Quick Overview
- 1#1: Revinate - Guest data platform that unifies data for personalized marketing, CRM automation, and reputation management in hotels.
- 2#2: Mews - Cloud-native property management system with integrated CRM for guest profiles, communications, and loyalty programs.
- 3#3: Cloudbeds - Hospitality platform combining PMS, channel management, and CRM tools for enhanced guest relationships.
- 4#4: Oracle Hospitality OPERA Cloud - Enterprise-grade hotel management suite with advanced CRM for guest history, segmentation, and personalized services.
- 5#5: Stayntouch - Mobile-first cloud PMS featuring CRM for contactless guest interactions and data-driven personalization.
- 6#6: RoomRaccoon - All-in-one hotel software with built-in CRM for managing guest data, bookings, and marketing campaigns.
- 7#7: Hotelogix - Cloud PMS with CRM capabilities for guest profiles, email marketing, and loyalty management.
- 8#8: Little Hotelier - User-friendly PMS and CRM solution tailored for small hotels to manage guest communications and preferences.
- 9#9: RMS Cloud - Cloud-based hotel management system with CRM features for guest tracking and relationship building.
- 10#10: SevenRooms - Guest experience platform with CRM for reservations, profiles, and targeted marketing in hospitality.
Tools were assessed based on key factors including comprehensive feature sets (such as CRM automation and reputation management), user-friendly interfaces, scalability, and overall value, ensuring the ranking highlights the most effective and adaptable solutions for modern hospitality businesses.
Comparison Table
Explore a detailed comparison of leading Hotel CRM software tools, including Revinate, Mews, Cloudbeds, Oracle Hospitality OPERA Cloud, Stayntouch, and additional options, in this structured table. Readers will uncover key features, usability metrics, and integration capabilities to identify the most suitable solution for their property's specific operational and guest engagement needs.
| # | Tool | Category | Overall | Features | Ease of Use | Value |
|---|---|---|---|---|---|---|
| 1 | Revinate Guest data platform that unifies data for personalized marketing, CRM automation, and reputation management in hotels. | specialized | 9.5/10 | 9.8/10 | 8.7/10 | 9.2/10 |
| 2 | Mews Cloud-native property management system with integrated CRM for guest profiles, communications, and loyalty programs. | specialized | 9.2/10 | 9.5/10 | 9.0/10 | 8.7/10 |
| 3 | Cloudbeds Hospitality platform combining PMS, channel management, and CRM tools for enhanced guest relationships. | specialized | 8.7/10 | 9.2/10 | 8.4/10 | 8.1/10 |
| 4 | Oracle Hospitality OPERA Cloud Enterprise-grade hotel management suite with advanced CRM for guest history, segmentation, and personalized services. | enterprise | 8.5/10 | 9.2/10 | 7.4/10 | 8.0/10 |
| 5 | Stayntouch Mobile-first cloud PMS featuring CRM for contactless guest interactions and data-driven personalization. | specialized | 8.3/10 | 8.5/10 | 8.8/10 | 7.8/10 |
| 6 | RoomRaccoon All-in-one hotel software with built-in CRM for managing guest data, bookings, and marketing campaigns. | specialized | 8.3/10 | 8.5/10 | 8.8/10 | 8.0/10 |
| 7 | Hotelogix Cloud PMS with CRM capabilities for guest profiles, email marketing, and loyalty management. | specialized | 8.3/10 | 8.6/10 | 8.0/10 | 8.1/10 |
| 8 | Little Hotelier User-friendly PMS and CRM solution tailored for small hotels to manage guest communications and preferences. | specialized | 8.4/10 | 8.1/10 | 9.3/10 | 8.6/10 |
| 9 | RMS Cloud Cloud-based hotel management system with CRM features for guest tracking and relationship building. | specialized | 8.1/10 | 8.4/10 | 7.9/10 | 7.8/10 |
| 10 | SevenRooms Guest experience platform with CRM for reservations, profiles, and targeted marketing in hospitality. | specialized | 8.1/10 | 8.7/10 | 7.4/10 | 7.2/10 |
Guest data platform that unifies data for personalized marketing, CRM automation, and reputation management in hotels.
Cloud-native property management system with integrated CRM for guest profiles, communications, and loyalty programs.
