Quick Overview
- 1#1: CoSchedule - Comprehensive marketing calendar that centralizes planning, scheduling, and publishing across email, social, blogs, and ads.
- 2#2: HeyOrca - Agency-focused marketing calendar for planning client campaigns, content calendars, and approvals in one visual interface.
- 3#3: Kontentino - Social media calendar designed for teams and agencies to plan, approve, and schedule posts across multiple platforms.
- 4#4: Planable - Content collaboration platform with a marketing calendar for feedback, approvals, and scheduling across channels.
- 5#5: Loomly - Visual social media calendar that streamlines content planning, scheduling, and performance analytics for marketing teams.
- 6#6: Agorapulse - Social media management tool featuring a calendar for planning, scheduling, and monitoring marketing campaigns.
- 7#7: Hootsuite - Enterprise social media platform with a planner calendar for scheduling posts and managing marketing workflows.
- 8#8: Sprout Social - Social media tool with a publishing calendar for organizing content, collaborations, and cross-channel marketing.
- 9#9: Monday.com - Work management platform with customizable marketing calendar templates for campaign planning and tracking.
- 10#10: AI rtable - Flexible database tool that enables custom marketing calendars with views for planning content and campaigns.
Tools were selected based on their ability to centralize workflows, enhance collaboration, offer multi-channel scheduling, and provide actionable insights, with priority given to intuitive design, reliable performance, and long-term value for varied user needs.
Comparison Table
Marketing calendar software simplifies content planning and team collaboration, but selecting the right tool demands clarity on key features. This comparison table breaks down top options like CoSchedule, HeyOrca, Kontentino, Planable, Loomly, and more, detailing differences in usability, integration strengths, and core functionalities to help you find the best fit for your workflow.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CoSchedule Comprehensive marketing calendar that centralizes planning, scheduling, and publishing across email, social, blogs, and ads. | specialized | 9.4/10 | 9.6/10 | 9.2/10 | 8.9/10 |
| 2 | HeyOrca Agency-focused marketing calendar for planning client campaigns, content calendars, and approvals in one visual interface. | specialized | 9.1/10 | 9.4/10 | 9.2/10 | 8.7/10 |
| 3 | Kontentino Social media calendar designed for teams and agencies to plan, approve, and schedule posts across multiple platforms. | specialized | 8.8/10 | 9.1/10 | 9.0/10 | 8.4/10 |
| 4 | Planable Content collaboration platform with a marketing calendar for feedback, approvals, and scheduling across channels. | specialized | 8.7/10 | 9.2/10 | 8.8/10 | 8.3/10 |
| 5 | Loomly Visual social media calendar that streamlines content planning, scheduling, and performance analytics for marketing teams. | specialized | 8.7/10 | 9.0/10 | 8.8/10 | 8.2/10 |
| 6 | Agorapulse Social media management tool featuring a calendar for planning, scheduling, and monitoring marketing campaigns. | specialized | 8.5/10 | 8.7/10 | 8.8/10 | 8.0/10 |
| 7 | Hootsuite Enterprise social media platform with a planner calendar for scheduling posts and managing marketing workflows. | enterprise | 7.8/10 | 8.5/10 | 7.2/10 | 7.0/10 |
| 8 | Sprout Social Social media tool with a publishing calendar for organizing content, collaborations, and cross-channel marketing. | enterprise | 8.3/10 | 8.9/10 | 8.1/10 | 7.4/10 |
| 9 | Monday.com Work management platform with customizable marketing calendar templates for campaign planning and tracking. | enterprise | 8.6/10 | 9.2/10 | 8.4/10 | 7.9/10 |
| 10 | AI rtable Flexible database tool that enables custom marketing calendars with views for planning content and campaigns. | other | 7.2/10 | 8.1/10 | 7.0/10 | 6.5/10 |
Comprehensive marketing calendar that centralizes planning, scheduling, and publishing across email, social, blogs, and ads.
Agency-focused marketing calendar for planning client campaigns, content calendars, and approvals in one visual interface.
Social media calendar designed for teams and agencies to plan, approve, and schedule posts across multiple platforms.
Content collaboration platform with a marketing calendar for feedback, approvals, and scheduling across channels.
Visual social media calendar that streamlines content planning, scheduling, and performance analytics for marketing teams.
