Quick Overview
- 1#1: Smile.io - Provides customizable loyalty programs with points, referrals, VIP tiers, and digital rewards for e-commerce stores.
- 2#2: LoyaltyLion - Offers advanced data-driven loyalty solutions including points, rewards, and customer segmentation for online retailers.
- 3#3: Yotpo Loyalty & Rewards - Delivers loyalty programs integrated with reviews, SMS, and email for earning and redeeming rewards.
- 4#4: Kangaroo Rewards - Shopify-focused loyalty app with points, digital punch cards, referrals, and VIP perks.
- 5#5: Zinrelo - Automates loyalty rewards programs with multi-dimensional points and gamification for customer retention.
- 6#6: TapMango - Enables mobile digital loyalty cards, stamps, and rewards for local businesses to boost repeat visits.
- 7#7: Loopy Loyalty - Creates digital stamp cards stored in Apple Wallet for simple customer loyalty management.
- 8#8: Stamp Me - Develops digital loyalty stamp cards via a mobile app to track customer visits and rewards.
- 9#9: FiveStars - Powers loyalty and marketing programs for local businesses with rewards and customer insights.
- 10#10: Perkville - Manages rewards programs with check-ins, stamps, and points for fitness, retail, and service businesses.
Tools were chosen based on feature depth, performance reliability, user-friendliness, and overall value, with a focus on adaptability across industries and scalability for growing businesses.
Comparison Table
Loyalty card software is key for fostering customer loyalty, and the right tool can drive long-term engagement. This comparison table explores top platforms like Smile.io, LoyaltyLion, Yotpo Loyalty & Rewards, Kangaroo Rewards, Zinrelo, and more, helping businesses evaluate features, usability, and value. Readers will gain clear insights to select a solution that aligns with their operational and growth needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Smile.io Provides customizable loyalty programs with points, referrals, VIP tiers, and digital rewards for e-commerce stores. | specialized | 9.5/10 | 9.6/10 | 9.4/10 | 9.2/10 |
| 2 | LoyaltyLion Offers advanced data-driven loyalty solutions including points, rewards, and customer segmentation for online retailers. | specialized | 9.2/10 | 9.6/10 | 8.7/10 | 8.9/10 |
| 3 | Yotpo Loyalty & Rewards Delivers loyalty programs integrated with reviews, SMS, and email for earning and redeeming rewards. | enterprise | 8.7/10 | 9.2/10 | 8.1/10 | 8.0/10 |
| 4 | Kangaroo Rewards Shopify-focused loyalty app with points, digital punch cards, referrals, and VIP perks. | specialized | 8.6/10 | 8.5/10 | 9.1/10 | 8.3/10 |
| 5 | Zinrelo Automates loyalty rewards programs with multi-dimensional points and gamification for customer retention. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 6 | TapMango Enables mobile digital loyalty cards, stamps, and rewards for local businesses to boost repeat visits. | specialized | 8.4/10 | 8.2/10 | 9.1/10 | 8.3/10 |
| 7 | Loopy Loyalty Creates digital stamp cards stored in Apple Wallet for simple customer loyalty management. | other | 8.2/10 | 8.5/10 | 9.0/10 | 7.8/10 |
| 8 | Stamp Me Develops digital loyalty stamp cards via a mobile app to track customer visits and rewards. | other | 8.4/10 | 8.2/10 | 9.2/10 | 7.9/10 |
| 9 | FiveStars Powers loyalty and marketing programs for local businesses with rewards and customer insights. | enterprise | 8.4/10 | 8.7/10 | 8.9/10 | 7.9/10 |
| 10 | Perkville Manages rewards programs with check-ins, stamps, and points for fitness, retail, and service businesses. | specialized | 8.1/10 | 8.2/10 | 8.5/10 | 7.8/10 |
Provides customizable loyalty programs with points, referrals, VIP tiers, and digital rewards for e-commerce stores.
Offers advanced data-driven loyalty solutions including points, rewards, and customer segmentation for online retailers.
Delivers loyalty programs integrated with reviews, SMS, and email for earning and redeeming rewards.
Shopify-focused loyalty app with points, digital punch cards, referrals, and VIP perks.
Automates loyalty rewards programs with multi-dimensional points and gamification for customer retention.
Enables mobile digital loyalty cards, stamps, and rewards for local businesses to boost repeat visits.
