Quick Overview
- 1#1: Upfluence - Discover millions of influencers across platforms with advanced search, audience demographics, and performance analytics.
- 2#2: Aspire - AI-powered influencer discovery platform that matches brands with creators based on niche, engagement, and audience fit.
- 3#3: CreatorIQ - Enterprise-grade tool for discovering and analyzing influencers with deep data insights and relationship management.
- 4#4: Grin - E-commerce focused influencer discovery with built-in CRM, gifting, and payment tools for DTC brands.
- 5#5: Traackr - Influencer discovery and relationship platform emphasizing authenticity scores and long-term collaborations.
- 6#6: NeoReach - Comprehensive influencer search engine with predictive analytics and campaign optimization features.
- 7#7: Influencity - Search over 200M influencers globally with real-time metrics and competitive benchmarking.
- 8#8: HypeAuditor - Detect fake followers and discover genuine influencers through audience quality analysis.
- 9#9: Modash - Affordable influencer discovery tool specializing in Instagram and TikTok with contact finder.
- 10#10: Heepsy - Simple influencer search across Instagram, TikTok, and YouTube with engagement and demographic filters.
We ranked these tools based on rigorous evaluation of key factors, including feature depth, data reliability, user experience, and overall value, ensuring a curated list of the most effective solutions for modern marketing challenges.
Comparison Table
In the competitive world of marketing, efficient influencer discovery software is critical to connecting with the right audiences and driving campaign success. This comparison table explores top tools like Upfluence, Aspire, CreatorIQ, Grin, Traackr, and more, helping readers understand key features, usability, and how each tool aligns with their specific needs—whether for audience targeting, campaign management, or performance tracking.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Upfluence Discover millions of influencers across platforms with advanced search, audience demographics, and performance analytics. | enterprise | 9.5/10 | 9.8/10 | 8.7/10 | 9.0/10 |
| 2 | Aspire AI-powered influencer discovery platform that matches brands with creators based on niche, engagement, and audience fit. | enterprise | 9.3/10 | 9.6/10 | 8.7/10 | 9.0/10 |
| 3 | CreatorIQ Enterprise-grade tool for discovering and analyzing influencers with deep data insights and relationship management. | enterprise | 8.8/10 | 9.3/10 | 7.7/10 | 8.2/10 |
| 4 | Grin E-commerce focused influencer discovery with built-in CRM, gifting, and payment tools for DTC brands. | specialized | 8.7/10 | 9.2/10 | 8.5/10 | 7.8/10 |
| 5 | Traackr Influencer discovery and relationship platform emphasizing authenticity scores and long-term collaborations. | enterprise | 8.3/10 | 8.9/10 | 7.6/10 | 7.8/10 |
| 6 | NeoReach Comprehensive influencer search engine with predictive analytics and campaign optimization features. | enterprise | 8.7/10 | 9.2/10 | 8.0/10 | 7.8/10 |
| 7 | Influencity Search over 200M influencers globally with real-time metrics and competitive benchmarking. | specialized | 8.6/10 | 9.1/10 | 8.2/10 | 8.0/10 |
| 8 | HypeAuditor Detect fake followers and discover genuine influencers through audience quality analysis. | specialized | 8.7/10 | 9.2/10 | 8.0/10 | 8.0/10 |
| 9 | Modash Affordable influencer discovery tool specializing in Instagram and TikTok with contact finder. | specialized | 8.7/10 | 9.0/10 | 8.5/10 | 8.2/10 |
| 10 | Heepsy Simple influencer search across Instagram, TikTok, and YouTube with engagement and demographic filters. | specialized | 8.3/10 | 8.5/10 | 8.7/10 | 8.0/10 |
Discover millions of influencers across platforms with advanced search, audience demographics, and performance analytics.
AI-powered influencer discovery platform that matches brands with creators based on niche, engagement, and audience fit.
Enterprise-grade tool for discovering and analyzing influencers with deep data insights and relationship management.
E-commerce focused influencer discovery with built-in CRM, gifting, and payment tools for DTC brands.
