Quick Overview
- 1#1: Mailchimp - All-in-one email marketing platform for designing, sending, and tracking campaigns with automation and analytics.
- 2#2: ActiveCampaign - Advanced email marketing and CRM tool with powerful automation, personalization, and machine learning features.
- 3#3: Klaviyo - E-commerce-focused email and SMS marketing platform with data-driven segmentation and dynamic personalization.
- 4#4: Constant Contact - User-friendly email marketing solution for small businesses featuring templates, list management, and event tools.
- 5#5: Brevo - Cost-effective email, SMS, and marketing automation platform with transactional messaging and CRM integration.
- 6#6: ConvertKit - Creator-oriented email marketing tool with tagging, automations, forms, and commerce features.
- 7#7: GetResponse - Comprehensive email marketing software including autoresponders, landing pages, webinars, and e-commerce tools.
- 8#8: MailerLite - Affordable and intuitive email marketing service with drag-and-drop editor, popups, and automation workflows.
- 9#9: AWeber - Reliable email marketing platform with autoresponders, landing pages, and extensive integrations for businesses.
- 10#10: Campaign Monitor - Design-centric email marketing tool emphasizing personalization, journeys, and cross-channel messaging.
Tools were ranked by assessing core features (automation, segmentation, integrations), user experience (ease of use, design flexibility), reliability (platform uptime, deliverability rates), and overall value, ensuring they cater to the varied demands of modern marketers, from small businesses to e-commerce creators.
Comparison Table
Mailing software is essential for effective marketing, enabling targeted campaigns and audience engagement. This comparison table breaks down leading tools—including Mailchimp, ActiveCampaign, Klaviyo, Constant Contact, Brevo, and more—to help readers understand key features, pricing, and suitability for their needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Mailchimp All-in-one email marketing platform for designing, sending, and tracking campaigns with automation and analytics. | specialized | 9.4/10 | 9.6/10 | 9.5/10 | 9.2/10 |
| 2 | ActiveCampaign Advanced email marketing and CRM tool with powerful automation, personalization, and machine learning features. | enterprise | 9.2/10 | 9.5/10 | 8.7/10 | 8.5/10 |
| 3 | Klaviyo E-commerce-focused email and SMS marketing platform with data-driven segmentation and dynamic personalization. | specialized | 9.2/10 | 9.7/10 | 8.5/10 | 8.7/10 |
| 4 | Constant Contact User-friendly email marketing solution for small businesses featuring templates, list management, and event tools. | specialized | 8.6/10 | 8.4/10 | 9.3/10 | 8.1/10 |
| 5 | Brevo Cost-effective email, SMS, and marketing automation platform with transactional messaging and CRM integration. | specialized | 8.6/10 | 8.8/10 | 9.1/10 | 8.7/10 |
| 6 | ConvertKit Creator-oriented email marketing tool with tagging, automations, forms, and commerce features. | specialized | 8.6/10 | 8.4/10 | 9.1/10 | 8.2/10 |
| 7 | GetResponse Comprehensive email marketing software including autoresponders, landing pages, webinars, and e-commerce tools. | specialized | 8.6/10 | 9.1/10 | 8.4/10 | 8.2/10 |
| 8 | MailerLite Affordable and intuitive email marketing service with drag-and-drop editor, popups, and automation workflows. | specialized | 8.7/10 | 8.5/10 | 9.5/10 | 9.4/10 |
| 9 | AWeber Reliable email marketing platform with autoresponders, landing pages, and extensive integrations for businesses. | specialized | 8.1/10 | 7.9/10 | 8.4/10 | 7.8/10 |
| 10 | Campaign Monitor Design-centric email marketing tool emphasizing personalization, journeys, and cross-channel messaging. | specialized | 8.0/10 | 8.2/10 | 8.5/10 | 7.5/10 |
All-in-one email marketing platform for designing, sending, and tracking campaigns with automation and analytics.
Advanced email marketing and CRM tool with powerful automation, personalization, and machine learning features.
E-commerce-focused email and SMS marketing platform with data-driven segmentation and dynamic personalization.
User-friendly email marketing solution for small businesses featuring templates, list management, and event tools.