Creates digital stamp cards stored in Apple Wallet for simple customer loyalty management.
Develops digital loyalty stamp cards via a mobile app to track customer visits and rewards.
Powers loyalty and marketing programs for local businesses with rewards and customer insights.
Manages rewards programs with check-ins, stamps, and points for fitness, retail, and service businesses.
Smile.io
specializedProvides customizable loyalty programs with points, referrals, VIP tiers, and digital rewards for e-commerce stores.
Digital stamp cards that replicate traditional punch-card loyalty programs in a fully customizable, mobile-optimized format
Smile.io is a leading loyalty platform designed for e-commerce businesses, particularly Shopify stores, enabling the creation of customizable rewards programs including points, referrals, and VIP tiers. It allows customers to earn rewards for purchases, social shares, reviews, and more, which can be redeemed for discounts, free shipping, or products. The software supports digital stamp cards and passes for mobile wallets, bridging traditional loyalty cards with modern digital experiences. With robust analytics and automation, it helps drive repeat purchases and customer retention.
Pros
- Seamless Shopify integration with minimal setup
- Highly customizable rewards including digital stamp cards and VIP tiers
- Powerful analytics and automation for customer insights
Cons
- Limited support for non-ecommerce or offline businesses
- Advanced features locked behind higher pricing tiers
- Referral tools require additional configuration for optimal results
Best For
E-commerce merchants, especially on Shopify, seeking scalable digital loyalty programs to increase customer lifetime value.
Pricing
Free plan for basic use; paid tiers start at $49/mo (Starter, up to 500 orders), $199/mo (Growth), $599/mo (Pro), with custom enterprise options.
LoyaltyLion
specializedOffers advanced data-driven loyalty solutions including points, rewards, and customer segmentation for online retailers.
VIP tiering with automated, personalized perks based on customer behavior and purchase history
LoyaltyLion is a robust e-commerce loyalty platform that enables brands to build customizable rewards programs, including points-based systems, VIP tiers, and referral incentives. It integrates seamlessly with Shopify, BigCommerce, and marketing tools like Klaviyo, allowing customers to earn and redeem rewards for purchases, social shares, reviews, and more. The software emphasizes data-driven personalization and analytics to boost retention and lifetime value, making it ideal for digital loyalty card alternatives through mobile-optimized widgets and APIs.
Pros
- Highly customizable rewards and tiered programs
- Deep integrations with e-commerce and email platforms
- Advanced analytics for customer segmentation and ROI tracking
Cons
- Premium pricing may deter small businesses
- Initial setup requires technical knowledge for customizations
- Primarily optimized for online stores, less for POS loyalty cards
Best For
Mid-to-large e-commerce brands seeking scalable, data-driven loyalty programs to enhance customer retention.
Pricing
Starts at $159/month (Growth plan, billed annually) up to $649+/month (Pro/Enterprise); 14-day free trial available.
Yotpo Loyalty & Rewards
enterpriseDelivers loyalty programs integrated with reviews, SMS, and email for earning and redeeming rewards.
VIP tiering with automated progression based on customer behavior and spending, enabling personalized rewards at scale
Yotpo Loyalty & Rewards is a robust e-commerce loyalty platform that allows customers to earn points for purchases, reviews, referrals, social shares, and other actions, redeemable for discounts, free shipping, or exclusive products. It features tiered VIP programs, customizable rewards catalogs, and advanced segmentation for personalized experiences. The software integrates deeply with platforms like Shopify, Klaviyo, and Yotpo's own SMS/email tools, providing analytics to track program ROI and customer lifetime value.
Pros
- Deep integrations with e-commerce platforms like Shopify and BigCommerce
- Powerful analytics and A/B testing for optimizing loyalty programs
- Omnichannel support including SMS, email, and app notifications
Cons
- Pricing scales quickly with order volume, less ideal for small stores
- Steeper learning curve for advanced customizations
- Limited native support for physical loyalty cards or in-store POS without add-ons
Best For
Mid-to-large e-commerce brands seeking an integrated, data-driven loyalty program to boost retention and referrals.
Pricing
Starts at $199/month for Starter plan (up to 500 orders/mo), scales to $585+/month for higher volumes; custom enterprise pricing available.
