Quick Overview
- 1#1: EZLynx - Provides integrated comparative rating, quoting, and automated proposal generation for property and casualty insurance agencies.
- 2#2: Applied Epic - Offers comprehensive agency management with advanced document automation and customizable insurance proposal templates.
- 3#3: HawkSoft - Delivers agency management software with robust forms library and streamlined proposal creation for insurance producers.
- 4#4: AgencyBloc - Specializes in CRM and quoting tools for health and Medicare insurance with enrollment-ready proposals.
- 5#5: Vertafore AMS360 - Agency management system featuring policy comparison and professional proposal output for all lines of insurance.
- 6#6: NowCerts - Cloud-based platform for real-time quoting, binding, and generating client proposals in insurance agencies.
- 7#7: QuoteWerks - Configurable quoting and proposal software that integrates with insurance carriers for accurate presentations.
- 8#8: Talage - Automates interactive life insurance proposals and illustrations with client-facing digital delivery.
- 9#9: Tarmika - Generates customized commercial property and casualty insurance proposals with coverage analysis.
- 10#10: Bold Penguin - AI-driven quoting engine that produces instant, branded small business insurance proposals.
Tools were selected based on feature versatility, user-friendliness, performance reliability, and cost-effectiveness, ensuring they meet the diverse demands of insurance agencies seeking to elevate their proposal processes.
Comparison Table
This comparison table examines leading insurance proposal software tools, such as EZLynx, Applied Epic, HawkSoft, AgencyBloc, and Vertafore AMS360, alongside additional options, to assist users in evaluating capabilities for optimizing proposal creation and operational workflows. Readers will discover key features, usability insights, and suitability for various business needs, enabling informed choices to find the ideal tool for their insurance processes.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | EZLynx Provides integrated comparative rating, quoting, and automated proposal generation for property and casualty insurance agencies. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Applied Epic Offers comprehensive agency management with advanced document automation and customizable insurance proposal templates. | enterprise | 8.8/10 | 9.4/10 | 7.8/10 | 8.5/10 |
| 3 | HawkSoft Delivers agency management software with robust forms library and streamlined proposal creation for insurance producers. | enterprise | 8.4/10 | 8.9/10 | 7.6/10 | 8.1/10 |
| 4 | AgencyBloc Specializes in CRM and quoting tools for health and Medicare insurance with enrollment-ready proposals. | specialized | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 5 | Vertafore AMS360 Agency management system featuring policy comparison and professional proposal output for all lines of insurance. | enterprise | 8.1/10 | 8.7/10 | 6.9/10 | 7.4/10 |
| 6 | NowCerts Cloud-based platform for real-time quoting, binding, and generating client proposals in insurance agencies. | enterprise | 8.1/10 | 8.4/10 | 7.8/10 | 7.7/10 |
| 7 | QuoteWerks Configurable quoting and proposal software that integrates with insurance carriers for accurate presentations. | specialized | 6.8/10 | 7.5/10 | 6.0/10 | 6.5/10 |
| 8 | Talage Automates interactive life insurance proposals and illustrations with client-facing digital delivery. | specialized | 8.2/10 | 8.5/10 | 7.8/10 | 8.0/10 |
| 9 | Tarmika Generates customized commercial property and casualty insurance proposals with coverage analysis. | specialized | 8.4/10 | 8.6/10 | 8.8/10 | 8.0/10 |
| 10 | Bold Penguin AI-driven quoting engine that produces instant, branded small business insurance proposals. | specialized | 7.8/10 | 8.2/10 | 8.5/10 | 7.0/10 |
Provides integrated comparative rating, quoting, and automated proposal generation for property and casualty insurance agencies.
Offers comprehensive agency management with advanced document automation and customizable insurance proposal templates.
Delivers agency management software with robust forms library and streamlined proposal creation for insurance producers.
Specializes in CRM and quoting tools for health and Medicare insurance with enrollment-ready proposals.
Agency management system featuring policy comparison and professional proposal output for all lines of insurance.
Cloud-based platform for real-time quoting, binding, and generating client proposals in insurance agencies.