Cost-effective email, SMS, and marketing automation platform with transactional messaging and CRM integration.
Creator-oriented email marketing tool with tagging, automations, forms, and commerce features.
Comprehensive email marketing software including autoresponders, landing pages, webinars, and e-commerce tools.
Affordable and intuitive email marketing service with drag-and-drop editor, popups, and automation workflows.
Reliable email marketing platform with autoresponders, landing pages, and extensive integrations for businesses.
Design-centric email marketing tool emphasizing personalization, journeys, and cross-channel messaging.
Mailchimp
specializedAll-in-one email marketing platform for designing, sending, and tracking campaigns with automation and analytics.
Customer Journey Builder for creating complex, multi-channel automated workflows without coding
Mailchimp is a comprehensive email marketing platform that empowers businesses to create, send, and track email campaigns with ease. It offers tools for audience management, customizable templates, automation workflows, A/B testing, and detailed analytics to optimize engagement. Beyond emails, it includes landing pages, signup forms, postcards, and integrations with CRM and e-commerce tools, making it a versatile all-in-one marketing solution.
Pros
- Intuitive drag-and-drop editor for quick campaign creation
- Advanced automation and segmentation for personalized marketing
- Extensive integrations with 300+ apps and robust analytics
Cons
- Free plan has limited features and contacts (up to 500)
- Pricing scales quickly for larger lists and advanced usage
- Customer support can be slower for non-premium users
Best For
Small to medium-sized businesses and marketing teams seeking an user-friendly platform for scalable email campaigns and automations.
Pricing
Free for up to 500 contacts and 1,000 sends/month; paid plans from $13/mo (Essentials) to $350+/mo (Premium), billed monthly or annually.
ActiveCampaign
enterpriseAdvanced email marketing and CRM tool with powerful automation, personalization, and machine learning features.
Advanced automation with conditional logic, behavioral triggers, and predictive sending for hyper-personalized campaigns
ActiveCampaign is a comprehensive marketing automation platform specializing in email marketing, CRM, and customer engagement tools. It allows businesses to design sophisticated email campaigns, automate personalized customer journeys, and integrate site messaging and SMS for multichannel outreach. With advanced features like behavioral segmentation, A/B testing, and machine learning-driven content optimization, it excels in nurturing leads and boosting conversions at scale.
Pros
- Powerful visual automation builder for complex workflows
- Built-in CRM with deep contact insights and tagging
- Excellent deliverability rates and compliance tools
Cons
- Steep learning curve for advanced features
- Pricing scales quickly with contact volume
- Reporting dashboards can feel cluttered
Best For
Mid-sized businesses and marketing teams seeking robust automation and CRM integration for personalized email nurturing.
Pricing
Starts at $29/month (Starter, annual billing) for up to 500 contacts; Plus at $49/month, Pro at $149/month; Enterprise custom; 14-day free trial.
Klaviyo
specializedE-commerce-focused email and SMS marketing platform with data-driven segmentation and dynamic personalization.
Revenue tracking that attributes sales directly to specific campaigns and flows across email and SMS
Klaviyo is a powerful marketing automation platform tailored for e-commerce businesses, specializing in email and SMS campaigns driven by customer data. It integrates seamlessly with platforms like Shopify to pull in behavioral data for hyper-personalized messaging, automated flows, and dynamic segmentation. The tool emphasizes revenue attribution, helping brands track the direct impact of their marketing efforts on sales.
Pros
- Deep e-commerce integrations and real-time data syncing
- Advanced automation flows and personalization capabilities
- Comprehensive analytics with revenue tracking
Cons
- Pricing scales quickly with contact volume
- Steeper learning curve for complex features
- Limited non-marketing CRM functionalities
Best For
E-commerce brands and DTC stores focused on revenue-driving email and SMS automation.
Pricing
Free for up to 250 active profiles; paid plans start at $20/month for 251-500 profiles, scaling by contact tiers with add-ons for SMS.
Constant Contact
specializedUser-friendly email marketing solution for small businesses featuring templates, list management, and event tools.
