Quick Overview
- 1#1: Cvent - Enterprise-grade platform for planning, marketing, and executing in-person, virtual, and hybrid events with robust registration and analytics.
- 2#2: Bizzabo - All-in-one event experience platform that handles marketing, registration, engagement, and post-event insights for marketing teams.
- 3#3: Splash - Event marketing platform focused on creating personalized invitations, landing pages, and seamless registration for product launches and webinars.
- 4#4: Eventbrite - User-friendly ticketing and promotion tool for marketing events, enabling easy discovery, sales, and attendee management.
- 5#5: Whova - Event management software with a powerful mobile app for attendee networking, agendas, and marketing communications.
- 6#6: EventMobi - Mobile-first event platform offering registration, custom apps, and engagement tools tailored for marketing conferences and tradeshows.
- 7#7: Hopin - Scalable virtual and hybrid event platform with interactive features for global marketing events and audience engagement.
- 8#8: Grip - AI-driven event matchmaking platform that enhances networking and lead generation for marketing events.
- 9#9: Swoogo - Affordable event management tool for registration, websites, payments, and marketing automation for smaller marketing events.
- 10#10: vFairs - Virtual event platform specializing in trade shows and expos with booths, networking, and marketing analytics.
Rigorous evaluation prioritized functionality (e.g., customization, networking tools), user experience, scalability, and value, ensuring a balanced mix of innovation and practicality to meet varied marketing objectives.
Comparison Table
Marketing event management software simplifies planning, executing, and analyzing events, with tools like Cvent, Bizzabo, Splash, Eventbrite, Whova, and others catering to varied needs. This comparison table outlines key features, pricing structures, and use cases, guiding readers to find the ideal solution for their event objectives, from small gatherings to large conferences.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Cvent Enterprise-grade platform for planning, marketing, and executing in-person, virtual, and hybrid events with robust registration and analytics. | enterprise | 9.5/10 | 9.8/10 | 8.2/10 | 8.7/10 |
| 2 | Bizzabo All-in-one event experience platform that handles marketing, registration, engagement, and post-event insights for marketing teams. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | Splash Event marketing platform focused on creating personalized invitations, landing pages, and seamless registration for product launches and webinars. | specialized | 8.7/10 | 8.9/10 | 9.3/10 | 8.2/10 |
| 4 | Eventbrite User-friendly ticketing and promotion tool for marketing events, enabling easy discovery, sales, and attendee management. | specialized | 8.6/10 | 8.4/10 | 9.3/10 | 8.7/10 |
| 5 | Whova Event management software with a powerful mobile app for attendee networking, agendas, and marketing communications. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 6 | EventMobi Mobile-first event platform offering registration, custom apps, and engagement tools tailored for marketing conferences and tradeshows. | specialized | 8.1/10 | 8.5/10 | 7.8/10 | 7.6/10 |
| 7 | Hopin Scalable virtual and hybrid event platform with interactive features for global marketing events and audience engagement. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 8 | Grip AI-driven event matchmaking platform that enhances networking and lead generation for marketing events. | specialized | 8.2/10 | 9.0/10 | 8.0/10 | 7.5/10 |
| 9 | Swoogo Affordable event management tool for registration, websites, payments, and marketing automation for smaller marketing events. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 10 | vFairs Virtual event platform specializing in trade shows and expos with booths, networking, and marketing analytics. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.5/10 |
Enterprise-grade platform for planning, marketing, and executing in-person, virtual, and hybrid events with robust registration and analytics.
All-in-one event experience platform that handles marketing, registration, engagement, and post-event insights for marketing teams.
Event marketing platform focused on creating personalized invitations, landing pages, and seamless registration for product launches and webinars.
User-friendly ticketing and promotion tool for marketing events, enabling easy discovery, sales, and attendee management.
Event management software with a powerful mobile app for attendee networking, agendas, and marketing communications.
Mobile-first event platform offering registration, custom apps, and engagement tools tailored for marketing conferences and tradeshows.
Scalable virtual and hybrid event platform with interactive features for global marketing events and audience engagement.
AI-driven event matchmaking platform that enhances networking and lead generation for marketing events.
