Quick Overview
- 1#1: Databox - Databox connects 100+ marketing data sources into customizable real-time dashboards and reports.
- 2#2: AgencyAnalytics - AgencyAnalytics delivers white-label dashboards for SEO, PPC, social, and email marketing metrics.
- 3#3: Whatagraph - Whatagraph automates visually stunning marketing reports and dashboards from multiple platforms.
- 4#4: DashThis - DashThis builds no-code marketing dashboards aggregating data from 35+ analytics platforms.
- 5#5: Google Looker Studio - Google Looker Studio provides free, collaborative data visualization dashboards with Google ecosystem integrations.
- 6#6: Klipfolio - Klipfolio creates custom KPI dashboards pulling live data from marketing tools and APIs.
- 7#7: Geckoboard - Geckoboard displays simple, real-time KPI dashboards optimized for TV screens and team monitoring.
- 8#8: Swydo - Swydo automates reporting dashboards focused on PPC, SEO, and analytics performance.
- 9#9: ReportGarden - ReportGarden generates automated, white-label reports and dashboards for marketing agencies.
- 10#10: TapClicks - TapClicks offers a marketing operations platform with unified data connectors and dashboards.
These tools were selected and ranked based on depth of features (data integration, customization), user-friendliness, and overall value, ensuring a balance of technical power and practical utility for marketers of all scales.
Comparison Table
This comparison table explores key marketing dashboard software, featuring tools like Databox, AgencyAnalytics, Whatagraph, DashThis, Google Looker Studio, and more, to guide users in finding the right platform for their campaign tracking, reporting, and analytics needs. Readers will discover insights into features, pricing, integrations, and usability, enabling well-informed choices for managing marketing efforts efficiently.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Databox Databox connects 100+ marketing data sources into customizable real-time dashboards and reports. | specialized | 9.3/10 | 9.6/10 | 9.1/10 | 8.9/10 |
| 2 | AgencyAnalytics AgencyAnalytics delivers white-label dashboards for SEO, PPC, social, and email marketing metrics. | specialized | 9.2/10 | 9.5/10 | 8.7/10 | 8.9/10 |
| 3 | Whatagraph Whatagraph automates visually stunning marketing reports and dashboards from multiple platforms. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | DashThis DashThis builds no-code marketing dashboards aggregating data from 35+ analytics platforms. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 5 | Google Looker Studio Google Looker Studio provides free, collaborative data visualization dashboards with Google ecosystem integrations. | other | 8.4/10 | 8.7/10 | 7.6/10 | 9.6/10 |
| 6 | Klipfolio Klipfolio creates custom KPI dashboards pulling live data from marketing tools and APIs. | specialized | 8.2/10 | 9.0/10 | 7.5/10 | 7.8/10 |
| 7 | Geckoboard Geckoboard displays simple, real-time KPI dashboards optimized for TV screens and team monitoring. | specialized | 8.1/10 | 7.8/10 | 9.2/10 | 7.5/10 |
| 8 | Swydo Swydo automates reporting dashboards focused on PPC, SEO, and analytics performance. | specialized | 8.1/10 | 8.4/10 | 8.0/10 | 7.7/10 |
| 9 | ReportGarden ReportGarden generates automated, white-label reports and dashboards for marketing agencies. | specialized | 8.1/10 | 8.6/10 | 7.7/10 | 8.0/10 |
| 10 | TapClicks TapClicks offers a marketing operations platform with unified data connectors and dashboards. | enterprise | 8.2/10 | 9.1/10 | 7.4/10 | 7.8/10 |
Databox connects 100+ marketing data sources into customizable real-time dashboards and reports.
AgencyAnalytics delivers white-label dashboards for SEO, PPC, social, and email marketing metrics.
Whatagraph automates visually stunning marketing reports and dashboards from multiple platforms.
DashThis builds no-code marketing dashboards aggregating data from 35+ analytics platforms.
Google Looker Studio provides free, collaborative data visualization dashboards with Google ecosystem integrations.
Klipfolio creates custom KPI dashboards pulling live data from marketing tools and APIs.
