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Tourism Hospitality

Top 10 Best Hotel Reputation Management Software of 2026

Discover top 10 hotel reputation management software to boost reviews, build trust, enhance guest satisfaction. Get insights now!

Min-ji Park

Min-ji Park

Feb 11, 2026

10 tools comparedExpert reviewed
Independent evaluation · Unbiased commentary · Updated regularly
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In the competitive hospitality sector, a robust online reputation drives guest trust and operational success, making hotel reputation management software indispensable. With a diverse range of tools—each designed to monitor, engage, and enhance reviews—selecting the right solution is key to maintaining visibility and performance, and this curated list guides hoteliers through top options.

Quick Overview

  1. 1#1: ReviewPro - Leading hospitality platform that monitors, analyzes, and benchmarks guest reviews across 200+ sites to boost hotel reputation.
  2. 2#2: TrustYou - AI-powered guest feedback platform providing semantic analysis and actionable insights for hotels worldwide.
  3. 3#3: GuestRevu - All-in-one review management tool for hotels that automates responses and surveys to improve online reputation.
  4. 4#4: Medallia - Enterprise experience management software used by major hotel chains to capture and act on guest feedback.
  5. 5#5: Revinate - Guest engagement platform with integrated reputation management for personalized review handling in hotels.
  6. 6#6: Reputation.com - Comprehensive online reputation management solution helping hotels monitor and respond to reviews across the web.
  7. 7#7: Birdeye - AI-driven review management platform that automates responses and boosts hotel ratings on key sites.
  8. 8#8: Podium - Customer interaction software with powerful review generation and management features tailored for hospitality.
  9. 9#9: RateGain - Hospitality tech suite including RepuGen for real-time review monitoring and sentiment analysis.
  10. 10#10: eRevMax - Revenue management platform with integrated tools for tracking and responding to hotel guest reviews.

Tools were evaluated based on features like multi-platform review monitoring, actionable insights, user-friendliness, and alignment with varying hospitality needs, ensuring a balance of practicality and effectiveness.

Comparison Table

Managing hotel reputation is vital for fostering guest trust and driving success, making the right software a key investment. This comparison table evaluates top tools including ReviewPro, TrustYou, GuestRevu, Medallia, Revinate, and more, highlighting features and usability to help hoteliers find the ideal solution.

1ReviewPro logo9.7/10

Leading hospitality platform that monitors, analyzes, and benchmarks guest reviews across 200+ sites to boost hotel reputation.

Features
9.9/10
Ease
9.2/10
Value
9.1/10
2TrustYou logo9.2/10

AI-powered guest feedback platform providing semantic analysis and actionable insights for hotels worldwide.

Features
9.6/10
Ease
8.4/10
Value
8.7/10
3GuestRevu logo8.7/10

All-in-one review management tool for hotels that automates responses and surveys to improve online reputation.

Features
9.2/10
Ease
8.5/10
Value
8.3/10
4Medallia logo8.2/10

Enterprise experience management software used by major hotel chains to capture and act on guest feedback.

Features
9.1/10
Ease
7.5/10
Value
7.0/10
5Revinate logo8.7/10

Guest engagement platform with integrated reputation management for personalized review handling in hotels.

Features
9.2/10
Ease
8.0/10
Value
7.8/10

Comprehensive online reputation management solution helping hotels monitor and respond to reviews across the web.

Features
8.8/10
Ease
7.9/10
Value
7.5/10
7Birdeye logo8.4/10

AI-driven review management platform that automates responses and boosts hotel ratings on key sites.

Features
9.0/10
Ease
8.2/10
Value
7.8/10
8Podium logo8.3/10

Customer interaction software with powerful review generation and management features tailored for hospitality.

Features
8.6/10
Ease
9.1/10
Value
7.7/10
9RateGain logo8.1/10

Hospitality tech suite including RepuGen for real-time review monitoring and sentiment analysis.

Features
8.5/10
Ease
7.7/10
Value
7.9/10
10eRevMax logo6.5/10

Revenue management platform with integrated tools for tracking and responding to hotel guest reviews.

Features
5.8/10
Ease
7.1/10
Value
6.2/10
1
ReviewPro logo

ReviewPro

specialized

Leading hospitality platform that monitors, analyzes, and benchmarks guest reviews across 200+ sites to boost hotel reputation.

Overall Rating9.7/10
Features
9.9/10
Ease of Use
9.2/10
Value
9.1/10
Standout Feature

Global Reputation Score: A proprietary metric benchmarking hotel performance against 40,000+ competitors across 200+ sites for actionable insights.