AI-powered Email Insights and automated list cleaning to improve deliverability and engagement
Constant Contact is a user-friendly email marketing platform tailored for small businesses and nonprofits, enabling users to create professional email campaigns, manage contact lists, and automate marketing workflows. It includes drag-and-drop email builders, customizable templates, signup forms, landing pages, and basic automation tools like autoresponders. The platform also offers event management, surveys, and integrations with popular tools like Google Analytics and social media.
Pros
- Intuitive drag-and-drop editor with hundreds of mobile-responsive templates
- Excellent 24/7 customer support via phone, chat, and email
- Built-in tools for events, polls, and nonprofit donations
Cons
- Pricing increases significantly with larger contact lists
- Limited advanced automation compared to competitors like ActiveCampaign
- Reporting lacks depth for enterprise-level analytics
Best For
Small businesses and nonprofits seeking an easy-to-use email marketing tool with strong support and beginner-friendly features.
Pricing
Starts at $12/month for Lite (up to 500 contacts), $35/month for Standard (up to 5,000 contacts), $80/month for Premium; scales with list size, 60-day free trial available.
Brevo
specializedCost-effective email, SMS, and marketing automation platform with transactional messaging and CRM integration.
Seamless integration of transactional emails, marketing automation, and built-in CRM in a single platform
Brevo (formerly Sendinblue) is an all-in-one marketing platform specializing in email campaigns, transactional emails, SMS marketing, and CRM tools. It offers a user-friendly drag-and-drop editor, advanced automation workflows, contact segmentation, and real-time analytics to help businesses engage customers effectively. With support for multi-channel communication including WhatsApp and chat, it's designed for scalable outreach without complexity.
Pros
- Generous free plan with unlimited contacts and 300 daily emails
- Multi-channel capabilities including email, SMS, and WhatsApp
- Powerful automation and segmentation tools for personalized campaigns
Cons
- Advanced features like A/B testing limited to higher tiers
- Customer support slower on free and entry-level plans
- Occasional deliverability issues reported by some users
Best For
Small to medium-sized businesses seeking an affordable, intuitive platform for email marketing, automation, and multi-channel customer engagement.
Pricing
Free plan (300 emails/day); Starter from $25/mo (20k emails/mo); Business from $65/mo (unlimited emails); Enterprise custom pricing.
ConvertKit
specializedCreator-oriented email marketing tool with tagging, automations, forms, and commerce features.
Visual automation builder with subscriber tagging for highly targeted, behavior-based email sequences
ConvertKit is an email marketing platform designed primarily for creators, bloggers, podcasters, and online businesses to grow and nurture email lists. It offers tools for sending newsletters, building landing pages and forms, and creating automated email sequences based on subscriber behavior. The platform emphasizes simplicity with powerful segmentation via tags and visual automation builders, making it effective for turning subscribers into loyal fans.
Pros
- Intuitive visual automation builder for sequences
- Powerful subscriber tagging and segmentation for personalization
- Creator-focused tools like landing pages and one-click upsells
Cons
- Pricing scales steeply with subscriber count
- Limited email template customization options
- Fewer advanced reporting and A/B testing features than enterprise competitors
Best For
Content creators, bloggers, and solopreneurs who want a simple yet powerful tool for email newsletters and audience nurturing.
Pricing
Free plan for up to 300 subscribers; paid plans start at $9/month (up to 1,000 subs), $25/month (up to 3,000 subs), scaling by subscriber volume with annual discounts.
GetResponse
specializedComprehensive email marketing software including autoresponders, landing pages, webinars, and e-commerce tools.
Built-in webinar hosting and live streaming directly within the email platform
GetResponse is an all-in-one email marketing platform designed for creating, sending, and automating email campaigns, newsletters, and autoresponders. It includes tools for list management, A/B testing, segmentation, landing pages, and webinar hosting to help businesses nurture leads and drive conversions. Beyond basic mailing, it offers marketing automation workflows and e-commerce integrations for scalable growth.
Pros
- Powerful automation and workflow builder for personalized campaigns
- Drag-and-drop email editor with responsive templates
- Integrated landing pages, forms, and webinar tools
Cons
- Pricing scales steeply with contact list size
- Advanced features locked behind higher-tier plans
- Occasional delays in customer support response
Best For
Small to medium-sized businesses seeking an all-in-one solution for email marketing, lead nurturing, and webinars without needing multiple tools.