Geckoboard displays simple, real-time KPI dashboards optimized for TV screens and team monitoring.
Swydo automates reporting dashboards focused on PPC, SEO, and analytics performance.
ReportGarden generates automated, white-label reports and dashboards for marketing agencies.
TapClicks offers a marketing operations platform with unified data connectors and dashboards.
Databox
specializedDatabox connects 100+ marketing data sources into customizable real-time dashboards and reports.
Scorecards that distill hundreds of metrics into single, actionable numbers with automated benchmarks and goal tracking
Databox is a comprehensive marketing dashboard software that aggregates data from over 100 integrations, including Google Analytics, Facebook Ads, HubSpot, and SEO tools, into customizable, real-time dashboards and scorecards. It empowers marketers to track KPIs, set goals, monitor performance across channels, and share insights with teams via mobile apps or embeds. With automation features like alerts and benchmarks, it simplifies data-driven decision-making without requiring technical expertise.
Pros
- Extensive 100+ integrations for seamless multi-source data pulling
- Intuitive drag-and-drop builder with pre-made templates and mobile access
- Real-time updates, goal tracking, and customizable alerts for proactive insights
Cons
- Pricing increases significantly with more datasources and updates
- Occasional sync delays with certain integrations
- Advanced customization may require some learning for complex setups
Best For
Marketing teams and agencies needing to consolidate and visualize real-time performance data from multiple channels in a user-friendly platform.
Pricing
Free plan for basic use; paid plans start at $72/month (billed annually) for Starter (12 datasources, 3M updates), up to custom Enterprise pricing.
AgencyAnalytics
specializedAgencyAnalytics delivers white-label dashboards for SEO, PPC, social, and email marketing metrics.
White-label client portals with scheduled, automated PDF and web-based reports
AgencyAnalytics is a comprehensive marketing dashboard platform tailored for digital agencies, aggregating data from over 80 integrations including Google Analytics, Facebook Ads, and SEO tools into customizable, white-label dashboards. It enables automated reporting, client portals, and performance tracking across SEO, PPC, social media, and email marketing channels. The software streamlines client communication by delivering professional, branded reports with actionable insights.
Pros
- Extensive 80+ integrations for broad data coverage
- White-label dashboards and automated client reports
- Built-in SEO rank tracking and keyword research tools
Cons
- Higher pricing tiers limit accessibility for solo users
- Steep learning curve for advanced customizations
- Some real-time data updates lag behind competitors
Best For
Digital marketing agencies seeking branded, client-facing dashboards and automated reporting to scale client management.
Pricing
Starts at $79/month (Essentials, billed annually) for 5 dashboards; scales to $349/month (Pro) and custom Enterprise plans.
Whatagraph
specializedWhatagraph automates visually stunning marketing reports and dashboards from multiple platforms.
One-click white-label client reporting portals with automated data updates
Whatagraph is a marketing dashboard software that automates data visualization and reporting by integrating with over 50 marketing platforms like Google Analytics, Facebook Ads, and HubSpot. It allows users to create stunning, customizable dashboards and white-labeled reports in minutes using a drag-and-drop interface. Marketers can schedule automated reports, track KPIs in real-time, and share insights with clients without manual data exports.
Pros
- Seamless integrations with 50+ data sources for automated data pulling
- Beautiful, customizable visualizations and white-label reporting
- Real-time dashboards and scheduled automated reports saving time
Cons
- Higher pricing may not suit small teams or solos
- Learning curve for complex customizations and advanced setups
- Limited depth in built-in analytics compared to BI tools
Best For
Marketing agencies and teams handling multiple clients who need automated, branded reporting dashboards.
Pricing
Starts at $60/month for Solo plan (limited connectors), Agency plans from $239/month, with custom Enterprise pricing.
DashThis
specializedDashThis builds no-code marketing dashboards aggregating data from 35+ analytics platforms.
