Quick Overview
- 1#1: Salesforce - Comprehensive cloud CRM platform with Transportation and Logistics Cloud for customer relationship management, sales, and supply chain visibility.
- 2#2: Microsoft Dynamics 365 - Integrated CRM and supply chain management solution enabling logistics firms to handle customer interactions, field service, and operations seamlessly.
- 3#3: Oracle NetSuite - All-in-one cloud ERP and CRM system with inventory, order fulfillment, and customer management tailored for logistics businesses.
- 4#4: SAP Sales Cloud - AI-driven CRM integrated with SAP's logistics and supply chain modules for enhanced sales, service, and customer engagement.
- 5#5: Zoho CRM - Affordable, customizable CRM with logistics templates for tracking shipments, managing leads, and automating customer workflows.
- 6#6: Rose Rocket - All-in-one TMS and CRM platform built for 3PLs and freight brokers to manage operations, customers, and profitability.
- 7#7: McLeod Software - Powerful TMS with embedded CRM features for carriers, brokers, and shippers to optimize dispatch, billing, and client relationships.
- 8#8: Tailwind TMS - Cloud-based TMS and CRM solution designed for freight brokers to streamline quoting, booking, and customer management.
- 9#9: Turvo - Collaborative logistics platform with CRM tools for real-time visibility, communication, and relationship management across the supply chain.
- 10#10: Descartes Aljex - Brokerage-focused TMS software with CRM capabilities for managing freight operations, customers, and back-office processes.
Tools were selected and ranked based on key metrics: functionality (e.g., logistics-specific features, integration capabilities), usability (customization, intuitive design), and value (scalability, cost efficiency), ensuring a blend of power, practicality, and return on investment.
Comparison Table
Explore a comprehensive comparison of logistics CRM software, featuring tools like Salesforce, Microsoft Dynamics 365, Oracle NetSuite, SAP Sales Cloud, Zoho CRM, and more. This table outlines key capabilities, integration options, and tailored functionalities to help readers identify the best fit for their supply chain management needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Salesforce Comprehensive cloud CRM platform with Transportation and Logistics Cloud for customer relationship management, sales, and supply chain visibility. | enterprise | 9.5/10 | 9.8/10 | 8.2/10 | 8.7/10 |
| 2 | Microsoft Dynamics 365 Integrated CRM and supply chain management solution enabling logistics firms to handle customer interactions, field service, and operations seamlessly. | enterprise | 8.7/10 | 9.3/10 | 7.4/10 | 8.1/10 |
| 3 | Oracle NetSuite All-in-one cloud ERP and CRM system with inventory, order fulfillment, and customer management tailored for logistics businesses. | enterprise | 8.7/10 | 9.2/10 | 7.4/10 | 7.9/10 |
| 4 | SAP Sales Cloud AI-driven CRM integrated with SAP's logistics and supply chain modules for enhanced sales, service, and customer engagement. | enterprise | 7.8/10 | 8.5/10 | 6.2/10 | 7.0/10 |
| 5 | Zoho CRM Affordable, customizable CRM with logistics templates for tracking shipments, managing leads, and automating customer workflows. | enterprise | 7.6/10 | 7.1/10 | 8.4/10 | 8.8/10 |
| 6 | Rose Rocket All-in-one TMS and CRM platform built for 3PLs and freight brokers to manage operations, customers, and profitability. | specialized | 8.1/10 | 8.7/10 | 7.5/10 | 7.8/10 |
| 7 | McLeod Software Powerful TMS with embedded CRM features for carriers, brokers, and shippers to optimize dispatch, billing, and client relationships. | specialized | 8.4/10 | 9.1/10 | 7.2/10 | 8.0/10 |
| 8 | Tailwind TMS Cloud-based TMS and CRM solution designed for freight brokers to streamline quoting, booking, and customer management. | specialized | 8.4/10 | 8.6/10 | 9.1/10 | 8.2/10 |
| 9 | Turvo Collaborative logistics platform with CRM tools for real-time visibility, communication, and relationship management across the supply chain. | specialized | 8.4/10 | 8.7/10 | 8.0/10 | 8.2/10 |
| 10 | Descartes Aljex Brokerage-focused TMS software with CRM capabilities for managing freight operations, customers, and back-office processes. | specialized | 7.6/10 | 8.4/10 | 6.8/10 | 7.2/10 |
Comprehensive cloud CRM platform with Transportation and Logistics Cloud for customer relationship management, sales, and supply chain visibility.
Integrated CRM and supply chain management solution enabling logistics firms to handle customer interactions, field service, and operations seamlessly.
All-in-one cloud ERP and CRM system with inventory, order fulfillment, and customer management tailored for logistics businesses.
AI-driven CRM integrated with SAP's logistics and supply chain modules for enhanced sales, service, and customer engagement.
