Quick Overview
- 1#1: LoyaltyLion - LoyaltyLion enables e-commerce brands to create customizable loyalty programs with points, rewards, and VIP tiers to boost customer retention.
- 2#2: Smile.io - Smile.io provides easy-to-implement loyalty rewards software for online stores, offering points, referrals, and VIP programs.
- 3#3: Antavo - Antavo is an enterprise loyalty management platform that delivers personalized omnichannel rewards experiences at scale.
- 4#4: Yotpo - Yotpo's loyalty and rewards module integrates with reviews and SMS to drive repeat purchases through automated rewards.
- 5#5: Zinrelo - Zinrelo offers data-driven loyalty programs with advanced analytics, gamification, and multichannel rewards redemption.
- 6#6: Annex Cloud - Annex Cloud powers omnichannel loyalty programs with customer data platforms for personalized rewards and advocacy.
- 7#7: Kangaroo Rewards - Kangaroo Rewards helps local businesses launch digital stamp cards, points, and referral programs via mobile apps.
- 8#8: Swell Rewards - Swell Rewards is a flexible loyalty platform for Shopify stores featuring points, tiers, and referral incentives.
- 9#9: TapMango - TapMango delivers mobile loyalty apps with digital punch cards, rewards, and marketing tools for small businesses.
- 10#10: FiveStars - FiveStars provides loyalty and marketing software for local merchants to reward visits and purchases with automated campaigns.
We ranked these tools based on robust features (including personalization, omnichannel support, and gamification), ease of implementation and use, reliability, and overall value, ensuring a balanced selection for businesses of all sizes and objectives.
Comparison Table
Navigating loyalty rewards program software? This comparison table simplifies choosing the right tool, featuring top options like LoyaltyLion, Smile.io, Antavo, Yotpo, Zinrelo, and more. Readers will explore key features, pricing structures, and use cases to align the software with their business goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | LoyaltyLion LoyaltyLion enables e-commerce brands to create customizable loyalty programs with points, rewards, and VIP tiers to boost customer retention. | specialized | 9.6/10 | 9.8/10 | 9.3/10 | 9.4/10 |
| 2 | Smile.io Smile.io provides easy-to-implement loyalty rewards software for online stores, offering points, referrals, and VIP programs. | specialized | 9.3/10 | 9.6/10 | 9.1/10 | 8.8/10 |
| 3 | Antavo Antavo is an enterprise loyalty management platform that delivers personalized omnichannel rewards experiences at scale. | enterprise | 9.2/10 | 9.6/10 | 8.4/10 | 8.9/10 |
| 4 | Yotpo Yotpo's loyalty and rewards module integrates with reviews and SMS to drive repeat purchases through automated rewards. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.3/10 |
| 5 | Zinrelo Zinrelo offers data-driven loyalty programs with advanced analytics, gamification, and multichannel rewards redemption. | specialized | 8.6/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 6 | Annex Cloud Annex Cloud powers omnichannel loyalty programs with customer data platforms for personalized rewards and advocacy. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 7 | Kangaroo Rewards Kangaroo Rewards helps local businesses launch digital stamp cards, points, and referral programs via mobile apps. | specialized | 8.5/10 | 8.2/10 | 9.1/10 | 8.7/10 |
| 8 | Swell Rewards Swell Rewards is a flexible loyalty platform for Shopify stores featuring points, tiers, and referral incentives. | specialized | 8.0/10 | 8.2/10 | 8.5/10 | 7.5/10 |
| 9 | TapMango TapMango delivers mobile loyalty apps with digital punch cards, rewards, and marketing tools for small businesses. | specialized | 8.3/10 | 8.1/10 | 9.2/10 | 8.4/10 |
| 10 | FiveStars FiveStars provides loyalty and marketing software for local merchants to reward visits and purchases with automated campaigns. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 7.9/10 |
LoyaltyLion enables e-commerce brands to create customizable loyalty programs with points, rewards, and VIP tiers to boost customer retention.
Smile.io provides easy-to-implement loyalty rewards software for online stores, offering points, referrals, and VIP programs.
Antavo is an enterprise loyalty management platform that delivers personalized omnichannel rewards experiences at scale.
Yotpo's loyalty and rewards module integrates with reviews and SMS to drive repeat purchases through automated rewards.
Zinrelo offers data-driven loyalty programs with advanced analytics, gamification, and multichannel rewards redemption.