50+ pre-built connectors that automatically pull and sync data from marketing tools without coding or custom API work
DashThis is a marketing dashboard software that aggregates data from over 50 platforms including Google Analytics, Facebook Ads, and HubSpot into customizable, real-time dashboards. It enables users to build visual reports with drag-and-drop widgets and automate the scheduling and distribution of PDF, PPT, or Excel reports. Perfect for streamlining multi-channel marketing performance tracking without needing coding skills.
Pros
- Over 50 native integrations with no API setup required
- Intuitive drag-and-drop dashboard builder
- Automated report scheduling and white-label options
Cons
- Pricing scales with number of dashboards, getting costly for large teams
- Limited built-in data analysis or forecasting tools
- Occasional delays in data syncing from certain sources
Best For
Marketing agencies and teams managing multiple clients who need quick, client-ready dashboards from diverse data sources.
Pricing
Plans start at $89/month (Explorer: 10 dashboards), $159/month (Publisher: 25 dashboards), up to custom Enterprise; 15-day free trial available.
Google Looker Studio
otherGoogle Looker Studio provides free, collaborative data visualization dashboards with Google ecosystem integrations.
Native, real-time integration with Google Analytics 4 and Google Ads for instant marketing performance dashboards
Google Looker Studio is a free, cloud-based data visualization platform that allows users to build interactive dashboards and reports by connecting to numerous data sources. It shines in marketing applications by seamlessly integrating with Google Analytics, Google Ads, Sheets, and BigQuery to track campaigns, traffic, conversions, and ROI. The tool offers customizable visualizations, themes, and real-time collaboration, enabling teams to share insights effortlessly.
Pros
- Completely free with no usage limits
- Seamless integrations with Google Marketing Platform tools
- Real-time collaboration and sharing capabilities
Cons
- Steeper learning curve for advanced customizations
- Performance lags with very large datasets
- Limited native support for non-Google data sources
Best For
Marketing teams deeply embedded in the Google ecosystem who need cost-effective, customizable dashboards for campaign tracking and reporting.
Pricing
Free for all users, with optional paid connectors via Google Cloud Marketplace.
Klipfolio
specializedKlipfolio creates custom KPI dashboards pulling live data from marketing tools and APIs.
Pre-built 'klip' library with instant connectors for marketing data sources
Klipfolio is a cloud-based BI dashboard platform that allows users to build custom, real-time visualizations by connecting to over 100 data sources, including key marketing tools like Google Analytics, Facebook Ads, HubSpot, and Marketo. It excels in aggregating marketing KPIs such as traffic, conversions, ad spend, and ROI into interactive dashboards called 'klips' that can be shared across teams. Marketers use it to monitor campaigns, generate reports, and gain actionable insights without heavy coding.
Pros
- Extensive library of 100+ pre-built connectors for marketing platforms
- Real-time data refresh with sub-second updates
- Highly customizable visualizations and mobile-ready dashboards
Cons
- Steep learning curve for complex dashboard builds
- Pricing scales quickly for larger teams
- Interface feels somewhat dated compared to newer competitors
Best For
Mid-sized marketing teams and agencies requiring flexible, multi-source real-time dashboards.
Pricing
Free for individuals (limited); Team plan starts at $115/month (billed annually); Business at $318/month; Enterprise custom.
Geckoboard
specializedGeckoboard displays simple, real-time KPI dashboards optimized for TV screens and team monitoring.
TV Mode for always-on, full-screen dashboards perfect for office walls
Geckoboard is a real-time dashboard platform designed to visualize key performance indicators (KPIs) from over 80 integrations, including marketing tools like Google Analytics, Facebook Ads, and HubSpot. It enables teams to create simple, customizable dashboards optimized for TVs and wall displays, providing at-a-glance insights into metrics such as website traffic, lead generation, and campaign performance. Ideal for marketing teams seeking straightforward monitoring without deep data analysis.
Pros
- Intuitive drag-and-drop dashboard builder
- Real-time data syncing from marketing sources
- TV-optimized displays for team visibility
Cons
- Limited advanced analytics or forecasting
- Customization depth not as robust as competitors
- Pricing increases with dashboards and viewers
Best For
Marketing teams in SMBs needing simple, real-time KPI monitoring on office screens.
