Quick Overview
- 1#1: EZLynx - Delivers comparative quotes from multiple carriers for personal and commercial insurance lines in seconds.
- 2#2: Applied Epic - Cloud-based agency management system with integrated multi-carrier quoting and automation for brokers.
- 3#3: HawkSoft - Comprehensive agency management software featuring built-in rating engines for efficient quoting.
- 4#4: Vertafore PL Rating - Powerful rating engine providing fast, accurate personal lines quotes from top carriers.
- 5#5: Bold Penguin - Digital platform for instant small business insurance quoting and binding online.
- 6#6: Appulate - Streamlines commercial insurance quoting with digital apps and carrier connectivity.
- 7#7: Semsee - Ultra-fast comparative rater for property and casualty insurance across multiple markets.
- 8#8: ChoiceWORX - Multi-carrier comparative rating platform designed for independent insurance agencies.
- 9#9: Acturis - End-to-end brokerage platform with advanced multi-line quoting and workflow automation.
- 10#10: Insly - Cloud insurance software offering customizable quoting, policy management, and broker tools.
Tools were evaluated based on multi-carrier integration, quote accuracy, speed, user experience, and overall value, ensuring they meet the demands of modern insurance brokerage operations.
Comparison Table
Insurance broker quoting software streamlines processes, and comparing tools like EZLynx, Applied Epic, HawkSoft, Vertafore PL Rating, and Bold Penguin is critical for choosing the right fit. This table outlines key features, pricing models, and usability to help understand each solution's strengths and ideal workflows. Readers will gain clarity on selecting software that aligns with their business needs, whether prioritizing efficiency, accuracy, or scalability.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | EZLynx Delivers comparative quotes from multiple carriers for personal and commercial insurance lines in seconds. | specialized | 9.5/10 | 9.7/10 | 9.2/10 | 9.1/10 |
| 2 | Applied Epic Cloud-based agency management system with integrated multi-carrier quoting and automation for brokers. | enterprise | 9.2/10 | 9.6/10 | 7.9/10 | 8.4/10 |
| 3 | HawkSoft Comprehensive agency management software featuring built-in rating engines for efficient quoting. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | Vertafore PL Rating Powerful rating engine providing fast, accurate personal lines quotes from top carriers. | specialized | 8.2/10 | 8.7/10 | 7.9/10 | 7.8/10 |
| 5 | Bold Penguin Digital platform for instant small business insurance quoting and binding online. | specialized | 8.4/10 | 8.7/10 | 8.2/10 | 8.0/10 |
| 6 | Appulate Streamlines commercial insurance quoting with digital apps and carrier connectivity. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 7 | Semsee Ultra-fast comparative rater for property and casualty insurance across multiple markets. | specialized | 8.1/10 | 8.4/10 | 8.7/10 | 7.7/10 |
| 8 | ChoiceWORX Multi-carrier comparative rating platform designed for independent insurance agencies. | specialized | 7.9/10 | 8.4/10 | 7.7/10 | 7.5/10 |
| 9 | Acturis End-to-end brokerage platform with advanced multi-line quoting and workflow automation. | enterprise | 8.1/10 | 8.7/10 | 7.3/10 | 7.8/10 |
| 10 | Insly Cloud insurance software offering customizable quoting, policy management, and broker tools. | enterprise | 7.6/10 | 8.1/10 | 7.2/10 | 7.3/10 |
Delivers comparative quotes from multiple carriers for personal and commercial insurance lines in seconds.
Cloud-based agency management system with integrated multi-carrier quoting and automation for brokers.
Comprehensive agency management software featuring built-in rating engines for efficient quoting.
Powerful rating engine providing fast, accurate personal lines quotes from top carriers.
Digital platform for instant small business insurance quoting and binding online.
Streamlines commercial insurance quoting with digital apps and carrier connectivity.
Ultra-fast comparative rater for property and casualty insurance across multiple markets.