ReviewPro is a leading hotel reputation management platform that aggregates guest feedback from over 200 review sites including TripAdvisor, Google, and Booking.com, delivering real-time insights via its proprietary Global Reputation Score. It empowers hotels with AI-driven response suggestions, workflow automation for teams, and competitive benchmarking to optimize online reputation and boost RevPAR. Advanced analytics, customizable dashboards, and seamless PMS integrations make it a comprehensive solution for enhancing guest satisfaction and operational efficiency.

Pros

  • Aggregates reviews from 200+ sources with unparalleled coverage
  • AI-powered response tools and Global Reputation Score for benchmarking
  • Robust analytics, workflows, and PMS integrations for enterprise-scale operations

Cons

  • Pricing can be steep for independent or small hotels
  • Initial setup and advanced features have a learning curve
  • Some reporting customizations are less flexible than competitors

Best For

Enterprise hotel chains and multi-property groups needing comprehensive, data-driven reputation management at scale.

Pricing

Custom quote-based pricing starting around €200-500 per property/month depending on size, features, and review volume; enterprise plans available.

Visit ReviewProreviewpro.com
2
TrustYou logo

TrustYou

specialized

AI-powered guest feedback platform providing semantic analysis and actionable insights for hotels worldwide.

Overall Rating9.2/10
Features
9.6/10
Ease of Use
8.4/10
Value
8.7/10
Standout Feature

AI-generated Meta Reviews that synthesize thousands of guest feedbacks into a single, comprehensive review with prioritized improvement recommendations

TrustYou is a comprehensive hotel reputation management platform that aggregates reviews from over 200 online travel sites, OTAs, and social media sources into a single dashboard. It leverages AI for sentiment analysis, trend identification, and actionable insights to help hotels monitor and improve their online reputation. The platform also includes tools for collecting direct guest feedback via GuestRevu and generating intelligent response suggestions to enhance guest engagement.

Pros

  • Extensive review aggregation from 200+ sources for a holistic reputation view
  • Advanced AI-driven analytics and sentiment analysis for deep insights
  • Integrated review collection and automated response tools to boost direct feedback

Cons

  • Pricing can be steep for smaller properties
  • Dashboard interface may feel overwhelming for new users
  • Limited free trial or self-service onboarding options

Best For

Mid-to-large hotel chains and groups needing enterprise-level review aggregation, AI analytics, and multi-property management.

Pricing

Custom enterprise pricing starting around $500-$1,000 per month per property, scaling with volume and features; requires sales quote.

Visit TrustYoutrustyou.com
3
GuestRevu logo

GuestRevu

specialized

All-in-one review management tool for hotels that automates responses and surveys to improve online reputation.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.5/10
Value
8.3/10
Standout Feature

AI Response Generator that crafts context-aware, multilingual replies in seconds

GuestRevu is a comprehensive hotel reputation management platform that automates the collection, monitoring, and response to guest reviews across major sites like Google, TripAdvisor, Booking.com, and more. It leverages AI to generate personalized review responses, provides in-depth analytics on guest sentiment, and includes tools for proactive guest messaging and surveys to boost satisfaction scores. Designed specifically for the hospitality industry, it helps hotels improve their online visibility and operational efficiency.

Pros

  • Multi-platform review aggregation and monitoring in one dashboard
  • AI-powered response generation saves time while maintaining personalization
  • Robust analytics and benchmarking against competitors

Cons

  • Pricing can be steep for small independent hotels
  • Limited advanced customization for response templates
  • Occasional delays in integrating with niche review sites

Best For

Mid-sized hotel chains and groups seeking automated, scalable review management with strong AI capabilities.

Pricing

Starts at €199/month for basic plans (1-5 properties), with Pro (€499/month) and Enterprise (custom) tiers scaling by number of properties and features.

Visit GuestRevuguestrevu.com
4
Medallia logo

Medallia

enterprise

Enterprise experience management software used by major hotel chains to capture and act on guest feedback.

Overall Rating8.2/10
Features
9.1/10
Ease of Use
7.5/10
Value
7.0/10
Standout Feature

AI-Powered Experience Orchestration for automating personalized responses and action plans based on feedback insights

Medallia is an enterprise-grade experience management platform that aggregates guest feedback from review sites like TripAdvisor, Google, and Booking.com, enabling hotels to monitor their online reputation in real-time. It leverages AI for sentiment analysis, text analytics, and actionable insights to identify trends and improve service quality. The platform also facilitates orchestrated responses, alerts, and closed-loop management to enhance guest satisfaction and loyalty.

