Quick Overview
- 1#1: AgencyAnalytics - Comprehensive white-label reporting platform that aggregates data from SEO, PPC, social, and email tools for marketing agencies.
- 2#2: Whatagraph - Visual reporting tool that creates stunning, customizable dashboards and automated reports for agency clients across multiple channels.
- 3#3: Databox - Real-time KPI tracking and customizable dashboards integrating over 100 marketing data sources for agencies.
- 4#4: ReportGarden - Automated, white-label reporting software for agencies to deliver branded performance reports from ad platforms and analytics.
- 5#5: DashThis - Automated dashboard builder that pulls data from multiple marketing tools to create shareable client reports.
- 6#6: Swydo - Reporting and monitoring platform focused on PPC, SEO, and social media performance for digital agencies.
- 7#7: TapClicks - Enterprise-grade marketing operations platform with advanced reporting, data aggregation, and client portals.
- 8#8: Klipfolio - Dashboard and reporting tool for building custom visualizations from marketing APIs and data sources.
- 9#9: Looker Studio - Free, collaborative data visualization tool ideal for creating interactive marketing reports with Google integrations.
- 10#10: Supermetrics - Data connector that pulls marketing metrics into Google Sheets, Looker Studio, and other tools for agency reporting.
Tools were selected based on key factors: robust multi-channel data aggregation, high-quality visual and automated reporting, user-friendliness for both teams and clients, and overall value, including scalability and pricing models.
Comparison Table
Effective reporting is key for marketing agencies to highlight value; this comparison table features leading tools like AgencyAnalytics, Whatagraph, Databox, ReportGarden, DashThis, and more, helping readers evaluate features, usability, and fit for their agency needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | AgencyAnalytics Comprehensive white-label reporting platform that aggregates data from SEO, PPC, social, and email tools for marketing agencies. | specialized | 9.4/10 | 9.6/10 | 8.9/10 | 9.1/10 |
| 2 | Whatagraph Visual reporting tool that creates stunning, customizable dashboards and automated reports for agency clients across multiple channels. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | Databox Real-time KPI tracking and customizable dashboards integrating over 100 marketing data sources for agencies. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 8.0/10 |
| 4 | ReportGarden Automated, white-label reporting software for agencies to deliver branded performance reports from ad platforms and analytics. | specialized | 8.6/10 | 9.2/10 | 8.3/10 | 8.1/10 |
| 5 | DashThis Automated dashboard builder that pulls data from multiple marketing tools to create shareable client reports. | specialized | 8.4/10 | 8.8/10 | 9.0/10 | 8.2/10 |
| 6 | Swydo Reporting and monitoring platform focused on PPC, SEO, and social media performance for digital agencies. | specialized | 8.1/10 | 8.4/10 | 8.2/10 | 7.7/10 |
| 7 | TapClicks Enterprise-grade marketing operations platform with advanced reporting, data aggregation, and client portals. | enterprise | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
| 8 | Klipfolio Dashboard and reporting tool for building custom visualizations from marketing APIs and data sources. | specialized | 8.1/10 | 8.5/10 | 7.7/10 | 7.9/10 |
| 9 | Looker Studio Free, collaborative data visualization tool ideal for creating interactive marketing reports with Google integrations. | other | 8.6/10 | 8.2/10 | 8.8/10 | 10/10 |
| 10 | Supermetrics Data connector that pulls marketing metrics into Google Sheets, Looker Studio, and other tools for agency reporting. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 8.0/10 |
Comprehensive white-label reporting platform that aggregates data from SEO, PPC, social, and email tools for marketing agencies.
Visual reporting tool that creates stunning, customizable dashboards and automated reports for agency clients across multiple channels.
Real-time KPI tracking and customizable dashboards integrating over 100 marketing data sources for agencies.
Automated, white-label reporting software for agencies to deliver branded performance reports from ad platforms and analytics.
Automated dashboard builder that pulls data from multiple marketing tools to create shareable client reports.
Reporting and monitoring platform focused on PPC, SEO, and social media performance for digital agencies.
Enterprise-grade marketing operations platform with advanced reporting, data aggregation, and client portals.
Dashboard and reporting tool for building custom visualizations from marketing APIs and data sources.
Free, collaborative data visualization tool ideal for creating interactive marketing reports with Google integrations.
