Quick Overview
- 1#1: CreatorIQ - Enterprise-grade influencer marketing platform delivering advanced analytics for campaign ROI, audience insights, and performance measurement.
- 2#2: Traackr - Influencer relationship management tool with comprehensive analytics on engagement, brand affinity, and true influence metrics.
- 3#3: HypeAuditor - AI-driven analytics platform focused on detecting fake followers, audience quality, and detailed campaign performance for influencers.
- 4#4: Aspire - All-in-one influencer platform providing e-commerce-focused analytics for discovery, payments, and campaign reporting.
- 5#5: Upfluence - Influencer search and management software with integrated analytics dashboards for tracking reach, engagement, and conversions.
- 6#6: Grin - E-commerce influencer marketing tool offering analytics on sales attribution, UGC performance, and influencer ROI.
- 7#7: NeoReach - Influencer campaign platform with robust analytics for benchmarking, fraud detection, and multi-platform performance tracking.
- 8#8: Influencity - Global influencer platform providing real-time analytics on audience demographics, engagement rates, and campaign effectiveness.
- 9#9: Tagger - AI-powered influencer discovery and analytics tool from Sprout Social for insights into authenticity and content performance.
- 10#10: Captiv8 - Enterprise influencer marketing solution with real-time analytics, commerce integrations, and performance measurement across channels.
We ranked tools based on advanced features, data accuracy, user-friendly design, and scalability, ensuring they meet the varied needs of users across different industry verticals and campaign goals.
Comparison Table
Influencer marketing analytics software is critical for measuring campaign success, and this comparison table explores tools like CreatorIQ, Traackr, HypeAuditor, Aspire, Upfluence, and more to highlight their unique strengths. Readers will learn about key features, pricing structures, and performance capabilities to select the best fit for their goals.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | CreatorIQ Enterprise-grade influencer marketing platform delivering advanced analytics for campaign ROI, audience insights, and performance measurement. | enterprise | 9.6/10 | 9.8/10 | 8.4/10 | 9.2/10 |
| 2 | Traackr Influencer relationship management tool with comprehensive analytics on engagement, brand affinity, and true influence metrics. | enterprise | 9.2/10 | 9.5/10 | 8.4/10 | 8.7/10 |
| 3 | HypeAuditor AI-driven analytics platform focused on detecting fake followers, audience quality, and detailed campaign performance for influencers. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.0/10 |
| 4 | Aspire All-in-one influencer platform providing e-commerce-focused analytics for discovery, payments, and campaign reporting. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 5 | Upfluence Influencer search and management software with integrated analytics dashboards for tracking reach, engagement, and conversions. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.0/10 |
| 6 | Grin E-commerce influencer marketing tool offering analytics on sales attribution, UGC performance, and influencer ROI. | specialized | 8.4/10 | 9.0/10 | 8.0/10 | 7.5/10 |
| 7 | NeoReach Influencer campaign platform with robust analytics for benchmarking, fraud detection, and multi-platform performance tracking. | specialized | 8.5/10 | 9.2/10 | 7.6/10 | 7.9/10 |
| 8 | Influencity Global influencer platform providing real-time analytics on audience demographics, engagement rates, and campaign effectiveness. | specialized | 8.4/10 | 9.2/10 | 7.9/10 | 7.7/10 |
| 9 | Tagger AI-powered influencer discovery and analytics tool from Sprout Social for insights into authenticity and content performance. | specialized | 8.4/10 | 9.2/10 | 7.8/10 | 8.0/10 |
| 10 | Captiv8 Enterprise influencer marketing solution with real-time analytics, commerce integrations, and performance measurement across channels. | enterprise | 8.2/10 | 8.7/10 | 7.8/10 | 7.6/10 |
Enterprise-grade influencer marketing platform delivering advanced analytics for campaign ROI, audience insights, and performance measurement.
Influencer relationship management tool with comprehensive analytics on engagement, brand affinity, and true influence metrics.
AI-driven analytics platform focused on detecting fake followers, audience quality, and detailed campaign performance for influencers.
All-in-one influencer platform providing e-commerce-focused analytics for discovery, payments, and campaign reporting.
Influencer search and management software with integrated analytics dashboards for tracking reach, engagement, and conversions.