Hospitality platform combining PMS, channel management, and CRM tools for enhanced guest relationships.
Enterprise-grade hotel management suite with advanced CRM for guest history, segmentation, and personalized services.
Mobile-first cloud PMS featuring CRM for contactless guest interactions and data-driven personalization.
All-in-one hotel software with built-in CRM for managing guest data, bookings, and marketing campaigns.
Cloud PMS with CRM capabilities for guest profiles, email marketing, and loyalty management.
User-friendly PMS and CRM solution tailored for small hotels to manage guest communications and preferences.
Cloud-based hotel management system with CRM features for guest tracking and relationship building.
Guest experience platform with CRM for reservations, profiles, and targeted marketing in hospitality.
Revinate
specializedGuest data platform that unifies data for personalized marketing, CRM automation, and reputation management in hotels.
Guest360 data platform for real-time, unified guest profiles across all touchpoints
Revinate is a premier CRM platform tailored for hotels, unifying guest data from PMS, OTAs, and other sources to build rich, actionable profiles. It empowers properties with marketing automation for personalized email/SMS campaigns, reputation management, upsell opportunities, and revenue analytics to boost direct bookings and loyalty. Designed for mid-to-large hotels, it delivers deep insights and ROI-focused tools to enhance guest experiences and operational efficiency.
Pros
- Comprehensive guest data unification from multiple sources
- Advanced personalization and automation for high ROI campaigns
- Robust integrations with major hotel PMS and revenue systems
Cons
- High cost may deter smaller properties
- Steep learning curve for full utilization
- Limited self-service options for basic users
Best For
Mid-to-large hotels and chains seeking sophisticated guest personalization and direct revenue growth.
Pricing
Custom enterprise pricing based on property size and guests, typically $5,000-$20,000+ per month.
Mews
specializedCloud-native property management system with integrated CRM for guest profiles, communications, and loyalty programs.
Unified 360-degree guest profiles that combine CRM data with operational history for hyper-personalized experiences across the entire guest lifecycle
Mews is a cloud-based property management system (PMS) with advanced CRM features tailored for hotels, vacation rentals, and serviced apartments. It centralizes guest data into 360-degree profiles, enabling personalized marketing, automated communications, and loyalty programs to boost direct bookings and retention. The platform excels in integrating CRM with operations like reservations, billing, and payments for a seamless guest journey.
Pros
- Comprehensive guest profiles with full interaction history and preferences
- Powerful automation for marketing campaigns and personalized guest journeys
- Extensive integrations via open API with 1,000+ partners
Cons
- Pricing scales quickly for larger properties, potentially expensive for small hotels
- Advanced CRM features may require training for full utilization
- Limited built-in reporting customization without add-ons
Best For
Mid-sized to large hotels and property groups looking for an integrated PMS-CRM solution to drive guest loyalty and revenue.
Pricing
Custom subscription starting at €300-500/month for small properties, scaling per room or occupied room night (typically €4-12/room/month); enterprise plans available.
Cloudbeds
specializedHospitality platform combining PMS, channel management, and CRM tools for enhanced guest relationships.
Unified Guest Profile Engine that aggregates booking history, preferences, and interactions across all channels for hyper-personalized experiences.
Cloudbeds is a cloud-based hospitality management platform that functions as a robust Hotel CRM solution integrated with a full Property Management System (PMS). It centralizes guest data in detailed profiles, enabling personalized marketing, automated communications via email/SMS, loyalty programs, and review management to enhance guest relationships and retention. Beyond CRM, it offers booking engines, channel management, and revenue tools, providing hotels with a unified operations hub.
Pros
- Seamless integration of CRM with PMS for comprehensive guest management
- Advanced automation for emails, SMS, and guest messaging
- Strong multichannel distribution and reporting capabilities
Cons
- Pricing model can escalate for small properties with low occupancy
- Steep learning curve for non-tech-savvy staff
- Some advanced CRM customizations require add-ons
Best For
Mid-sized independent hotels and boutique properties seeking an all-in-one CRM-PMS platform to boost guest loyalty and revenue.
Pricing
Core features start at $2.99 per occupied room night; premium modules like revenue management add $100+/month; custom enterprise pricing available.
Oracle Hospitality OPERA Cloud
enterpriseEnterprise-grade hotel management suite with advanced CRM for guest history, segmentation, and personalized services.