Data connector that pulls marketing metrics into Google Sheets, Looker Studio, and other tools for agency reporting.
AgencyAnalytics
specializedComprehensive white-label reporting platform that aggregates data from SEO, PPC, social, and email tools for marketing agencies.
White-label client portals with interactive, shareable dashboards that fully brand reports as the agency's own
AgencyAnalytics is a comprehensive marketing reporting platform tailored for agencies, enabling the consolidation of data from over 80 integrations like Google Analytics, Facebook Ads, SEO tools, and more into customizable white-label dashboards and reports. It automates KPI tracking, performance analysis, and scheduled report delivery to streamline client communications. With client portals for self-service access, it helps agencies demonstrate value and retain clients through professional, branded insights.
Pros
- Extensive integrations with 80+ platforms for unified reporting
- Fully customizable white-label dashboards and automated scheduling
- Client portals for easy self-service access and improved retention
Cons
- Higher pricing can be steep for solo freelancers or small teams
- Initial setup and advanced customizations have a learning curve
- Some integrations may lack real-time data for certain platforms
Best For
Marketing agencies managing multiple clients who need branded, automated reports to showcase ROI and performance across channels.
Pricing
Starts at $59/month (Essentials, billed annually) for up to 5 clients; scales to $449/month (Enterprise) for 100+ clients with custom options available.
Whatagraph
specializedVisual reporting tool that creates stunning, customizable dashboards and automated reports for agency clients across multiple channels.
Drag-and-drop visual report builder with automatic data syncing and white-label client portals
Whatagraph is a specialized reporting platform for marketing agencies that automates the creation of stunning, data-driven client reports by integrating with over 40 marketing tools like Google Analytics, Facebook Ads, and Google Ads. It features a drag-and-drop interface for building customizable dashboards and widgets, enabling white-labeled reports that update automatically in real-time. The tool excels in visual data storytelling, helping agencies save time on manual reporting while impressing clients with professional, branded deliverables.
Pros
- Extensive integrations with 40+ data sources for seamless multi-channel reporting
- Beautiful drag-and-drop widgets and white-labeling for client-ready reports
- Automated scheduling and real-time updates to reduce manual work
Cons
- Higher pricing tiers may be steep for very small agencies
- Advanced customizations require a learning curve for non-designers
- Limited built-in AI analytics compared to some enterprise tools
Best For
Marketing agencies managing multiple clients who need automated, visually compelling reports to streamline reporting workflows.
Pricing
Starts at €199/month (Essentials, annual billing) for up to 3 reports; Pro at €399/month for unlimited reports; Enterprise custom pricing; 14-day free trial available.
Databox
specializedReal-time KPI tracking and customizable dashboards integrating over 100 marketing data sources for agencies.
Universal Datablocks that allow pulling and visualizing live data from any integrated source into fully customizable, multi-source dashboards
Databox is a business intelligence platform designed for creating real-time dashboards and reports by integrating data from over 100 sources, including key marketing tools like Google Analytics, Facebook Ads, HubSpot, and Google Ads. It excels in marketing agency reporting by allowing users to build customizable scorecards, automated PDF reports, and client portals for sharing performance metrics without coding. Agencies can track KPIs across channels, set up alerts, and deliver branded client reports efficiently.
Pros
- Seamless integrations with 100+ marketing data sources for unified reporting
- Customizable dashboards and automated client-ready reports with branding options
- Real-time data syncing, mobile app, and client portals for self-service access
Cons
- Pricing scales quickly with more dashboards, users, or premium connectors
- Advanced custom metrics require some SQL knowledge or workarounds
- Limited native data analysis tools compared to full BI platforms like Looker
Best For
Marketing agencies managing multiple clients and channels who need quick, visual reporting dashboards and automated client deliverables.
Pricing
Free plan for basics; Starter at $72/mo (billed annually), Professional at $135/mo, and custom enterprise plans.
ReportGarden
specializedAutomated, white-label reporting software for agencies to deliver branded performance reports from ad platforms and analytics.
One-click white-label client portals for fully branded, interactive report sharing
ReportGarden is a robust marketing agency reporting platform that automates the creation of customized, white-label client reports by integrating with major ad platforms like Google Ads, Facebook, LinkedIn, and Instagram. It offers dynamic dashboards, performance alerts, and scheduling features to streamline agency workflows and deliver professional insights efficiently. Ideal for agencies handling multiple clients, it eliminates manual data compilation and enhances client communication through branded visualizations.