E-commerce influencer marketing tool offering analytics on sales attribution, UGC performance, and influencer ROI.
Influencer campaign platform with robust analytics for benchmarking, fraud detection, and multi-platform performance tracking.
Global influencer platform providing real-time analytics on audience demographics, engagement rates, and campaign effectiveness.
AI-powered influencer discovery and analytics tool from Sprout Social for insights into authenticity and content performance.
Enterprise influencer marketing solution with real-time analytics, commerce integrations, and performance measurement across channels.
CreatorIQ
enterpriseEnterprise-grade influencer marketing platform delivering advanced analytics for campaign ROI, audience insights, and performance measurement.
Proprietary AI-driven analytics with True Reach™ for accurate audience quality and fraud prevention metrics
CreatorIQ is an enterprise-grade influencer marketing platform that provides end-to-end solutions for discovering, managing, activating, and measuring influencer campaigns across social media channels. It leverages a massive proprietary database of over 150 million creators and advanced AI-driven analytics to deliver insights on audience authenticity, performance metrics, ROI, and fraud detection. Designed for large-scale operations, it enables brands to scale influencer strategies with data-backed decisions and seamless integrations.
Pros
- Vast influencer database with AI-powered discovery and scoring
- Comprehensive analytics including fraud detection and ROI tracking
- Full campaign management from discovery to payments
Cons
- Enterprise pricing is high and custom-quoted only
- Steep learning curve for non-enterprise users
- Limited suitability for small businesses or solopreneurs
Best For
Enterprise brands and agencies managing large-scale, high-budget influencer marketing programs.
Pricing
Custom enterprise pricing via quote; typically starts at $20,000+ annually with tiered plans based on usage and features.
Traackr
enterpriseInfluencer relationship management tool with comprehensive analytics on engagement, brand affinity, and true influence metrics.
Genuine Influence Score, a proprietary metric that assesses true influencer quality through audience authenticity, engagement, and brand affinity beyond follower counts.
Traackr is an enterprise-grade influencer marketing platform that streamlines influencer discovery, relationship management, and campaign performance analytics. It leverages a massive proprietary database of over 8 million influencers to identify genuine creators based on authentic engagement metrics rather than vanity stats. Brands can track ROI, measure campaign impact across channels, and manage long-term partnerships through its CRM-like tools, making it ideal for data-driven influencer strategies.
Pros
- Vast influencer database with advanced discovery and genuine influence scoring
- Comprehensive analytics for ROI measurement and cross-channel performance tracking
- Robust CRM for relationship management and automated workflows
Cons
- High enterprise-level pricing not suitable for SMBs
- Steep learning curve due to feature depth
- Reporting customization can feel rigid for advanced users
Best For
Enterprise brands and agencies managing large-scale, high-value influencer campaigns that require precise analytics and long-term relationship tracking.
Pricing
Custom enterprise pricing upon request; typically starts at $10,000+ annually based on user seats and features.
HypeAuditor
specializedAI-driven analytics platform focused on detecting fake followers, audience quality, and detailed campaign performance for influencers.
AI-powered Audience Quality Score that precisely measures fake followers, real reach, and engagement authenticity
HypeAuditor is a comprehensive influencer marketing analytics platform that helps brands and agencies analyze influencers across Instagram, TikTok, YouTube, and other social networks. It excels in detecting fake followers, audience fraud, and engagement authenticity using AI-powered algorithms, while providing detailed demographics, growth metrics, and performance benchmarks. The tool also offers influencer discovery, campaign tracking, and customizable reporting for data-driven campaign optimization.
Pros
- Highly accurate AI-driven fraud detection and audience quality scoring
- Vast influencer database with multi-platform support
- Advanced reporting and white-label options for agencies
Cons
- Pricing can be steep for small businesses or one-off users
- Interface feels cluttered for beginners
- Limited real-time analytics compared to some competitors
Best For
Mid-to-large brands and agencies prioritizing authentic influencer vetting and detailed audience insights on Instagram and TikTok.
Pricing
Free basic influencer search; pay-per-report from $99; agency subscriptions start at $399/month up to custom enterprise plans.