AI-driven Guest360 view providing a unified, real-time profile across all guest touchpoints for hyper-personalized service and upselling
Oracle Hospitality OPERA Cloud is a robust cloud-based Property Management System (PMS) with integrated CRM capabilities tailored for hotels and resorts. It centralizes guest profiles, preferences, and history to enable personalized marketing, loyalty programs, and targeted campaigns. The platform leverages AI-driven insights for revenue optimization and seamless multi-property management, helping hospitality businesses enhance guest experiences and operational efficiency.
Pros
- Comprehensive 360-degree guest profiles with rich data integration across reservations and interactions
- Advanced AI-powered analytics for personalized marketing and revenue management
- Scalable for multi-property chains with strong Oracle ecosystem integrations
Cons
- Steep learning curve and extensive training required for full utilization
- High implementation costs and complex customization process
- Overkill and pricey for small independent hotels
Best For
Large hotel chains and multi-property resorts needing enterprise-grade CRM integrated with PMS for scalable guest relationship management.
Pricing
Quote-based subscription pricing, typically starting at $5,000+ per month for mid-sized properties, scaling with room count, users, and modules.
Stayntouch
specializedMobile-first cloud PMS featuring CRM for contactless guest interactions and data-driven personalization.
100% mobile PMS allowing complete property management from smartphones or tablets without desktop dependency
Stayntouch is a cloud-based property management system (PMS) tailored for hotels, with integrated CRM features to manage guest relationships, profiles, and personalized communications. It enables mobile-first operations including check-in/out, messaging, upsells, and loyalty programs, while providing analytics for targeted marketing. The platform emphasizes seamless integrations with over 200 partners to enhance hotel efficiency and guest satisfaction.
Pros
- Fully mobile-first interface for on-the-go operations
- Strong guest engagement tools like messaging and upsells
- Extensive integrations with PMS, payment, and marketing partners
Cons
- Pricing is custom and can be steep for small hotels
- Reporting and advanced analytics lack deep customization
- CRM features are solid but secondary to core PMS functionality
Best For
Mid-sized hotels transitioning to cloud-based, mobile-centric PMS with built-in CRM for guest personalization.
Pricing
Custom quote-based pricing, typically $100-300 per month per 100 keys depending on property size and features.
RoomRaccoon
specializedAll-in-one hotel software with built-in CRM for managing guest data, bookings, and marketing campaigns.
Unified Guest Profile that combines booking history, preferences, and communication across all channels for hyper-personalized experiences
RoomRaccoon is an all-in-one cloud-based hotel management platform with robust CRM features designed for independent hotels and small chains. It centralizes guest data for personalized marketing, automated communications, and loyalty programs while integrating PMS, channel management, and a direct booking engine. This enables properties to build stronger guest relationships, boost direct bookings, and optimize revenue without multiple tools.
Pros
- Intuitive interface with drag-and-drop customization
- Seamless integration of CRM with PMS and channel manager
- Strong focus on direct bookings and upselling opportunities
Cons
- Limited advanced CRM analytics compared to enterprise tools
- Reporting customization lacks depth for larger properties
- Occasional delays in customer support during peak seasons
Best For
Small to medium independent hotels looking for an affordable, user-friendly all-in-one solution to manage guest relationships and operations.
Pricing
Starts at €109/month for up to 10 rooms, with tiers scaling to €299+/month based on room count and features; no setup fees.
Hotelogix
specializedCloud PMS with CRM capabilities for guest profiles, email marketing, and loyalty management.
360-degree guest profiles aggregating data from reservations, stays, and interactions across properties
Hotelogix is a cloud-based hospitality management platform with integrated CRM features tailored for hotels, enabling comprehensive guest profile management, interaction tracking, and personalized marketing. It combines PMS functionalities with tools for loyalty programs, email/SMS campaigns, and 360-degree guest views to enhance retention and revenue. The solution supports multi-property operations and integrates with OTAs and payment gateways for seamless data flow.
Pros
- Robust guest profiling with history and preferences
- Multi-property scalability and real-time sync
- Built-in communication tools for targeted campaigns
Cons
- Pricing scales quickly for larger properties
- Interface feels dated in some areas
- Limited advanced analytics compared to dedicated CRMs
Best For
Mid-sized hotels and chains needing integrated PMS-CRM without separate tools.