Pros

  • Advanced AI-driven text analytics and sentiment analysis
  • Multi-channel feedback aggregation and real-time alerts
  • Customizable dashboards and comprehensive reporting tools

Cons

  • High cost suitable only for large enterprises
  • Steep learning curve and complex implementation
  • Overkill for small or independent hotels

Best For

Ideal for large hotel chains and luxury resorts needing scalable, data-driven reputation management across multiple properties.

Pricing

Custom enterprise pricing; contact sales for quotes, typically starting at $20,000+ annually depending on scale.

Visit Medalliamedallia.com
5
Revinate logo

Revinate

specialized

Guest engagement platform with integrated reputation management for personalized review handling in hotels.

Overall Rating8.7/10
Features
9.2/10
Ease of Use
8.0/10
Value
7.8/10
Standout Feature

AI Guest Response Engine for generating personalized, brand-consistent replies in multiple languages

Revinate is a comprehensive hospitality CRM platform with robust Hotel Reputation Management capabilities, aggregating reviews from major sites like Google, TripAdvisor, and Booking.com into a centralized dashboard. It offers AI-powered response automation, sentiment analysis, and performance benchmarking to help hotels proactively manage their online reputation. The tool integrates reputation management with guest marketing and data analytics for a holistic approach to improving guest satisfaction and ratings.

Pros

  • Extensive integrations with OTAs and review platforms for real-time monitoring
  • AI-driven automated responses that maintain brand voice
  • Advanced analytics and benchmarking against competitors

Cons

  • High pricing suitable mainly for mid-to-large properties
  • Steep learning curve for full feature utilization
  • Custom setup can take time without dedicated support

Best For

Mid-to-large hotel chains or groups needing integrated reputation management with CRM and marketing tools.

Pricing

Custom enterprise pricing, typically $5,000+ per property annually based on size and modules.

Visit Revinaterevinate.com
6
Reputation.com logo

Reputation.com

enterprise

Comprehensive online reputation management solution helping hotels monitor and respond to reviews across the web.

Overall Rating8.2/10
Features
8.8/10
Ease of Use
7.9/10
Value
7.5/10
Standout Feature

AI-driven automated response generation tailored to review sentiment and brand voice

Reputation.com is a comprehensive online reputation management platform designed to help hotels monitor, manage, and respond to guest reviews across 100+ sites including Google, TripAdvisor, and Booking.com. It offers AI-driven insights, automated response generation, and review request tools to boost ratings and occupancy. The software integrates with hotel property management systems for seamless workflows, making it suitable for multi-location hospitality businesses.

Pros

  • Extensive coverage of review sites with real-time monitoring
  • AI-powered response suggestions and analytics for actionable insights
  • Scalable for multi-property hotel chains with PMS integrations

Cons

  • Pricing can be steep for independent or small hotels
  • Interface may feel overwhelming for beginners without training
  • Limited customization for highly niche hotel-specific workflows

Best For

Multi-location hotel groups or chains seeking enterprise-grade review management and AI automation.

Pricing

Custom quote-based pricing, typically starting at $500/month per location for core features, with enterprise plans higher.

Visit Reputation.comreputation.com
7
Birdeye logo

Birdeye

enterprise

AI-driven review management platform that automates responses and boosts hotel ratings on key sites.

Overall Rating8.4/10
Features
9.0/10
Ease of Use
8.2/10
Value
7.8/10
Standout Feature

AI-driven review response generator that crafts personalized replies in seconds, maintaining brand voice across platforms

Birdeye is a robust customer experience platform specializing in reputation management, enabling hotels to monitor reviews across 200+ sites like Google, TripAdvisor, and Yelp in real-time. It automates review collection through SMS and email campaigns, uses AI for sentiment analysis and response generation, and provides analytics to track reputation trends and guest satisfaction. While versatile for various industries, its hospitality tools help hotels improve online ratings and drive direct bookings.

Pros

  • Comprehensive review aggregation from 200+ platforms
  • AI-powered sentiment analysis and automated response suggestions
  • Seamless integration with hotel PMS and CRM systems

Cons

  • Pricing can be steep for smaller hotels
  • Less tailored to hospitality-specific metrics compared to niche competitors
  • Advanced analytics require some learning curve

Best For

Mid-sized hotel chains seeking an all-in-one platform for review management, guest messaging, and reputation insights.

Pricing

Custom quotes starting at ~$299/month, scaling with locations, reviews volume, and add-ons like AI features.