Social media management tool featuring a calendar for planning, scheduling, and monitoring marketing campaigns.
Enterprise social media platform with a planner calendar for scheduling posts and managing marketing workflows.
Social media tool with a publishing calendar for organizing content, collaborations, and cross-channel marketing.
Work management platform with customizable marketing calendar templates for campaign planning and tracking.
Flexible database tool that enables custom marketing calendars with views for planning content and campaigns.
CoSchedule
specializedComprehensive marketing calendar that centralizes planning, scheduling, and publishing across email, social, blogs, and ads.
Actionable Marketing Calendar that directly links planning to publishing with drag-and-drop scheduling and built-in automation across channels
CoSchedule is an all-in-one marketing calendar platform designed to help teams plan, produce, and publish content across social media, email, blogs, and more from a single, visual dashboard. It features a color-coded editorial calendar, task assignments, automated scheduling with Best Time features, and ReQueue for evergreen content recycling. The software streamlines marketing workflows by integrating asset management, approvals, and performance reporting, making it ideal for collaborative teams.
Pros
- Centralized calendar visualizes all marketing activities in one place
- Powerful automation like ReQueue and Best Time Scheduling boosts efficiency
- Seamless integrations with 100+ tools including social platforms and CRMs
Cons
- Pricing can be steep for solo users or very small teams
- Advanced features have a moderate learning curve
- Limited customization in reporting compared to enterprise alternatives
Best For
Mid-sized marketing teams and agencies needing a comprehensive, collaborative calendar for multi-channel content planning and execution.
Pricing
Starts at $29/user/month (billed annually) for Basic plan; Advanced at $79/user/month, Pro at $159/user/month, with custom Enterprise options.
HeyOrca
specializedAgency-focused marketing calendar for planning client campaigns, content calendars, and approvals in one visual interface.
Client approval portals that allow external stakeholders to review, comment, and approve content without needing an account
HeyOrca is a collaborative marketing calendar software designed primarily for marketing agencies and teams to plan, schedule, and manage social media content across multiple platforms. It features a visual drag-and-drop calendar, asset libraries, task assignments, and streamlined approval workflows with dedicated client portals. The tool emphasizes team collaboration, content organization by client or campaign, and basic reporting to track performance and deadlines.
Pros
- Intuitive visual calendar with drag-and-drop scheduling
- Robust collaboration tools including client approval portals
- Organized asset library and multi-platform support
Cons
- Primarily focused on social media, less versatile for non-social marketing
- Pricing scales quickly for larger teams or agencies
- Reporting features are basic compared to dedicated analytics tools
Best For
Marketing agencies and teams managing multiple client social media calendars who need strong collaboration and approval workflows.
Pricing
Starter at $49/month (5 users, 3 social profiles); Pro at $199/month (unlimited users, unlimited profiles); Enterprise custom pricing.
Kontentino
specializedSocial media calendar designed for teams and agencies to plan, approve, and schedule posts across multiple platforms.
Advanced approval workflows with comments and feedback directly on the calendar for seamless team reviews
Kontentino is a collaborative social media calendar platform tailored for marketing teams and agencies, enabling visual planning, scheduling, and publishing of content across platforms like Facebook, Instagram, LinkedIn, TikTok, and Google My Business. It emphasizes team workflows with real-time collaboration, approval processes, and an asset library for efficient content management. The tool integrates basic analytics and supports bulk scheduling to streamline marketing calendars.
Pros
- Intuitive drag-and-drop calendar for easy visual planning
- Robust approval workflows and real-time team collaboration
- Centralized asset library with RSS feed integration
Cons
- Limited native analytics depth compared to full-suite tools
- Pricing scales quickly per social profile and user
- Less focus on non-social marketing channels like email or ads
Best For
Marketing agencies and social media teams handling multiple client accounts that require strong collaborative planning and approvals.
Pricing
Starts at $59/month (billed annually) for up to 3 users and 3 social profiles; scales to $159+/month for larger teams with custom enterprise options.
Planable
specializedContent collaboration platform with a marketing calendar for feedback, approvals, and scheduling across channels.
Real-time comments and approvals directly pinned on interactive social media post previews
Planable is a collaborative social media planning tool that functions as a marketing calendar, enabling teams to visualize, schedule, and approve content across platforms. It features a drag-and-drop calendar, real-time feedback on post previews, and seamless publishing integrations. Designed for marketing teams, it streamlines workflows from ideation to posting with robust approval processes.