Configurable quoting and proposal software that integrates with insurance carriers for accurate presentations.
Automates interactive life insurance proposals and illustrations with client-facing digital delivery.
Generates customized commercial property and casualty insurance proposals with coverage analysis.
AI-driven quoting engine that produces instant, branded small business insurance proposals.
EZLynx
enterpriseProvides integrated comparative rating, quoting, and automated proposal generation for property and casualty insurance agencies.
Integrated comparative rater accessing real-time quotes from 300+ carriers across personal, commercial, and benefits lines in one platform
EZLynx is a comprehensive insurance agency management platform specializing in proposal software that enables agencies to generate professional, comparative insurance quotes and proposals from over 300 carriers in real-time. It streamlines the entire quoting process with automated rating engines, customizable templates, and integrated agency management tools for client data and workflows. The software supports multiple lines of business, including personal and commercial insurance, making it a one-stop solution for efficient proposal creation and delivery.
Pros
- Extensive carrier integrations for accurate, multi-line comparative quoting
- Highly customizable proposal templates with branding and presentation tools
- Seamless integration with agency management system for end-to-end workflows
Cons
- Steep learning curve for new users due to extensive features
- Pricing can be prohibitive for very small agencies
- Occasional delays in carrier data updates or integrations
Best For
Mid-sized to large insurance agencies needing robust, scalable proposal generation with multi-carrier quoting capabilities.
Pricing
Custom enterprise pricing based on agency size and modules; typically starts at $200-$500 per user/month with annual contracts.
Applied Epic
enterpriseOffers comprehensive agency management with advanced document automation and customizable insurance proposal templates.
Integrated comparative rater with 500+ carrier connections for multi-line, real-time proposal generation
Applied Epic is a comprehensive cloud-based agency management system (AMS) from Applied Systems, tailored for insurance agencies to streamline proposal generation, quoting, and policy management. It features advanced comparative rating tools, customizable proposal templates, and seamless integrations with over 500 carriers for real-time data exchange. Beyond proposals, it supports client servicing, billing, and reporting, making it a full-suite solution for efficient agency operations.
Pros
- Extensive integrations with 500+ carriers for accurate, real-time quoting and proposals
- Powerful automation and workflows that speed up the proposal-to-policy process
- Scalable enterprise-grade features including advanced reporting and document management
Cons
- Steep learning curve and complex interface requiring significant training
- High implementation and subscription costs, not ideal for small agencies
- Occasional customization limitations for highly niche proposal needs
Best For
Mid-to-large insurance agencies needing an integrated, scalable platform for high-volume proposal creation and full agency management.
Pricing
Custom quote-based pricing; typically $100-$300 per user/month plus implementation fees, scaling with agency size.
HawkSoft
enterpriseDelivers agency management software with robust forms library and streamlined proposal creation for insurance producers.
Integrated comparative rater with real-time carrier data pulls for efficient multi-line proposals
HawkSoft is a comprehensive insurance agency management system that includes robust tools for generating insurance proposals, quoting policies, and managing client data. It supports comparative rating across hundreds of carriers, enabling agents to create detailed, customized proposals quickly. The software integrates deeply with insurer systems for seamless data import/export, making it ideal for agencies handling complex commercial and personal lines.
Pros
- Deep integrations with over 300 carriers for accurate quoting and proposals
- Powerful comparative rater for side-by-side policy comparisons
- Strong reporting and automation tools to streamline proposal workflows
Cons
- Steep learning curve due to its desktop client-server architecture
- Not fully cloud-based, limiting remote access flexibility
- Custom pricing can be higher for smaller agencies
Best For
Mid-sized independent insurance agencies needing robust carrier integrations and advanced proposal customization.
Pricing
Quote-based pricing starting at around $75-150 per user/month, depending on modules and agency size.
AgencyBloc
specializedSpecializes in CRM and quoting tools for health and Medicare insurance with enrollment-ready proposals.