Aspire
specializedAll-in-one influencer platform providing e-commerce-focused analytics for discovery, payments, and campaign reporting.
AI-driven influencer authenticity scoring and fake audience detection for reliable performance analytics
Aspire (aspire.io) is a comprehensive influencer marketing platform with strong analytics capabilities, enabling brands to discover influencers, manage campaigns, and track performance metrics like ROI, engagement, and audience authenticity. It provides detailed reporting on campaign reach, conversions, and influencer quality through AI-powered insights and integrations with major social platforms. Ranked #4, it excels in enterprise-level analytics for scalable influencer programs.
Pros
- Advanced analytics with ROI tracking and multi-touch attribution
- AI-powered influencer discovery and fraud detection
- Seamless campaign management integrated with performance reporting
Cons
- High pricing suitable mainly for mid-to-large brands
- Steeper learning curve for advanced analytics features
- Limited reporting customization compared to pure analytics tools
Best For
Mid-to-large brands and agencies handling high-volume influencer campaigns that require robust analytics for optimization.
Pricing
Custom enterprise pricing, typically starting at $2,000/month based on campaign volume and features.
Upfluence
specializedInfluencer search and management software with integrated analytics dashboards for tracking reach, engagement, and conversions.
AI-powered predictive scoring that forecasts influencer campaign performance based on historical data and audience overlap
Upfluence is a comprehensive influencer marketing platform designed for brands and agencies to discover, manage, and analyze influencer campaigns across major social networks. It offers a massive database of over 12 million influencers, AI-driven matching, campaign automation, and detailed analytics for tracking engagement, reach, conversions, and ROI. The software streamlines the entire influencer lifecycle from search and outreach to performance reporting and payments.
Pros
- Vast database of 12M+ influencers with advanced search filters
- Robust analytics dashboard for ROI, engagement, and audience insights
- End-to-end campaign management including payments and contracts
Cons
- Pricing is enterprise-focused and can be expensive for SMBs
- Initial setup and learning curve for advanced analytics
- Limited native support for emerging platforms like TikTok Shops
Best For
Mid-to-large brands and agencies needing scalable influencer discovery and in-depth performance analytics.
Pricing
Custom enterprise pricing; typically starts at $5,000/month with tiers based on influencers managed and features.
Grin
specializedE-commerce influencer marketing tool offering analytics on sales attribution, UGC performance, and influencer ROI.
Patented e-commerce sales tracking that attributes revenue directly to influencer content via affiliate links and platform integrations
Grin (grin.co) is an all-in-one influencer marketing platform with robust analytics capabilities tailored for e-commerce brands. It enables discovery, recruitment, campaign management, and performance tracking, with a focus on measuring ROI through direct integrations with Shopify, Amazon, and other sales platforms. The software provides detailed dashboards for engagement, conversions, revenue attribution, and influencer performance metrics.
Pros
- Advanced ROI tracking with e-commerce integrations
- Comprehensive analytics dashboards for campaigns and influencers
- Built-in CRM and discovery tools streamline workflows
Cons
- High enterprise-level pricing limits accessibility
- Custom quotes lack pricing transparency
- Steeper learning curve for advanced analytics features
Best For
Mid-to-large e-commerce brands focused on scaling influencer programs with precise sales attribution and ROI measurement.
Pricing
Custom enterprise pricing via quote, typically starting at $5,000+ per month depending on scale and features.
NeoReach
specializedInfluencer campaign platform with robust analytics for benchmarking, fraud detection, and multi-platform performance tracking.
NeoGalaxy AI for hyper-accurate influencer discovery and real-time performance analytics
NeoReach is a comprehensive influencer marketing platform that excels in analytics, enabling brands to discover influencers, manage campaigns, and measure performance across social channels. It leverages a massive database of over 140,000 creators and AI-driven tools for matching, fraud detection, and ROI calculation. The platform provides real-time dashboards for tracking metrics like engagement rates, audience demographics, and earned media value, making it suitable for data-driven optimization.
Pros
- Extensive influencer database with advanced search filters
- Robust analytics including ROI tracking and fraud prevention
- End-to-end campaign management with payments integration
Cons
- Enterprise pricing can be prohibitive for SMBs
- Interface has a learning curve for new users
- Limited free trial or transparent pricing info
Best For
Enterprise brands and agencies handling large-scale, multi-platform influencer campaigns requiring deep analytics.