Pros
- Extensive integrations with 40+ ad platforms for seamless data pulling
- White-label reporting and customizable templates for branded client deliverables
- Automated scheduling and alerts to save time on monitoring
Cons
- Higher pricing tiers may not suit very small agencies
- Steeper learning curve for advanced customizations
- Occasional delays in data syncing from some platforms
Best For
Mid-sized marketing agencies managing multiple clients who need automated, professional-grade reporting to impress stakeholders without manual effort.
Pricing
Starts at $59/month (Starter plan for 1 user), Pro at $149/month (up to 5 users), Agency at $299/month (unlimited users), with enterprise custom pricing.
DashThis
specializedAutomated dashboard builder that pulls data from multiple marketing tools to create shareable client reports.
One-click connections to 50+ data sources with automatic data pulling and visualization
DashThis is a reporting dashboard tool designed for marketing agencies to aggregate data from over 50 sources like Google Analytics, Facebook Ads, and SEO tools into customizable, automated dashboards. It enables users to create white-label reports, schedule deliveries, and share insights with clients without needing coding skills. Ideal for streamlining multi-channel reporting, it focuses on visualization and simplicity over deep analytics.
Pros
- Seamless integration with 50+ marketing platforms
- Drag-and-drop dashboard builder for quick setup
- White-label options perfect for client reporting
Cons
- Limited advanced data analysis or AI insights
- Occasional sync delays with certain data sources
- Pricing increases significantly with more dashboards
Best For
Marketing agencies that need simple, automated, white-label dashboards for client reporting across multiple channels.
Pricing
Starts at $39/month (Starter: 5 dashboards), $89/month (Pro: 20 dashboards), up to custom Enterprise plans.
Swydo
specializedReporting and monitoring platform focused on PPC, SEO, and social media performance for digital agencies.
Automated white-label PDF reports with scheduled delivery and client portal sharing across disparate marketing platforms
Swydo is a reporting automation platform tailored for marketing agencies, enabling seamless integration with over 70 data sources like Google Analytics, Google Ads, Facebook Ads, and SEO tools to consolidate metrics into customizable dashboards and reports. It automates the creation of white-label PDF reports, scheduled email deliveries, and interactive client portals, saving agencies hours of manual data wrangling. Ideal for client-facing reporting, it emphasizes branded, professional outputs without coding.
Pros
- Extensive integrations with 70+ marketing platforms for unified reporting
- White-label customizable templates and automated scheduling
- Interactive client portals for self-service access
Cons
- Pricing scales quickly with number of reports and users
- Advanced customizations may require a learning curve
- Limited built-in data visualization compared to analytics-focused tools
Best For
Marketing agencies managing multiple clients who need automated, branded performance reports without heavy manual effort.
Pricing
Starts at $59/mo (Explorer, 5 reports), $119/mo (Professional, unlimited reports); annual billing discounts available, custom enterprise plans.
TapClicks
enterpriseEnterprise-grade marketing operations platform with advanced reporting, data aggregation, and client portals.
Universal Connector for integrating virtually any API or data source without custom development
TapClicks is a comprehensive marketing reporting and analytics platform designed for agencies to automate data collection, visualization, and client reporting across multiple channels. It connects to over 200 marketing platforms, enabling customizable dashboards, white-label client portals, and automated report distribution. The software streamlines agency workflows by consolidating disparate data sources into actionable insights, supporting multi-client management at scale.
Pros
- Extensive integrations with 200+ platforms for seamless multi-channel data aggregation
- White-label dashboards and client portals for branded agency reporting
- Automated workflows, scheduling, and alerts to save time on manual reporting
Cons
- Steep learning curve and complex initial setup for non-technical users
- Pricing is custom and can be expensive for small agencies or low-volume users
- Occasional performance issues with large datasets and variable support response times
Best For
Mid-sized to large marketing agencies handling multiple clients and diverse data sources that require scalable, automated reporting solutions.
Pricing
Custom quote-based pricing starting around $500/month for basic plans, scaling with connectors, users, and features (Essentials, Pro, Enterprise tiers).
Klipfolio
specializedDashboard and reporting tool for building custom visualizations from marketing APIs and data sources.