Pricing
Quote-based subscription starting around $60/month for small properties, scaling with rooms and modules (typically $2-5/room/month).
Little Hotelier
specializedUser-friendly PMS and CRM solution tailored for small hotels to manage guest communications and preferences.
Autopilot automation that handles routine tasks like reminders, housekeeping schedules, and personalized guest communications
Little Hotelier is a cloud-based property management system with integrated CRM features designed for small hotels, B&Bs, and guesthouses. It manages reservations, housekeeping, payments, and guest relationships through detailed profiles, automated emails, and loyalty programs. The software emphasizes simplicity, helping properties personalize guest experiences and boost direct bookings without complex setups.
Pros
- Intuitive interface perfect for non-technical users
- Seamless integration of PMS and basic CRM tools like guest profiles and email automation
- Excellent 24/7 customer support and free onboarding
Cons
- Limited advanced CRM analytics and customization compared to enterprise tools
- Scalability issues for properties with over 30 rooms
- Additional fees for premium integrations and add-ons
Best For
Small independent hotel owners, B&Bs, and guesthouses seeking an easy-to-use, all-in-one CRM and management solution.
Pricing
Starts at $109 USD/month for up to 10 rooms (billed annually), with pricing scaling based on room count and add-ons.
RMS Cloud
specializedCloud-based hotel management system with CRM features for guest tracking and relationship building.
Integrated revenue management with dynamic pricing tied directly to guest CRM data for personalized upselling.
RMS Cloud is a cloud-based property management system (PMS) with integrated CRM features designed specifically for hotels, motels, and resorts. It streamlines guest relationship management through detailed profiles, automated communications, loyalty programs, and personalized marketing campaigns. The platform also handles reservations, housekeeping, and reporting, providing a unified solution for hospitality operations.
Pros
- Comprehensive guest profiling and history tracking
- Strong mobile app for on-the-go management
- Seamless integrations with OTAs and payment gateways
Cons
- Pricing can be steep for smaller properties
- Initial setup and learning curve for full feature utilization
- Limited advanced AI-driven personalization compared to pure CRM tools
Best For
Mid-sized hotels and resorts needing an all-in-one PMS with robust CRM capabilities for guest retention and revenue optimization.
Pricing
Quote-based pricing starting around $150/month for small properties, scaling with room count and features (typically $5-10 per room/month).
SevenRooms
specializedGuest experience platform with CRM for reservations, profiles, and targeted marketing in hospitality.
Guest Journey CRM, which builds dynamic profiles tracking every interaction for hyper-personalized communications and upselling
SevenRooms is a hospitality-focused CRM platform tailored for hotels, restaurants, and venues, centralizing guest data to drive personalized experiences and loyalty. It excels in managing reservations, VIP programs, marketing automation, and direct bookings while integrating with PMS, POS, and other hotel systems. The software emphasizes guest lifecycle management, from acquisition to retention, making it ideal for revenue optimization in competitive hospitality environments.
Pros
- Advanced guest profiling with lifetime data tracking for personalization
- Seamless integrations with major PMS and POS systems
- Robust marketing automation and VIP tiering tools
Cons
- Steep learning curve and complex initial setup
- Custom pricing can be expensive for smaller hotels
- Reporting features lack deep customization options
Best For
Mid-to-large hotels and resorts focused on high-touch guest experiences and direct revenue growth.
Pricing
Custom quote-based pricing, typically starting at $500/month for smaller properties, scaling with covers or reservations for enterprise users.
Conclusion
The reviewed tools present diverse solutions, but Revinate leads as the top choice, unifying guest data for impactful personalized marketing, automation, and reputation management. Mews follows with its cloud-native design and integrated CRM, excelling in seamless operations and guest communications, while Cloudbeds impresses with its combined PMS and channel management, strengthening guest relationships through integration. This list caters to varied needs, from enterprise to small-hotel contexts, with Revinate setting the standard.
Take the next step: try Revinate to unlock powerful guest insights and elevate your hotel's personalized experiences. Explore Mews or Cloudbeds too, as they offer standout features tailored to different operational priorities.
Tools Reviewed
All tools were independently evaluated for this comparison