Kangaroo Rewards
specializedShopify-focused loyalty app with points, digital punch cards, referrals, and VIP perks.
White-label mobile app that gives customers a seamless, brand-specific experience for earning and redeeming loyalty rewards
Kangaroo Rewards is a mobile-first loyalty platform designed for small to medium-sized businesses, offering digital stamp cards, points-based rewards, and customer engagement tools. Customers use a branded mobile app to track stamps earned via QR code or NFC scans at checkout, redeem rewards, and receive personalized offers. The software includes analytics dashboards, marketing automation, and POS integrations to help boost retention and repeat business.
Pros
- Simple setup for digital stamp cards and QR/NFC stamping
- Fully branded white-label customer mobile app
- Strong analytics and customer segmentation tools
Cons
- Limited advanced automation compared to enterprise solutions
- Pricing tiers scale quickly with customer volume
- Fewer native integrations than top competitors
Best For
Small brick-and-mortar businesses like cafes, salons, and retail shops needing an easy digital loyalty card system.
Pricing
Free for up to 200 customers; Starter $59/mo (500 customers), Pro $119/mo (2,000 customers), Enterprise custom pricing.
Zinrelo
enterpriseAutomates loyalty rewards programs with multi-dimensional points and gamification for customer retention.
AI-powered Loyalty Genome that analyzes customer behavior for hyper-personalized rewards and predictions
Zinrelo is a comprehensive loyalty management platform designed to create and manage personalized loyalty programs, including points-based systems, tiered memberships, and digital loyalty cards for e-commerce and omnichannel retailers. It leverages AI for reward personalization, customer segmentation, and predictive analytics to drive retention and increase customer lifetime value. The software integrates with major platforms like Shopify, Magento, and Salesforce, enabling seamless loyalty experiences across online and offline channels.
Pros
- AI-driven personalization for tailored rewards and recommendations
- Robust integrations with e-commerce platforms and CRMs
- Advanced analytics and reporting for measuring loyalty ROI
Cons
- Custom pricing lacks transparency and can be expensive for small businesses
- Steep learning curve for complex program setups
- Less emphasis on physical loyalty card printing and management compared to specialized tools
Best For
Mid-to-large e-commerce businesses seeking scalable, data-driven loyalty programs with digital card capabilities.
Pricing
Custom quote-based pricing; typically starts at $500-$1,000/month depending on customer base size and features.
TapMango
specializedEnables mobile digital loyalty cards, stamps, and rewards for local businesses to boost repeat visits.
Fully branded, white-label customer app with offline stamp collection via QR or NFC
TapMango is a digital loyalty platform designed for small to medium businesses, offering customizable stamp cards, points-based rewards, and customer engagement tools through a branded mobile app. It simplifies loyalty programs by allowing customers to check in via QR codes or NFC for stamps, accumulate points, and redeem rewards instantly, even offline. The software includes marketing features like push notifications, email campaigns, and POS integrations to boost retention and repeat visits for retail, restaurants, and services.
Pros
- Highly intuitive dashboard for quick setup of stamp cards and rewards
- Offline functionality ensures stamps work without internet
- White-label mobile app enhances brand experience for customers
Cons
- Limited advanced analytics compared to enterprise solutions
- Customization options are basic for complex loyalty tiers
- Pricing increases significantly for multi-location setups
Best For
Small to medium retail and restaurant businesses seeking an easy-to-implement, mobile-first digital stamp card loyalty program.
Pricing
Starts at $49 CAD/month (Basic), $99 CAD/month (Pro), with Enterprise custom; per-location fees apply for chains; 14-day free trial.
Loopy Loyalty
otherCreates digital stamp cards stored in Apple Wallet for simple customer loyalty management.
Instant 'Add to Wallet' QR codes for frictionless customer onboarding without app downloads.
Loopy Loyalty is a specialized platform for creating digital loyalty cards that integrate directly with Apple Wallet and Google Wallet, allowing businesses to replace physical punch cards with scannable mobile passes. Customers earn stamps, points, or rewards via QR code scans at the point of sale, with automated notifications and redemption tracking. It provides customization, analytics dashboards, and multi-location support, targeting small to medium businesses in retail and services.
