Quick Overview
- 1#1: monday.com - Customizable work management platform enabling marketing teams to plan campaigns, assign tasks, and collaborate seamlessly.
- 2#2: Asana - Work management tool designed for marketing teams to organize projects, track progress, and streamline approvals.
- 3#3: Wrike - Marketing-focused project management software for creating workflows, proofing assets, and reporting on campaigns.
- 4#4: ClickUp - All-in-one productivity platform with customizable views for marketing collaboration, task automation, and goal tracking.
- 5#5: Adobe Workfront - Enterprise work management solution for large marketing teams to plan, resource, and execute complex campaigns.
- 6#6: CoSchedule - Marketing calendar and automation tool for scheduling content, social media, and team collaboration.
- 7#7: Smartsheet - Spreadsheet-style collaboration platform for marketing teams to manage campaigns, budgets, and timelines dynamically.
- 8#8: AI rtable - Flexible database tool that lets marketing teams build custom content calendars and collaborative trackers.
- 9#9: Miro - Online whiteboard for visual marketing brainstorming, campaign mapping, and real-time team collaboration.
- 10#10: Figma - Collaborative design tool for marketing creatives to prototype, review, and iterate on visual assets together.
We ranked these tools by prioritizing core features that drive collaboration, user-friendly design, operational reliability, and overall value, ensuring they align with the needs of diverse marketing teams, from agile startups to enterprise operations.
Comparison Table
In today's fast-paced marketing landscape, seamless collaboration is essential for aligning teams, managing campaigns, and hitting goals, making marketing collaboration software a cornerstone of efficient workflows. This comparison table analyzes top tools like monday.com, Asana, Wrike, ClickUp, Adobe Workfront, and others, equipping readers to select the right platform based on features, scalability, and integration needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | monday.com Customizable work management platform enabling marketing teams to plan campaigns, assign tasks, and collaborate seamlessly. | enterprise | 9.4/10 | 9.7/10 | 9.2/10 | 8.8/10 |
| 2 | Asana Work management tool designed for marketing teams to organize projects, track progress, and streamline approvals. | enterprise | 9.1/10 | 9.3/10 | 9.4/10 | 8.7/10 |
| 3 | Wrike Marketing-focused project management software for creating workflows, proofing assets, and reporting on campaigns. | enterprise | 8.6/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | ClickUp All-in-one productivity platform with customizable views for marketing collaboration, task automation, and goal tracking. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.8/10 |
| 5 | Adobe Workfront Enterprise work management solution for large marketing teams to plan, resource, and execute complex campaigns. | enterprise | 8.4/10 | 9.2/10 | 7.1/10 | 7.8/10 |
| 6 | CoSchedule Marketing calendar and automation tool for scheduling content, social media, and team collaboration. | specialized | 8.4/10 | 8.7/10 | 8.5/10 | 8.0/10 |
| 7 | Smartsheet Spreadsheet-style collaboration platform for marketing teams to manage campaigns, budgets, and timelines dynamically. | enterprise | 8.1/10 | 8.7/10 | 7.5/10 | 7.8/10 |
| 8 | AI rtable Flexible database tool that lets marketing teams build custom content calendars and collaborative trackers. | other | 8.1/10 | 9.0/10 | 7.8/10 | 7.5/10 |
| 9 | Miro Online whiteboard for visual marketing brainstorming, campaign mapping, and real-time team collaboration. | creative_suite | 8.6/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 10 | Figma Collaborative design tool for marketing creatives to prototype, review, and iterate on visual assets together. | creative_suite | 8.2/10 | 9.1/10 | 8.9/10 | 8.4/10 |
Customizable work management platform enabling marketing teams to plan campaigns, assign tasks, and collaborate seamlessly.
Work management tool designed for marketing teams to organize projects, track progress, and streamline approvals.
Marketing-focused project management software for creating workflows, proofing assets, and reporting on campaigns.
All-in-one productivity platform with customizable views for marketing collaboration, task automation, and goal tracking.
Enterprise work management solution for large marketing teams to plan, resource, and execute complex campaigns.
Marketing calendar and automation tool for scheduling content, social media, and team collaboration.
Spreadsheet-style collaboration platform for marketing teams to manage campaigns, budgets, and timelines dynamically.