Seamless integration with 100+ data sources via pre-built connectors, enabling effortless aggregation of marketing data without coding.
Klipfolio is a versatile dashboarding and business intelligence platform that aggregates data from over 100 connectors, including key marketing tools like Google Analytics, Facebook Ads, and HubSpot, to create real-time, customizable visualizations. It enables marketing agencies to build client-specific dashboards for tracking campaign performance, KPIs, and ROI across multiple channels. The platform supports secure sharing, embedding, and mobile access, making it suitable for agency reporting workflows.
Pros
- Extensive library of 100+ pre-built connectors for marketing data sources
- Real-time data updates and interactive dashboards
- Secure sharing and embedding options for client reports
Cons
- Steeper learning curve for complex custom builds
- Pricing scales quickly with dashboard limits and users
- Lacks agency-specific templates or white-label client portals out-of-the-box
Best For
Marketing agencies with technical teams needing highly customizable, multi-source real-time reporting dashboards.
Pricing
Starts at $99/month (billed annually) for up to 10 dashboards and 3 users; higher tiers from $299/month with more capacity; custom enterprise pricing.
Looker Studio
otherFree, collaborative data visualization tool ideal for creating interactive marketing reports with Google integrations.
Deep, native integration with Google Analytics 4 and Google Ads for effortless, automated data pulls and multi-account reporting.
Looker Studio, formerly Google Data Studio, is a free, cloud-based data visualization tool that enables users to create interactive dashboards and reports by connecting to numerous data sources. It shines in marketing agency reporting by seamlessly integrating with Google Analytics, Google Ads, Sheets, and BigQuery, allowing for quick assembly of client-facing performance reports. Users can customize visualizations, blend data, and share live reports with real-time collaboration, making it a go-to for Google-centric workflows.
Pros
- Completely free with unlimited users and reports
- Native, seamless integrations with Google Analytics, Ads, and other Google services
- Real-time collaboration and easy sharing of interactive dashboards
Cons
- Limited native connectors for non-Google platforms like Facebook Ads or HubSpot
- Performance can lag with very large datasets or complex blends
- Advanced data modeling and scheduling require workarounds or paid Looker add-ons
Best For
Marketing agencies heavily reliant on Google tools seeking a cost-free solution for client reporting and dashboard creation.
Pricing
Entirely free with no paid tiers or usage limits.
Supermetrics
specializedData connector that pulls marketing metrics into Google Sheets, Looker Studio, and other tools for agency reporting.
One-click connections to 90+ marketing data sources with pre-built metrics and scheduling for effortless multi-platform reporting.
Supermetrics is a data connector platform that pulls marketing data from over 90 sources like Google Analytics, Facebook Ads, Google Ads, and LinkedIn into tools such as Google Sheets, Looker Studio, Excel, Power BI, and BigQuery. It automates data extraction, transformation, and scheduling for agencies to build custom reports without coding. This enables efficient multi-client reporting by consolidating disparate data into unified dashboards or spreadsheets.
Pros
- Connects to 90+ marketing platforms for comprehensive data aggregation
- Automated scheduling and no-code metric builder for scalable reporting
- Strong integrations with Sheets, Looker Studio, and BI tools used by agencies
Cons
- Pricing scales steeply with data volume and rows pulled
- Steep learning curve for complex custom fields and troubleshooting
- Lacks built-in visualization; depends on destination tools
Best For
Marketing agencies handling multiple clients across diverse ad platforms that need automated data pipelines into spreadsheets or BI dashboards.
Pricing
Plans start at $99/month (Basic, up to 3M rows/year), Team at $129/month (5M rows), with custom Enterprise pricing based on data volume.
Conclusion
With robust features and diverse capabilities, the reviewed tools redefine agency reporting. AgencyAnalytics emerges as the top choice, offering a comprehensive white-label platform that aggregates data from SEO, PPC, social, and email tools. Whatagraph and Databox follow closely, with Whatagraph excelling in stunning, customizable dashboards and Databox leading in real-time KPI tracking across numerous integrations—each a strong pick depending on specific needs.
Whether you prioritize all-in-one aggregation, visual customization, or real-time metrics, exploring the top tools is a smart move. Start with AgencyAnalytics to experience a streamlined, client-focused reporting workflow that sets your agency apart.
Tools Reviewed
All tools were independently evaluated for this comparison