Pricing
Custom enterprise pricing; typically starts at $10,000+ annually based on usage and features.
Influencity
specializedGlobal influencer platform providing real-time analytics on audience demographics, engagement rates, and campaign effectiveness.
AI-powered Hyper-Personalized Influencer Discovery Engine that analyzes 88+ data points for precise matching beyond basic metrics
Influencity is an all-in-one influencer marketing platform designed for brands and agencies to discover, manage, and measure influencer campaigns across major social networks. It boasts the world's largest database of over 230 million influencers, powered by AI for precise discovery, audience analysis, and performance tracking. The software provides deep analytics including engagement rates, audience demographics, and ROI calculations to optimize marketing strategies.
Pros
- Vast database of 230M+ influencers with AI-driven discovery and matching
- Comprehensive analytics for audience quality, engagement, and campaign ROI
- End-to-end tools for relationship management and automated reporting
Cons
- Enterprise-level pricing can be prohibitive for small businesses
- Steep learning curve for advanced analytics features
- Limited integrations with some niche e-commerce platforms
Best For
Mid-to-large brands and agencies handling high-volume influencer campaigns that require scalable discovery and in-depth performance analytics.
Pricing
Custom enterprise pricing starting at around €1,000/month; contact sales for tailored quotes based on usage and features.
Tagger
specializedAI-powered influencer discovery and analytics tool from Sprout Social for insights into authenticity and content performance.
AI-driven influencer matching engine that scores creators based on brand fit, performance data, and audience overlap
Tagger (tagger.media) is an AI-powered influencer marketing platform designed for brands and agencies to discover, manage, and analyze influencer campaigns at scale. It features a massive database of over 10 million creators, advanced performance analytics including engagement rates, audience demographics, and ROI tracking, and tools for fraud detection and relationship management. The platform emphasizes data-driven decision-making to optimize influencer partnerships and measure campaign effectiveness.
Pros
- Extensive database of 10M+ influencers with AI-powered discovery and matching
- Comprehensive analytics suite for ROI, authenticity, and performance tracking
- Built-in fraud detection and campaign management tools
Cons
- High pricing may deter small businesses or startups
- Interface has a learning curve for beginners
- Reporting customization could be more flexible
Best For
Mid-to-large brands and agencies needing scalable influencer discovery, management, and deep analytics.
Pricing
Custom quote-based pricing, typically starting at $1,000-$2,000/month for mid-tier plans with enterprise options available.
Captiv8
enterpriseEnterprise influencer marketing solution with real-time analytics, commerce integrations, and performance measurement across channels.
AI-driven influencer discovery with built-in fraud prevention and compliance tools
Captiv8 is a comprehensive influencer marketing platform that enables brands to discover, manage, and measure influencer partnerships across social media channels. It provides advanced analytics for tracking campaign performance, audience demographics, engagement metrics, and ROI. The platform supports end-to-end workflows including influencer search, contract management, payments, and compliance monitoring.
Pros
- AI-powered influencer discovery and matching
- Detailed analytics on performance and fraud detection
- Integrated tools for campaign activation and payments
Cons
- Enterprise pricing may be prohibitive for small brands
- Steep learning curve for advanced features
- Reporting customization is somewhat limited
Best For
Mid-to-large brands and agencies handling complex, high-volume influencer campaigns.
Pricing
Custom enterprise pricing; typically starts at $5,000+ per month based on usage and features.
Conclusion
After thorough evaluation, CreatorIQ leads as the top influencer marketing analytics software, offering enterprise-grade capabilities for campaign ROI and audience insights. Traackr and HypeAuditor follow closely—Traackr for its robust relationship management and influence metrics, and HypeAuditor for AI-driven fraud detection and detailed performance tracking. Each of the top three brings distinct strengths, catering to varied needs in the evolving influencer marketing landscape.
Take the next step in your influencer strategy: explore CreatorIQ’s advanced analytics to maximize ROI, gain actionable insights, and unlock the potential of your campaigns—where success in influencer marketing starts with the right tools.
Tools Reviewed
All tools were independently evaluated for this comparison