Annex Cloud powers omnichannel loyalty programs with customer data platforms for personalized rewards and advocacy.
Kangaroo Rewards helps local businesses launch digital stamp cards, points, and referral programs via mobile apps.
Swell Rewards is a flexible loyalty platform for Shopify stores featuring points, tiers, and referral incentives.
TapMango delivers mobile loyalty apps with digital punch cards, rewards, and marketing tools for small businesses.
FiveStars provides loyalty and marketing software for local merchants to reward visits and purchases with automated campaigns.
LoyaltyLion
specializedLoyaltyLion enables e-commerce brands to create customizable loyalty programs with points, rewards, and VIP tiers to boost customer retention.
Advanced tiered VIP programs with automated personalization and offline reward redemption
LoyaltyLion is a leading loyalty and rewards platform tailored for e-commerce brands, enabling the creation of customizable points-based, tiered, and referral programs to drive customer retention and increase lifetime value. It offers advanced features like VIP experiences, offline rewards, and data-driven personalization through seamless integrations with Shopify, BigCommerce, Klaviyo, and more. Businesses can launch sophisticated loyalty initiatives without coding, backed by robust analytics to optimize engagement and revenue.
Pros
- Exceptional customization for points, tiers, referrals, and VIP programs
- Deep integrations with e-commerce and marketing tools like Shopify and Klaviyo
- Powerful analytics and A/B testing for data-driven optimization
Cons
- Higher pricing tiers may not suit very small businesses
- Advanced features have a moderate learning curve
- Primarily optimized for online stores with limited POS focus
Best For
Mid-to-large e-commerce brands seeking scalable, personalized loyalty programs to maximize customer retention and LTV.
Pricing
Starts at $159/month (Starter), $349/month (Growth), $699/month (Pro), with custom Enterprise pricing; billed annually with a free trial.
Smile.io
specializedSmile.io provides easy-to-implement loyalty rewards software for online stores, offering points, referrals, and VIP programs.
VIP Loyalty Tiers with automated behavioral segmentation for personalized rewards and exclusive perks
Smile.io is a comprehensive loyalty rewards platform tailored for e-commerce businesses, particularly those on Shopify, allowing customers to earn points for purchases, referrals, reviews, social shares, and more. These points can be redeemed for discounts, free shipping, or exclusive perks, with features like VIP tiers and referral programs to drive retention and lifetime value. The platform provides robust analytics, automation, and customizable branding to create engaging, white-labeled loyalty experiences.
Pros
- Seamless integration with Shopify and other major e-commerce platforms
- Highly customizable rewards, tiers, and referral programs
- Advanced analytics and customer segmentation for data-driven insights
Cons
- Pricing scales quickly for high-volume or large-revenue stores
- Limited native support for non-e-commerce platforms
- Advanced customizations may require developer assistance
Best For
Shopify-based e-commerce stores aiming to build sophisticated, scalable loyalty programs that boost repeat business and customer engagement.
Pricing
Free plan for small stores (up to 200 orders/month); paid plans start at $59/month (Plus), $199/month (Pro), and $599/month (Premium), with annual discounts and no transaction fees.
Antavo
enterpriseAntavo is an enterprise loyalty management platform that delivers personalized omnichannel rewards experiences at scale.
Headless, composable architecture allowing full customization and integration across any channel or tech stack
Antavo is an enterprise-grade loyalty management platform that enables brands to design, launch, and scale sophisticated customer loyalty programs with gamification, personalization, and omnichannel support. It features a no-code builder for creating rewards, tiers, challenges, and experiences, backed by a headless API-first architecture for seamless integrations. The platform emphasizes data-driven insights and flexibility to adapt to complex business needs.
Pros
- Highly customizable with no-code tools and advanced gamification
- Robust API-first architecture for easy integrations
- Strong analytics and personalization capabilities
Cons
- Enterprise pricing can be steep for smaller businesses
- Steeper learning curve for complex configurations
- Limited public templates compared to simpler platforms
Best For
Large enterprises and brands needing scalable, highly customizable loyalty programs with deep integrations.
Pricing
Custom enterprise pricing based on program scale and features; typically starts at $10,000+/month with quote-based plans.
Yotpo
specializedYotpo's loyalty and rewards module integrates with reviews and SMS to drive repeat purchases through automated rewards.