Multi-carrier comparative rating platform designed for independent insurance agencies.
End-to-end brokerage platform with advanced multi-line quoting and workflow automation.
Cloud insurance software offering customizable quoting, policy management, and broker tools.
EZLynx
specializedDelivers comparative quotes from multiple carriers for personal and commercial insurance lines in seconds.
Real-time multi-carrier comparative rater that generates side-by-side quotes in seconds
EZLynx is a leading all-in-one insurance agency management platform specializing in comparative quoting and rating for personal, commercial, and specialty lines from over 300 carriers. It automates the quoting process by pulling real-time rates, enabling brokers to deliver faster proposals and win more business. Beyond quoting, it offers integrated CRM, workflows, document management, and analytics to streamline entire agency operations.
Pros
- Lightning-fast comparative quoting across hundreds of carriers
- Seamless integration with agency management, CRM, and accounting
- Mobile app and producer portal for on-the-go access
Cons
- Steep initial learning curve for advanced features
- Pricing can be premium for small agencies
- Some customizations require additional development
Best For
Mid-to-large insurance brokerages seeking a scalable, carrier-integrated quoting powerhouse.
Pricing
Custom subscription starting at ~$150/user/month, scaled by agency size, users, and modules.
Applied Epic
enterpriseCloud-based agency management system with integrated multi-carrier quoting and automation for brokers.
Epic Compare: Instant comparative quotes from hundreds of carriers across lines in a single interface.
Applied Epic is a comprehensive cloud-based agency management system from Applied Systems, tailored for insurance brokers with robust quoting capabilities across personal, commercial, and employee benefits lines. It streamlines the quoting process through real-time comparative rating from multiple carriers, automates workflows, and integrates policy management, client servicing, and analytics into one platform. Ideal for brokerages seeking end-to-end efficiency, it supports scalability for growing agencies while ensuring compliance and data security.
Pros
- Multi-carrier comparative quoting in real-time for faster broker decisions
- Seamless integration with 500+ carriers and third-party tools
- Advanced automation, analytics, and mobile access for full agency management
Cons
- Steep learning curve due to extensive features
- High implementation and customization costs
- May be overly complex for very small brokerages
Best For
Mid-to-large insurance brokerages needing an all-in-one platform with powerful multi-line quoting and agency management.
Pricing
Custom enterprise pricing via quote; typically $5,000–$20,000+ monthly based on users, modules, and agency size.
HawkSoft
enterpriseComprehensive agency management software featuring built-in rating engines for efficient quoting.
HawkRater comparative engine delivering side-by-side quotes from dozens of carriers in real-time
HawkSoft is a robust agency management system designed for independent insurance brokers, offering advanced quoting, policy management, and comparative rating tools. It integrates seamlessly with numerous carriers for real-time quoting across personal and commercial lines, streamlining the brokerage workflow. With features like automated downloads, endorsements, and reporting, it supports efficient agency operations from quoting to renewals.
Pros
- Extensive carrier integrations for real-time quoting
- Powerful comparative rater (HawkRater) for multi-line comparisons
- Reliable on-premise and cloud deployment options with strong data security
Cons
- Dated user interface compared to modern SaaS competitors
- Steeper learning curve for new users
- Custom pricing can be expensive for smaller agencies
Best For
Mid-sized independent insurance brokerages handling high volumes of personal and commercial lines quoting.
Pricing
Custom quote-based pricing; typically $75-$150 per user/month depending on modules and agency size, with implementation fees.
Vertafore PL Rating
specializedPowerful rating engine providing fast, accurate personal lines quotes from top carriers.
Advanced PL rating engine with automated handling of intricate commercial endorsements and modifiers
Vertafore PL Rating is a specialized rating engine for insurance brokers focused on property and liability commercial lines quoting. It provides accurate, carrier-specific rating calculations for coverages like general liability, property, auto, and workers' compensation. The software integrates with agency management systems such as AMS360, streamlining workflows from quote to bind.
