Top 10 Best Marketing Performance Management Software of 2026

Aprimo is a leading enterprise-grade Marketing Performance Management (MPM) platform that unifies marketing planning, execution, resource management, and performance analytics across global teams. It provides robust digital asset management (DAM), workflow automation, campaign planning, and AI-powered insights to optimize marketing operations and ROI. Designed for complex, large-scale environments, Aprimo enables data-driven decision-making and seamless collaboration.

Adobe Workfront is a comprehensive work management platform tailored for marketing teams, enabling seamless planning, execution, and measurement of campaigns across the entire lifecycle. It integrates deeply with Adobe Experience Cloud tools like Analytics and Target, providing real-time performance insights, resource allocation, and ROI tracking. With customizable workflows, dashboards, and reporting, it helps marketing organizations align projects with business goals and optimize performance at scale.

Anaplan is a cloud-based connected planning platform that excels in enterprise-level performance management, including marketing budgeting, forecasting, and ROI analysis. It enables marketing teams to build custom multi-dimensional models for campaign planning, spend allocation, and performance tracking across channels. With real-time collaboration and scenario modeling, it integrates marketing data with finance and sales for holistic insights.

Brandmaker is a comprehensive Marketing Performance Management (MPM) platform designed to unify marketing operations, from strategic planning and budgeting to execution, asset management, and performance analytics. It excels in providing real-time visibility into marketing spend, resource allocation, and campaign ROI, with modules for budget control, project management, digital asset management (DAM), and production workflows. By integrating with ERP systems like SAP, it enables enterprises to optimize marketing efficiency and compliance across global teams.

Allocatus is a Marketing Performance Management platform that specializes in agile planning, budgeting, forecasting, and real-time tracking of marketing investments across channels. It empowers marketing teams to align spend with business outcomes through scenario modeling, collaborative workflows, and predictive analytics. The tool integrates with BI systems and ad platforms to provide actionable insights for optimizing ROI.

Planful is a cloud-based Corporate Performance Management (CPM) platform that extends into Marketing Performance Management by offering tools for marketing budget planning, spend tracking, forecasting, and ROI measurement. It enables marketing teams to create detailed plans, model scenarios, and align marketing initiatives with financial goals through real-time collaboration and integration with ERP systems. While primarily finance-oriented, its marketing module supports campaign-level granularity and predictive analytics for optimized resource allocation.

Productive (productive.io) is an all-in-one agency management platform designed for project planning, resource allocation, time tracking, and financial oversight. It enables marketing teams to manage campaigns as projects, monitor budgets in real-time, track team utilization, and analyze profitability across initiatives. With customizable dashboards and forecasting tools, it provides actionable insights into performance, though it leans more toward agency operations than pure marketing analytics.

Scoro is an all-in-one business management platform that integrates project management, CRM, time tracking, billing, and reporting to streamline operations for agencies and teams. In the context of Marketing Performance Management, it enables marketing teams to treat campaigns as projects, monitor budgets and resource allocation in real-time, and generate custom reports on performance metrics like ROI and profitability. While versatile for professional services firms, it provides foundational MPM capabilities rather than deep marketing-specific analytics or attribution tools.

Wrike is a versatile work management platform that enables marketing teams to plan, execute, and measure campaigns through customizable workflows, Gantt charts, and resource management tools. It offers dashboards and reporting features to track KPIs, performance metrics, and ROI, with seamless integrations to tools like Google Analytics, HubSpot, and Marketo. While not a dedicated MPM tool, it excels in collaborative project tracking that supports performance oversight and optimization.

monday.com is a flexible work operating system that allows marketing teams to manage campaigns, track KPIs, and analyze performance through customizable boards, dashboards, and automations. It supports marketing performance management by enabling workflow visualization, ROI tracking, and collaboration on budgets and timelines. While versatile and adaptable, it requires setup to function as a dedicated MPM tool rather than offering out-of-the-box marketing-specific analytics.