Quick Overview
- 1#1: Kambi - Delivers a full-featured sportsbook platform with advanced real-time in-play betting and odds management.
- 2#2: OpenBet - Provides scalable enterprise betting solutions optimized for high-volume live betting operations.
- 3#3: Sportradar - Supplies comprehensive live sports data feeds and odds services essential for dynamic in-play betting.
- 4#4: EveryMatrix - Offers OddsMatrix, a robust live betting platform with integrated odds and risk management tools.
- 5#5: Genius Sports - Powers live betting with official sports data, video streaming, and automated odds generation.
- 6#6: BetConstruct - Builds turnkey sportsbook software featuring extensive live betting markets and UI customization.
- 7#7: Altenar - Specializes in B2B sportsbook platforms with strong focus on live betting visualizations and trading.
- 8#8: Amelco - Delivers customizable betting platforms supporting ultra-low latency live wagering experiences.
- 9#9: Digitain - Provides all-in-one betting software with real-time odds feeds and live event coverage.
- 10#10: SoftSwiss - Offers sportsbook integration with live betting capabilities and multi-channel support.
These tools were selected based on advanced features, consistent performance, ease of integration, and overall value, ensuring they deliver robust support for high-volume live betting operations and cater to both providers and users.
Comparison Table
Live betting software is a cornerstone of modern sports wagering, with tools like Kambi, OpenBet, Sportradar, EveryMatrix, and Genius Sports leading the market. This comparison table examines key features, performance, and user experience, helping readers identify the best fit for their operational needs by breaking down strengths and differences across leading platforms.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Kambi Delivers a full-featured sportsbook platform with advanced real-time in-play betting and odds management. | enterprise | 9.6/10 | 9.8/10 | 9.2/10 | 9.3/10 |
| 2 | OpenBet Provides scalable enterprise betting solutions optimized for high-volume live betting operations. | enterprise | 9.3/10 | 9.6/10 | 8.7/10 | 9.0/10 |
| 3 | Sportradar Supplies comprehensive live sports data feeds and odds services essential for dynamic in-play betting. | specialized | 9.2/10 | 9.6/10 | 8.4/10 | 8.7/10 |
| 4 | EveryMatrix Offers OddsMatrix, a robust live betting platform with integrated odds and risk management tools. | enterprise | 8.7/10 | 9.2/10 | 8.4/10 | 8.3/10 |
| 5 | Genius Sports Powers live betting with official sports data, video streaming, and automated odds generation. | specialized | 8.4/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 6 | BetConstruct Builds turnkey sportsbook software featuring extensive live betting markets and UI customization. | enterprise | 8.6/10 | 9.2/10 | 8.3/10 | 8.4/10 |
| 7 | Altenar Specializes in B2B sportsbook platforms with strong focus on live betting visualizations and trading. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 8 | Amelco Delivers customizable betting platforms supporting ultra-low latency live wagering experiences. | enterprise | 8.4/10 | 9.1/10 | 7.6/10 | 8.0/10 |
| 9 | Digitain Provides all-in-one betting software with real-time odds feeds and live event coverage. | enterprise | 8.2/10 | 8.7/10 | 7.9/10 | 8.0/10 |
| 10 | SoftSwiss Offers sportsbook integration with live betting capabilities and multi-channel support. | enterprise | 7.8/10 | 8.2/10 | 7.5/10 | 7.4/10 |
Delivers a full-featured sportsbook platform with advanced real-time in-play betting and odds management.
Provides scalable enterprise betting solutions optimized for high-volume live betting operations.
Supplies comprehensive live sports data feeds and odds services essential for dynamic in-play betting.
Offers OddsMatrix, a robust live betting platform with integrated odds and risk management tools.
Powers live betting with official sports data, video streaming, and automated odds generation.
Builds turnkey sportsbook software featuring extensive live betting markets and UI customization.
Specializes in B2B sportsbook platforms with strong focus on live betting visualizations and trading.
Delivers customizable betting platforms supporting ultra-low latency live wagering experiences.