Affordable, customizable CRM with logistics templates for tracking shipments, managing leads, and automating customer workflows.
All-in-one TMS and CRM platform built for 3PLs and freight brokers to manage operations, customers, and profitability.
Powerful TMS with embedded CRM features for carriers, brokers, and shippers to optimize dispatch, billing, and client relationships.
Cloud-based TMS and CRM solution designed for freight brokers to streamline quoting, booking, and customer management.
Collaborative logistics platform with CRM tools for real-time visibility, communication, and relationship management across the supply chain.
Brokerage-focused TMS software with CRM capabilities for managing freight operations, customers, and back-office processes.
Salesforce
enterpriseComprehensive cloud CRM platform with Transportation and Logistics Cloud for customer relationship management, sales, and supply chain visibility.
Einstein AI for predictive analytics and intelligent automation in logistics planning and execution
Salesforce is a leading cloud-based CRM platform that excels in logistics through its customizable Industry Clouds, including Supply Chain Management and Field Service, enabling end-to-end visibility, customer relationship management, and operational efficiency. It supports inventory tracking, transportation management, route optimization, and predictive analytics via Einstein AI to streamline supply chain processes. Highly scalable, it integrates seamlessly with ERP systems, IoT devices, and third-party logistics apps from AppExchange for comprehensive logistics CRM functionality.
Pros
- Unmatched customization and scalability for complex logistics operations
- Robust integrations via MuleSoft and AppExchange for supply chain tools
- Advanced AI-driven insights with Einstein for demand forecasting and optimization
Cons
- Steep learning curve and complex initial setup requiring expertise
- High pricing that scales with customization and user volume
- Overkill for small logistics firms without enterprise needs
Best For
Large-scale logistics and supply chain enterprises seeking a highly customizable, AI-enhanced CRM to manage customer interactions and operations at global levels.
Pricing
Tiered pricing starts at $25/user/month (Essentials), but logistics setups typically use Enterprise ($150+/user/month) or Unlimited ($300+/user/month) with add-ons for Field Service and Supply Chain Management.
Microsoft Dynamics 365
enterpriseIntegrated CRM and supply chain management solution enabling logistics firms to handle customer interactions, field service, and operations seamlessly.
Unified CRM and ERP data model providing end-to-end visibility from customer orders to delivery execution
Microsoft Dynamics 365 is a cloud-based suite of intelligent business applications that unifies CRM and ERP capabilities, with strong modules for logistics like Supply Chain Management, Transportation Management, and Warehouse Management. It enables logistics teams to manage customer interactions, optimize inventory, automate order fulfillment, and track shipments in real-time while providing predictive analytics for demand forecasting. As a comprehensive platform, it integrates seamlessly with the Microsoft ecosystem for enhanced visibility across the supply chain.
Pros
- Extensive feature set including AI-driven forecasting, IoT integration for asset tracking, and advanced warehouse automation
- Deep Microsoft ecosystem integration with Power BI, Azure, and Teams for real-time collaboration
- Highly scalable for global enterprises with multi-language and multi-currency support
Cons
- Steep learning curve and complex customization requiring skilled administrators
- High implementation costs and lengthy setup time
- Premium pricing may not suit small to mid-sized logistics operations
Best For
Large enterprises with complex, global logistics operations needing integrated CRM and supply chain management.
Pricing
Modular pricing starts at $65/user/month for core CRM apps, $180+/user/month for Supply Chain Management; enterprise licensing often custom-quoted with minimum commitments.
Oracle NetSuite
enterpriseAll-in-one cloud ERP and CRM system with inventory, order fulfillment, and customer management tailored for logistics businesses.
Integrated SuiteCommerce and Warehouse Management System (WMS) that unifies CRM-driven order capture with real-time logistics execution
Oracle NetSuite is a comprehensive cloud-based ERP platform that integrates CRM functionalities with advanced logistics and supply chain management tools. It enables businesses to handle customer interactions, sales orders, inventory tracking, warehouse management, order fulfillment, and shipping in a unified system. This makes it suitable for streamlining logistics operations while maintaining strong customer relationship management.
Pros
- Seamless integration of CRM, inventory, and warehouse management for end-to-end visibility
- Scalable for enterprise-level logistics operations with real-time analytics
- Customizable workflows and robust automation for order fulfillment
Cons
- High implementation costs and complexity requiring professional services
- Steep learning curve for non-technical users
- Pricing can be prohibitive for smaller logistics firms
Best For
Mid-to-large enterprises in manufacturing, distribution, or e-commerce needing integrated CRM and logistics in a single ERP platform.
Pricing
Custom quote-based pricing, typically starting at $999/month for base subscription plus $99/user/month, with additional fees for implementation and modules.