Affordable event management tool for registration, websites, payments, and marketing automation for smaller marketing events.
Virtual event platform specializing in trade shows and expos with booths, networking, and marketing analytics.
Cvent
enterpriseEnterprise-grade platform for planning, marketing, and executing in-person, virtual, and hybrid events with robust registration and analytics.
Built-in marketing center with AI-driven personalization for attendee journeys and automated multi-channel campaigns
Cvent is a leading all-in-one event management platform tailored for marketing teams, enabling seamless planning, promotion, registration, and execution of in-person, virtual, and hybrid events. It excels in marketing automation with personalized email campaigns, attendee segmentation, and lead capture integrated directly into CRM systems like Salesforce. The platform provides end-to-end tools from venue sourcing and budgeting to post-event analytics and ROI measurement, making it a powerhouse for enterprise-scale event marketing programs.
Pros
- Comprehensive marketing automation with email nurturing, surveys, and lead scoring
- Robust integrations with CRMs, marketing tools, and analytics platforms
- Advanced reporting and ROI tracking for data-driven event optimization
Cons
- Steep learning curve and complex interface for new users
- High pricing suitable only for mid-to-large enterprises
- Customization can require professional services support
Best For
Enterprise marketing teams managing high-volume, complex event programs requiring integrated marketing automation and analytics.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually based on event volume, with per-event fees and add-ons for premium features.
Bizzabo
enterpriseAll-in-one event experience platform that handles marketing, registration, engagement, and post-event insights for marketing teams.
AI-powered attendee matchmaking and personalized networking recommendations
Bizzabo is a comprehensive event management platform tailored for marketing teams, enabling end-to-end planning, promotion, and execution of in-person, virtual, and hybrid events. It integrates marketing automation, attendee engagement tools, registration, ticketing, and advanced analytics to maximize ROI. With features like personalized agendas, AI-driven matchmaking, and seamless CRM integrations, it helps drive leads and foster long-term community engagement.
Pros
- Robust marketing automation and email campaigns for event promotion
- Powerful analytics and ROI tracking for data-driven decisions
- Seamless support for hybrid events with AI matchmaking and networking
Cons
- Steep learning curve for advanced customizations
- Premium pricing may not suit small events or budgets
- Occasional performance lags during peak event traffic
Best For
Mid-to-large marketing teams managing high-volume B2B events focused on lead generation and attendee engagement.
Pricing
Custom enterprise pricing starting at around $10,000 annually, scaling based on event volume, features, and attendee numbers; free demo available.
Splash
specializedEvent marketing platform focused on creating personalized invitations, landing pages, and seamless registration for product launches and webinars.
Advanced drag-and-drop event page builder that creates high-converting landing pages without developers
Splash is a comprehensive event marketing platform designed for creating, promoting, and managing virtual, hybrid, and in-person events with a focus on high-converting landing pages. It streamlines event registration, ticketing, guest lists, and attendee engagement while providing robust analytics to measure ROI. Marketers use it to launch webinars, workshops, and conferences efficiently without coding expertise.
Pros
- Intuitive drag-and-drop builder for stunning, mobile-responsive event pages
- Seamless integrations with CRM and marketing tools like HubSpot and Mailchimp
- Strong analytics for tracking registrations, attendance, and engagement metrics
Cons
- Higher pricing tiers required for advanced features and unlimited events
- Limited customization options in the free/basic plans
- Reporting lacks depth for very large-scale enterprise events
Best For
Marketing teams and agencies hosting frequent virtual or in-person events focused on lead generation and brand experiences.
Pricing
Free plan for up to 3 events; paid plans start at $350/month (Essential), $850/month (Professional), with custom Enterprise pricing.
Eventbrite
specializedUser-friendly ticketing and promotion tool for marketing events, enabling easy discovery, sales, and attendee management.
Event discovery marketplace connecting events to millions of users for effortless promotion
Eventbrite is a leading platform for event creation, ticketing, and promotion, enabling users to manage registrations, sell tickets, and market events through integrated tools. It supports both in-person and virtual events with features like customizable landing pages, email marketing, social media integrations, and real-time analytics. Marketers can leverage its marketplace for broad discoverability and track ROI with detailed reporting.