Provides all-in-one betting software with real-time odds feeds and live event coverage.
Offers sportsbook integration with live betting capabilities and multi-channel support.
Kambi
enterpriseDelivers a full-featured sportsbook platform with advanced real-time in-play betting and odds management.
Automated Integrated Trading (AIT) system for real-time odds accuracy and risk control
Kambi is a leading B2B sportsbook platform specializing in high-performance live betting solutions for online operators. It delivers real-time in-play markets across 30+ sports, powered by a proprietary low-latency trading engine that ensures rapid odds updates and scalability during peak events. The platform includes advanced risk management, customizable UI/UX, and regulatory compliance tools, making it ideal for tier-1 operators worldwide.
Pros
- Ultra-low latency live odds engine handling millions of concurrent bets
- Extensive in-play markets with 100,000+ monthly events
- Proven scalability and 99.99% uptime during major tournaments
Cons
- Premium pricing inaccessible for small operators
- Customization requires technical integration expertise
- Limited to regulated markets with strict compliance focus
Best For
Large-scale sportsbook operators needing enterprise-grade live betting reliability and performance.
Pricing
Custom enterprise contracts via revenue share (10-20% of NGR) or hybrid models; no public pricing.
OpenBet
enterpriseProvides scalable enterprise betting solutions optimized for high-volume live betting operations.
Core platform's ultra-low latency automated trading engine, enabling real-time personalization and risk hedging at massive scale
OpenBet is a leading enterprise-grade sports betting platform renowned for its live betting capabilities, powering some of the world's largest operators with real-time odds management, risk assessment, and high-volume transaction processing. The solution offers an omnichannel experience across web, mobile, and retail, supporting in-play wagering across 70+ sports with features like automated trading and dynamic pricing. It excels in scalability, handling millions of bets during major events while integrating seamlessly with third-party data feeds and payment systems.
Pros
- Unparalleled scalability and performance, handling peak loads of over 100,000 bets per second
- Advanced risk management and automated trading tools for precise live odds adjustment
- Proven reliability with major operators like DraftKings and William Hill
Cons
- Enterprise-level pricing inaccessible to small operators
- Complex implementation and customization requiring significant technical expertise
- Limited transparency on standalone features without full platform adoption
Best For
Large-scale sportsbooks and betting exchanges needing robust, high-performance live betting infrastructure for global operations.
Pricing
Custom enterprise licensing with pricing based on volume, features, and integration scope; typically annual contracts starting in the high six to seven figures.
Sportradar
specializedSupplies comprehensive live sports data feeds and odds services essential for dynamic in-play betting.
Betradar Live Data API with sub-second latency and official partnerships for unmatched accuracy and coverage
Sportradar, through its Betradar division, offers a comprehensive live betting software platform that provides real-time sports data feeds, dynamic odds management, and advanced risk assessment tools for sportsbooks worldwide. It covers over 80 sports with ultra-low latency data from official sources, enabling operators to deliver engaging in-play betting experiences. The solution includes customizable visualizations, player props, and integrity monitoring to enhance reliability and user engagement during live events.
Pros
- Extensive real-time data coverage across 80+ sports and 1M+ annual events
- Advanced AI-driven odds and risk management for optimal profitability
- Seamless API integrations and customizable UI components for quick deployment
Cons
- High enterprise-level pricing may deter smaller operators
- Steep learning curve for full customization and integration
- Limited transparency on pricing without direct sales contact
Best For
Enterprise-level sportsbooks and betting operators requiring scalable, high-volume live data and global sports coverage.
Pricing
Custom enterprise pricing starting at $50K+ annually, based on data volume, sports coverage, and additional services like integrity monitoring.
EveryMatrix
enterpriseOffers OddsMatrix, a robust live betting platform with integrated odds and risk management tools.