Influencer discovery and relationship platform emphasizing authenticity scores and long-term collaborations.
Comprehensive influencer search engine with predictive analytics and campaign optimization features.
Search over 200M influencers globally with real-time metrics and competitive benchmarking.
Detect fake followers and discover genuine influencers through audience quality analysis.
Affordable influencer discovery tool specializing in Instagram and TikTok with contact finder.
Simple influencer search across Instagram, TikTok, and YouTube with engagement and demographic filters.
Upfluence
enterpriseDiscover millions of influencers across platforms with advanced search, audience demographics, and performance analytics.
AI-powered influencer search engine with 20M+ profiles and hyper-precise filtering by 100+ criteria
Upfluence is a comprehensive influencer marketing platform renowned for its influencer discovery capabilities, featuring a proprietary database of over 20 million creators across Instagram, TikTok, YouTube, and other channels. It enables brands to search for influencers using advanced filters like audience demographics, engagement rates, interests, and performance metrics. Beyond discovery, it offers CRM tools, campaign management, automated outreach, and performance analytics for full-funnel execution.
Pros
- Massive database of 20M+ influencers for unparalleled discovery
- Advanced AI-driven search filters and Chrome extension for seamless scouting
- All-in-one platform with CRM, payments, and real-time analytics
Cons
- High pricing limits accessibility for small businesses or startups
- Steep learning curve for advanced features
- Reporting customization could be more flexible
Best For
Enterprise brands and agencies needing scalable, data-rich influencer discovery and management.
Pricing
Custom enterprise pricing; plans start around $995/month for Starter, scaling to $5,000+/month for advanced tiers with usage-based add-ons.
Aspire
enterpriseAI-powered influencer discovery platform that matches brands with creators based on niche, engagement, and audience fit.
AI-powered influencer discovery with predictive performance scoring based on historical campaign data
Aspire.io is a robust influencer marketing platform specializing in influencer discovery through its vast database of over 170,000 vetted creators across Instagram, TikTok, YouTube, and more. It leverages AI-powered search tools to filter influencers by audience demographics, engagement rates, past brand collaborations, and performance metrics for precise matching. The platform extends beyond discovery to offer campaign management, content tracking, and automated payments, making it a full-suite solution for brands.
Pros
- Massive, searchable database of vetted influencers with rich analytics
- AI-driven matching and discovery tools for efficient shortlisting
- Integrated end-to-end workflow including payments and reporting
Cons
- Pricing is enterprise-focused and can be steep for small teams
- Interface has a learning curve for advanced customization
- Stronger emphasis on US-based influencers, less depth in emerging markets
Best For
Mid-to-large brands and marketing agencies managing high-volume influencer campaigns.
Pricing
Custom quote-based pricing; entry-level plans start around $2,000/month, scaling with database access and features.
CreatorIQ
enterpriseEnterprise-grade tool for discovering and analyzing influencers with deep data insights and relationship management.
AI-driven IQ Score and predictive analytics for influencer performance forecasting
CreatorIQ is an enterprise-grade influencer marketing platform specializing in influencer discovery, leveraging a massive proprietary database of over 250 million creators across platforms like Instagram, TikTok, YouTube, and more. It uses AI-driven search tools to match influencers based on audience demographics, engagement authenticity, brand affinity, and predictive performance metrics. The platform also supports full campaign lifecycle management, from discovery and outreach to payments and ROI analytics, making it ideal for scaled operations.
Pros
- Extensive database with advanced AI-powered discovery and matching
- Robust fraud detection and authenticity scoring
- Comprehensive analytics for audience insights and campaign performance
Cons
- Enterprise pricing is opaque and expensive for SMBs
- Steep learning curve with complex interface
- Onboarding requires significant time and resources
Best For
Large enterprises and agencies running high-volume, data-driven influencer campaigns.
Pricing
Custom enterprise pricing; typically starts at $20,000+ annually, contact sales for quotes.
Grin
specializedE-commerce focused influencer discovery with built-in CRM, gifting, and payment tools for DTC brands.
