Quick Overview
- 1#1: Ziflow - Streamlines marketing asset creation, review, and approval workflows with automated routing and feedback collection.
- 2#2: Filestage - Simplifies review and approval processes for creative marketing content across teams and stakeholders.
- 3#3: Frame.io - Enables collaborative video review and approval for marketing teams with precise frame-level feedback.
- 4#4: PageProof - Automates proofing and approval workflows for marketing materials to reduce errors and speed up reviews.
- 5#5: GoVisually - Provides online proofing and approval tools tailored for designers and marketing teams.
- 6#6: Bynder - Offers digital asset management with built-in approval workflows for marketing compliance and distribution.
- 7#7: Adobe Workfront - Enterprise work management platform with proofing and approval features for marketing projects.
- 8#8: Wrike - Supports customizable approval workflows and proofing for marketing campaigns and assets.
- 9#9: Asana - Facilitates task-based approval processes for marketing teams with rules and integrations.
- 10#10: Monday.com - Enables visual boards with automation for marketing review and approval workflows.
Tools were chosen based on feature depth, user experience, reliability, and value, with a focus on meeting the diverse needs of marketing teams, from small agencies to enterprise operations.
Comparison Table
Streamlining marketing workflows is simplified with robust approval software, and this comparison table examines key tools like Ziflow, Filestage, Frame.io, PageProof, GoVisually, and more. It helps readers identify the best fit by comparing collaboration, feedback, and project management capabilities.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Ziflow Streamlines marketing asset creation, review, and approval workflows with automated routing and feedback collection. | specialized | 9.7/10 | 9.8/10 | 9.3/10 | 9.2/10 |
| 2 | Filestage Simplifies review and approval processes for creative marketing content across teams and stakeholders. | specialized | 9.1/10 | 9.4/10 | 9.2/10 | 8.7/10 |
| 3 | Frame.io Enables collaborative video review and approval for marketing teams with precise frame-level feedback. | creative_suite | 8.7/10 | 9.2/10 | 8.5/10 | 7.9/10 |
| 4 | PageProof Automates proofing and approval workflows for marketing materials to reduce errors and speed up reviews. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.0/10 |
| 5 | GoVisually Provides online proofing and approval tools tailored for designers and marketing teams. | specialized | 8.2/10 | 8.5/10 | 9.0/10 | 7.5/10 |
| 6 | Bynder Offers digital asset management with built-in approval workflows for marketing compliance and distribution. | enterprise | 8.4/10 | 9.1/10 | 8.0/10 | 7.8/10 |
| 7 | Adobe Workfront Enterprise work management platform with proofing and approval features for marketing projects. | enterprise | 8.1/10 | 8.7/10 | 7.2/10 | 7.6/10 |
| 8 | Wrike Supports customizable approval workflows and proofing for marketing campaigns and assets. | enterprise | 8.0/10 | 8.5/10 | 7.5/10 | 7.8/10 |
| 9 | Asana Facilitates task-based approval processes for marketing teams with rules and integrations. | other | 7.8/10 | 7.5/10 | 8.5/10 | 7.2/10 |
| 10 | Monday.com Enables visual boards with automation for marketing review and approval workflows. | other | 7.2/10 | 8.1/10 | 6.8/10 | 6.5/10 |
Streamlines marketing asset creation, review, and approval workflows with automated routing and feedback collection.
Simplifies review and approval processes for creative marketing content across teams and stakeholders.
Enables collaborative video review and approval for marketing teams with precise frame-level feedback.
Automates proofing and approval workflows for marketing materials to reduce errors and speed up reviews.
Provides online proofing and approval tools tailored for designers and marketing teams.
Offers digital asset management with built-in approval workflows for marketing compliance and distribution.
Enterprise work management platform with proofing and approval features for marketing projects.
Supports customizable approval workflows and proofing for marketing campaigns and assets.
Facilitates task-based approval processes for marketing teams with rules and integrations.
Enables visual boards with automation for marketing review and approval workflows.