SAP Sales Cloud
enterpriseAI-driven CRM integrated with SAP's logistics and supply chain modules for enhanced sales, service, and customer engagement.
Seamless native integration with SAP Transportation Management and Supply Chain solutions for unified sales-logistics workflows
SAP Sales Cloud is a cloud-based CRM solution focused on sales automation, customer relationship management, and revenue optimization. For logistics CRM, it provides tools for managing sales pipelines, customer interactions, and opportunity tracking, with strong integration capabilities to SAP's broader ecosystem including supply chain and logistics modules. It helps logistics firms streamline quoting, order management, and customer service while leveraging data for demand forecasting and territory planning.
Pros
- Deep integration with SAP ERP, TM, and SCM for end-to-end logistics visibility
- Advanced AI-driven analytics for sales forecasting and opportunity scoring
- Scalable for enterprise-level operations with robust customization options
Cons
- Steep learning curve and complex setup requiring IT expertise
- High implementation and customization costs for logistics-specific needs
- Less intuitive interface compared to modern lightweight CRMs
Best For
Large-scale logistics enterprises already invested in the SAP ecosystem needing integrated sales and CRM functionality.
Pricing
Subscription-based enterprise pricing, typically $100-$200 per user/month, with custom quotes based on modules, users, and integrations.
Zoho CRM
enterpriseAffordable, customizable CRM with logistics templates for tracking shipments, managing leads, and automating customer workflows.
Zoho Marketplace with 500+ integrations for logistics tools, enabling seamless connectivity without heavy coding
Zoho CRM is a cloud-based customer relationship management platform designed for sales, marketing, and customer service automation. For logistics applications, it supports custom modules for tracking shipments, managing leads from carriers and clients, and integrating with tools like ShipStation or Google Maps for order fulfillment. While versatile and scalable, it requires customization to handle logistics-specific needs like inventory tracking or route optimization effectively.
Pros
- Highly customizable with Zoho Creator for logistics workflows
- Extensive integrations via Zoho Marketplace (e.g., AfterShip, Route4Me)
- Affordable pricing with a free tier for small teams
Cons
- No built-in logistics features like real-time fleet tracking or warehouse management
- Customization for complex supply chains demands developer skills
- Advanced reporting requires add-ons for logistics KPIs
Best For
Small to mid-sized logistics firms needing a flexible, budget-friendly CRM that can be tailored via integrations.
Pricing
Free for up to 3 users; paid plans start at $14/user/month (Standard), up to $52/user/month (Ultimate), billed annually.
Rose Rocket
specializedAll-in-one TMS and CRM platform built for 3PLs and freight brokers to manage operations, customers, and profitability.
Profit Rocket analytics, which automatically calculates and displays profitability margins per customer, job, or route directly in the CRM dashboard
Rose Rocket is a comprehensive transportation management system (TMS) with integrated CRM functionalities, designed specifically for logistics companies like trucking firms, couriers, and last-mile delivery services. It streamlines customer relationship management by linking client data to dispatching, scheduling, invoicing, and route optimization in a single platform. The software also includes driver mobile apps, real-time tracking, and profitability analytics to enhance operational efficiency and customer service.
Pros
- All-in-one integration of CRM, dispatching, and accounting
- Robust mobile apps for drivers and real-time GPS tracking
- Advanced reporting and profitability analysis per customer/job
Cons
- Steep learning curve for new users due to feature depth
- Pricing lacks transparency and can escalate for larger fleets
- Limited third-party integrations compared to larger competitors
Best For
Small to mid-sized logistics providers (5-50 vehicles) needing seamless CRM integration with daily dispatch and billing operations.
Pricing
Custom quotes required; typically starts at $99/user/month for basic plans, scaling to $300+/user/month for enterprise with annual contracts.
McLeod Software
specializedPowerful TMS with embedded CRM features for carriers, brokers, and shippers to optimize dispatch, billing, and client relationships.
Real-time broker-carrier matching and load board integration for instant opportunity capture
McLeod Software provides PowerBroker, a comprehensive transportation management system (TMS) with integrated CRM capabilities designed for trucking, brokerage, and 3PL operations. It streamlines customer relationship management by handling order entry, dispatch, invoicing, and carrier payments while offering real-time visibility into shipments and fleet performance. The platform excels in automating logistics workflows, from quoting and tendering to accounting reconciliation, making it a robust solution for logistics CRM needs.
Pros
- All-in-one integration of CRM, TMS, and accounting for seamless operations
- Advanced real-time analytics and reporting for logistics optimization
- Strong EDI and API integrations with carriers and partners
Cons
- Steep learning curve due to feature depth and complexity
- High implementation and customization costs
- Limited out-of-the-box mobile accessibility for field users
Best For
Mid-to-large trucking fleets, brokers, and 3PLs requiring integrated CRM with full TMS functionality.