Seamless integration of loyalty points with Yotpo's review platform, allowing customers to earn rewards for submitting reviews
Yotpo Loyalty & Referrals is a robust e-commerce-focused loyalty program software that enables businesses to reward customers with points for purchases, reviews, referrals, and other actions, fostering repeat business and customer retention. It features tiered VIP programs, customizable rewards, and seamless integrations with platforms like Shopify, Klaviyo, and Google Analytics. The platform combines loyalty with Yotpo's strengths in reviews and SMS marketing for a holistic customer engagement ecosystem.
Pros
- Deep e-commerce integrations with Shopify, BigCommerce, and more
- Advanced features like VIP tiers, referral programs, and points for reviews
- Strong analytics and automation for personalized reward campaigns
Cons
- Pricing is quote-based and can be expensive for small businesses
- Steeper learning curve for custom configurations
- Primarily optimized for e-commerce, less ideal for non-retail use cases
Best For
Mid-to-large e-commerce brands seeking an integrated loyalty solution with reviews and marketing tools.
Pricing
Custom quote-based pricing; starts around $200-$300/month for entry-level plans, scales with order volume and features.
Zinrelo
specializedZinrelo offers data-driven loyalty programs with advanced analytics, gamification, and multichannel rewards redemption.
Loyalty Canvas: A no-code visual designer for building complex, multi-channel loyalty programs.
Zinrelo is a robust loyalty rewards platform tailored for e-commerce businesses, enabling the creation of personalized loyalty programs to drive customer retention and increase lifetime value. It supports points-based systems, referral programs, VIP tiers, gamification, and advanced segmentation through its Loyalty Canvas visual builder. The software integrates with platforms like Shopify, Magento, and BigCommerce, offering real-time analytics and AI-driven personalization to optimize engagement.
Pros
- Highly customizable programs with visual Loyalty Canvas builder
- Deep e-commerce integrations and real-time analytics
- Proven ROI through emotional loyalty drivers and personalization
Cons
- Pricing is quote-based and can be expensive for smaller businesses
- Initial setup requires some learning for complex configurations
- Limited public transparency on pricing and trial options
Best For
Mid-to-large e-commerce brands aiming for sophisticated, data-driven loyalty programs to boost retention.
Pricing
Custom quote-based pricing scaled by annual revenue and features; typically starts around $500/month for mid-sized operations.
Annex Cloud
enterpriseAnnex Cloud powers omnichannel loyalty programs with customer data platforms for personalized rewards and advocacy.
Unified Experience Cloud combining loyalty, referrals, reviews, and influencer marketing in a single dashboard
Annex Cloud is a robust enterprise-grade loyalty management platform designed to help brands create personalized loyalty programs, referral campaigns, VIP tiers, and user-generated content initiatives. It excels in integrating loyalty rewards with e-commerce platforms like Shopify, Salesforce, and BigCommerce, offering features such as points redemption, behavioral triggers, and advanced analytics for customer retention. The software emphasizes scalable, multi-channel engagement to drive repeat business and advocacy.
Pros
- Comprehensive suite including loyalty, referrals, and UGC in one platform
- Seamless integrations with major e-commerce and CRM systems
- Advanced personalization and analytics for enterprise-scale programs
Cons
- High cost with custom quote-based pricing
- Steeper learning curve for non-technical users
- Limited suitability for small businesses due to complexity
Best For
Mid-to-large enterprises and e-commerce brands needing scalable, feature-rich loyalty solutions.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually, depending on features and volume.
Kangaroo Rewards
specializedKangaroo Rewards helps local businesses launch digital stamp cards, points, and referral programs via mobile apps.
Offline QR code stamping that allows rewards accrual even without internet connectivity
Kangaroo Rewards is a mobile-first loyalty program software designed for small to medium-sized brick-and-mortar businesses like cafes, salons, and retail shops. It offers digital stamp cards, points systems, VIP tiers, referral rewards, and feedback surveys, all managed through an intuitive dashboard and customer-facing mobile app. The platform integrates with POS systems such as Square, Clover, and Lightspeed, enabling seamless reward redemption at checkout.
Pros
- User-friendly setup with drag-and-drop campaign builder
- Strong mobile app experience for customers with offline stamping support
- Affordable pricing scaled for SMBs with robust POS integrations
Cons
- Limited advanced analytics compared to enterprise competitors
- Customization options for branding are somewhat basic
- Customer limits on lower tiers may constrain growing businesses
Best For
Small local businesses seeking an easy-to-implement digital loyalty program without complex setup.