Ziflow
specializedStreamlines marketing asset creation, review, and approval workflows with automated routing and feedback collection.
Parallel automated workflows that enable simultaneous multi-stakeholder reviews and approvals with built-in compliance checks
Ziflow is a leading marketing approval platform that streamlines the review, collaboration, and approval of creative assets like images, videos, PDFs, and interactive content. It offers automated workflows, real-time feedback tools, and precise annotations to accelerate marketing production cycles. With robust integrations to tools like Adobe Creative Cloud, Slack, and Jira, Ziflow ensures compliance, version control, and efficient stakeholder alignment across distributed teams.
Pros
- Comprehensive proofing for all media types with pixel-perfect annotations
- Automated workflows and parallel reviews that eliminate bottlenecks
- Seamless integrations with creative and collaboration tools
Cons
- Pricing can be high for small teams without volume discounts
- Advanced customization requires initial setup time
- Occasional lag with very large video files during peak usage
Best For
Enterprise marketing teams and creative agencies managing high-volume asset reviews and approvals across global stakeholders.
Pricing
Custom quote-based pricing; Team plans start around $39/user/month, scaling to Enterprise with advanced features.
Filestage
specializedSimplifies review and approval processes for creative marketing content across teams and stakeholders.
Time-coded, frame-accurate feedback on videos allowing precise comments without downloading files
Filestage is a cloud-based marketing approval platform that streamlines the review and approval of creative assets like videos, images, PDFs, and web pages. It enables teams to collect precise, time-stamped feedback, manage versions, and automate workflows to eliminate email chains and reduce approval times. Ideal for marketing and creative teams, it supports unlimited reviewers and integrates seamlessly with tools like Slack, Asana, and Adobe Creative Cloud.
Pros
- Powerful time-coded feedback for videos and precise annotations on static assets
- Automated workflows and customizable approval stages for efficient processes
- Unlimited external reviewers and strong integrations with popular creative tools
Cons
- Higher pricing tiers required for advanced automation and reporting features
- Limited native support for certain file types without integrations
- Steeper learning curve for complex custom workflows
Best For
Mid-sized marketing and creative teams needing robust, visual feedback and approval workflows for multimedia assets.
Pricing
Starts at $19/editor/month (Essentials, annual billing) up to $39/editor/month (Business), with custom Enterprise plans; reviewers are free and unlimited.
Frame.io
creative_suiteEnables collaborative video review and approval for marketing teams with precise frame-level feedback.
Frame-by-frame markup and annotations for pixel-perfect video reviews
Frame.io is a cloud-based video collaboration platform that enables marketing teams to upload, review, and approve video assets through precise frame-by-frame annotations, threaded comments, and customizable workflows. It supports version control, approval statuses, and real-time collaboration, making it efficient for streamlining creative reviews in marketing campaigns. While optimized for video, it handles some static assets but shines in dynamic content workflows, integrating seamlessly with Adobe Creative Cloud tools.
Pros
- Exceptional frame-accurate review tools for precise video feedback
- Robust approval workflows with notifications and version history
- Deep integrations with editing software like Premiere Pro and After Effects
Cons
- Limited native support for non-video assets like images or PDFs
- Pricing scales quickly for larger teams without a free tier for full features
- Advanced customization requires time to master
Best For
Marketing teams focused on video content production that need detailed, timestamped feedback and streamlined approvals.
Pricing
Pro plan at $15/user/month (billed annually), Team at $25/user/month, Enterprise custom; limited free plan available.
PageProof
specializedAutomates proofing and approval workflows for marketing materials to reduce errors and speed up reviews.
Decision Tree workflows that automate complex, conditional approval paths based on user roles and decisions
PageProof is an online proofing and approval platform tailored for marketing and creative teams to review, annotate, and approve digital assets like PDFs, images, videos, and web content. It streamlines collaboration through threaded comments, version comparisons, and customizable workflows, reducing email back-and-forth. The software integrates with tools like Adobe Creative Cloud, Slack, Jira, and DAM systems to fit into existing marketing pipelines.