Pricing
Custom enterprise pricing; typically starts at $150+ per user/month with implementation fees; contact sales for quote.
Tailwind TMS
specializedCloud-based TMS and CRM solution designed for freight brokers to streamline quoting, booking, and customer management.
Seamless CRM-to-dispatch workflow that automatically converts leads into bookable loads with carrier matching
Tailwind TMS is a cloud-based transportation management system tailored for freight brokers and 3PLs, featuring integrated CRM tools for managing leads, customers, and sales pipelines alongside dispatch, carrier management, and accounting. It streamlines logistics operations by combining customer relationship management with real-time load tracking, automated invoicing, and reporting dashboards. The platform emphasizes ease of use for small to mid-sized operations, enabling users to handle end-to-end workflows from quoting to payment in one interface.
Pros
- All-in-one integration of CRM, dispatch, and accounting reduces need for multiple tools
- Intuitive interface with mobile app for on-the-go access
- Strong automation for quotes, emails, and invoicing saves time
Cons
- Limited advanced analytics compared to enterprise competitors
- Fewer third-party integrations than some larger TMS platforms
- Customization options are basic for complex workflows
Best For
Small to medium-sized freight brokers and 3PLs seeking an affordable, user-friendly TMS with robust CRM capabilities.
Pricing
Starts at $99/month for Essentials (1 user), $199/month for Pro, with Enterprise custom pricing based on users and features.
Turvo
specializedCollaborative logistics platform with CRM tools for real-time visibility, communication, and relationship management across the supply chain.
Turvo Network: A massive ecosystem of pre-vetted carriers and partners for instant load matching and collaboration.
Turvo is a cloud-based logistics collaboration platform that functions as a CRM solution for the supply chain industry, connecting shippers, brokers, carriers, and warehouses in real-time. It offers tools for shipment visibility, load tendering, capacity sourcing, automated invoicing, and payments to streamline operations and relationships. The platform emphasizes networked collaboration, reducing phone and email exchanges through a centralized hub for decision-making and transactions.
Pros
- Robust real-time collaboration and visibility across the supply chain network
- Integrated financial tools for invoicing, payments, and analytics
- Extensive carrier marketplace for quick capacity sourcing
Cons
- Pricing is quote-based and can be costly for smaller operations
- Steep learning curve for non-technical users
- Best suited for integrations with existing TMS/ERP systems
Best For
Mid-to-large logistics brokers, 3PLs, and shippers needing enhanced network collaboration and CRM capabilities.
Pricing
Custom quote-based pricing; typically enterprise-level subscriptions with per-user or transaction-based fees starting around $500/month.
Descartes Aljex
specializedBrokerage-focused TMS software with CRM capabilities for managing freight operations, customers, and back-office processes.
Integrated broker accounting with automated AR/AP and QuickPay for carriers
Descartes Aljex is a robust transportation management system (TMS) tailored for freight brokers and third-party logistics (3PL) providers, functioning as a comprehensive logistics CRM by managing shipper and carrier relationships alongside core operational workflows. It handles load tendering, carrier selection, rate management, invoicing, and accounting in a single platform. With strong EDI integrations, it provides real-time visibility and automation to streamline brokerage operations from quote to cash.
Pros
- Comprehensive end-to-end brokerage tools including CRM, TMS, and accounting
- Excellent EDI integration for seamless data exchange with partners
- Scalable for small to enterprise-level freight brokers
Cons
- Outdated user interface compared to modern SaaS competitors
- Steep learning curve for new users
- Pricing lacks transparency and can be costly for smaller operations
Best For
Mid-sized freight brokers and 3PLs needing a proven, industry-specific platform for managing customer, carrier, and financial workflows.
Pricing
Custom enterprise pricing, typically $5,000+ per month based on users, transactions, and modules; quotes required.
Conclusion
The top logistics CRM software reviewed each bring unique strengths, with Salesforce leading as the clear choice, celebrated for its comprehensive cloud platform and specialized Transportation and Logistics Cloud that optimizes customer relationship management, sales, and supply chain visibility. Microsoft Dynamics 365 stands as a strong alternative, excelling in integrated CRM and supply chain management to seamless handle customer interactions and operations, while Oracle NetSuite impresses with its all-in-one cloud ERP and CRM system, tailored to logistics businesses' needs like inventory and order fulfillment. These three tools— Salesforce, Dynamics 365, and NetSuite—set the standard, offering flexibility to align with different operational priorities.
Take the next step in enhancing your logistics management by trying Salesforce, the top-ranked tool, to strengthen customer relationships, boost sales, and gain unparalleled supply chain visibility.
Tools Reviewed
All tools were independently evaluated for this comparison