Pros
- Precise multi-carrier rating with ISO form support
- Seamless integration with Vertafore AMS systems
- Real-time updates to carrier rules and rates
Cons
- Steep learning curve for complex endorsements
- Higher cost unsuitable for small agencies
- Limited mobile accessibility
Best For
Mid-to-large insurance brokerages handling high-volume commercial P&C quoting.
Pricing
Custom subscription pricing based on agency size and users; typically $5,000-$20,000+ annually.
Bold Penguin
specializedDigital platform for instant small business insurance quoting and binding online.
Real-time comparative quotes from 40+ carriers delivered in under 60 seconds via their automated rater engine
Bold Penguin is a digital quoting platform tailored for insurance brokers, enabling rapid, real-time quotes for small business commercial insurance lines such as BOP, general liability, and workers' compensation from over 40 carriers. It automates the quoting process, integrates seamlessly with agency management systems like EZLynx and Applied Epic, and provides comparative rater tools to help brokers close deals faster. The software emphasizes speed and efficiency, reducing manual data entry and improving broker productivity in competitive markets.
Pros
- Lightning-fast multi-carrier quoting (average 47 seconds)
- Robust integrations with major AMS and CRM platforms
- Comprehensive coverage for SMB commercial lines with strong carrier appetite
Cons
- Primarily focused on small to mid-market accounts, less ideal for complex risks
- Pricing is quote-based and not transparent upfront
- Occasional glitches in carrier data syncing reported by users
Best For
Independent insurance agencies and brokers specializing in small to medium-sized business commercial insurance who prioritize speed in comparative quoting.
Pricing
Custom enterprise pricing based on agency size, quoting volume, and users; typically $150-400 per user/month plus per-quote fees—contact for demo quote.
Appulate
specializedStreamlines commercial insurance quoting with digital apps and carrier connectivity.
The Turbo Comparative Rater that instantly generates and compares real-time quotes from multiple carriers side-by-side.
Appulate is a cloud-based platform tailored for commercial insurance brokers, enabling fast multi-carrier quoting across over 50 UK markets. It features a powerful comparative rater that displays side-by-side quotes from major insurers, streamlining new business, mid-term adjustments, and renewals. The software integrates seamlessly with insurer portals, reducing manual data entry and enhancing broker efficiency in competitive quoting.
Pros
- Rapid multi-carrier quoting across 50+ markets
- Advanced comparative rating for quick best-fit selection
- Strong integrations with UK insurers and automation tools
Cons
- Steep learning curve for new users
- Custom pricing lacks transparency upfront
- Primarily optimized for UK commercial lines
Best For
Mid-sized UK commercial insurance brokers needing efficient multi-carrier quoting and comparison.
Pricing
Custom subscription pricing based on agency size and usage; typically requires a demo for quotes, starting around £50-£100 per user/month.
Semsee
specializedUltra-fast comparative rater for property and casualty insurance across multiple markets.
Instant no-login quoting engine for real-time carrier comparisons
Semsee is a cloud-based quoting platform tailored for insurance brokers, enabling instant multi-carrier quotes for small commercial lines such as general liability, property, and auto. It automates the submission process, provides real-time comparative ratings, and integrates with major carriers to streamline broker workflows. The software emphasizes speed and accuracy, reducing manual data entry and improving quote turnaround times for competitive markets.
Pros
- Rapid multi-carrier quoting for small commercial risks
- Intuitive interface with minimal training required
- Real-time comparative ratings to aid decision-making
Cons
- Limited to small commercial lines, lacking depth for complex risks
- Fewer carrier integrations compared to top competitors
- Pricing can be steep for very small brokerages
Best For
Small to mid-sized insurance brokerages specializing in quick-turnaround commercial quoting.
Pricing
Tiered subscription starting at $99/user/month, with volume discounts and enterprise plans available.
ChoiceWORX
specializedMulti-carrier comparative rating platform designed for independent insurance agencies.