Flexible database tool that lets marketing teams build custom content calendars and collaborative trackers.
Online whiteboard for visual marketing brainstorming, campaign mapping, and real-time team collaboration.
Collaborative design tool for marketing creatives to prototype, review, and iterate on visual assets together.
monday.com
enterpriseCustomizable work management platform enabling marketing teams to plan campaigns, assign tasks, and collaborate seamlessly.
Visual, no-code boards with marketing-specific automations that adapt to any workflow
monday.com is a highly visual work management platform that transforms marketing collaboration by offering customizable boards for campaign planning, content calendars, asset tracking, and team task assignments. It supports real-time updates, comments, file sharing, and notifications to keep marketing teams aligned. With extensive templates tailored for marketing workflows, automations, and integrations with tools like Google Workspace, Slack, and Adobe Creative Cloud, it streamlines content production, approvals, and performance tracking.
Pros
- Infinitely customizable boards and templates for marketing workflows
- Powerful automations and 200+ integrations for seamless collaboration
- Real-time dashboards and reporting for campaign performance insights
Cons
- Higher pricing tiers required for advanced features like time tracking
- Initial learning curve for complex customizations
- Can feel overwhelming for very small teams
Best For
Mid-to-large marketing teams needing a flexible, visual platform for end-to-end campaign management and cross-team collaboration.
Pricing
Starts at $9/user/month (billed annually) for Basic; Standard at $12, Pro at $19, Enterprise custom.
Asana
enterpriseWork management tool designed for marketing teams to organize projects, track progress, and streamline approvals.
Timeline view for Gantt-style visualization of marketing campaigns and dependencies
Asana is a powerful work management platform designed to help teams organize tasks, projects, and workflows in a collaborative environment. For marketing teams, it shines in campaign planning, content calendars, asset approvals, and cross-functional coordination with visual boards, timelines, and custom fields. Its automation rules and integrations streamline repetitive processes, making it ideal for scaling marketing operations.
Pros
- Flexible project views including boards, timelines, and calendars tailored for marketing workflows
- Robust integrations with tools like Slack, Google Workspace, HubSpot, and Adobe Creative Cloud
- Advanced automation, rules, and approvals for efficient content review and campaign management
Cons
- Advanced reporting and analytics require higher-tier plans or external integrations
- Can feel overwhelming for small teams with simple needs due to feature depth
- Premium features like portfolios and goals add to the cost
Best For
Mid-to-large marketing teams managing complex campaigns, content production, and cross-departmental collaboration.
Pricing
Free basic plan; Personal $10.99/user/mo, Starter $13.49/user/mo, Advanced $30.49/user/mo (billed annually).
Wrike
enterpriseMarketing-focused project management software for creating workflows, proofing assets, and reporting on campaigns.
Visual proofing and multi-round approval workflows for marketing creatives
Wrike is a comprehensive work management platform designed for marketing teams to plan, collaborate on, and execute campaigns efficiently. It provides customizable workflows, task management, Gantt charts, and real-time dashboards to track project progress and team performance. With built-in proofing tools and seamless integrations with marketing apps like Adobe Creative Cloud, HubSpot, and Google Workspace, it excels in creative collaboration and asset approval processes.
Pros
- Highly customizable workflows and templates for marketing campaigns
- Robust proofing and approval tools for creative assets
- Extensive integrations with marketing and creative software
Cons
- Steep learning curve for new users due to feature depth
- Interface can feel overwhelming for simple tasks
- Higher-tier pricing escalates quickly for larger teams
Best For
Mid-to-large marketing teams requiring advanced project tracking, approvals, and cross-tool integrations.
Pricing
Free plan for basics; Pro at $9.80/user/mo, Business at $24.80/user/mo, Enterprise custom; billed annually.
ClickUp
enterpriseAll-in-one productivity platform with customizable views for marketing collaboration, task automation, and goal tracking.
ClickApps system allowing unlimited customization of fields, views, and automations specifically for marketing workflows
ClickUp is a versatile all-in-one productivity platform designed for marketing teams to manage campaigns, content calendars, and collaborative workflows in a single customizable workspace. It offers hierarchical task structures, multiple views (like Kanban, Gantt, and calendars), real-time collaboration on docs and whiteboards, and marketing-specific templates for assets, approvals, and performance tracking. With robust automations, AI-powered insights, and integrations with tools like Google Analytics, Slack, and HubSpot, it streamlines marketing operations from ideation to execution.
