larger teams
- Interface can feel cluttered for users seeking simple planning tools
Best For
Mid-sized to large marketing teams needing scalable, customizable project management for complex campaigns and ongoing planning.
Pricing
Free plan for basics; Pro at $9.80/user/mo, Business at $24.80/user/mo, Enterprise custom (annual billing).
Smartsheet
enterpriseDynamic spreadsheet platform for marketing ops planning, Gantt charts, and resource allocation.
Dynamic Resource Management views that visualize team capacity and workload across marketing projects in real-time
Smartsheet is a versatile work management platform that functions like an enhanced spreadsheet, enabling marketing teams to create customizable sheets for campaign planning, content calendars, task tracking, and resource allocation. It supports Gantt charts, Kanban boards, automated workflows, and real-time collaboration, making it suitable for managing complex marketing projects. With integrations to tools like HubSpot, Google Workspace, and Slack, it streamlines data flow across marketing operations.
Pros
- Highly customizable templates and views (grids, Gantt, calendars) for marketing planning
- Robust automation and workflow rules to streamline campaign execution
- Strong collaboration features with real-time updates and integrations
Cons
- Steep learning curve for advanced features beyond basic spreadsheets
- Lacks deep native marketing-specific tools like built-in A/B testing or analytics
- Pricing escalates quickly for teams needing premium capabilities
Best For
Mid-sized marketing teams requiring flexible, spreadsheet-like project management with automation for campaign planning and execution.
Pricing
Starts at $7/user/month (Pro plan), $25/user/month (Business), $32/user/month (Enterprise); billed annually with a free trial.
Planable
specializedContent planning and collaboration tool focused on social media calendars and approval workflows for marketing teams.
Visual Pages for real-time collaborative editing and previewing of social posts as they appear on platforms
Planable is a collaborative social media planning and management tool designed for marketing teams to create, review, approve, and schedule content across platforms like Facebook, Instagram, LinkedIn, and TikTok. It offers a visual content calendar with real-time previews that replicate exact post appearances, streamlining team workflows and feedback. The platform emphasizes collaboration through comments, mentions, and approval processes, making it efficient for content calendars and publishing.
Pros
- Intuitive visual calendar and post previews for accurate planning
- Robust collaboration tools with approvals and comments
- Seamless integrations with major social media platforms for direct scheduling
Cons
- Primarily focused on social media, lacking broader campaign management tools
- Reporting and analytics are basic compared to dedicated analytics platforms
- Pricing scales per user, which can add up for large teams
Best For
Social media managers and marketing teams needing streamlined content approval and visual planning workflows.
Pricing
Free plan for solo users; Pro starts at $33/user/month (billed annually), with Team at $59/user/month and Enterprise custom pricing.
Loomly
specializedVisual social media planner with calendar views, post ideas, and analytics for streamlined marketing content scheduling.
Visual Planner with real-time multi-platform post previews and drag-and-drop scheduling
Loomly is a social media management platform that excels in content planning, scheduling, and collaboration for marketing teams. It offers a visual calendar for organizing posts across multiple platforms, along with tools for generating ideas, approvals, and performance analytics. This makes it a solid choice for streamlining social media strategies within broader marketing planning efforts.
Pros
- Intuitive visual content calendar for easy planning
- Robust team collaboration with approvals and comments
- Comprehensive analytics and post idea generation
Cons
- Pricing scales quickly for larger teams and more accounts
- Primarily focused on social media, limited for broader marketing channels
- Some advanced analytics locked behind higher tiers
Best For
Small to mid-sized marketing teams focused on social media content planning and scheduling.
Pricing
Starts at $32/month (billed annually) for Base plan (3 users, 10 social profiles); higher tiers like Advanced ($66/month) and Enterprise (custom).
Conclusion
The reviewed marketing planner software varied in focus, from all-in-one unification to specific workflow management, but all aimed to enhance efficiency. CoSchedule emerged as the top choice, leading with its comprehensive, integrated approach to content, social, and campaign planning across teams. HubSpot Marketing Hub stood out for its strong inbound marketing integration and CRM tools, while Asana excelled with its transparent, task-driven structure for tracking campaign progress. Each top tool offers unique strengths, ensuring there’s a fit for diverse needs.
To take your marketing planning to the next level, begin with CoSchedule—its unified platform transforms chaos into clarity, making campaign execution smoother and more impactful for any team.
Tools Reviewed
All tools were independently evaluated for this comparison