Top 10 Best Marketing Budget Management Software of 2026

Adobe Workfront is an enterprise-grade work management platform that excels in marketing budget management by providing tools for planning, tracking, and forecasting budgets across campaigns and projects. It integrates resource allocation, expense tracking, and financial reporting into a unified dashboard, enabling real-time visibility into spend versus plan. Designed for complex marketing operations, it supports custom financial fields, scenario planning, and seamless Adobe Creative Cloud integration for end-to-end workflow efficiency.

Anaplan is a cloud-based connected planning platform that excels in enterprise-level budgeting, forecasting, and scenario modeling for marketing teams. It enables real-time collaboration, multi-dimensional data analysis, and integration with CRM, ERP, and other tools to manage budgets across channels, campaigns, and regions. Users can track spend, allocate resources dynamically, and measure ROI with advanced analytics, making it suitable for complex, interconnected planning needs.

Allocadia is a cloud-based marketing performance management platform designed to streamline marketing budget planning, forecasting, and spend tracking. It enables teams to align budgets with business goals through real-time visibility into spend versus actuals, ROI measurement, and collaborative planning tools. By integrating with CRM systems like Salesforce and financial software, it provides a unified dashboard for optimizing marketing investments across departments.

Planful is a cloud-based Financial Performance Platform specializing in FP&A, including robust budgeting, forecasting, and reporting capabilities tailored for marketing spend management. It enables marketing teams to create detailed budgets across campaigns, track real-time expenditures, and perform scenario modeling for optimized allocation. The platform integrates with ERP, CRM, and other tools to provide a unified view of marketing finances, ensuring compliance and agility in dynamic environments.

Kantata is a robust professional services automation (PSA) platform designed to streamline project delivery, resource management, and financial oversight, making it suitable for marketing teams handling complex campaigns and budgets. It offers advanced budgeting tools that track spend against plans in real-time, forecast variances, and provide profitability insights across projects. While primarily geared toward agencies and services firms, its financial modules excel in marketing budget management by integrating expenses, time tracking, and revenue recognition.

WorkBook is a comprehensive agency management platform that integrates project management, CRM, resource planning, and financial tools tailored for marketing teams. It provides robust budget management capabilities, including real-time tracking of campaign spends, forecasting, profitability analysis, and automated invoicing. This makes it suitable for handling complex marketing budgets across multiple projects and clients.

Wrike is a versatile work management platform that enables marketing teams to track budgets alongside projects through custom fields, time tracking, and financial dashboards. It allows for expense allocation to tasks or campaigns, real-time spend visibility, and reporting on budget variance. While not a dedicated finance tool, its flexibility supports marketing budget management within broader workflows.

monday.com is a highly customizable work management platform that can be adapted for marketing budget management using boards, dashboards, and templates to track expenses, allocate funds, and monitor spending. It supports real-time collaboration, automations for approvals, and integrations with tools like QuickBooks or Google Sheets for seamless data flow. While not a dedicated finance tool, its flexibility enables forecasting, reporting, and visualization tailored to marketing needs.

Smartsheet is a versatile work management platform that uses spreadsheet-like sheets to track marketing budgets, expenses, allocations, and forecasts with formulas, charts, and custom fields. It enables real-time collaboration, automated approval workflows, and dynamic dashboards for budget visibility across teams. While not exclusively a budgeting tool, its flexibility integrates budget management seamlessly into project workflows, supporting integrations with tools like Salesforce and Google Workspace.

Float is a resource scheduling and capacity planning tool that supports marketing budget management by tracking labor costs, project timelines, and team utilization against budgeted hours or fees. It enables marketing teams to visualize resource allocation, forecast capacity needs, and monitor budget variance through intuitive timelines and reports. While strong in people-centric budgeting, it requires integrations for comprehensive financial tracking beyond internal team costs.