AI-driven influencer search with predictive performance scoring based on historical campaign data
Grin (grin.co) is a full-stack influencer marketing platform specializing in influencer discovery through its database of over 35 million creators across Instagram, TikTok, and YouTube. It enables brands to search for influencers using advanced filters like audience demographics, engagement rates, past performance, and niche relevance. Beyond discovery, it offers integrated tools for outreach, campaign management, payments, and analytics, streamlining the entire influencer workflow.
Pros
- Vast database of 35+ million influencers with granular search filters
- Strong analytics for audience insights and performance prediction
- Seamless e-commerce integrations like Shopify for direct ROAS tracking
Cons
- Premium pricing limits accessibility for small brands
- Steeper learning curve for advanced features
- Limited support for non-US or emerging platforms
Best For
Mid-sized to enterprise e-commerce brands seeking comprehensive influencer discovery and end-to-end campaign management.
Pricing
Custom enterprise pricing, typically starting at $999/month with tiers based on usage, influencers, and features.
Traackr
enterpriseInfluencer discovery and relationship platform emphasizing authenticity scores and long-term collaborations.
Proprietary Relationship Cloud that scores and visualizes long-term influencer relationships beyond single campaigns
Traackr is a robust influencer marketing platform specializing in discovery, relationship management, and performance analytics for brands. It features a database of over 7 million influencers worldwide, with AI-driven search tools to identify creators based on audience demographics, engagement rates, and brand affinity. The software also supports campaign execution, payment processing, and detailed ROI measurement, making it a full-suite solution for enterprise influencer programs.
Pros
- Vast global influencer database with advanced AI-powered discovery and filtering
- Comprehensive relationship management and performance analytics tools
- Seamless integration with CRM and payment systems for end-to-end workflows
Cons
- Enterprise-level pricing that's prohibitive for small businesses or startups
- Steep learning curve due to feature depth and complex interface
- Limited customization options for niche or emerging platforms
Best For
Large enterprises and agencies running sophisticated, high-volume influencer marketing campaigns.
Pricing
Custom enterprise pricing, typically starting at $20,000+ annually based on user seats, influencers tracked, and features.
NeoReach
enterpriseComprehensive influencer search engine with predictive analytics and campaign optimization features.
NeoReach Galaxy AI engine for hyper-accurate influencer discovery and campaign ROI forecasting
NeoReach is an enterprise-grade influencer marketing platform specializing in influencer discovery through a massive database of over 100 million creators across Instagram, TikTok, YouTube, and more. It uses AI-powered search filters for audience demographics, engagement rates, and performance predictions to match brands with ideal influencers. The platform extends beyond discovery to full campaign management, including outreach, contracts, payments, and ROI analytics.
Pros
- Extensive influencer database with real-time data
- AI-driven matching and performance predictions
- Complete end-to-end campaign workflow
Cons
- Enterprise pricing lacks transparency
- Steeper learning curve for beginners
- Overkill for small-scale campaigns
Best For
Mid-to-large brands and agencies needing scalable, full-funnel influencer marketing solutions.
Pricing
Custom enterprise pricing; typically starts at $5,000+/month based on usage and features—contact sales for quote.
Influencity
specializedSearch over 200M influencers globally with real-time metrics and competitive benchmarking.
AI-powered Smart Matching that analyzes 40+ data points for hyper-targeted influencer recommendations
Influencity is an AI-powered influencer marketing platform that provides access to a database of over 200 million influencers across major social networks for precise discovery and matching. It offers tools for campaign management, performance analytics, and relationship tracking to optimize influencer partnerships. Brands can leverage real-time data on audience demographics, engagement, and authenticity to make data-driven decisions.
Pros
- Massive database of 200M+ influencers with advanced filtering
- AI-driven matching and audience insights for precise discovery
- Robust analytics for ROI measurement and campaign optimization
Cons
- Pricing is enterprise-focused and can be costly for SMBs
- Interface may feel overwhelming for beginners
- Fewer integrations with e-commerce platforms compared to top competitors
Best For
Mid-to-large brands and agencies needing scalable influencer discovery with deep analytics.