ChoiceBoard: Dynamic, visual side-by-side quote comparison and client-sharing tool
ChoiceWORX is a multi-carrier quoting platform tailored for insurance brokers, enabling real-time quotes from numerous carriers across commercial lines like general liability, property, workers' compensation, and auto. It streamlines the quoting process by aggregating options into a single interface, with tools for side-by-side comparisons and client presentations. The software emphasizes efficiency for independent agencies, reducing manual data entry and improving submission accuracy.
Pros
- Aggregates quotes from 20+ carriers for quick comparisons
- ChoiceBoard tool for visual, interactive quote presentations
- Supports key commercial lines with appetite matching
Cons
- Limited residential/personal lines support
- Interface can feel dated compared to newer platforms
- Pricing lacks transparency without a demo
Best For
Independent commercial insurance brokers seeking efficient multi-carrier quoting without advanced agency management integrations.
Pricing
Custom subscription pricing based on agency size and volume; typically starts around $100-200/user/month, contact for quote.
Acturis
enterpriseEnd-to-end brokerage platform with advanced multi-line quoting and workflow automation.
Real-time multi-scheme quoting engine connecting to 200+ insurers for instant commercial risk placements
Acturis is a robust, cloud-based broking platform tailored for insurance brokers, specializing in commercial lines quoting and policy administration. It provides real-time multi-insurer quoting, automated rating engines, and seamless integration with over 200 insurer schemes for efficient risk placement. The software supports the full broking lifecycle, from initial quote generation to renewals and claims handling, making it a comprehensive solution for complex insurance portfolios.
Pros
- Extensive integrations with 200+ insurer schemes for fast, accurate quoting
- Powerful automation for complex commercial risks like fleet and property
- Scalable platform with strong reporting and compliance tools
Cons
- Steep learning curve for new users due to feature depth
- Custom enterprise pricing can be high for smaller brokerages
- User interface feels dated compared to newer SaaS competitors
Best For
Mid-to-large insurance brokerages managing high-volume commercial lines quoting and needing deep insurer connectivity.
Pricing
Custom enterprise subscription pricing based on users, modules, and volume; typically starts at £50k+ annually—contact for quote.
Insly
enterpriseCloud insurance software offering customizable quoting, policy management, and broker tools.
Advanced multi-insurer API integrations for seamless, real-time quoting across carriers
Insly is a comprehensive cloud-based insurance management platform tailored for brokers and insurers, specializing in multi-carrier quoting, policy administration, billing, and claims handling. It streamlines the quoting process by integrating with numerous insurers for real-time comparative quotes and automated policy issuance. The software also offers client portals, reporting tools, and customizable workflows to enhance brokerage efficiency.
Pros
- Multi-carrier quoting engine for fast comparative quotes
- End-to-end automation from quote to renewal and claims
- Robust integrations with payment gateways and insurer APIs
Cons
- Pricing can be steep for small brokers
- Steeper learning curve for non-technical users
- Limited native support for non-European markets
Best For
Mid-sized insurance brokers in Europe seeking a scalable, all-in-one quoting and management platform.
Pricing
Custom quote-based pricing starting around €400-€600 per month, depending on users, modules, and customizations.
Conclusion
The reviewed insurance broker quoting tools each offer unique strengths in streamlining workflows, but EZLynx tops the list as the best, excelling in its ability to deliver multi-carrier quotes for both personal and commercial lines in mere seconds. Applied Epic and HawkSoft follow as strong alternatives, with the former boasting integrated agency management and automation, and the latter featuring a robust built-in rating engine—perfect for agencies with distinct needs. Regardless of the choice, the top tools empower brokers to work more efficiently, and EZLynx emerges as the standout option.
Don’t miss out on EZLynx’s game-changing speed and multi-carrier capabilities—explore it today to elevate your quoting process and client service.
Tools Reviewed
All tools were independently evaluated for this comparison