Pros
- Highly customizable with ClickApps and templates tailored for marketing campaigns and content planning
- Extensive integrations and automations that connect marketing tools seamlessly
- Real-time collaboration features like whiteboards and docs enhance team creativity and feedback loops
Cons
- Steep learning curve due to overwhelming number of features and options
- Performance can lag in large workspaces with heavy marketing asset usage
- Free plan limits some advanced collaboration and automation capabilities
Best For
Scaling marketing teams seeking a flexible, all-in-one platform to replace multiple tools for campaign management and cross-team collaboration.
Pricing
Free plan available; paid plans start at $7/user/month (Unlimited), $12/user/month (Business), and custom Enterprise pricing.
Adobe Workfront
enterpriseEnterprise work management solution for large marketing teams to plan, resource, and execute complex campaigns.
Integrated proofing and approval workflows with live Adobe asset previews
Adobe Workfront is a robust enterprise work management platform tailored for marketing, creative, and project teams to plan, track, and deliver complex campaigns. It combines project management, resource planning, proofing workflows, and analytics in a centralized hub, with deep integrations into the Adobe Experience Cloud. This enables seamless collaboration from ideation through execution and approval, making it suitable for large-scale marketing operations.
Pros
- Enterprise-scale resource management and capacity planning
- Native integrations with Adobe Creative Cloud for asset handling and proofing
- Advanced reporting and customizable dashboards for campaign insights
Cons
- Steep learning curve due to complex interface
- High pricing limits accessibility for small teams
- Overly customizable features can lead to setup challenges
Best For
Large enterprise marketing teams managing complex, multi-departmental campaigns with heavy creative workflows.
Pricing
Custom enterprise pricing; Team plan starts at ~$30/user/month, Business at ~$48/user/month, with Enterprise custom quotes.
CoSchedule
specializedMarketing calendar and automation tool for scheduling content, social media, and team collaboration.
Visual Marketing Calendar with drag-and-drop planning and real-time team collaboration
CoSchedule is a comprehensive marketing calendar platform designed for teams to plan, collaborate, and execute content across social media, blogs, emails, and more. It centralizes workflows with a visual drag-and-drop calendar, task assignments, approval processes, and real-time collaboration tools to streamline marketing operations. Automation features like Best Time Scheduling and ReQueue help optimize posting and repurpose content efficiently.
Pros
- Visual marketing calendar excels at team planning and visibility
- Robust task management, approvals, and permissions for collaboration
- Automation tools like ReQueue and Best Time Scheduling boost efficiency
Cons
- Pricing scales quickly for larger teams or advanced features
- Limited native analytics compared to dedicated tools
- Steeper learning curve for complex workflows
Best For
Mid-sized marketing teams needing a centralized calendar for collaborative content planning and scheduling.
Pricing
Starts at $29/user/month (Headline Hero), $99/user/month (Pro), custom Enterprise; billed annually with 14-day free trial.
Smartsheet
enterpriseSpreadsheet-style collaboration platform for marketing teams to manage campaigns, budgets, and timelines dynamically.
Spreadsheet-style grids with built-in automations and workflow approvals that adapt to any marketing process
Smartsheet is a versatile work management platform that blends spreadsheet familiarity with robust project management capabilities, ideal for marketing teams to plan campaigns, manage content calendars, and track assets collaboratively. It offers real-time editing, automations, forms, dashboards, and Gantt charts to streamline workflows and approvals. Integrations with tools like Google Workspace, Slack, and marketing apps enhance team coordination and data flow.
Pros
- Highly customizable sheets and automations for complex marketing workflows
- Real-time collaboration with @mentions, comments, and attachments
- Powerful dashboards and reporting for campaign performance tracking
Cons
- Steep learning curve for non-spreadsheet users
- Limited native creative asset management or preview tools
- Pricing escalates quickly for advanced features and larger teams
Best For
Marketing teams handling structured project planning, approvals, and reporting who prefer a spreadsheet-like interface with PM power.
Pricing
Pro plan at $7/user/month (billed annually); Business at $25/user/month; Enterprise custom pricing.