Visit Birdeyebirdeye.com
8
Podium logo

Podium

enterprise

Customer interaction software with powerful review generation and management features tailored for hospitality.

Overall Rating8.3/10
Features
8.6/10
Ease of Use
9.1/10
Value
7.7/10
Standout Feature

SMS review invitations that deliver 5x more reviews than email alone

Podium is a customer interaction platform that specializes in reputation management by automating review requests via SMS and email, centralizing feedback from sites like Google and Facebook, and enabling quick responses from a unified inbox. For hotels, it streamlines guest review collection post-stay, boosts online ratings, and integrates messaging for direct engagement. While versatile for local businesses, it provides solid tools for smaller properties to monitor and improve their reputation without deep enterprise customization.

Pros

  • Exceptional review generation through SMS invitations with high response rates
  • Unified dashboard for reviews, messages, and webchat
  • Quick setup and intuitive interface for non-technical users

Cons

  • Pricing scales quickly for multi-location hotels
  • Lacks advanced hotel-specific analytics like guest sentiment trends
  • More geared toward SMBs than large chains with complex needs

Best For

Small to mid-sized independent hotels and boutique properties focused on rapid online review growth and simple reputation monitoring.

Pricing

Starts at $249/month (Essentials), $349/month (Communications), up to $600+/month for advanced plans, plus $100-200 per additional location.

Visit Podiumpodium.com
9
RateGain logo

RateGain

specialized

Hospitality tech suite including RepuGen for real-time review monitoring and sentiment analysis.

Overall Rating8.1/10
Features
8.5/10
Ease of Use
7.7/10
Value
7.9/10
Standout Feature

AI-powered automated response generation with personalized templates based on review sentiment and content

RateGain, through its iRevYou platform, is a robust hotel reputation management software that aggregates guest reviews from over 200 sources including OTAs, Google, and TripAdvisor. It leverages AI for sentiment analysis, real-time alerts, and actionable insights to help hotels monitor and improve their online reputation. The tool also supports automated response workflows, competitor benchmarking, and multi-property dashboards for enterprise-level management.

Pros

  • Aggregates reviews from 200+ platforms for comprehensive coverage
  • AI-driven sentiment analysis and real-time alerts
  • Seamless integration with PMS and revenue tools

Cons

  • Steep learning curve for non-technical users
  • Custom pricing can be expensive for small properties
  • Reporting customization is somewhat limited

Best For

Mid-to-large hotel chains and groups needing integrated reputation and revenue management.

Pricing

Quote-based enterprise pricing, typically $400-$1,200 per month per property based on scale and features.

Visit RateGainrategain.com
10
eRevMax logo

eRevMax

enterprise

Revenue management platform with integrated tools for tracking and responding to hotel guest reviews.

Overall Rating6.5/10
Features
5.8/10
Ease of Use
7.1/10
Value
6.2/10
Standout Feature

Seamless linkage of reputation data with revenue optimization for holistic hotel performance insights

eRevMax is primarily a revenue management and channel distribution platform for hotels, with limited reputation management capabilities through integrations for review aggregation and monitoring across OTAs and review sites. It allows hoteliers to track guest feedback, respond to reviews, and gain basic insights into reputation scores to support overall performance optimization. While not a dedicated reputation tool, it complements revenue strategies with review alerts and reporting.

Pros

  • Strong integration with revenue and channel management tools
  • Real-time review alerts from major platforms
  • Comprehensive reporting dashboard for performance tracking

Cons

  • Lacks advanced sentiment analysis and AI-driven insights
  • Reputation features feel secondary to core revenue functions
  • Customization options are limited compared to specialized tools

Best For

Mid-sized hotels needing basic review monitoring alongside revenue management without a standalone reputation solution.

Pricing

Quote-based pricing starting around $200/month for basic plans, scaling with property size and modules; custom enterprise quotes common.

Visit eRevMaxerevmax.com

Conclusion

The top three hotel reputation management tools—ReviewPro, TrustYou, and GuestRevu—emerge as leaders, each offering unique strengths. ReviewPro stands out with its broad monitoring across 200+ sites and benchmarking, making it the top choice for holistic reputation growth. TrustYou excels with AI-powered semantic analysis, delivering actionable insights, while GuestRevu streamlines operations through automated responses and surveys. These tools, along with the others reviewed, show that the right solution aligns with specific needs, but the trio sets the standard for impact.

ReviewPro logo
Our Top Pick
ReviewPro

Take the first step toward a stronger hotel reputation—explore ReviewPro to leverage its comprehensive platform, turning guest feedback into a catalyst for trust and growth.