Pricing
Starts at $59/month for up to 500 members (Basic), $119/month for 2,500 (Pro), $249/month for 10,000 (Premium), with custom enterprise plans.
Swell Rewards
specializedSwell Rewards is a flexible loyalty platform for Shopify stores featuring points, tiers, and referral incentives.
Dynamic VIP tiers that auto-assign customers based on purchase history and behavior for personalized rewards
Swell Rewards is a robust loyalty platform tailored for e-commerce businesses, enabling the creation of points-based programs, referral systems, VIP tiers, and gamified rewards to drive customer retention and repeat purchases. It offers seamless integrations with platforms like Shopify, BigCommerce, and Klaviyo, along with real-time analytics to measure program ROI. The software emphasizes personalization and mobile-friendly experiences to enhance customer engagement across online stores.
Pros
- Seamless e-commerce integrations for quick setup
- Highly customizable rewards and gamification tools
- Comprehensive analytics for tracking engagement
Cons
- Pricing scales quickly with revenue volume
- Advanced customization requires technical knowledge
- Limited native support for non-e-commerce channels
Best For
Mid-sized e-commerce brands wanting an intuitive, scalable loyalty program with strong Shopify integration.
Pricing
Starts at $199/month for Launch plan (up to $500k revenue), with Growth ($499/month) and Enterprise (custom) tiers based on annual revenue.
TapMango
specializedTapMango delivers mobile loyalty apps with digital punch cards, rewards, and marketing tools for small businesses.
White-label custom mobile app that customers download directly, branded entirely to the business for a seamless loyalty experience.
TapMango is a customer loyalty platform designed for small to medium-sized brick-and-mortar businesses, enabling them to create fully branded mobile apps for digital stamp cards, points-based rewards, and referral programs. It streamlines customer retention by integrating with popular POS systems like Square and Clover, allowing seamless reward redemption at checkout. The software emphasizes ease of setup and mobile-first engagement to boost repeat visits and customer data collection.
Pros
- Fully customizable white-label mobile app
- Quick setup with major POS integrations
- Strong focus on gamification like stamp cards and referrals
Cons
- Limited advanced features like tiered loyalty or deep analytics
- Pricing scales quickly with customer volume
- Primarily suited for physical retail, less for e-commerce
Best For
Small brick-and-mortar businesses like cafes, salons, and gyms seeking a simple, app-based loyalty program without complex setup.
Pricing
Starts at $99/month for up to 500 active customers per location, with tiers scaling to $299+/month; additional fees for multiple locations.
FiveStars
specializedFiveStars provides loyalty and marketing software for local merchants to reward visits and purchases with automated campaigns.
Universal 'Stars' rewards currency redeemable across a network of participating local businesses
FiveStars is a customer loyalty and engagement platform tailored for small to medium-sized brick-and-mortar businesses like restaurants, salons, and retailers. It enables the creation of customizable rewards programs where customers earn 'stars' for purchases, redeemable for discounts or free items, with seamless integration into popular POS systems. The platform also includes marketing automation, review generation, feedback tools, and payment processing to drive repeat business and customer retention.
Pros
- Seamless POS integrations for effortless loyalty tracking
- User-friendly mobile app for customers to manage rewards
- Built-in marketing tools for automated campaigns and reviews
Cons
- Pricing scales quickly for multi-location businesses
- Limited advanced customization for complex reward structures
- Reporting analytics lack depth compared to enterprise competitors
Best For
Small to medium brick-and-mortar businesses seeking simple, effective loyalty programs to boost local customer retention.
Pricing
Starts at around $99/month per location for basic plans, with Professional and Enterprise tiers up to $300+/month plus transaction fees.
Conclusion
The top loyalty rewards program software vary in focus—LoyaltyLion leads with customizable tools to drive retention, Smile.io impresses with easy implementation for online stores, and Antavo excels with personalized omnichannel experiences for enterprise use. Each offers distinct value, catering to different business needs while prioritizing customer engagement.
Take the first step toward boosting loyalty by exploring LoyaltyLion, the top-ranked choice for tailored, effective programs that foster long-term customer connections.
Tools Reviewed
All tools were independently evaluated for this comparison