Hierarchical Household Client View for managing family and group relationships in proposals and enrollments
AgencyBloc is a CRM and agency management platform tailored for life, health, and Medicare insurance agencies, enabling streamlined proposal generation, carrier quoting, client onboarding, and enrollment tracking. It integrates with major carriers for real-time quoting and offers HIPAA-compliant tools for compliance and reporting. The software supports sales teams with household views, automation, and analytics to enhance agency efficiency.
Pros
- Deep insurance-specific features like carrier integrations and enrollment workflows
- Strong compliance and HIPAA tools for regulated environments
- Robust CRM with household and hierarchical client views
Cons
- Steeper learning curve for non-tech-savvy users
- Pricing is quote-based and can be premium for smaller agencies
- Limited flexibility in custom reporting compared to general CRMs
Best For
Mid-sized insurance agencies specializing in group benefits, Medicare, or life/health products that need integrated quoting and compliance.
Pricing
Custom quote-based pricing starting at around $125/user/month for basic plans, scaling to $300+/user/month for enterprise with full features.
Vertafore AMS360
enterpriseAgency management system featuring policy comparison and professional proposal output for all lines of insurance.
CarrierConnect for real-time data exchange and automated proposal population from 300+ insurers
Vertafore AMS360 is a comprehensive agency management system (AMS) tailored for insurance agencies, providing end-to-end tools for policy administration, billing, accounting, and client management. It excels in insurance proposal generation through integrated quoting engines, comparative rater support, and customizable templates that streamline the creation of professional proposals. While not solely a proposal tool, its depth in carrier integrations and workflow automation makes it a powerhouse for agencies handling complex submissions.
Pros
- Extensive integrations with 300+ carriers for automated quoting and proposals
- Robust customization options for proposal templates and workflows
- Strong compliance tools and reporting for regulatory adherence
Cons
- Steep learning curve due to complex interface
- High implementation and ongoing costs
- Occasional performance lags with large datasets
Best For
Mid-to-large insurance agencies needing a full AMS with advanced proposal automation and carrier connectivity.
Pricing
Custom quote-based pricing, typically $150-$300 per user/month plus implementation fees starting at $10,000+.
NowCerts
enterpriseCloud-based platform for real-time quoting, binding, and generating client proposals in insurance agencies.
Seamless automated Certificate of Insurance (COI) generation and 24/7 client portal delivery
NowCerts is a cloud-based agency management system tailored for property and casualty insurance agencies, with strong capabilities in generating insurance proposals, quotes, and comparative ratings. It streamlines the proposal process through customizable templates, integrated ACORD forms, and automated workflows for client presentations. Beyond proposals, it excels in certificate management, policy tracking, and billing, making it a versatile tool for agency operations.
Pros
- Powerful proposal builder with rater integrations for quick quotes
- Automated COI issuance and management saves significant time
- Mobile app and carrier portals enhance accessibility and efficiency
Cons
- Steep learning curve for advanced features
- Pricing can be high for smaller agencies
- Limited support for non-P&C lines of insurance
Best For
Mid-sized P&C insurance agencies needing integrated proposal and certificate management.
Pricing
Starts at $99/user/month for Essential plan; Pro at $149/user/month; custom Enterprise pricing.
QuoteWerks
specializedConfigurable quoting and proposal software that integrates with insurance carriers for accurate presentations.
Visual Document Designer for creating fully branded, interactive proposals with drag-and-drop customization
QuoteWerks is a robust CPQ (Configure, Price, Quote) platform primarily designed for product distributors in IT, AV, and security industries, offering automated quoting, proposal generation, and CRM integrations. While adaptable for insurance proposals via custom data sources and templates, it lacks native insurance-specific features like policy compliance tools or risk modeling. It excels in handling complex pricing configurations but requires significant setup for insurance use cases.
Pros
- Highly customizable quoting engine for complex pricing
- Extensive integrations with CRMs like Salesforce and data providers
- Fast proposal generation with professional templates
Cons
- Steep learning curve and complex setup for non-standard industries
- No built-in insurance-specific tools like regulatory compliance or underwriting support
- Higher cost relative to insurance-focused alternatives
Best For
Insurance agencies with technical teams willing to customize a general-purpose CPQ tool for proposal automation.