Pros
- Intuitive visual calendar for content planning
- Powerful collaboration with in-preview comments and approvals
- Accurate, device-specific social media previews
Cons
- Primarily focused on social media, less versatile for broader marketing
- Per-user pricing can become expensive for large teams
- Limited built-in analytics compared to full-suite tools
Best For
Marketing teams and social media managers emphasizing collaborative content approval and planning workflows.
Pricing
Starts at $33/user/month (billed annually) for Starter; Pro at $59/user/month; custom Enterprise plans available.
Loomly
specializedVisual social media calendar that streamlines content planning, scheduling, and performance analytics for marketing teams.
Universal post preview that displays exactly how content will appear on each social platform before scheduling
Loomly is a social media management platform centered around a powerful marketing calendar for planning, scheduling, and publishing content across multiple channels. It offers drag-and-drop scheduling, team collaboration with approval workflows, post previews, and performance analytics to streamline marketing workflows. Users can visualize their entire content strategy in calendar, list, or board views, making it easier to coordinate campaigns and ensure consistent posting.
Pros
- Intuitive drag-and-drop calendar with multiple views for easy planning
- Robust collaboration and approval workflows for teams
- Accurate multi-platform post previews and auto-scheduling optimization
Cons
- Pricing scales quickly with more social accounts and users
- Primarily focused on social media, with limited support for broader marketing channels
- Advanced analytics require higher-tier plans
Best For
Social media managers and marketing teams needing a collaborative calendar for scheduling and approving content across platforms.
Pricing
Starts at $26/month (billed annually) for Basic plan (3 social accounts, 2 users), with Small Team at $50/month (10 accounts), Advanced at $99/month, and custom Enterprise pricing; 15-day free trial available.
Agorapulse
specializedSocial media management tool featuring a calendar for planning, scheduling, and monitoring marketing campaigns.
The visual Scheduling Calendar with color-coded views per network and drag-and-drop functionality for seamless multi-channel planning
Agorapulse is a robust social media management platform with a powerful marketing calendar for planning, scheduling, and visualizing content across multiple social networks like Facebook, Instagram, Twitter, and LinkedIn. It enables teams to collaborate on posts through approvals, queues, and shared calendars while integrating monitoring and reporting tools. Ideal for marketing teams focused on social strategies, it streamlines content calendars but is primarily tailored to social channels rather than broader marketing assets.
Pros
- Intuitive drag-and-drop calendar for easy visualization and rescheduling
- Strong team collaboration with approvals and shared inboxes
- Comprehensive social media scheduling queue for evergreen content
Cons
- Limited integration beyond social media (e.g., no native email or ad calendars)
- Pricing can be steep for small teams or solopreneurs
- Advanced reporting customization requires higher tiers
Best For
Marketing teams and social media managers who need a visual calendar to plan and schedule content across multiple social platforms collaboratively.
Pricing
Starts at $79/month (billed annually) for Professional plan (10 profiles), $159/month for Awesome (up to 50 profiles), and custom Enterprise pricing.
Hootsuite
enterpriseEnterprise social media platform with a planner calendar for scheduling posts and managing marketing workflows.
Visual Planner with color-coded calendar views and optimal send times for cross-platform social scheduling
Hootsuite is a comprehensive social media management platform featuring a dedicated Planner tool that serves as a visual marketing calendar for scheduling and organizing posts across multiple social networks like Facebook, Instagram, Twitter, and LinkedIn. It enables teams to collaborate on content calendars, set approvals, and preview scheduled posts in a calendar view with drag-and-drop functionality. While excellent for social media content planning, it lacks native support for broader marketing channels such as email campaigns or paid ads.
Pros
- Robust social media calendar with drag-and-drop scheduling and team collaboration
- Real-time monitoring and unified inbox integrated with the planner
- Extensive analytics to track calendar performance across platforms
Cons
- Limited to social media; no support for email, events, or ad calendars
- Cluttered interface with a learning curve for new users
- High pricing scales quickly for teams needing advanced features
Best For
Social media managers and marketing teams focused on multi-platform content scheduling and planning.
Pricing
Professional plan at $99/user/month (billed annually); Team at $249/month for 3 users; Enterprise custom pricing; 30-day free trial available.