Proprietary AutoTrader engine for real-time, automated odds adjustments and risk management during live events
EveryMatrix's OddsMatrix is a robust B2B sportsbook platform renowned for its live betting capabilities, delivering real-time odds across thousands of events and markets worldwide. It features advanced trading tools, low-latency data feeds, and seamless integration with casino and payment systems for a complete iGaming ecosystem. Operators benefit from customizable UI/UX, risk management, and support for both pre-match and in-play wagering with high scalability.
Pros
- Extensive live betting markets with over 85,000 monthly events
- Low-latency odds updates and automated trading engine
- Strong API integrations and white-label solutions
Cons
- Enterprise-focused with complex setup for smaller operators
- Pricing lacks transparency and requires custom quotes
- Limited self-service customization options
Best For
Established iGaming operators seeking scalable, high-performance live betting solutions with integrated platform support.
Pricing
Custom enterprise pricing via revenue share (typically 10-20%) or fixed fees; contact sales for quotes, no public tiers.
Genius Sports
specializedPowers live betting with official sports data, video streaming, and automated odds generation.
Exclusive official data rights and proprietary capture technology from global leagues like NFL and Premier League
Genius Sports offers a comprehensive live betting software platform powered by official sports data from major leagues like the NFL, NBA, Premier League, and Olympics. It provides real-time data feeds, automated odds compilation, in-play trading tools, and risk management solutions to enable seamless live betting operations. The platform integrates with sportsbook providers, ensuring low-latency data delivery and compliance with regulatory standards.
Pros
- Exclusive partnerships with top sports leagues for official, high-accuracy data
- Low-latency real-time feeds and advanced automated trading tools
- Robust risk management and compliance features for large-scale operations
Cons
- Enterprise-level complexity requiring significant integration effort
- High custom pricing inaccessible to small operators
- Limited customization for niche markets or smaller events
Best For
Established sportsbooks and betting operators seeking premium, official live data for high-volume in-play betting.
Pricing
Custom enterprise pricing starting from $100K+ annually, based on data volume, sports coverage, and integrations.
BetConstruct
enterpriseBuilds turnkey sportsbook software featuring extensive live betting markets and UI customization.
2D/3D live visualizers that enhance player engagement with animated match graphics and stats overlays
BetConstruct provides a comprehensive live betting software platform designed for sportsbooks, enabling real-time odds management, event streaming, and wagering across thousands of global events. It integrates multiple data feeds for accurate pricing, supports advanced features like cash-out, bet builders, and visual match trackers. The solution includes robust risk management tools, customizable UI/UX, and API integrations for seamless operator deployment.
Pros
- Extensive coverage of 60+ sports and 1,000+ daily live events
- Multi-feed odds aggregation for optimal liquidity and pricing
- Advanced risk management with automated trading and fraud detection
Cons
- Complex initial setup requiring technical expertise
- Higher costs unsuitable for small startups
- Customization can involve longer development times
Best For
Established mid-to-large sportsbooks needing scalable, feature-rich live betting with global market support.
Pricing
Custom enterprise pricing via quote; white-label solutions start around €15,000-€50,000/month depending on scale and features.
Altenar
enterpriseSpecializes in B2B sportsbook platforms with strong focus on live betting visualizations and trading.
Proprietary live odds compiler delivering sub-second updates and automated cash-out functionality
Altenar is a B2B sportsbook platform specializing in live betting solutions for operators worldwide, providing a fully managed service with real-time odds compilation and extensive market coverage across 30+ sports. The platform features an advanced live betting engine that supports high-volume wagering with sub-second odds updates and automated risk management tools. It offers customizable frontends, API integrations, and player account management to enhance user engagement during live events.
Pros
- Robust live betting engine with fast odds updates and 100k+ monthly events
- In-house trading team for reliable risk management and customization
- Strong coverage in emerging markets with mobile-optimized UI
Cons
- Custom pricing can be opaque and higher for smaller operators
- Steeper learning curve for full platform customization
- Limited third-party integrations compared to larger competitors
Best For
Mid-sized sportsbook operators seeking scalable live betting in emerging markets with managed trading services.
Pricing
Custom B2B pricing via revenue share (typically 15-25%) or fixed fees, with managed services adding to costs based on scale.