Pricing
Perpetual licenses start at ~$995/user plus annual maintenance (~20%); subscription plans from $50-100/user/month.
Talage
specializedAutomates interactive life insurance proposals and illustrations with client-facing digital delivery.
Interactive multi-carrier comparison charts that dynamically update proposals for side-by-side policy evaluations
Talage is a specialized insurance proposal software that enables agents and brokers to create professional, customized proposals and client presentations for multi-line insurance products. It integrates seamlessly with major agency management systems like Applied Epic and Vertafore to pull data and automate workflows. The platform emphasizes sales enablement through interactive content, analytics, and client portals for enhanced engagement and conversion tracking.
Pros
- Robust integrations with AMS like Epic and AMS360
- Highly customizable proposal templates with dynamic content
- Built-in analytics for proposal performance and client insights
Cons
- Steeper learning curve for advanced features
- Pricing can be high for small agencies
- Limited native mobile functionality
Best For
Mid-sized insurance agencies seeking advanced proposal automation and client presentation tools with strong CRM integrations.
Pricing
Custom enterprise pricing starting around $100/user/month, with tiers based on agency size and features; free demo available.
Tarmika
specializedGenerates customized commercial property and casualty insurance proposals with coverage analysis.
Interactive proposals with embedded videos, charts, and real-time engagement metrics
Tarmika is a cloud-based platform designed specifically for insurance agencies to create professional, interactive proposals and presentations. It streamlines the process of generating customized quotes, binding covers, and client communications with drag-and-drop templates, dynamic content, and branding options. The software integrates with popular agency management systems and provides analytics on client engagement to help close deals faster.
Pros
- Highly customizable templates for branded proposals
- Real-time client engagement tracking and analytics
- Seamless integrations with AMS and insurer portals
Cons
- Pricing can be steep for small agencies
- Limited advanced automation compared to top competitors
- Occasional delays in customer support response
Best For
Mid-sized insurance brokerages looking to enhance proposal professionalism and track client interactions effectively.
Pricing
Starts at $99/user/month for basic plan, with Pro ($199/user/month) and custom Enterprise options.
Bold Penguin
specializedAI-driven quoting engine that produces instant, branded small business insurance proposals.
Insurance App Marketplace for seamless, real-time access to carrier-specific quoting engines
Bold Penguin is a digital insurance distribution platform designed to streamline quoting, proposals, and enrollment for small and medium-sized business insurance. It features an Insurance App Marketplace where carriers provide plug-and-play quoting apps, enabling agents to generate instant multi-carrier quotes and digital proposals. The software automates workflows, supports e-signatures, and integrates with agency management systems to accelerate the sales process from quote to bind.
Pros
- Rapid multi-carrier quoting reduces time from days to minutes
- Intuitive interface with mobile accessibility for on-the-go agents
- Strong integrations with popular agency management systems like EZLynx and Applied Epic
Cons
- Primarily focused on SMB lines like workers' comp and BOP, limiting broader commercial use
- Custom pricing lacks transparency and can be costly for low-volume agencies
- Occasional glitches in app marketplace syncing reported by users
Best For
Small to mid-sized insurance agencies focused on SMB coverage seeking to digitize quoting and proposals without heavy IT investment.
Pricing
Quote-based pricing starting around $99/user/month for basic plans, scaling with quote volume and premium features; enterprise custom quotes available.
Conclusion
This review of top insurance proposal software showcases tools that elevate agency efficiency, with EZLynx emerging as the best choice, offering integrated rating, quoting, and automated proposal generation tailored for property and casualty needs. Applied Epic and HawkSoft follow, with Epic excelling in comprehensive agency management and customizable templates, and HawkSoft impressing with a robust forms library and streamlined creation—strong alternatives for varied operational focuses. Regardless of specific needs, these tools redefine proposal development, but EZLynx stands out as the top pick for seamless, end-to-end workflows.
Take the next step in optimizing your agency—explore EZLynx to experience its cutting-edge proposal capabilities and transform how you engage clients and generate results.
Tools Reviewed
All tools were independently evaluated for this comparison