Pros
- Seamless native integration with Apple Wallet and Google Wallet
- Intuitive setup and customizable card designs
- Robust analytics for tracking engagement and ROI
Cons
- Limited advanced loyalty mechanics beyond stamps/points
- Pricing scales quickly for high-volume or multi-location use
- Requires customer smartphone adoption for full effectiveness
Best For
Small businesses like cafes, gyms, and salons wanting simple, app-free digital stamp card programs.
Pricing
Starts at $29/month for basic (up to 5 locations); Pro at $79/month; Enterprise custom; pay-per-redemption options available.
Stamp Me
otherDevelops digital loyalty stamp cards via a mobile app to track customer visits and rewards.
Offline-capable QR code stamping that allows instant digital punches even without internet connectivity
Stamp Me is a mobile-first digital loyalty platform designed for small businesses to create customizable stamp cards that replace paper loyalty cards. Customers collect stamps by scanning QR codes at checkout or via geolocation check-ins, unlocking rewards like free items upon completion. It provides analytics on customer visits, retention rates, and redemption patterns to help optimize loyalty programs.
Pros
- Intuitive setup with drag-and-drop card designer
- Offline QR scanning for reliable stamping
- Robust analytics dashboard for customer insights
Cons
- Primarily stamp-based; lacks advanced tiers or points systems
- Pricing scales quickly with customer volume
- Limited integrations compared to enterprise solutions
Best For
Small cafes, restaurants, and retailers wanting a simple, app-based stamp loyalty program without hardware.
Pricing
Plans start at $49 AUD/month for up to 200 customers, with higher tiers up to $299 AUD/month for larger bases and advanced features.
FiveStars
enterprisePowers loyalty and marketing programs for local businesses with rewards and customer insights.
The FiveStars Network, enabling customers to earn and redeem rewards across thousands of participating local merchants via a single app.
FiveStars is a customer loyalty and engagement platform tailored for local businesses like restaurants, salons, and retailers. It provides digital loyalty cards, points-based rewards, automated marketing campaigns, and customer analytics to boost repeat visits and retention. The software integrates seamlessly with POS systems and offers mobile apps for both businesses and customers to manage rewards effortlessly.
Pros
- Intuitive digital punch cards and rewards system
- Powerful customer segmentation and analytics
- Strong POS integrations for streamlined operations
Cons
- Pricing scales quickly with multiple locations
- Limited advanced customization options
- Reporting can feel basic for enterprise needs
Best For
Small to mid-sized brick-and-mortar businesses seeking an easy-to-use loyalty program with marketing automation.
Pricing
Starts at $29/month per location for basic plans, with Pro at $69/month and custom Enterprise pricing available upon request.
Perkville
specializedManages rewards programs with check-ins, stamps, and points for fitness, retail, and service businesses.
Text-based check-ins allowing customers to earn points via SMS without downloading an app
Perkville is a customer loyalty platform designed for service-based businesses like gyms, salons, and wellness centers, enabling them to reward repeat visits, purchases, and referrals with points redeemable for perks. It features a mobile app for customers to track progress and a dashboard for businesses to manage programs, automate marketing, and integrate with POS systems. The platform emphasizes gamification to drive retention and word-of-mouth growth without needing physical loyalty cards.
Pros
- Intuitive mobile app for customers to earn and redeem rewards easily
- Strong referral and check-in features that boost engagement
- Seamless integrations with popular POS and scheduling tools like Mindbody
Cons
- Pricing scales per location, which can get expensive for multi-site businesses
- Limited advanced analytics compared to enterprise competitors
- Customization options for reward structures are somewhat basic
Best For
Small to medium-sized service businesses such as fitness studios and salons seeking straightforward digital loyalty programs.
Pricing
Starts at $99/month per location (billed annually), with tiered plans up to $299+/month and custom enterprise options.
Conclusion
The top loyalty card software tools excel at fostering customer retention, with Smile.io rising as the clear leader for its customizable, feature-rich programs designed for e-commerce. LoyaltyLion stands out with advanced data-driven solutions tailored for online retailers, while Yotpo Loyalty & Rewards impresses through seamless integration with reviews and messaging, making it a versatile choice. Each tool meets distinct needs, but Smile.io solidifies its spot as the top option.
Take the first step to building unbreakable customer relationships—try Smile.io and leverage its robust capabilities to turn casual shoppers into loyal brand advocates.
Tools Reviewed
All tools were independently evaluated for this comparison
