Quick Overview
- 1#1: Oracle Hospitality Upsell - Delivers highly personalized room upgrades and ancillary offers to hotel guests at key moments like pre-arrival to maximize revenue.
- 2#2: Duve - Provides AI-powered contextual upsell recommendations throughout the guest journey via messaging and web.
- 3#3: Duetto - Integrates dynamic pricing and personalized upsell strategies within comprehensive revenue management for hotels.
- 4#4: IDeaS - Uses AI forecasting to generate optimal upsell pricing and inventory recommendations for hotel revenue optimization.
- 5#5: Profitroom UpsellGuru - Automates personalized upsell campaigns via email and website pop-ups to increase hotel ancillary revenue.
- 6#6: Canary Technologies - Enables seamless contactless upsells at check-in through kiosks and mobile apps for modern hotels.
- 7#7: Revinate - Leverages guest data for targeted upsell email campaigns and marketing automation in hotels.
- 8#8: Mews - Offers built-in upsell tools within its cloud PMS for easy room upgrades and package sales.
- 9#9: Cloudbeds - Provides upsell wizards and revenue management features integrated into its hotel management system.
- 10#10: RoomRaccoon - Includes smart upsell modules in its all-in-one PMS to suggest upgrades and extras to guests.
We ranked these tools based on their ability to deliver hyper-personalized offers, integrate seamlessly with existing systems, offer intuitive user interfaces, and provide measurable return, ensuring they suit hotels of all sizes and workflows.
Comparison Table
Hotel upselling tools play a vital role in maximizing revenue and improving guest experiences, with a variety of options available to suit different operational needs. This comparison table examines leading solutions—such as Oracle Hospitality Upsell, Duve, Duetto, IDeaS, and Profitroom UpsellGuru—exploring their unique features, pricing structures, and integration compatibility. Readers will discover which tool aligns best with their hotel’s size, tech environment, and upselling objectives.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Oracle Hospitality Upsell Delivers highly personalized room upgrades and ancillary offers to hotel guests at key moments like pre-arrival to maximize revenue. | enterprise | 9.7/10 | 9.9/10 | 9.2/10 | 9.5/10 |
| 2 | Duve Provides AI-powered contextual upsell recommendations throughout the guest journey via messaging and web. | specialized | 9.1/10 | 9.4/10 | 8.7/10 | 8.9/10 |
| 3 | Duetto Integrates dynamic pricing and personalized upsell strategies within comprehensive revenue management for hotels. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 4 | IDeaS Uses AI forecasting to generate optimal upsell pricing and inventory recommendations for hotel revenue optimization. | enterprise | 8.7/10 | 9.2/10 | 7.8/10 | 8.1/10 |
| 5 | Profitroom UpsellGuru Automates personalized upsell campaigns via email and website pop-ups to increase hotel ancillary revenue. | specialized | 8.2/10 | 8.7/10 | 8.0/10 | 7.8/10 |
| 6 | Canary Technologies Enables seamless contactless upsells at check-in through kiosks and mobile apps for modern hotels. | specialized | 8.2/10 | 8.5/10 | 8.0/10 | 7.8/10 |
| 7 | Revinate Leverages guest data for targeted upsell email campaigns and marketing automation in hotels. | enterprise | 8.2/10 | 8.7/10 | 7.6/10 | 7.9/10 |
| 8 | Mews Offers built-in upsell tools within its cloud PMS for easy room upgrades and package sales. | enterprise | 8.4/10 | 8.7/10 | 8.2/10 | 7.9/10 |
| 9 | Cloudbeds Provides upsell wizards and revenue management features integrated into its hotel management system. | enterprise | 7.8/10 | 8.0/10 | 8.5/10 | 7.5/10 |
| 10 | RoomRaccoon Includes smart upsell modules in its all-in-one PMS to suggest upgrades and extras to guests. | specialized | 7.8/10 | 7.5/10 | 8.5/10 | 8.0/10 |
Delivers highly personalized room upgrades and ancillary offers to hotel guests at key moments like pre-arrival to maximize revenue.
Provides AI-powered contextual upsell recommendations throughout the guest journey via messaging and web.
Integrates dynamic pricing and personalized upsell strategies within comprehensive revenue management for hotels.
Uses AI forecasting to generate optimal upsell pricing and inventory recommendations for hotel revenue optimization.
Automates personalized upsell campaigns via email and website pop-ups to increase hotel ancillary revenue.