Pricing
Starts at $39/month (billed annually) for 1 dashboard and 2 viewers; scales to $479/month for 20 dashboards and 100 viewers, with enterprise custom pricing.
Swydo
specializedSwydo automates reporting dashboards focused on PPC, SEO, and analytics performance.
Automated white-label report generation and scheduled email delivery with one-click client access.
Swydo is a marketing dashboard and reporting platform that aggregates data from over 40 integrations like Google Analytics, Google Ads, Facebook Ads, and LinkedIn to create customizable real-time dashboards. It enables agencies and marketers to build automated, white-label reports with professional templates and schedule deliveries directly to clients. The tool emphasizes client-facing reporting, KPI tracking, and performance monitoring across multiple accounts without manual data exports.
Pros
- Extensive integrations with 40+ marketing platforms for seamless data consolidation
- Customizable dashboards and beautiful white-label PDF reports
- Automated scheduling and client delivery for time savings
Cons
- Pricing scales quickly for teams with many users or accounts
- Limited advanced data visualization or AI analytics compared to top competitors
- Setup for complex multi-client dashboards can have a learning curve
Best For
Marketing agencies and teams managing multiple client campaigns who prioritize automated, branded reporting over deep analytics.
Pricing
Starts at $59/month (billed annually) for Reporter plan (up to 3 dashboards), $99/month for Professional (up to 10), with custom Enterprise pricing.
ReportGarden
specializedReportGarden generates automated, white-label reports and dashboards for marketing agencies.
White-label client portals that allow agencies to deliver fully branded, interactive dashboards without coding
ReportGarden is a reporting and analytics platform tailored for marketing agencies, enabling automated creation of customizable reports and interactive dashboards from multiple data sources like Google Ads, Facebook Ads, Google Analytics, and SEO tools. It streamlines client reporting with white-label portals, scheduled deliveries, and drag-and-drop design tools. The software emphasizes efficiency for teams handling multi-channel campaigns, reducing manual data work.
Pros
- Extensive integrations with 40+ marketing platforms
- White-label client portals for professional branding
- Automated report scheduling and PDF exports
Cons
- Steeper learning curve for complex customizations
- Higher pricing for small teams or solo users
- Limited advanced real-time analytics features
Best For
Marketing agencies and teams managing multiple clients who need automated, branded reporting dashboards.
Pricing
Starts at $49/user/month (Starter plan), with Pro at $99/user/month and custom Enterprise pricing; annual billing discounts available.
TapClicks
enterpriseTapClicks offers a marketing operations platform with unified data connectors and dashboards.
Universal Data Connector for seamless, automated data ingestion from virtually any marketing platform
TapClicks is a comprehensive marketing dashboard platform that aggregates data from over 100 advertising, analytics, and social media sources into unified, customizable dashboards. It automates reporting workflows, enables real-time KPI tracking, and supports white-label client deliverables tailored for agencies. The software excels in data visualization and performance monitoring, helping marketers consolidate insights without manual exports.
Pros
- Extensive integrations with 100+ platforms via Universal Data Connector
- Highly customizable and interactive dashboards for agency reporting
- Robust automation for scheduled, white-labeled client reports
Cons
- Steep learning curve for non-technical users
- Pricing can be expensive for small teams or low-volume users
- Occasional lags with very large datasets or complex customizations
Best For
Marketing agencies and enterprises managing multiple clients who require automated, branded multi-channel reporting.
Pricing
Custom quote-based pricing; starts around $300/month for basic plans, scaling to $1,000+ for enterprise with usage-based add-ons.
Conclusion
When comparing marketing dashboard tools, three rise to the top, each bringing unique value. Leading the pack, Databox stands out with its ability to connect over 100 data sources into customizable, real-time dashboards, catering to broad needs. AgencyAnalytics and Whatagraph follow as strong alternatives—AgencyAnalytics for white-label excellence and Whatagraph for visually stunning automation—each suiting specific operational or creative preferences.
Don’t miss out on transforming your marketing insights: start with Databox to access integrated, real-time data and take your analysis to the next level.
Tools Reviewed
All tools were independently evaluated for this comparison