Pros
- Robust proofing tools with pixel-perfect annotations and multi-format support
- Automated Decision Tree workflows for efficient approvals
- Seamless integrations with marketing tools like Slack, Jira, and Adobe
Cons
- Pricing scales quickly for large teams or high-volume use
- Steeper learning curve for advanced workflow customization
- Reporting and analytics could be more comprehensive
Best For
Mid-sized marketing agencies and creative teams managing high-volume proofing and approval workflows.
Pricing
Starts at $29/user/month (billed annually) for Essential plan; Plus ($49/user/month) and Pro ($79/user/month) tiers add advanced workflows; enterprise custom pricing.
GoVisually
specializedProvides online proofing and approval tools tailored for designers and marketing teams.
Pinpoint commenting for pixel-perfect feedback on any visual asset
GoVisually is a visual proofing and collaboration platform tailored for marketing and creative teams to review, annotate, and approve assets like images, videos, PDFs, and web pages. It facilitates precise pixel-level feedback, version control, and streamlined approval workflows to reduce revisions and speed up go-to-market processes. The tool supports unlimited reviewers and integrates with tools like Slack, Jira, and Figma for seamless team collaboration.
Pros
- Intuitive visual annotations with pinpoints for precise feedback
- Unlimited reviewers and fast proof sharing for stakeholder collaboration
- Strong integrations with Slack, Jira, and design tools like Figma
Cons
- Pricing scales quickly for larger teams without unlimited users in base plans
- Lacks advanced automation and AI features found in top competitors
- Limited reporting and analytics compared to enterprise-grade approval tools
Best For
Small to mid-sized marketing agencies and creative teams seeking simple, visual-first approval workflows without complex enterprise needs.
Pricing
Starts at $25/month (Starter: 1 user, 10 proofs/month); $59/month (Pro: 5 users, unlimited proofs); custom Business and Enterprise plans.
Bynder
enterpriseOffers digital asset management with built-in approval workflows for marketing compliance and distribution.
Brand Guidelines enforcement during approvals to ensure compliance across all reviews
Bynder is a comprehensive digital asset management (DAM) platform with robust marketing approval workflows, enabling teams to review, annotate, and approve creative assets in a centralized system. It supports multi-stage approvals, real-time collaboration, version control, and brand guideline enforcement to streamline marketing production. Ideal for enterprises, it integrates DAM capabilities with approval processes to reduce errors and accelerate time-to-market.
Pros
- Advanced multi-stage approval workflows with automated routing
- Integrated DAM for asset organization and quick retrieval during reviews
- Real-time feedback tools and shareable portals for stakeholders
Cons
- High enterprise-level pricing unsuitable for small teams
- Steep learning curve for full feature utilization
- Primarily DAM-focused, which may overwhelm users needing only approvals
Best For
Enterprise marketing teams handling high-volume creative assets that require integrated DAM and complex approval workflows.
Pricing
Custom enterprise pricing, typically starting at $20,000+ annually based on users, storage, and features.
Adobe Workfront
enterpriseEnterprise work management platform with proofing and approval features for marketing projects.
Seamless integration with Adobe Experience Manager for automated asset proofing and approval
Adobe Workfront is a robust enterprise work management platform designed to streamline marketing projects, with specialized proofing and approval workflows for creative assets like images, videos, and documents. It centralizes collaboration, feedback collection, and multi-stage approvals, integrating seamlessly with Adobe Creative Cloud tools. This makes it ideal for marketing teams handling complex campaigns requiring version control and stakeholder reviews.
Pros
- Advanced proofing tools with redlining and version tracking
- Deep integration with Adobe Creative Cloud for native asset handling
- Scalable workflows for enterprise-level marketing operations
Cons
- Steep learning curve due to extensive features
- High cost unsuitable for small teams
- Interface can feel overwhelming for simple approval needs
Best For
Large marketing teams in enterprises needing integrated project management and creative approval workflows.
Pricing
Custom quote-based pricing; starts around $30/user/month for Team edition, up to enterprise plans at $60+/user/month.