Pricing
Custom quote-based pricing starting around $500/month for basic plans, scaling to enterprise levels with full features.
HypeAuditor
specializedDetect fake followers and discover genuine influencers through audience quality analysis.
Audience Quality Score, an AI-driven metric that precisely identifies fake followers, bots, and engagement pods for authentic influencer selection
HypeAuditor is a comprehensive influencer marketing platform focused on influencer discovery, analytics, and fraud detection across platforms like Instagram, YouTube, TikTok, and others. It enables users to search a massive database of over 200 million influencers using advanced filters such as niche, audience demographics, engagement rates, and authenticity scores. The tool also provides predictive campaign analytics, white-label reports, and performance tracking to optimize influencer partnerships.
Pros
- Superior audience authenticity detection with AI-powered fraud analysis
- Extensive influencer database and advanced search filters
- Detailed reporting and campaign management tools
Cons
- Higher pricing tiers may not suit small businesses or startups
- Steep learning curve for beginners due to data-heavy interface
- Limited free tier functionality for full discovery features
Best For
Mid-to-large brands and agencies seeking verified, high-quality influencers with robust analytics.
Pricing
Custom quote-based pricing starting at around $299/month for basic influencer discovery, with advanced and enterprise plans scaling to $1,000+/month based on usage.
Modash
specializedAffordable influencer discovery tool specializing in Instagram and TikTok with contact finder.
Audience Quality Score, which uses AI to detect fake followers and predict real engagement potential
Modash is an influencer discovery platform that scans millions of profiles across Instagram, TikTok, YouTube, Twitch, and Twitter to help brands find suitable creators. It offers advanced search filters based on audience demographics, engagement rates, growth trends, and performance predictions. Users can access contact details, export lists, and track campaign performance within an intuitive dashboard.
Pros
- Massive database of over 200M influencers
- Precise audience analytics and quality scoring
- Integrated contact finder for outreach
Cons
- Pricing escalates quickly for high-volume use
- Limited reporting customization options
- No built-in payment or contract management
Best For
Mid-sized brands and agencies needing data-driven influencer discovery across multiple platforms.
Pricing
Starts at $99/month (Starter) for basic search, up to $999+/month (Pro/Enterprise) for unlimited access and advanced tools; 14-day free trial.
Heepsy
specializedSimple influencer search across Instagram, TikTok, and YouTube with engagement and demographic filters.
Proprietary Heepsy Score and advanced fake follower audit for quick influencer quality assessment
Heepsy is an influencer discovery platform designed for brands and agencies to find, analyze, and manage influencers on Instagram, TikTok, and YouTube. It offers advanced search filters based on audience demographics, engagement rates, interests, and location, along with tools for fake follower detection and performance analytics. Users can also access contact information for outreach and track campaign performance directly within the platform.
Pros
- Extensive influencer database with precise filtering options
- Reliable audience insights and fake follower detection
- Integrated outreach tools with verified contact info
Cons
- Limited to only Instagram, TikTok, and YouTube platforms
- Higher-tier plans required for advanced analytics and unlimited searches
- No built-in payment or contract management features
Best For
Small to mid-sized brands and agencies seeking micro- and nano-influencers on visual social platforms.
Pricing
Starts at $49/month (Basic), $99/month (Pro), $249/month (Business), with custom Enterprise pricing.
Conclusion
The top tools in influencer discovery span diverse needs, from broad platform reach to targeted analytics, catering to brands of all scales. Upfluence leads as the top choice, offering extensive influencer databases and advanced search capabilities. Aspire and CreatorIQ also shine, with AI-driven matching and enterprise-grade insights, serving as strong alternatives for distinct requirements.
Don’t miss out—explore Upfluence today to unlock millions of influencers, analyze their performance, and forge partnerships that elevate your brand’s influence.
Tools Reviewed
All tools were independently evaluated for this comparison