Pros
- Massive event marketplace for organic discovery and reach
- Intuitive interface with quick event setup and mobile apps
- Robust ticketing, payment processing, and basic marketing automation
Cons
- Per-ticket fees reduce margins on paid events
- Limited advanced customization and CRM integrations
- Customer support can be slow for non-enterprise users
Best For
Marketers and event organizers hosting public in-person or hybrid events who need easy promotion and ticketing without complex setup.
Pricing
Free for unlimited free events; paid tickets start at 2.5% + $0.99 per ticket (US); Essentials plan at $19/mo, Professional at $99/mo, Enterprise custom.
Whova
specializedEvent management software with a powerful mobile app for attendee networking, agendas, and marketing communications.
AI matchmaking engine that connects attendees based on interests for targeted networking and lead opportunities
Whova is an all-in-one event management platform tailored for marketing teams organizing conferences, trade shows, and corporate events, offering tools for registration, promotion, and attendee engagement. It excels in creating interactive mobile apps that deliver personalized agendas, live polling, and AI-driven networking to boost participant interaction. Marketers benefit from lead capture, exhibitor management, and detailed analytics to measure event ROI effectively.
Pros
- Highly engaging mobile app with personalized attendee experiences
- AI-powered matchmaking and networking tools for superior lead generation
- Comprehensive analytics and reporting for marketing ROI tracking
Cons
- Pricing can be steep for small-scale events
- Limited free tier or trial options
- Some advanced customizations require additional support
Best For
Mid-to-large marketing teams hosting in-person or hybrid conferences and trade shows focused on attendee networking and data-driven insights.
Pricing
Custom quotes starting at $5,000+ for setup, plus $10-50 per attendee; volume discounts available.
EventMobi
specializedMobile-first event platform offering registration, custom apps, and engagement tools tailored for marketing conferences and tradeshows.
No-code branded native mobile app builder with push notifications and offline functionality
EventMobi is an all-in-one event management platform specializing in creating customizable mobile apps for in-person, virtual, and hybrid events, enabling seamless attendee engagement through features like registration, agendas, live polling, and networking. It supports marketing teams in promoting events via branded apps, email campaigns, and analytics to measure ROI. With tools for matchmaking, gamification, and session feedback, it streamlines the entire event lifecycle from planning to post-event insights.
Pros
- Highly customizable native mobile apps for superior attendee experience
- Comprehensive engagement tools including polls, Q&A, and AI matchmaking
- Robust analytics and reporting for marketing ROI measurement
Cons
- Pricing can be steep for smaller events or budgets
- Advanced customization requires technical know-how
- Integrations with marketing automation tools are somewhat limited
Best For
Marketing teams at mid-to-large organizations managing conferences, trade shows, or hybrid corporate events that prioritize mobile-first engagement.
Pricing
Custom quote-based pricing; typically $5,000+ per event or annual subscriptions starting at $10,000 for unlimited events, with tiers like Starter, Pro, and Enterprise.
Hopin
specializedScalable virtual and hybrid event platform with interactive features for global marketing events and audience engagement.
Interactive expo halls and networking lounges for immersive virtual booth experiences and spontaneous connections
Hopin is a comprehensive virtual and hybrid event platform that enables marketers to host engaging online conferences, webinars, trade shows, and networking events. It provides tools for live streaming, interactive stages, expo booths, ticketing, and attendee analytics to drive lead generation and brand engagement. Ideal for scaling events globally, Hopin supports customizable branding and seamless integrations with marketing tools like HubSpot and Marketo.
Pros
- Robust virtual/hybrid event tools with multi-stage and expo features
- Strong engagement options like speed networking and interactive sessions
- Detailed analytics and lead capture for marketing ROI tracking
Cons
- Pricing scales quickly with attendee numbers
- Learning curve for advanced customizations
- Limited native support for fully in-person events
Best For
Marketing teams organizing virtual conferences, webinars, and hybrid trade shows for lead generation and global audiences.