Wrike
enterpriseSupports customizable approval workflows and proofing for marketing campaigns and assets.
Dynamic Request Forms that automatically generate approval workflows and projects from submissions
Wrike is a comprehensive work management platform that supports marketing approval workflows through customizable request forms, proofing tools, and automated approval processes. It enables teams to submit creative assets, collect feedback with annotations and comments, and route items through multi-stage reviews efficiently. Ideal for integrating approvals into broader project management, it offers real-time collaboration, version control, and reporting to track campaign progress.
Pros
- Highly customizable workflows and approval blueprints
- Robust proofing tools with annotations and version history
- Strong integrations with creative software like Adobe and Figma
Cons
- Steep learning curve for complex setups
- Higher pricing for advanced features needed in approvals
- Overkill for teams seeking simple, lightweight approval tools
Best For
Mid-to-large marketing teams requiring integrated project management with scalable approval workflows.
Pricing
Free plan available; paid tiers start at $9.80/user/month (Team, annual) up to Enterprise (custom pricing).
Asana
otherFacilitates task-based approval processes for marketing teams with rules and integrations.
Built-in Approvals on tasks with multi-stage sign-offs and automated notifications
Asana is a comprehensive work management platform that supports marketing approval workflows through customizable tasks, built-in approval fields, and automation rules. Teams can route assets for review, assign multiple approvers, track changes, and integrate with creative tools like Google Drive or Adobe Creative Cloud. While versatile for general project management, it requires configuration to excel in creative asset approvals, lacking some specialized inline editing features found in dedicated tools.
Pros
- Flexible automation rules and approval fields for streamlined workflows
- Seamless integrations with popular marketing tools like Slack, Google Workspace, and Dropbox
- Intuitive interface with real-time collaboration and progress tracking
Cons
- No native inline commenting or annotations on images/PDFs for creative reviews
- Complex setups needed for advanced approval processes beyond basic tasks
- Premium features required for full automation and reporting, increasing costs
Best For
Marketing teams embedded in larger project management workflows needing integrated but general-purpose approval capabilities.
Pricing
Free Personal plan; Starter at $10.99/user/month, Advanced at $24.99/user/month (billed annually); Enterprise custom.
Monday.com
otherEnables visual boards with automation for marketing review and approval workflows.
No-code automations that trigger multi-step approvals, notifications, and status updates based on custom triggers
Monday.com is a versatile work operating system that can be customized into a marketing approval workflow tool using boards, automations, and dashboards to manage asset reviews, feedback collection, and approvals. It supports multi-stage review processes, stakeholder assignments, version tracking, and notifications to streamline collaboration across marketing teams. While powerful for general project management, it requires significant setup to optimize for dedicated marketing approvals compared to specialized tools.
Pros
- Highly customizable boards and automations for tailored approval workflows
- Strong integration ecosystem with tools like Google Workspace and Slack
- Real-time collaboration and visual dashboards for tracking approval status
Cons
- Steep learning curve for building approval-specific templates from scratch
- Not purpose-built for marketing assets like creative reviews or annotations
- Pricing can be high for teams using it solely for approvals rather than full PM
Best For
Marketing teams embedded within larger organizations already using monday.com for project management who need flexible approval extensions.
Pricing
Starts at $9/user/month (Basic, annual billing) up to $19/user/month (Pro); Enterprise custom; minimum 3 users.
Conclusion
Across the reviewed tools, Ziflow, Filestage, and Frame.io rise to the top, each offering specialized strengths—Ziflow leading with its streamlined, automated workflows, Filestage excelling in cross-team collaboration, and Frame.io standing out in video review. For teams seeking a comprehensive solution, Ziflow emerges as the top choice, though Filestage and Frame.io remain excellent alternatives for tailored needs. Together, these tools underscore the importance of efficient approval processes in modern marketing.
Elevate your marketing workflows—begin with Ziflow to experience seamless creation, review, and approval that saves time and reduces errors, setting your campaigns up for success.
Tools Reviewed
All tools were independently evaluated for this comparison