Enables seamless contactless upsells at check-in through kiosks and mobile apps for modern hotels.
Leverages guest data for targeted upsell email campaigns and marketing automation in hotels.
Offers built-in upsell tools within its cloud PMS for easy room upgrades and package sales.
Provides upsell wizards and revenue management features integrated into its hotel management system.
Includes smart upsell modules in its all-in-one PMS to suggest upgrades and extras to guests.
Oracle Hospitality Upsell
enterpriseDelivers highly personalized room upgrades and ancillary offers to hotel guests at key moments like pre-arrival to maximize revenue.
AI-driven dynamic upsell recommendations that adapt in real-time based on guest behavior and inventory availability
Oracle Hospitality Upsell is a comprehensive revenue management solution integrated with Oracle's OPERA Property Management System, enabling hotels to deliver personalized upsell offers to guests at optimal moments like pre-arrival, check-in, and during stay. It leverages AI and machine learning to analyze guest data, predict preferences, and recommend upgrades such as room types, spa services, or dining packages in real-time. The platform provides robust analytics to track upsell performance and optimize strategies, helping properties maximize RevPAR without additional staff intervention.
Pros
- Seamless integration with Oracle OPERA PMS for real-time data synchronization
- AI-powered personalization that drives significant revenue uplift (up to 20-30% reported)
- Comprehensive analytics and reporting for ongoing optimization
Cons
- High implementation costs and best suited for Oracle ecosystem users
- Steeper learning curve for non-technical staff
- Limited flexibility for independent hotels not using OPERA
Best For
Large hotel chains and multi-property operators already using Oracle Hospitality OPERA seeking enterprise-grade upsell automation.
Pricing
Custom enterprise pricing, typically subscription-based starting at $10,000+ annually per property depending on size and modules.
Duve
specializedProvides AI-powered contextual upsell recommendations throughout the guest journey via messaging and web.
WhatsApp Business API integration for instant, high-engagement upsell messages with near-perfect open and response rates
Duve is a guest messaging platform designed specifically for hotels to drive upsell revenue through personalized offers delivered via WhatsApp, SMS, email, and in-app messages. It integrates with major PMS systems like Mews, Cloudbeds, and Opera, enabling automated campaigns for room upgrades, spa bookings, late checkouts, and dining reservations based on real-time guest data. Leveraging AI for hyper-personalization, Duve helps hotels achieve significant revenue uplift, with users reporting 20-40% increases in ancillary spend.
Pros
- Multi-channel delivery with standout WhatsApp integration for 98% open rates
- AI-powered personalization using guest history and preferences
- Seamless PMS integrations and proven ROI with 20-40% revenue uplift
Cons
- Pricing scales quickly for larger properties or high volumes
- Requires quality guest contact data for optimal performance
- Advanced automation setup has a moderate learning curve
Best For
Mid-sized to large hotels with WhatsApp-savvy guests aiming to maximize upsell revenue through direct, personalized messaging.
Pricing
Custom pricing starting at €500/month for small properties, scaling to €2,000+ based on property size, reservation volume, and channels.
Duetto
enterpriseIntegrates dynamic pricing and personalized upsell strategies within comprehensive revenue management for hotels.
Dynamic pricing engine that adjusts upsell offers in real-time based on demand forecasts and guest profiles
Duetto is a comprehensive revenue management platform for hotels, with its Upsell solution focused on driving ancillary revenue through personalized room upgrades and packages. It uses AI-powered dynamic pricing and real-time guest data to deliver targeted offers pre-arrival, at booking, or during the stay via email, PMS messaging, or kiosks. Seamlessly integrated with major property management systems (PMS) and channel managers, it optimizes upsell opportunities based on forecast demand and inventory.
Pros
- AI-driven personalization and dynamic pricing for high conversion rates
- Proven revenue lift (often 10-30% increase in upsell RevPAR)
- Robust integrations with PMS, CRS, and revenue tools like GameChanger
Cons
- Enterprise-level pricing inaccessible for small independents
- Steep learning curve and lengthy implementation (4-8 weeks)
- Primarily room upgrade-focused, limited native support for F&B/spa upsells
Best For
Mid-to-large hotel chains or groups needing integrated revenue management with advanced upsell capabilities.
Pricing
Custom enterprise pricing via quote; typically subscription-based on room nights or property revenue share, starting around $5,000+/month for mid-sized properties.
IDeaS
enterpriseUses AI forecasting to generate optimal upsell pricing and inventory recommendations for hotel revenue optimization.