Sprout Social
enterpriseSocial media tool with a publishing calendar for organizing content, collaborations, and cross-channel marketing.
ViralPost optimal send times, which uses audience data to recommend the best posting windows directly in the calendar
Sprout Social is a comprehensive social media management platform featuring a robust publishing calendar for planning, scheduling, and visualizing content across major social channels like Facebook, Instagram, Twitter, and LinkedIn. It enables teams to collaborate on posts, manage approvals, and optimize posting times using data-driven insights. While excelling in social media calendars, it integrates analytics, listening, and engagement tools for a holistic workflow.
Pros
- Powerful visual content calendar with drag-and-drop scheduling across platforms
- Excellent team collaboration including approvals and permissions
- Integrated analytics and optimal posting time suggestions (ViralPost)
Cons
- High pricing may not suit small teams or budgets
- Primarily focused on social media, lacking broader marketing channel support like email or ads
- Steeper learning curve for advanced reporting and customization
Best For
Mid-sized marketing teams and agencies managing multiple social media accounts that require collaborative planning and analytics.
Pricing
Starts at $249/user/month (Standard, billed annually); Professional $399, Advanced $499; Enterprise custom.
Monday.com
enterpriseWork management platform with customizable marketing calendar templates for campaign planning and tracking.
Drag-and-drop timeline and Gantt chart views with dependency mapping for dynamic marketing campaign visualization.
Monday.com is a highly customizable work management platform that excels as a marketing calendar software by enabling teams to create visual boards for campaign planning, content calendars, and task tracking. It features timeline views, Gantt charts, automations, and integrations with marketing tools like Google Workspace and HubSpot. This makes it suitable for collaborative marketing workflows, from ideation to execution and reporting.
Pros
- Highly customizable boards and views tailored for marketing calendars
- Robust automations and 200+ integrations for seamless workflows
- Real-time collaboration with visual dashboards and updates
Cons
- Steep learning curve for advanced customizations
- Higher cost compared to dedicated marketing calendar tools
- Overkill for simple calendar needs, potentially feeling bloated
Best For
Mid-to-large marketing teams needing a flexible, scalable platform for complex campaign planning and cross-team coordination.
Pricing
Starts at $9/user/month (Basic, billed annually), $12/user/month (Standard), $19/user/month (Pro); Enterprise custom pricing.
AI rtable
otherFlexible database tool that enables custom marketing calendars with views for planning content and campaigns.
Relational linked records that connect campaigns, assets, and tasks across dynamic calendar views for interconnected planning
AI rtable is a versatile no-code platform that blends spreadsheets and databases, allowing users to build custom marketing calendars with calendar, kanban, gallery, and grid views for planning campaigns, content, and events. It excels in relational data linking, automations, and real-time collaboration, making it adaptable for marketing workflows. While not a dedicated marketing calendar tool, its flexibility enables tailored solutions for tracking deadlines, assignees, and assets.
Pros
- Highly customizable with relational databases and multiple views including dynamic calendars
- Strong integrations with marketing tools like Google Workspace, Slack, and Zapier
- Real-time collaboration and automations to streamline campaign tracking
Cons
- Steep learning curve for complex setups, not intuitive for beginners
- Lacks built-in marketing-specific templates and advanced Gantt charts
- Pricing escalates quickly for teams needing pro features and higher limits
Best For
Small to mid-sized marketing teams seeking a highly flexible, customizable platform for building bespoke calendars without rigid structures.
Pricing
Free plan (limited records); Plus at $20/user/month; Pro at $45/user/month; Enterprise custom (billed annually).
Conclusion
The reviewed tools excel at streamlining marketing strategies, with CoSchedule standing out as the top choice for its comprehensive centralization of planning and publishing across email, social, blogs, and ads. HeyOrca and Kontentino follow closely, offering strong alternatives—HeyOrca for agency client campaign management and Kontentino for team and multi-platform social media planning—each tailored to distinct needs. Ultimately, the best fit depends on individual priorities, but all provide valuable support for organized, effective marketing execution.
Ready to elevate your marketing organization? Start with CoSchedule to centralize your planning, scheduling, and publishing workflows—your campaigns will thank you for the simplicity and control.
Tools Reviewed
All tools were independently evaluated for this comparison