Pricing
Free plan up to 500 contacts; paid plans start at $19/mo (1,000 contacts, Basic), $49/mo (Plus with automation), up to $99+/mo (Professional) scaling by contacts and features.
MailerLite
specializedAffordable and intuitive email marketing service with drag-and-drop editor, popups, and automation workflows.
Visual automation builder that allows complex workflows without coding, rivaling pricier platforms
MailerLite is a user-friendly email marketing platform designed for creating, sending, and automating email campaigns. It features a drag-and-drop editor, subscriber segmentation, A/B testing, landing pages, popups, and robust automation workflows. With high deliverability rates and built-in analytics, it's suited for growing businesses managing newsletters and customer engagement.
Pros
- Generous free plan supporting up to 1,000 subscribers and 12,000 emails/month
- Intuitive drag-and-drop editor and visual automation builder
- Excellent deliverability and responsive templates
Cons
- Limited advanced reporting and analytics compared to enterprise tools
- Fewer native integrations than larger competitors like Mailchimp
- No phone support; relies on email and chat
Best For
Small businesses, bloggers, and solopreneurs seeking an affordable, easy-to-use email marketing solution with strong basics.
Pricing
Free plan for up to 1,000 subscribers; paid Growing Business plans start at $9/month (500 contacts) and scale by subscriber volume; Advanced plan from $22/month with extras like A/B testing.
AWeber
specializedReliable email marketing platform with autoresponders, landing pages, and extensive integrations for businesses.
Advanced autoresponder series for creating multi-step automated drip campaigns
AWeber is a veteran email marketing platform designed for creating newsletters, autoresponders, and automated campaigns to nurture leads and engage subscribers. It provides robust list management, drag-and-drop email builders, A/B testing, and detailed analytics for performance tracking. With strong deliverability rates and extensive integrations, it's a reliable choice for businesses focused on straightforward email automation.
Pros
- Exceptional customer support with live chat and phone assistance
- User-friendly interface suitable for beginners
- Reliable email deliverability and automation tools
Cons
- Outdated design compared to modern competitors
- Pricing scales quickly with list size
- Limited advanced segmentation and personalization options
Best For
Small businesses, bloggers, and solopreneurs seeking reliable, easy-to-use email marketing without complex features.
Pricing
Starts at $19/month for up to 500 subscribers, scaling to $149+/month for larger lists; 30-day free trial available.
Campaign Monitor
specializedDesign-centric email marketing tool emphasizing personalization, journeys, and cross-channel messaging.
Advanced drag-and-drop editor with 100+ professionally designed, responsive templates
Campaign Monitor is an email marketing platform that enables users to design, send, and track professional email campaigns using a drag-and-drop editor and customizable templates. It supports audience segmentation, automation workflows, A/B testing, and in-depth analytics to improve engagement and conversions. The tool emphasizes visual appeal and ease of use, making it suitable for marketers without advanced technical skills.
Pros
- Intuitive drag-and-drop email builder
- High email deliverability rates
- Robust automation and segmentation tools
Cons
- Pricing scales quickly with list size
- Limited free tier options
- Fewer integrations compared to top competitors
Best For
Design-focused marketers and small to medium businesses seeking visually stunning emails without coding.
Pricing
Monthly plans start at $9 for up to 500 contacts with unlimited emails, scaling to $50+ for larger lists; annual discounts available.
Conclusion
The top 10 mailing tools offer diverse strengths, with Mailchimp leading as the most versatile choice, blending design, automation, and analytics seamlessly. ActiveCampaign and Klaviyo follow closely, providing specialized solutions—ActiveCampaign for CRM-integrated marketing, Klaviyo for e-commerce focus—catering to varied needs. Each tool empowers efficient, impactful campaigns, ensuring there’s a perfect fit for every user.
Start with the top-ranked Mailchimp today; its all-in-one platform will streamline your mailing efforts, whether for small businesses or scaling operations.
Tools Reviewed
All tools were independently evaluated for this comparison