Pricing
Freemium (free for up to 100 attendees); Pro plans start at $99/month or ~$0.99/attendee with minimums; enterprise custom pricing.
Grip
specializedAI-driven event matchmaking platform that enhances networking and lead generation for marketing events.
AI-powered 1:1 and group matchmaking that intelligently pairs attendees based on profiles, goals, and interests
Grip (grip.events) is a comprehensive event management platform tailored for B2B conferences, trade shows, and corporate events, with a strong emphasis on AI-powered networking and attendee engagement. It supports virtual, hybrid, and in-person formats through features like intelligent matchmaking, customizable agendas, virtual booths, and real-time analytics. Marketers use it to drive lead generation, foster meaningful connections, and measure event ROI effectively.
Pros
- AI-driven matchmaking for personalized networking
- Seamless support for hybrid and virtual events
- Advanced analytics for lead tracking and ROI measurement
Cons
- Pricing is custom and expensive for smaller events
- Steep learning curve for non-technical users
- Limited focus on basic logistics like ticketing
Best For
Mid-to-large B2B marketing teams hosting networking-focused conferences or trade shows.
Pricing
Custom enterprise pricing starting at around €5,000 per event, scaling with attendee numbers and features.
Swoogo
specializedAffordable event management tool for registration, websites, payments, and marketing automation for smaller marketing events.
Built-in marketing automation with personalized email campaigns and lead scoring directly tied to event registrations
Swoogo is an all-in-one event management platform tailored for marketing teams, enabling seamless handling of registrations, ticketing, promotions, and attendee engagement for both in-person and virtual events. It features built-in email marketing, CRM integration, customizable landing pages, and analytics to streamline event lifecycles from planning to post-event follow-up. The software excels in automating marketing workflows, making it suitable for scaling event programs efficiently.
Pros
- Comprehensive all-in-one solution with strong marketing automation and email tools
- Robust integrations with CRM like HubSpot and tools like Zoom for virtual events
- Detailed analytics and reporting for event ROI measurement
Cons
- Pricing can be steep for smaller teams or low-volume events
- Steeper learning curve for advanced customization features
- Limited design flexibility in templates compared to specialized design tools
Best For
Marketing teams managing multiple mid-to-large scale events who need integrated promotion and registration capabilities.
Pricing
Subscription plans start at around $250/month for basic features, scaling to $1,000+/month for enterprise with pay-per-event options available.
vFairs
specializedVirtual event platform specializing in trade shows and expos with booths, networking, and marketing analytics.
Immersive 3D virtual exhibition halls with gamified booths for realistic trade show replication
vFairs is a comprehensive virtual event platform designed for marketing teams to host engaging virtual, hybrid, and in-person events like trade shows, conferences, and webinars. It offers customizable event websites, interactive virtual booths, live streaming, AI-powered networking, and robust lead capture tools integrated with CRMs. The platform excels in providing detailed analytics to track attendee engagement and measure marketing ROI effectively.
Pros
- Highly customizable 3D virtual environments and booths
- Strong analytics and lead generation tools with CRM integrations
- Supports seamless hybrid event experiences
Cons
- Pricing can be steep for smaller events or teams
- Initial setup and customization require time and expertise
- Limited advanced in-person event management compared to specialized tools
Best For
Mid-sized marketing teams hosting virtual trade shows and hybrid conferences focused on lead generation and engagement metrics.
Pricing
Custom quote-based pricing starting around $2,000-$5,000 per event for basic plans, scaling to $10,000+ for enterprise features with add-ons.
Conclusion
Navigating the best marketing event management software reveals Cvent as the clear top choice, offering enterprise-grade tools for in-person, virtual, and hybrid events with robust registration and analytics. Bizzabo follows closely as a seamless all-in-one platform, ideal for end-to-end campaign management and attendee engagement, while Splash distinguishes itself with personalized invitations and landing pages that drive standout product launches and webinars. Together, these leaders cater to diverse needs, ensuring every event—big or small—can be elevated.
Ready to transform your marketing events? Cvent’s versatile, intuitive platform empowers success across formats; start your journey with a trial or demo today to experience why it sets the standard.
Tools Reviewed
All tools were independently evaluated for this comparison