Amelco
enterpriseDelivers customizable betting platforms supporting ultra-low latency live wagering experiences.
Proprietary Live Trading Desk with AI-driven automation for real-time odds adjustment and market suspension
Amelco provides a comprehensive turnkey sportsbook platform with advanced live betting capabilities, enabling operators to offer real-time in-play wagering across sports like football, basketball, and esports. Its core engine supports ultra-low latency odds updates, dynamic market creation, and seamless multi-channel deployment on web, mobile, and retail kiosks. The solution emphasizes scalability, customization, and integration with third-party payment and content providers for global operations.
Pros
- Ultra-fast live odds engine with sub-second latency for competitive in-play betting
- Robust risk management and automated trading tools to minimize exposure
- Highly customizable platform supporting 50+ sports and 100k+ monthly events
Cons
- Enterprise-focused with complex setup requiring technical expertise
- Custom pricing lacks transparency and can be prohibitive for startups
- Limited standalone live betting trials; full integration often needed
Best For
Mid-to-large sportsbooks seeking a scalable, feature-rich live betting platform with strong risk controls.
Pricing
Custom enterprise pricing via quote, typically starting at €50k+ setup plus revenue share (10-20%) or monthly fees based on handle volume.
Digitain
enterpriseProvides all-in-one betting software with real-time odds feeds and live event coverage.
Ultra-low latency bet processing (under 100ms) with automated odds adjustments for high-stakes live events
Digitain offers a comprehensive sportsbook platform with robust live betting capabilities, supporting real-time in-play wagering across over 120 sports and 30,000+ monthly events. The software features advanced odds management, risk assessment tools, and customizable interfaces for operators to deliver seamless betting experiences. It emphasizes high-performance processing for high-volume traffic and integrates with multiple payment gateways and mobile apps.
Pros
- Extensive coverage of 120+ sports and 30,000+ live events monthly
- Advanced real-time risk management and automation tools
- Strong multi-language and multi-currency support for global markets
Cons
- Setup and customization can be complex for smaller operators
- Pricing lacks full transparency without custom quotes
- User interface feels dated compared to top competitors
Best For
Mid-to-large betting operators in emerging markets needing scalable live betting with reliable uptime and broad event coverage.
Pricing
Custom revenue share (15-30%) or turnkey solutions starting around €10,000-€50,000/month based on scale; requires direct quote.
SoftSwiss
enterpriseOffers sportsbook integration with live betting capabilities and multi-channel support.
Integrated Tournament Tool for engaging live betting promotions and leaderboards
SoftSwiss provides a robust sportsbook platform tailored for online gambling operators, with strong live betting capabilities that enable real-time in-play wagering across major sports like football, basketball, and esports. The software features automated odds management, customizable betting interfaces, and integration with casino and payment systems for a unified iGaming experience. It supports high-volume live events with low latency data feeds and advanced risk management tools to handle dynamic betting markets effectively.
Pros
- Comprehensive live betting engine with real-time odds and event streaming
- Seamless integration with SoftSwiss casino and payment aggregator
- Strong customization options for UI/UX and betting markets
Cons
- Less specialized in sports compared to pure-play providers like Kambi
- Setup requires technical expertise for full customization
- Pricing can be steep for smaller operators without scale
Best For
Mid-sized iGaming operators seeking an all-in-one platform with reliable live betting alongside casino solutions.
Pricing
Custom turnkey or white-label pricing; starts at €30,000+ setup fee with revenue share models (contact sales for quotes).
Conclusion
After evaluating the top live betting software, Kambi emerges as the clear leader, celebrated for its full-featured platform with advanced real-time betting and odds management. OpenBet and Sportradar follow closely—OpenBet with scalable enterprise solutions, and Sportradar for its comprehensive data and odds services—each offering unique strengths to suit different needs.
Don't miss out on the top-ranked tool; dive into Kambi to unlock an enhanced live betting experience tailored for performance and precision.
Tools Reviewed
All tools were independently evaluated for this comparison