Revenue science-powered 'Uplift Engine' that forecasts guest value and prioritizes high-margin upsell offers in real-time
IDeaS (Integrated Decision Solutions) offers IDeaS Uplift, an AI-powered hotel upsell software that identifies personalized upgrade and add-on opportunities for guests pre-stay and at-stay. Leveraging advanced revenue management algorithms, it predicts guest willingness-to-pay and automates recommendations via PMS and CRS integrations. The platform helps hotels capture incremental revenue through dynamic pricing of room upgrades, spa packages, and late checkouts, backed by demand forecasting from their G3 RMS suite.
Pros
- Sophisticated AI-driven personalization for upsells
- Deep integrations with major PMS/CRS like Opera and SynXis
- Proven 5-15% revenue uplift in real-world deployments
Cons
- Enterprise-level pricing inaccessible for small properties
- Steep learning curve and lengthy implementation
- Overemphasis on revenue management may overwhelm pure upsell users
Best For
Large and mid-sized hotel chains with established revenue teams looking for integrated upsell and pricing optimization.
Pricing
Custom enterprise pricing upon request; typically $10-25 per room key per month, with minimums for multi-property contracts.
Profitroom UpsellGuru
specializedAutomates personalized upsell campaigns via email and website pop-ups to increase hotel ancillary revenue.
Guru AI engine that predicts optimal upsell timing and offers based on real-time guest behavior
Profitroom UpsellGuru is an AI-driven upsell platform tailored for hotels, enabling dynamic offers for room upgrades, packages, and add-ons across booking engines, pre-stay emails, and in-stay mobile interactions. It leverages guest data and machine learning to personalize recommendations, boosting ancillary revenue without disrupting the guest experience. The solution integrates seamlessly with major PMS systems like Opera and Mews, making it a robust tool for revenue optimization in the hospitality sector.
Pros
- AI-powered personalization for higher conversion rates
- Multi-channel delivery (website, email, mobile)
- Strong PMS integrations for easy implementation
Cons
- Pricing lacks transparency and is quote-based
- Setup may require initial technical support
- Less ideal for very small independent properties
Best For
Mid-sized hotels and chains aiming to automate personalized upsells for revenue growth.
Pricing
Custom quote-based pricing starting around €500/month, scaled by property size and booking volume.
Canary Technologies
specializedEnables seamless contactless upsells at check-in through kiosks and mobile apps for modern hotels.
AI-powered Upsell Studio that dynamically generates personalized offers using real-time guest and booking data
Canary Technologies provides a guest management platform tailored for hotels, with its Upsell Studio enabling personalized digital upsells for room upgrades, late check-outs, spa services, and more via SMS, email, and in-app messaging. The software leverages AI to analyze guest data and PMS integrations for targeted offers that boost ancillary revenue. It also includes contactless check-in, digital tipping, and compendium features to enhance the overall guest experience.
Pros
- AI-driven personalization for higher upsell conversion rates
- Seamless integrations with major PMS like Opera and Mews
- Comprehensive guest engagement tools beyond just upsells
Cons
- Pricing lacks transparency and requires sales contact
- Full feature set may involve a learning curve for smaller teams
- Upsell focus is strong but customization options are somewhat limited
Best For
Mid-sized to large hotels seeking integrated digital upsell solutions to maximize revenue from guest stays.
Pricing
Custom enterprise pricing based on property size and rooms; typically $5-15 per key per month, with a contact sales model.
Revinate
enterpriseLeverages guest data for targeted upsell email campaigns and marketing automation in hotels.
Guest Data Platform (CDP) that unifies data across touchpoints for AI-powered, individualized upsell recommendations at optimal moments.
Revinate is a hospitality-focused CRM platform that empowers hotels to capture and unify guest data from PMS systems and other sources for personalized marketing and revenue growth. It excels in driving upsell revenue through targeted pre-arrival offers, dynamic pricing recommendations, and automated campaigns via email and SMS. The software integrates reputation management and operations tools to enhance the full guest lifecycle, making it a robust solution for ancillary revenue optimization.
Pros
- Powerful guest data platform for hyper-personalized upsells
- Seamless integrations with major PMS like Opera and SynXis
- Proven ROI through automated, high-conversion offer campaigns
Cons
- Steep learning curve and setup time for full utilization
- High cost unsuitable for small independent hotels
- Limited customization in self-service reporting tools
Best For
Mid-to-large hotel chains or groups with multiple properties looking to leverage data-driven personalization for maximizing upsell and direct revenue.