AI rtable
otherFlexible database tool that lets marketing teams build custom content calendars and collaborative trackers.
Hybrid spreadsheet-database model with linked records and dynamic multi-view interfaces
AI rtable is a versatile no-code platform that combines spreadsheet simplicity with relational database power, allowing users to build custom apps and bases for data organization and collaboration. For marketing teams, it supports content calendars, campaign planning, asset management, and task tracking through flexible views like grid, Kanban, calendar, and gallery. Its automation, integrations, and templates enable streamlined workflows, though it's more general-purpose than dedicated marketing tools.
Pros
- Highly customizable bases with multiple views (Kanban, gallery, calendar) for visual marketing planning
- Real-time collaboration and extensive integrations with tools like Slack, Google Workspace, and marketing apps
- Powerful automations and relational linking for complex campaign and asset management
Cons
- Steeper learning curve for advanced setups compared to simpler task managers
- Limited built-in reporting and analytics for marketing metrics
- Pricing scales quickly for larger teams without unlimited features on lower tiers
Best For
Marketing teams needing a flexible, database-driven tool for custom campaign tracking, content organization, and cross-team collaboration beyond basic project boards.
Pricing
Free plan for basics; Team at $20/user/mo (annual), Business at $45/user/mo, Enterprise custom.
Miro
creative_suiteOnline whiteboard for visual marketing brainstorming, campaign mapping, and real-time team collaboration.
Infinite canvas with real-time, multiplayer visual editing
Miro is an online visual collaboration platform featuring an infinite digital whiteboard for teams to brainstorm, plan, and create together in real-time. It offers customizable sticky notes, diagrams, templates, and integrations with tools like Slack, Jira, and Google Workspace, making it versatile for marketing workflows such as campaign mapping, content calendars, and user journey visualization. Marketing teams use it to ideate visually and iterate quickly without geographical constraints.
Pros
- Infinite canvas enables expansive visual brainstorming without limitations
- Rich library of marketing-specific templates and real-time multiplayer editing
- Seamless integrations with popular marketing tools like HubSpot and Asana
Cons
- Boards can become cluttered and slow with heavy use or many elements
- Advanced features require paid plans, limiting free tier utility
- Steeper learning curve for non-visual thinkers or complex customizations
Best For
Marketing teams focused on visual ideation, campaign planning, and remote collaboration needing an infinite canvas for creative workflows.
Pricing
Free plan available; Starter at $8/user/month; Business at $16/user/month; Enterprise custom pricing.
Figma
creative_suiteCollaborative design tool for marketing creatives to prototype, review, and iterate on visual assets together.
Infinite canvas with real-time multiplayer cursors for live co-editing like Google Docs for designers
Figma is a browser-based collaborative design platform that allows marketing teams to create, prototype, and iterate on visual assets like graphics, wireframes, and campaign mockups in real-time. It excels in enabling seamless feedback through comments, version history, and multiplayer editing, making it ideal for design-heavy collaboration. While not a full-fledged project management tool, it integrates well with other apps to support marketing workflows.
Pros
- Real-time multiplayer editing for instant team collaboration
- Extensive plugin ecosystem and templates tailored for marketing visuals
- Generous free tier with unlimited projects for small teams
Cons
- Limited built-in task management or content calendars compared to dedicated tools
- Performance can lag with very large files or complex prototypes
- Advanced features require design expertise, challenging for non-designers
Best For
Marketing teams emphasizing visual design, prototyping, and creative feedback loops rather than comprehensive project tracking.
Pricing
Free Starter plan; Professional at $12/user/month; Organization at $45/user/month; Enterprise custom pricing.
Conclusion
The top marketing collaboration tools reviewed each offer distinct benefits, with monday.com leading as the standout choice due to its customizable work management features that streamline campaign planning and team coordination. Asana and Wrike follow as strong alternatives, with Asana excelling in project organization and Wrike proving valuable for complex workflows and asset proofing. Together, these tools highlight the importance of selecting software that aligns with specific team needs, ensuring seamless collaboration and efficient execution.
Don’t miss out on enhancing your team’s workflow—try monday.com today to experience its intuitive, flexible platform and take your marketing collaboration to the next level.
Tools Reviewed
All tools were independently evaluated for this comparison