Pricing
Custom quote-based pricing, typically $5,000–$25,000+ annually per property depending on modules, property size, and integrations.
Mews
enterpriseOffers built-in upsell tools within its cloud PMS for easy room upgrades and package sales.
AI-powered upsell engine that dynamically suggests offers during key guest touchpoints like mobile check-in
Mews is a cloud-based property management system (PMS) with integrated upsell features designed for hotels to boost ancillary revenue. It enables automated, personalized upsell offers for room upgrades, late checkouts, spa services, and more, delivered via the guest app, check-in kiosks, or staff interfaces. Leveraging guest data and AI-driven recommendations, Mews streamlines the upsell process within the full guest journey, from pre-arrival to checkout.
Pros
- Seamless integration with core PMS for real-time upsell opportunities
- Personalized recommendations based on guest history and preferences
- Multi-channel delivery including guest app and automated emails
Cons
- Upsell functionality is tied to the full Mews ecosystem, less ideal as standalone
- Pricing scales with property size, expensive for small hotels
- Initial setup and customization require training
Best For
Mid-sized hotels and chains using Mews PMS that want integrated, automated upsells without third-party tools.
Pricing
Subscription-based at €4-12 per occupied room/month (custom quotes based on property size and modules); no upfront fees.
Cloudbeds
enterpriseProvides upsell wizards and revenue management features integrated into its hotel management system.
Seamless upsell integration in the cloud booking engine with automated, personalized offers based on real-time availability and guest data
Cloudbeds is a comprehensive cloud-based property management system (PMS) designed for hotels and accommodations, featuring built-in upsell tools through its booking engine and guest messaging capabilities. It enables properties to offer room upgrades, add-ons like late check-out or spa packages, and dynamic pricing to boost revenue during booking and in-stay. While primarily a full-suite PMS, its upsell features integrate seamlessly with reservations, payments, and channel management for streamlined operations.
Pros
- Integrated upsell directly into booking engine and guest portal
- Real-time inventory and pricing for personalized offers
- Strong mobile and messaging tools for in-stay upsells
Cons
- Upsell features are secondary to core PMS functionality
- Customization requires familiarity with the full platform
- Pricing can add up for larger properties with add-ons
Best For
Small to mid-sized hotels seeking an all-in-one PMS with reliable upsell capabilities without needing separate tools.
Pricing
Custom pricing starting at ~$3 per room/month for core PMS, with upsell features in higher tiers (Professional/Advanced) from $200-500+/month depending on property size.
RoomRaccoon
specializedIncludes smart upsell modules in its all-in-one PMS to suggest upgrades and extras to guests.
Upsell Wizard for automated, real-time personalized offers during booking and guest portal interactions
RoomRaccoon is an all-in-one cloud-based property management system (PMS) for small to mid-sized hotels, featuring an integrated upsell module to drive additional revenue. It enables automated room upgrades, add-ons like breakfast or spa services, and packages presented via the booking engine, guest self-service portal, and pre-arrival emails. The tool leverages real-time availability and dynamic pricing to personalize offers, making it a convenient add-on for properties already using the platform.
Pros
- Seamless integration with RoomRaccoon's PMS, channel manager, and booking engine
- User-friendly upsell wizard for quick campaign setup and automation
- Effective for boosting RevPAR in small properties with minimal extra cost
Cons
- Upsell capabilities lack advanced AI personalization and segmentation of dedicated tools
- Best suited for smaller hotels; scales less optimally for large chains
- Limited reporting depth on upsell performance compared to specialists
Best For
Small independent hotels and boutique properties seeking an integrated, no-fuss upsell solution within their PMS.
Pricing
Starts at €99/month for up to 10 rooms (includes full PMS suite with upsell); scales to €4+ per room/month for larger properties, with a free trial available.
Conclusion
The top 10 hotel upsell tools offer diverse strengths, but Oracle Hospitality Upsell leads as the top choice, delivering personalized room upgrades and ancillary offers at key guest moments. Duve and Duetto follow as strong alternatives, with Duve providing AI-driven contextual recommendations throughout the journey and Duetto integrating dynamic pricing with strategic upsells. Each tool caters to unique needs, making the landscape robust for hotel revenue growth.
Explore Oracle Hospitality Upsell to harness its personalized, timely offers and elevate both guest experiences and revenue potential—an essential tool for modern hotel success.
Tools Reviewed
All tools were independently evaluated for this comparison